The top 10 most visited sports websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ↑1 | netkeiba.com | 6.0M | +256K | |
| 2 | ↓1 | nikkansports.com | 6.0M | −707K | |
| 3 | npb.jp | 4.8M | +198K | ||
| 4 | sanspo.com | 3.2M | −785K | ||
| 5 | ↑2 | tokyo-sports.co.jp | 3.0M | +166K | |
| 6 | ↓1 | sponichi.co.jp | 2.9M | −543K | |
| 7 | ↑1 | s-b-c.net | 2.7M | +84K | |
| 8 | ↑1 | jra.go.jp | 2.5M | +279K | |
| 9 | ↓3 | boatrace.jp | 2.2M | −718K | |
| 10 | New | adidas.jp | 1.9M | −110K |
Websites that changed positions within the top 10 rankings in June 2025.
Rank | Website | Change | |
|---|---|---|---|
| 5 | tokyo-sports.co.jp | ↑2 | |
| 1 | netkeiba.com | ↑1 | |
| 7 | s-b-c.net | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 9 | boatrace.jp | ↓3 | |
| 2 | nikkansports.com | ↓1 | |
| 6 | sponichi.co.jp | ↓1 |
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