Answer Engine Optimization (AEO) Course
New to AEO? This free course teaches you how AI search works and how to get your brand recommended across every major AI platform.
Who is this course for?
SEO professionals adapting to AI search
Content marketers and brand managers
Founders and growth leaders at SaaS, ecommerce, and publishing brands
If your end goal is to get your brand mentioned, cited, and recommended by AI platforms like ChatGPT, Google's AI Overviews, Perplexity, and Gemini — and capture the high-converting traffic they send — this AEO training is for you.
12 lessons
In 5 modules
1h 26m
Total length
No sign-up required, and absolutely free of charge
Get Ahrefs certified
Turn your Ahrefs knowledge into a tangible asset that opens doors to better roles, bigger clients, and lasting marketing success.
What you'll learn
The fundamentals of how AI search works and why AEO matters
How different AI platforms decide what to cite
How to find gaps between your brand and competitors in AI search
How to do keyword and prompt research for AEO
How to create content that AI wants to cite
How to earn brand mentions across the web
How to optimize YouTube videos for AI visibility
Technical AEO best practices
How to track AI traffic and measure your progress
Course breakdown
Module 1. How AI Search Works
How AI Search Engines Work
8:32
How Ranking in Google AI Overviews, ChatGPT, and Perplexity are Different
6:15
What Is AI Visibility? The 3 Types Every Marketer Needs to Know
6:27
Module 2. AEO Strategy
How to Run a Brand Gap Analysis
8:17
Keyword & Prompt Research for AI SEO (AEO)
7:54
Module 3. AEO Execution
How to Optimize Content for AI Search Engines
8:02
Brand Mentions for SEO: How to Get Cited by AI (3 Tiers)
6:05
YouTube SEO for AI Search: How to Rank your YouTube Videos
5:18
Technical SEO for AI: Robots.txt, GPTBot & llms.txt Explained
7:58
Module 4. Measuring AEO
How to Track AI Traffic in GA4 and Ahrefs Web Analytics (ChatGPT & More)
7:36
Your AEO Strategy + Action Plan Checklist
7:53
Course by
Sam Oh
Sam Oh is VP of Marketing at Ahrefs. He incorporates his commitment to education and love for entrepreneurship into actionable and easy-to-digest tutorials.
Ready to start?
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