Meta description for otto.de: Discover a vast selection of products at otto.de, your one-stop online shop for fashion, electronics, home goods, and more. With unbeatable deals, convenient shopping features, and excellent customer service, otto.de offers a seamless shopping experience tailored to your needs. Whether you're looking for the latest trends or everyday essentials, our user-friendly platform ensures that you find what you need quickly and easily. Explore our diverse range of categories and enjoy special offers and promotions that make shopping fun and affordable. Shop smart, shop otto.de!
Rank by traffic
In June 2025, otto.de saw an increase in search traffic, reaching 10M visits, which is an increase of 110K visits compared to the previous month. The traffic value increased to 2.3M, a growth of 32K.
For otto.de, Germany dominates traffic with 9.5M visits, an increase of 107K from the previous month, making up 94.4% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 9.5M | +107K | 94.4% | |||||||
| 218K | +3.1K | 2.1% | |||||||
| 132K | −1.3K | 1.3% | |||||||
| 104K | +2.8K | 1.0% | |||||||
| 11K | +185 | 0.1% | |||||||
otto.de ranks #1 for "otto" in Germany and receives 1.1M monthly visits from this keyword alone, a decrease of 85K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| otto | 1.2M | −100K | 1.1M | −85K | 1 | ||||
| otto versand | 460K | −39K | 401K | −34K | 1 | ||||
| otto online | 91K | −8.0K | 83K | −6.7K | 1 | ||||
| otto.de | 38K | −23K | 34K | −21K | 1 | ||||
| otto de | 36K | −4.0K | 33K | −3.5K | 1 | ||||
ebay.de, idealo.de and kaufland.de rank in the top 10 organic search results for the same keywords that otto.de gets the most traffic from. Discover more competitors of otto.de.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| ebay.de | 11M | 78K | |||||||
| idealo.de | 14M | 110K | |||||||
| kaufland.de | 4.5M | 24K | |||||||
| amazon.de | 103M | 352K | |||||||
| zalando.de | 14M | 68K | |||||||
otto.de ranks 731st, placing it between vidal.ru, which has 10M visits and ranks 730th, and ebay.de, with 10M visits, ranking 732nd.
Website | Traffic | Rank | |||||||
|---|---|---|---|---|---|---|---|---|---|
| nsw.gov.au | 10M | +444K | 729 | ↓111 | |||||
| vidal.ru | 10M | −1.1M | 730 | ↑21 | |||||
| otto.de | 10M | +110K | 731 | ↓71 | |||||
| ebay.de | 10M | −796K | 732 | ↓36 | |||||
| netshoes.com.br | 10M | +421K | 733 | ↑21 | |||||
As of June 2025, otto.de's Domain Rating is 82. otto.de is linked by 119K websites, indicating a decrease of 649 referring sites from the previous month.
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