The top 10 most visited beauty and fitness websites in Estonia by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | notino.ee | 26K | −919 | ||
| 2 | douglas.ee | 24K | −1.7K | ||
| 3 | mactabeauty.com | 21K | +3 | ||
| 4 | ilu.ee | 10K | −384 | ||
| 5 | makeup.ee | 5.8K | −582 | ||
| 6 | 24-7fitness.ee | 5.5K | −216 | ||
| 7 | ↑1 | paradiis.ee | 5.5K | +286 | |
| 8 | ↓1 | prokosmeetika.ee | 5.1K | −225 | |
| 9 | sephora.com | 5.0K | +252 | ||
| 10 | ulakas-kaunitar.ee | 4.8K | +274 |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 7 | paradiis.ee | ↑1 | |
| 1 | notino.ee | ||
| 2 | douglas.ee |
Rank | Website | Change | |
|---|---|---|---|
| 8 | prokosmeetika.ee | ↓1 | |
| 1 | notino.ee | ||
| 2 | douglas.ee |
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