The top 10 most visited beauty and fitness websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | cosme.net | 9.2M | −414K | ||
| 2 | kinarino.jp | 2.4M | −72K | ||
| 3 | lipscosme.com | 2.4M | −100K | ||
| 4 | ↑1 | biteki.com | 2.3M | +158K | |
| 5 | ↓1 | shiseido.co.jp | 2.2M | −118K | |
| 6 | esthe-ranking.jp | 1.4M | −58K | ||
| 7 | ↑1 | cancam.jp | 1.4M | +80K | |
| 8 | ↓1 | elle.com | 1.4M | +403 | |
| 9 | lovecosmetic.jp | 1.1M | +60K | ||
| 10 | notosiki.co.jp | 878K | −43K |
Websites that changed positions within the top 10 rankings in June 2025.
Rank | Website | Change | |
|---|---|---|---|
| 4 | biteki.com | ↑1 | |
| 7 | cancam.jp | ↑1 | |
| 1 | cosme.net |
Rank | Website | Change | |
|---|---|---|---|
| 5 | shiseido.co.jp | ↓1 | |
| 8 | elle.com | ↓1 | |
| 1 | cosme.net |
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