Amazon.de is the premier online shopping destination in Germany, offering a vast selection of products across various categories, including electronics, books, clothing, and home goods. Customers can easily navigate the website to find everything they need, from the latest gadgets to classic literature, all at competitive prices. With user-friendly features such as customer reviews, personalized recommendations, and efficient delivery options, Amazon.de ensures a convenient and satisfying shopping experience for all users. Explore exclusive deals and promotions that make shopping even more rewarding, while enjoying secure payment methods and reliable customer support.
Rank by traffic
In June 2025, amazon.de saw a decrease in search traffic, reaching 94M visits, which is a decrease of 4.4M visits compared to the previous month. The traffic value increased to 18M, a growth of 383K.
For amazon.de, Germany dominates traffic with 86M visits, a decrease of 3.9M from the previous month, making up 91.0% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 86M | −3.9M | 91.0% | |||||||
| 4.9M | −327K | 5.2% | |||||||
| 1.1M | −70K | 1.1% | |||||||
| 813K | −16K | 0.8% | |||||||
| 152K | −21K | 0.1% | |||||||
amazon.de ranks #1 for "amazon" in Germany and receives 9.7M monthly visits from this keyword alone, a decrease of 6.9M from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| amazon | 18M | +630K | 9.7M | −6.9M | 1 | ||||
| amazon de | 840K | −12K | 806K | −11K | 1 | ||||
| amazon prime | 1.0M | +252K | 557K | −153K | 1 | ||||
| amazon prime video | 383K | +51K | 390K | +196K | 1 | ||||
| xxx | 2.2M | −50K | 280K | −65K | 5 → 4 | ||||
otto.de, ebay.de and idealo.de rank in the top 10 organic search results for the same keywords that amazon.de gets the most traffic from. Discover more competitors of amazon.de.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| otto.de | 10M | 76K | |||||||
| ebay.de | 11M | 78K | |||||||
| idealo.de | 14M | 110K | |||||||
| kaufland.de | 4.5M | 24K | |||||||
| obi.de | 9.0M | 17K | |||||||
amazon.de ranks 44th, placing it between healthline.com, which has 95M visits and ranks 43rd, and nih.gov, with 94M visits, ranking 45th.
Website | Traffic | Rank | |||||||
|---|---|---|---|---|---|---|---|---|---|
| twitter.com | 98M | −9.6M | 42 | ↓2 | |||||
| healthline.com | 95M | −1.1M | 43 | ↑5 | |||||
| amazon.de | 94M | −4.4M | 44 | ↓2 | |||||
| nih.gov | 94M | −9.2M | 45 | ↓8 | |||||
| ikea.com | 94M | −4.2M | 46 | ↓2 | |||||
As of June 2025, amazon.de's Domain Rating is 93. amazon.de is linked by 431K websites, indicating a decrease of 2.4K referring sites from the previous month.
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