The top 10 most visited beauty and fitness websites in South Africa by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ↑2 | cosmeticconnection.co.za | 76K | −169 | |
| 2 | arcstore.co.za | 74K | −3.6K | ||
| 3 | ↓2 | elle.com | 73K | −6.8K | |
| 4 | sorbet.co.za | 71K | −4.1K | ||
| 5 | avon.co.za | 64K | −542 | ||
| 6 | ↑1 | ascotcosmetics.co.za | 55K | +5.0K | |
| 7 | ↓1 | fragrantica.com | 54K | −1.3K | |
| 8 | fresha.com | 46K | −1.9K | ||
| 9 | allure.com | 42K | +2.6K | ||
| 10 | New | thecut.com | 35K | +23K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 10 | thecut.com | ↑9 | |
| 1 | cosmeticconnection.co.za | ↑2 | |
| 6 | ascotcosmetics.co.za | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 3 | elle.com | ↓2 | |
| 7 | fragrantica.com | ↓1 | |
| 2 | arcstore.co.za |
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