The top 10 most visited beauty and fitness websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | cosme.net | 10M | −276K | ||
| 2 | kinarino.jp | 2.9M | −101K | ||
| 3 | lipscosme.com | 2.6M | −205K | ||
| 4 | ↑1 | shiseido.co.jp | 2.5M | +201K | |
| 5 | ↓1 | biteki.com | 2.2M | −112K | |
| 6 | elle.com | 2.1M | +332K | ||
| 7 | cancam.jp | 1.5M | −51K | ||
| 8 | ↑1 | ellegirl.jp | 1.5M | +342K | |
| 9 | ↓1 | cosme.com | 1.1M | −191K | |
| 10 | i-voce.jp | 1.0M | −51K |
Websites that changed positions within the top 10 rankings in March 2025.
Rank | Website | Change | |
|---|---|---|---|
| 4 | shiseido.co.jp | ↑1 | |
| 8 | ellegirl.jp | ↑1 | |
| 1 | cosme.net |
Rank | Website | Change | |
|---|---|---|---|
| 5 | biteki.com | ↓1 | |
| 9 | cosme.com | ↓1 | |
| 1 | cosme.net |
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