The top 10 most visited sports websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | nikkansports.com | 7.1M | +286K | ||
| 2 | netkeiba.com | 6.2M | +1.0M | ||
| 3 | npb.jp | 5.0M | +1.2M | ||
| 4 | ↑1 | sanspo.com | 4.2M | +801K | |
| 5 | ↓1 | sponichi.co.jp | 3.8M | +424K | |
| 6 | ↑3 | tokyo-sports.co.jp | 3.2M | +1.0M | |
| 7 | ↓1 | boatrace.jp | 2.8M | −360K | |
| 8 | ↓1 | s-b-c.net | 2.7M | −203K | |
| 9 | New | sportsbull.jp | 2.2M | +728K | |
| 10 | New | nike.com | 2.1M | +176K |
Websites that changed positions within the top 10 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 9 | sportsbull.jp | ↑8 | |
| 6 | tokyo-sports.co.jp | ↑3 | |
| 10 | nike.com | ↑3 |
Rank | Website | Change | |
|---|---|---|---|
| 5 | sponichi.co.jp | ↓1 | |
| 7 | boatrace.jp | ↓1 | |
| 8 | s-b-c.net | ↓1 |
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