The top 10 most visited sports websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | nikkansports.com | 7.4M | −643K | ||
| 2 | netkeiba.com | 5.8M | −926K | ||
| 3 | npb.jp | 5.5M | +415K | ||
| 4 | sanspo.com | 4.0M | −495K | ||
| 5 | ↑1 | sponichi.co.jp | 3.7M | +317K | |
| 6 | ↑2 | sportsbull.jp | 2.9M | −52K | |
| 7 | ↓2 | tokyo-sports.co.jp | 2.8M | −1.3M | |
| 8 | ↑1 | s-b-c.net | 2.8M | −65K | |
| 9 | ↓2 | boatrace.jp | 2.7M | −295K | |
| 10 | jra.go.jp | 2.1M | −503K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 6 | sportsbull.jp | ↑2 | |
| 5 | sponichi.co.jp | ↑1 | |
| 8 | s-b-c.net | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 7 | tokyo-sports.co.jp | ↓2 | |
| 9 | boatrace.jp | ↓2 | |
| 1 | nikkansports.com |
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