The top 10 most visited beauty and fitness websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | cosme.net | 10M | −55K | ||
| 2 | lipscosme.com | 2.5M | −73K | ||
| 3 | kinarino.jp | 2.4M | −79K | ||
| 4 | ↑1 | shiseido.co.jp | 2.3M | −81K | |
| 5 | ↓1 | biteki.com | 2.3M | −146K | |
| 6 | ↑2 | esthe-ranking.jp | 1.5M | +54K | |
| 7 | ↓1 | elle.com | 1.4M | −150K | |
| 8 | ↓1 | cancam.jp | 1.3M | −188K | |
| 9 | lovecosmetic.jp | 1.3M | +70K | ||
| 10 | ellegirl.jp | 981K | +11K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 6 | esthe-ranking.jp | ↑2 | |
| 4 | shiseido.co.jp | ↑1 | |
| 1 | cosme.net |
Rank | Website | Change | |
|---|---|---|---|
| 5 | biteki.com | ↓1 | |
| 7 | elle.com | ↓1 | |
| 8 | cancam.jp | ↓1 |
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