The top 10 most visited hobbies and leisure websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | minimodel.jp | 1.4M | −44K | ||
| 2 | cotta.jp | 1.3M | −163K | ||
| 3 | hoyoverse.com | 1.0M | −291K | ||
| 4 | asoview.com | 971K | −76K | ||
| 5 | ↑1 | picrew.me | 558K | −80K | |
| 6 | ↑3 | amiami.jp | 515K | +110K | |
| 7 | bandai-hobby.net | 507K | −19K | ||
| 8 | tokyo-marui.co.jp | 422K | −47K | ||
| 9 | New | coleman.co.jp | 304K | −5.1K | |
| 10 | New | lego.com | 285K | −5.4K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 6 | amiami.jp | ↑3 | |
| 9 | coleman.co.jp | ↑2 | |
| 10 | lego.com | ↑2 |
Rank | Website | Change | |
|---|---|---|---|
| 1 | minimodel.jp | ||
| 2 | cotta.jp | ||
| 3 | hoyoverse.com |
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