SEO Training Course:
Learn How to Get Organic Traffic From Search

It doesn't matter if you know nothing about SEO. By the end of this free SEO training course, you’ll understand how to apply the basics of SEO like keyword research, on-page SEO, and link building to rank higher in search engines.

Share on Twitter
Share on Facebook
Share on LinkedIn
SEO Training

SEO Basics: What is SEO and Why is it Important?

8:19

Who is this course for?

  • SEO beginners

  • Small business owners

  • Marketing team leaders

If your end goal is to rank higher in search engines like Google and get free organic traffic, this SEO training is for you.

14 lessons

In 4 modules

2h 00m

Total length

No sign-up required, and absolutely free of charge

What you'll learn

  • The fundamentals of what search engine optimization is and how it works

  • Why SEO is important

  • How to do keyword research

  • How to optimize web pages for search engines

  • Beginner-friendly link building strategies to get backlinks to your site

  • Technical SEO best practices for beginners

Course by

Sam Oh

twitter icon

Sam Oh is VP of Marketing at Ahrefs. He incorporates his commitment to education and love for entrepreneurship into actionable and easy-to-digest tutorials. With over a decade of practical experience in SEO and digital marketing, there's nothing that excites him more than perfectly optimized and scalable processes.

Sam Oh

Amazing work. Thanks for the effort. I really appreciate it. Ahrefs is my favorite SEO tools. You guys are doing a phenomenal job.

Farris Harbi on YouTube

Sam will literally make you an SEO specialist :). Thank you

Sourav Panda on YouTube

This feels like so genuinely caring and honest it’s just mind-blowing. It is probably one of the best pieces of content I’ve ever saw on digital marketing

Yevheniy Kushnirenko on YouTube

As always, Sam Oh hits it out of the park! Great video, and great tips. Keep it going!

Kandaman on YouTube

These videos and the content generation course, helped me get a 307% increase in traffic. From 1.3k visitors to 25k/month in 3 months and 40 leads.

going2sleep on YouTube

I have learned so many things from this video! Thank you so much Ahrefs and Sam for this amazing and value-loaded video!

Mohsin Ahmad on YouTube

Sam, you have been a real open book for me and I’m sure for others as well. Tons of highly valuable content for web owners. Thanks a lot!

Daniel Garino on YouTube
Greg is working at the laptop.

Ready to start?

No sign-up required, and absolutely free of charge

Start course

Other courses

Ahrefs’ Certification Course

The Ahrefs Certification Course will teach you how to use Ahrefs’ tools, data, and SEO metrics to improve SEO for your website.

Ahrefs’ Certification Course

55 lessons · 7 hr 4 min

Blogging for business

Learn how to grow your blog past 100K monthly visitors and turn thousands of your readers into paying customers.

Blogging for business

40 lessons · 4 hr 50 min

Marketing with Ahrefs

Ahrefs can be overwhelming to a newcomer. Take this short course to learn about our major features and how to apply them in your marketing.

Marketing with Ahrefs

31 lessons · 4 hr 57 min