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Academy /
Answer Engine Optimization (AEO) Course /
Module 1

How AI Search Engines Work

1
How AI Search Engines Work
8:32
2
How Ranking in Google AI Overviews, ChatGPT, and Perplexity are Different
6:15
3
What Is AI Visibility? The 3 Types Every Marketer Needs to Know
6:27
About this course

Answer Engine Optimization (AEO) Course

12 lessons
1h 26m
New to AEO? No problem. This free course teaches you how AI search works and how to get your brand recommended across every major AI platform.

What you'll learn

  • The fundamentals of how AI search works and why AEO matters

  • How different AI platforms decide what to cite

  • How to find gaps between your brand and competitors in AI search

  • How to do keyword and prompt research for AEO

  • How to create content that AI wants to cite

  • How to earn brand mentions across the web

  • How to optimize YouTube videos for AI visibility

  • Technical AEO best practices

  • How to track AI traffic and measure your progress

Course by

Sam OhSam Oh is VP of Marketing at Ahrefs. He incorporates his commitment to education and love for entrepreneurship into actionable and easy-to-digest tutorials.