The top 10 most visited beauty and fitness websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | cosme.net | 10M | −47K | ||
| 2 | lipscosme.com | 2.7M | −140K | ||
| 3 | kinarino.jp | 2.6M | −141K | ||
| 4 | shiseido.co.jp | 2.4M | −157K | ||
| 5 | biteki.com | 2.3M | −187K | ||
| 6 | ↑2 | esthe-ranking.jp | 1.7M | +275K | |
| 7 | ↓1 | elle.com | 1.5M | −152K | |
| 8 | ↓1 | cancam.jp | 1.4M | −41K | |
| 9 | New | lovecosmetic.jp | 1.1M | +75K | |
| 10 | New | notosiki.co.jp | 957K | −71K |
Websites that changed positions within the top 10 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 9 | lovecosmetic.jp | ↑3 | |
| 6 | esthe-ranking.jp | ↑2 | |
| 10 | notosiki.co.jp | ↑1 |
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