The top 10 most visited sports websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ↑2 | netkeiba.com | 5.3M | +859K | |
| 2 | ↓1 | nikkansports.com | 5.0M | −3.9M | |
| 3 | ↑1 | npb.jp | 4.0M | −408K | |
| 4 | ↓2 | sponichi.co.jp | 3.5M | −1.0M | |
| 5 | sanspo.com | 3.2M | +44K | ||
| 6 | ↑3 | s-b-c.net | 3.2M | +487K | |
| 7 | ↓1 | boatrace.jp | 2.8M | −334K | |
| 8 | tokyo-sports.co.jp | 2.7M | −30K | ||
| 9 | New | jra.go.jp | 2.1M | +85K | |
| 10 | New | nike.com | 1.9M | +136K |
Websites that changed positions within the top 10 rankings in March 2025.
Rank | Website | Change | |
|---|---|---|---|
| 6 | s-b-c.net | ↑3 | |
| 10 | nike.com | ↑3 | |
| 1 | netkeiba.com | ↑2 |
Rank | Website | Change | |
|---|---|---|---|
| 4 | sponichi.co.jp | ↓2 | |
| 2 | nikkansports.com | ↓1 | |
| 7 | boatrace.jp | ↓1 |
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