Ahrefs

Data & Studies

Data & Studies Studies and data-driven insights are crucial for understanding the ever-changing search landscape. Check out the resources below to improve your SEO knowledge with unique data and insights.

284K subscribers

322K monthly search traffic

35.8K top 10 rankings

Patrick Stox

June 18, 2025

Meet the New Web Crawlers: AI Bots Are Closing in on Search Engine Bots

Ryan Law

June 17, 2025

Websites Using AI Content Grow 5% Faster [+ New Research Report]

Patrick Stox

June 16, 2025

Does AI Search Traffic Convert Better Than Traditional Search? For Ahrefs, Yes: 0.5% of Visitors Drove 12.1% of Signups

Patrick Stox

June 16, 2025

80% of Our AI Search Traffic Goes to Our Homepage, Product Pages, and Free Tools

Patrick Stox

June 12, 2025

86% of Top Mentioned Sources Are Not Shared Across ChatGPT, Perplexity, and AI Overviews

Ryan Law

June 11, 2025

Marketers Using AI Publish 42% More Content [+ New Research Report]

Patrick Stox

June 11, 2025

The 10 Most Mentioned Domains for ChatGPT, Perplexity, and AI Overviews Across 78.6M Searches

Mateusz Makosiewicz

May 30, 2025

Almost Half of Google Searches Are Branded. Here’s Why That Matters

Louise Linehan

May 26, 2025

An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)

Patrick Stox

May 22, 2025

The SEO Bots That ~140 Million Websites Block the Most

Si Quan Ong

May 21, 2025

Do Higher Content Scores Mean Higher Google Rankings? We Studied It (So You Don’t Have To)

Patrick Stox

May 21, 2025

The AI Bots That ~140 Million Websites Block the Most

Ryan Law

May 19, 2025

74% of New Webpages Include AI Content (Study of 900k Pages)

Patrick Stox

May 19, 2025

Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs

Patrick Stox

May 15, 2025

How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?

Louise Linehan

May 14, 2025

The 25 Fastest-Growing Cybersecurity Companies (July 2026)

Despina Gavoyannis

May 14, 2025

Top 50 Fastest-Growing EdTech Companies

Louise Linehan

May 13, 2025

AI Overviews Have Doubled (25M AIOs Analyzed)

Ryan Law

April 17, 2025

AI Overviews Reduce Clicks by 34.5%

Louise Linehan

March 26, 2025

AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything

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