Articles on SEO Studies & Research

Here you can explore hundreds of detailed tutorials, case studies and opinion pieces from our archives. Just pick the category you're interested in below.

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How Long Should Blog Posts Be? The ‘Truth’ About Content Length

90.63% of Content Gets No Traffic From Google. And How to Be in the Other 9.37% [New Research for 2020]

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Anchor Text: A Data‐Driven Guide (384,614 Web Pages Studied)

Do Links From Pages With Traffic Help You Rank Higher? [Ahrefs Study]

Reciprocal Links: Will They Hurt Your SEO? (A Study by Ahrefs)

How Many New Backlinks Do Top-ranking Pages Get Over Time [New Data by Ahrefs]

Are Google’s SERP Features Stealing Traffic from Your Site? [Research]

Ahrefs’ Study Of 2 Million Featured Snippets: 10 Important Takeaways

How many keywords can you rank for with one page? (Ahrefs’ study of 3M searches)

How long does it take to rank in Google? (A study by Ahrefs)