7 Easy SEO Hacks using Ahrefs’ New Traffic Filter
In this lesson, we are going to tell you about traffic filter, an Ahrefs’ Site Explorer new exclusive feature that you’re going to love. We are going to show you seven tactical ways to use this filter to get seriously actionable data for your SEO and marketing efforts.
Let’s dive right in.
So we have one of our blog posts loaded up within Site Explorer. The traffic filter works in the same way as our other numeric filters.
You can set a max and a min number. For example, by setting a minimum value of 100, you’ll only see referring pages that get at least 100 organic search visitors per month.
By adding a traffic filter of even just 10, can significantly clean up your prospecting lists into manageable and targeted link prospects.
And this leads us straight into the first tip.
1. Discovering the traffic-most link prospects
While we have no real evidence that backlinks from pages with traffic are worth more (from a search engine optimization standpoint), we think it’s a given that backlinks from pages with a lot of traffic are going to be more valuable to you for one simple reason:
They can actually send you consistent and relevant referral traffic.
You can click on the traffic column name, and you’ll see the linking pages that get the most search traffic in descending order.
From here, all you need to do is analyze the context of the link and formulate your outreach strategy to get them to link to your site.
2. Finding the best “lost” backlinks to pursue
The lost backlinks report is something that you may have tried, but then quickly realized that a lot of the results are often from scraper sites and not worth your attention.
But with the traffic sorting options, you can try to prevent losing links that are worth fighting for.
So, we’ll change the search to our entire blog to get a bigger pool of backlinks. Then we’ll go to the lost backlinks report.
Finally, we’ll set the filter to the last 30 days because it’ll broaden our pool and it’s still a reasonable amount of time to reclaim the link.
Now all you need to do is click on the traffic column to sort it in descending order and you can see right away whether you lost any links that are worth pursuing.
This keyword research guide gets hundreds of search visitors, and it looks like they removed our link.
So we’ll click over to it and verify that the link was indeed removed by doing a find for our domain in their source code.
And it looks like it was indeed removed.
These are the kinds of linking opportunities that you don’t want to miss out on.
They’ve already linked to you before, so they know who you are and perhaps it could have been a technical issue which unintentionally caused their page to return a 404 response code or another similar activity.
3. Reclaiming lost referral traffic from broken backlinks
This one is super easy, and it doesn’t require any outreach at all. If we click over to the broken backlinks report, you’ll see all of the broken backlinks pointing to pages on our blog.
Again, we’ll sort the pages by traffic in descending order to see the referring pages that get the most search traffic.
And you’ll see a couple here. One links to an old author bio that was removed, which we could redirect back to our blog and another one looks like there was an extra character added to the URL by mistake.
For the one with the typo, we could create a redirect that goes directly to the blog post with the correct URL.
Using this report you can easily prioritize which broken links need to be fixed and reclaim lost link equity and referral traffic.
4. Finding topic ideas with high search traffic potential
You can do that quite nicely in Keywords Explorer tool. But the thing is you would have to choose the right seed keywords, which can be somewhat of a guessing game.
The way that you do this in Site Explorer is to enter in the domain of one of your organic search competitors since the links that they’ll be attaining will likely be relevant to the topics you write about. So let’s look at Healthline’s backlink profile.
Next, we’ll sort the traffic column in descending order.
And right here we can see some solid blog topic ideas with high traffic potential.
So if we had a health-related website, we could create a post about the benefits of apple cider vinegar or even some natural ways to lower your blood pressure because both of these topics clearly have huge traffic potential.
5. Discovering low-competition keywords
We’ll use Healthline again. Just enter in a minimum traffic number. So let’s say 1,000.
And then we’ll sort the referring domains in ascending order.
This one here looks interesting, which is called, “What is the price of testosterone without insurance?”
It has 0 referring domains, a domain rating of 8, and the post gets over a thousand search visitors each month.
You can then click on the caret beside the URL and click through to the organic keywords report.
And you’ll see all of the keywords that they rank for, and it seems like they’re ranking for quite a few featured snippets too, which we are sure contributes to their overall search traffic.
If you’ve been following our lessons, then you may remember a similar hack from within Content Explorer, but the thing with this tactic is that Site Explorer and Content Explorer run on different databases.
So what you find here in Site Explorer, may not be available in Content Explorer, and vice versa.
6. Going global
Even though the use of the hreflang tag has been around for years, translating websites and/or blog posts is still extremely underutilized.
So you can analyze the backlink profile of one of your organic search competitors, click on the language drop down and see which languages are getting the most links.
So we’ll select Spanish from the drop-down.
Next, we’ll sort by traffic in descending order and you’ll see some solid link prospects for building up your international presence or maybe national if that’s your native language.
7. A hack for eCommerce SEO
Enter in the domain of a competitor who sells similar products like yours.
Let’s say that we sell cooking tools. So we’ll research oxo.com.
Then, we’ll go to their backlink profile.
Next, we’ll look for pages that get a good amount of traffic, so let’s say 500 search visitors per month.
Finally, we’ll type in the word “review” in the include box.
Now, these posts from The Wire Cutter would be perfect outreach prospects where we can reach out, send some products, and hope they include us in their review.
There are a ton of things you can do with this traffic filter and sorting options. Try some of the ones mentioned in this lesson, get creative with your own combinations, and let the rest of us here in the Ahrefs community know about them.
So keep grinding away, get results, continue to follow us, and we’ll see you in the next lesson.