How to use the Related terms report
In this report, we show keyword ideas that are related to your seed keywords or phrases.
Since this report shows queries that may not contain your seed keyword, it's useful for uncovering less ‘obvious’ keywords.
Below are some actionable ways to use this report.
The ‘trick’ to getting relevant results from this report is to use relatively specific queries as your seed. For example, use “how to plant flowers” instead of “gardening.” Or “best coffee beans” instead of “coffee."
See keywords that the top-ranking pages also rank for
According to our study of three million search queries, the average #1 ranking page will also rank in the top 10 for nearly 1,000 other relevant keywords.
These keywords could be good sub-topics to cover in your own content or potential target keywords themselves.
You can find these keywords by simply turning the toggle to “Also rank for.”
You can view keywords based on the top 10 or top 100 search results.
See keywords that the top-ranking pages also talk about
Turn the toggle to “Also talk about” to see the keywords and phrases the top-ranking pages for your target keyword frequently mention.
These keywords could be good sub-topics or sub-points to cover in your own content.
You can view keywords for the top 10 or top 100 ranking pages.
Find high-volume, low-competition keyword ideas
Set the search volume filter to a minimum value of 500 and the Keyword Difficulty (KD) filter to a maximum of 10.
Here are some potential weight loss-related keywords that may be worth targeting.
NOTE. The numbers suggested for the search volume and KD filters will vary based on the breadth of your niche. Feel free to play around with the filters until you get a list of keywords you’re satisfied with.
Find keywords with SERP features
SERP features are anything in the search engine results pages that are not traditional search results (i.e., ten blue links.) For example, here’s a featured snippet:
Depending on your goals, you can filter for different types of SERP features. For example, you can filter for featured snippets, knowledge panels, people also ask boxes, and so on.
Find informational keywords
Informational queries are those that searchers use to gain more knowledge on a topic. Typically, they have modifiers like:
Enter these modifiers in the “Include” box. Select “Any word.”
Click “Apply” to see queries that include one or more of the modifiers in your list.
Find transactional keywords
Transactional keywords are queries where searchers likely have purchase intent (i.e., they're looking to buy something). Typically, they have modifiers like:
Enter these words in the Include box. Select “Any word.”
See keyword ideas based on terms
Looking for keyword ideas with particular modifiers or terms? You can find them easily in the “Terms” column.
Click on the modifier that best fits what you’re looking for.
Find relevant topics and subtopics
Let’s say you own a gardening website and want to find topic ideas.
Enter a few seed keywords (e.g., “how to plant flowers"). Then click the “Parent topics” toggle.
Parent Topic determines if you can rank for your target keyword while targeting a more general topic instead. To identify the Parent Topic, we take the #1 ranking page for the keyword and find the query responsible for sending the most search traffic to that page.
You can now see keyword ideas listed by these “Parent topics”.
A topic worth considering here is "parts of a flower".
Clicking it shows us a cluster of long-tail queries with the same Parent Topic ("parts of a flower”.)
Some of these could make great subtopics for your post.
Our advice here isn't to sprinkle relevant keywords throughout your post but rather to cover relevant subtopics to increase its comprehensiveness and relevance.
Learn how to create a great piece of content in this video:
See SEO metrics for the top-ranking pages
Click the “SERP” button beside any keyword to see the SERP Overview.
This shows the first page of search results for your keyword along with important SEO metrics.
Analyze these metrics to assess the ranking difficulty of your target keyword.
Check out this video to learn how to do keyword research:
Or read some of the articles on the Ahrefs blog:
Module 1: Dashboard
Module 2: Site Explorer
Module 3: Keywords Explorer
Module 4: Site Audit
Module 5: Rank Tracker
Module 6: Content Explorer
Module 7: Alerts