Lidl.de is the online presence of Lidl, a leading discount supermarket chain in Germany, offering customers a broad range of high-quality groceries and everyday essentials at competitive prices. The website features a user-friendly interface, allowing shoppers to browse through various categories, view weekly special offers, and access a wealth of product information. With a commitment to sustainability, Lidl also highlights its eco-friendly initiatives, such as reducing plastic use and promoting organic products, making it easier for consumers to make responsible purchasing choices. Customers can also find information about Lidl's store locations, opening hours, and services, ensuring a seamless shopping experience both online and in-store.
Rank by traffic
In June 2025, lidl.de saw a decrease in search traffic, reaching 6.2M visits, which is a decrease of 286K visits compared to the previous month. The traffic value decreased to 472K, a reduction of 6.0K.
For lidl.de, Germany dominates traffic with 5.9M visits, a decrease of 281K from the previous month, making up 95.4% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 5.9M | −281K | 95.4% | |||||||
| 58K | −6.4K | 0.9% | |||||||
| 52K | +1.5K | 0.8% | |||||||
| 33K | +546 | 0.5% | |||||||
| 19K | −330 | 0.3% | |||||||
lidl.de ranks #1 for "lidl prospekt" in Germany and receives 1.1M monthly visits from this keyword alone, an increase of 553K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| lidl prospekt | 1.2M | −60K | 1.1M | +553K | 1 | ||||
| lidl | 1.9M | −90K | 747K | −909K | 1 | ||||
| lidl online | 497K | −89K | 442K | −79K | 1 | ||||
| lidl angebote | 69K | −6.0K | 59K | +35K | 1 | ||||
| lidl connect | 132K | +11K | 33K | −1.2K | 1 → 2 | ||||
kaufland.de, obi.de and otto.de rank in the top 10 organic search results for the same keywords that lidl.de gets the most traffic from. Discover more competitors of lidl.de.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| kaufland.de | 4.5M | 24K | |||||||
| obi.de | 9.0M | 17K | |||||||
| otto.de | 10M | 76K | |||||||
| ebay.de | 11M | 78K | |||||||
| idealo.de | 14M | 110K | |||||||
As of June 2025, lidl.de's Domain Rating is 77. lidl.de is linked by 38K websites, indicating a decrease of 1.4K referring sites from the previous month.
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