The top 100 most visited shopping websites in the World by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | play.google.com | 568M | −41M | ||
| 2 | amazon.com | 426M | −1.7M | ||
| 3 | amazon.in | 143M | −443K | ||
| 4 | ↑3 | flipkart.com | 116M | +17M | |
| 5 | ↓1 | rakuten.co.jp | 114M | −1.3M | |
| 6 | amazon.de | 113M | +11M | ||
| 7 | ↓2 | amazon.co.jp | 104M | −3.3M | |
| 8 | ↑1 | etsy.com | 91M | +7.0M | |
| 9 | ↓1 | amazon.co.uk | 87M | +2.1M | |
| 10 | mercadolivre.com.br | 81M | +4.0M | ||
| 11 | trendyol.com | 77M | +2.5M | ||
| 12 | ↑6 | tokopedia.com | 69M | +7.0M | |
| 13 | ↓1 | ebay.com | 69M | −465K | |
| 14 | allegro.pl | 68M | +1.2M | ||
| 15 | ↓2 | sahibinden.com | 68M | +976K | |
| 16 | ↑1 | nike.com | 66M | +1.8M | |
| 17 | ↑2 | walmart.com | 65M | +6.6M | |
| 18 | ↓3 | shopee.co.id | 61M | −5.9M | |
| 19 | ↓3 | amazon.fr | 57M | −7.9M | |
| 20 | amazon.it | 54M | +1.6M | ||
| 21 | mercadolibre.com.mx | 52M | +61K | ||
| 22 | justdial.com | 47M | −137K | ||
| 23 | mercadolibre.com.ar | 47M | +289K | ||
| 24 | ↑2 | amazon.es | 45M | +4.3M | |
| 25 | ↓1 | target.com | 43M | −862K | |
| 26 | ↓1 | aliexpress.com | 43M | +909K | |
| 27 | ↑5 | zara.com | 40M | +3.7M | |
| 28 | ↑3 | blibli.com | 40M | +3.1M | |
| 29 | ↓2 | hepsiburada.com | 38M | −1.8M | |
| 30 | ↓1 | olx.pl | 38M | +367K | |
| 31 | ↓3 | hm.com | 37M | −617K | |
| 32 | ↓2 | shein.com | 34M | −3.0M | |
| 33 | amazon.com.br | 32M | +1.5M | ||
| 34 | ↑1 | my-best.com | 30M | +386K | |
| 35 | ↑1 | akakce.com | 30M | +1.1M | |
| 36 | ↑1 | amazon.ca | 28M | +1.2M | |
| 37 | ↑1 | thegioididong.com | 26M | −83K | |
| 38 | ↓4 | leboncoin.fr | 26M | −4.5M | |
| 39 | ↑3 | lazada.co.id | 25M | +2.1M | |
| 40 | ↑6 | magazineluiza.com.br | 25M | +2.9M | |
| 41 | ↓2 | ozon.ru | 24M | −2.7M | |
| 42 | ↑2 | amazon.com.mx | 24M | +748K | |
| 43 | ↓2 | craigslist.org | 24M | −527K | |
| 44 | ↑1 | skroutz.gr | 23M | +554K | |
| 45 | ↓2 | kakaku.com | 23M | −158K | |
| 46 | ↓6 | olx.ua | 23M | −1.7M | |
| 47 | ↑2 | shopee.com.br | 22M | +1.9M | |
| 48 | ↓1 | shopee.co.th | 21M | −191K | |
| 49 | ↑4 | shopee.vn | 21M | +2.3M | |
| 50 | ↑1 | olx.com.br | 21M | +997K | |
| 51 | ↑4 | myntra.com | 21M | +2.4M | |
| 52 | ↓4 | kleinanzeigen.de | 19M | −2.0M | |
| 53 | ↓3 | bestbuy.com | 19M | −1.3M | |
| 54 | ↑4 | americanas.com.br | 19M | +1.7M | |
| 55 | ↓3 | ebay.co.uk | 19M | −833K | |
| 56 | rozetka.com.ua | 18M | +663K | ||
| 57 | emag.ro | 18M | +355K | ||
| 58 | ↑1 | mercadolibre.com.co | 17M | +297K | |
| 59 | ↑1 | nordstrom.com | 16M | +762K | |
| 60 | ↓6 | costco.com | 16M | −2.5M | |
| 61 | ↑3 | mercari.com | 16M | +1.1M | |
| 62 | ↑3 | marksandspencer.com | 16M | +1.1M | |
| 63 | ↓1 | shopify.com | 15M | +439K | |
| 64 | ↑2 | argos.co.uk | 14M | −8.8K | |
| 65 | ↑2 | dienmayxanh.com | 14M | +12K | |
| 66 | ↑2 | olx.ro | 14M | +216K | |
| 67 | ↓4 | shopee.tw | 14M | −708K | |
| 68 | ↑24 | falabella.com | 14M | +3.3M | |
| 69 | elcorteingles.es | 14M | −38K | ||
| 70 | bachhoaxanh.com | 13M | −283K | ||
| 71 | ↑25 | macys.com | 13M | +2.7M | |
| 72 | ↑15 | mercadolibre.cl | 13M | +2.1M | |
| 73 | ↑2 | bol.com | 13M | +394K | |
| 74 | ↓3 | pandora.net | 13M | −847K | |
| 75 | ↑1 | cimri.com | 13M | +169K | |
| 76 | ↓4 | zalando.de | 13M | −770K | |
| 77 | meesho.com | 12M | +420K | ||
| 78 | ↓4 | amazon.com.tr | 12M | −508K | |
| 79 | ↓1 | fptshop.com.vn | 12M | +615K | |
| 80 | ↓19 | next.co.uk | 12M | −2.8M | |
| 81 | ↑2 | subito.it | 12M | +679K | |
| 82 | ↓9 | ebay.de | 12M | −1.6M | |
| 83 | ↓4 | cdiscount.com | 12M | +105K | |
| 84 | ↑1 | lazada.co.th | 12M | +446K | |
| 85 | ↓5 | adidas.com | 11M | +19K | |
| 86 | ↑2 | dior.com | 11M | +381K | |
| 87 | ↓5 | idealo.de | 11M | −55K | |
| 88 | New | casasbahia.com.br | 11M | +1.2M | |
| 89 | ↑2 | amazon.com.au | 11M | +339K | |
| 90 | New | spirithalloween.com | 11M | +6.0M | |
| 91 | ↓1 | alibaba.com | 11M | +226K | |
| 92 | New | otto.de | 11M | +1.1M | |
| 93 | max.com | 11M | +190K | ||
| 94 | ↓8 | temu.com | 11M | −245K | |
| 95 | ↓6 | asos.com | 11M | −142K | |
| 96 | ↑1 | stockx.com | 11M | +253K | |
| 97 | New | liverpool.com.mx | 10M | +1.9M | |
| 98 | New | netshoes.com.br | 10M | +2.2M | |
| 99 | ↓1 | couponfollow.com | 10M | +125K | |
| 100 | New | kmart.com.au | 10M | +776K |
Websites that changed positions within the top 100 rankings in November 2024.
Rank | Website | Change | |
|---|---|---|---|
| 90 | spirithalloween.com | ↑95 | |
| 71 | macys.com | ↑25 | |
| 68 | falabella.com | ↑24 | |
| 98 | netshoes.com.br | ↑20 | |
| 97 | liverpool.com.mx | ↑16 | |
| 72 | mercadolibre.cl | ↑15 | |
| 88 | casasbahia.com.br | ↑13 | |
| 92 | otto.de | ↑10 | |
| 12 | tokopedia.com | ↑6 | |
| 40 | magazineluiza.com.br | ↑6 |
Rank | Website | Change | |
|---|---|---|---|
| 80 | next.co.uk | ↓19 | |
| 82 | ebay.de | ↓9 | |
| 94 | temu.com | ↓8 | |
| 46 | olx.ua | ↓6 | |
| 60 | costco.com | ↓6 | |
| 95 | asos.com | ↓6 | |
| 85 | adidas.com | ↓5 | |
| 87 | idealo.de | ↓5 | |
| 38 | leboncoin.fr | ↓4 | |
| 52 | kleinanzeigen.de | ↓4 |
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