The top 10 most visited beauty and fitness websites in Estonia by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | notino.ee | 27K | −2.2K | ||
| 2 | douglas.ee | 27K | +1.7K | ||
| 3 | mactabeauty.com | 20K | −248 | ||
| 4 | ilu.ee | 10K | −443 | ||
| 5 | ↑4 | sephora.com | 5.8K | +512 | |
| 6 | ↓1 | paradiis.ee | 5.8K | −809 | |
| 7 | makeup.ee | 5.6K | −805 | ||
| 8 | ↓2 | 24-7fitness.ee | 5.6K | −901 | |
| 9 | ↑1 | prokosmeetika.ee | 5.1K | −38 | |
| 10 | New | cultbeauty.com | 4.7K | −223 |
Websites that changed positions within the top 10 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 5 | sephora.com | ↑4 | |
| 9 | prokosmeetika.ee | ↑1 | |
| 10 | cultbeauty.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 8 | 24-7fitness.ee | ↓2 | |
| 6 | paradiis.ee | ↓1 | |
| 1 | notino.ee |
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