Welcome to otto.de, your one-stop online shopping destination for a vast array of products ranging from fashion to electronics. Explore our extensive selection that caters to all styles and needs, ensuring you find exactly what you're looking for at unbeatable prices. Enjoy a seamless shopping experience with easy navigation, secure payment options, and prompt delivery services that bring your purchases straight to your door. With regular discounts and exclusive deals, otto.de makes it easy to stay trendy and tech-savvy without breaking the bank. Join thousands of satisfied customers and discover why we are a leading name in online retail.
Rank by traffic
In May 2025, otto.de saw a decrease in search traffic, reaching 10M visits, which is a decrease of 271K visits compared to the previous month. The traffic value decreased to 2.3M, a reduction of 52K.
For otto.de, Germany dominates traffic with 9.9M visits, a decrease of 271K from the previous month, making up 94.3% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 9.9M | −271K | 94.3% | |||||||
| 235K | −2.1K | 2.2% | |||||||
| 145K | +5.3K | 1.3% | |||||||
| 112K | −1.7K | 1.0% | |||||||
| 11K | +205 | 0.1% | |||||||
otto.de ranks #1 for "otto" in Germany and receives 1.1M monthly visits from this keyword alone, a decrease of 85K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| otto | 1.2M | −100K | 1.1M | −85K | 1 | ||||
| otto versand | 460K | −39K | 401K | −34K | 1 | ||||
| otto online | 91K | −8.0K | 83K | −6.7K | 1 | ||||
| otto.de | 38K | −23K | 34K | −21K | 1 | ||||
| otto de | 36K | −4.0K | 33K | −3.5K | 1 | ||||
ebay.de, idealo.de and kaufland.de rank in the top 10 organic search results for the same keywords that otto.de gets the most traffic from. Discover more competitors of otto.de.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| ebay.de | 12M | 81K | |||||||
| idealo.de | 16M | 110K | |||||||
| kaufland.de | 4.5M | 24K | |||||||
| amazon.de | 111M | 376K | |||||||
| zalando.de | 15M | 71K | |||||||
otto.de ranks 838th, placing it between laliga.com, which has 10M visits and ranks 837th, and stackoverflow.com, with 10M visits, ranking 839th.
Website | Traffic | Rank | |||||||
|---|---|---|---|---|---|---|---|---|---|
| fnac.com | 10M | +24K | 836 | ↓34 | |||||
| laliga.com | 10M | −1.5M | 837 | ↑21 | |||||
| otto.de | 10M | −271K | 838 | ↑74 | |||||
| stackoverflow.com | 10M | −2.6M | 839 | ↓38 | |||||
| unam.mx | 10M | +121K | 840 | ↓9 | |||||
As of May 2025, otto.de's Domain Rating is 82. otto.de is linked by 119K websites, indicating an increase of 1.5K referring sites from the previous month.
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