The top 10 most visited beauty and fitness websites in South Africa by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | elle.com | 83K | −5.0K | ||
| 2 | ↑3 | arcstore.co.za | 79K | +15K | |
| 3 | ↓1 | sorbet.co.za | 73K | +294 | |
| 4 | cosmeticconnection.co.za | 73K | +6.0K | ||
| 5 | ↓2 | avon.co.za | 59K | −8.8K | |
| 6 | fragrantica.com | 54K | −1.6K | ||
| 7 | ↑2 | byrdie.com | 48K | +2.3K | |
| 8 | New | allure.com | 48K | +2.4K | |
| 9 | ↓1 | ascotcosmetics.co.za | 47K | +1.3K | |
| 10 | ↓3 | fresha.com | 46K | −4.9K |
Websites that changed positions within the top 10 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 2 | arcstore.co.za | ↑3 | |
| 8 | allure.com | ↑3 | |
| 7 | byrdie.com | ↑2 |
Rank | Website | Change | |
|---|---|---|---|
| 10 | fresha.com | ↓3 | |
| 5 | avon.co.za | ↓2 | |
| 3 | sorbet.co.za | ↓1 |
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