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Data & Studies

Data & Studies Studies and data-driven insights are crucial for understanding the ever-changing search landscape. Check out the resources below to improve your SEO knowledge with unique data and insights.

284K subscribers322K monthly search traffic35.8K top 10 rankings

Louise Linehan

August 11, 2025

Only 12% of AI Cited URLs Rank in Google’s Top 10 for the Original Prompt

Ryan Law

July 28, 2025

New Study: AI Assistants Prefer to Cite “Fresher” Content (17 Million Citations Analyzed)

Louise Linehan

July 23, 2025

What We Learned From Studying Our Own “AI Proof” Keywords

Ryan Law

July 22, 2025

Goodbye, Featured Snippets: How SERP Features Have Evolved in the AI Era

Si Quan Ong

July 21, 2025

Does Ranking Higher on Google Mean You’ll Get Cited in AI Overviews?

Louise Linehan

July 21, 2025

76% of AI Overview Citations Pull From the Top 10

Patrick Stox

July 18, 2025

8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)

Patrick Stox

July 17, 2025

Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google

Si Quan Ong

July 14, 2025

AI Overviews Cite AI-Generated Content More Than Human Writing

Patrick Stox

July 8, 2025

Does Being Mentioned on Highly Linked Pages Influence AI Mentions?

Si Quan Ong

July 7, 2025

AI-Generated Content Does Not Hurt Your Google Rankings (600,000 Pages Analyzed)

Patrick Stox

July 7, 2025

Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity

Patrick Stox

July 3, 2025

Does Being Mentioned on High Traffic Pages Influence AI Mentions?

Louise Linehan

June 26, 2025

AI Traffic Has Increased 9.7x in the Past Year

Patrick Stox

June 25, 2025

Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions

Louise Linehan

June 24, 2025

80+ Up-to-Date AI Statistics for 2025 (No Stale Sources)

Louise Linehan

June 24, 2025

AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors

Patrick Stox

June 23, 2025

Websites With More Organic Search Traffic Get Mentioned More in AI Search

Patrick Stox

June 19, 2025

AI Assistant Bias Revealed: Here’s Who Gets Favored & Who Gets Shunned in the New Era

Ryan Law

June 18, 2025

AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]

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