Kaufland.de is your ultimate online destination for quality groceries and household essentials, offering a wide selection of products at competitive prices. Discover a diverse range of fresh produce, meats, dairy, and pantry staples, all designed to meet your everyday needs. With user-friendly navigation and convenient online shopping options, Kaufland makes it easy for customers to find what they need quickly and efficiently. Enjoy special offers, promotions, and recipes that inspire you to create delicious meals for you and your family, all within the comfort of your home. Experience the convenience of home delivery or easy in-store pickup, making your shopping experience seamless and enjoyable.
Rank by traffic
In June 2025, kaufland.de saw a decrease in search traffic, reaching 3.8M visits, which is a decrease of 606K visits compared to the previous month. The traffic value decreased to 407K, a reduction of 42K.
For kaufland.de, Germany dominates traffic with 3.5M visits, a decrease of 584K from the previous month, making up 93.8% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 3.5M | −584K | 93.8% | |||||||
| 66K | −9.2K | 1.7% | |||||||
| 29K | −2.6K | 0.7% | |||||||
| 27K | −291 | 0.7% | |||||||
| 24K | −1.5K | 0.6% | |||||||
kaufland.de ranks #1 for "kaufland prospekt" in Germany and receives 1.0M monthly visits from this keyword alone, an increase of 15K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| kaufland prospekt | 1.1M | +30K | 1.0M | +15K | 1 | ||||
| kaufland | 998K | −22K | 711K | −15K | 1 | ||||
| kaufland angebote | 96K | −9.0K | 107K | −9.5K | 1 | ||||
| kaufland online | 42K | −1.0K | 37K | −1.7K | 1 | ||||
| kaufland prospekt zum blättern | 37K | 35K | −150 | 1 | |||||
otto.de, ebay.de and billiger.de rank in the top 10 organic search results for the same keywords that kaufland.de gets the most traffic from. Discover more competitors of kaufland.de.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| otto.de | 10M | 76K | |||||||
| ebay.de | 11M | 78K | |||||||
| billiger.de | 429K | 4.0K | |||||||
| idealo.de | 14M | 110K | |||||||
| obi.de | 9.0M | 17K | |||||||
As of June 2025, kaufland.de's Domain Rating is 80. kaufland.de is linked by 31K websites, indicating a decrease of 1.1K referring sites from the previous month.
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