The top 10 most visited beauty and fitness websites in Estonia by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | notino.ee | 33K | −3.7K | ||
| 2 | douglas.ee | 25K | −8.0K | ||
| 3 | mactabeauty.com | 19K | −1.7K | ||
| 4 | ilu.ee | 12K | −2.2K | ||
| 5 | 24-7fitness.ee | 8.9K | +818 | ||
| 6 | makeup.ee | 7.4K | −453 | ||
| 7 | ↑2 | sephora.com | 6.4K | +1.0K | |
| 8 | ↓1 | cultbeauty.com | 6.3K | −31 | |
| 9 | ↑1 | paradiis.ee | 5.4K | +287 | |
| 10 | ↓2 | avon.ee | 4.9K | −572 |
Websites that changed positions within the top 10 rankings in February 2025.
Rank | Website | Change | |
|---|---|---|---|
| 7 | sephora.com | ↑2 | |
| 9 | paradiis.ee | ↑1 | |
| 1 | notino.ee |
Rank | Website | Change | |
|---|---|---|---|
| 10 | avon.ee | ↓2 | |
| 8 | cultbeauty.com | ↓1 | |
| 1 | notino.ee |
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