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Data & Studies

Data & Studies Studies and data-driven insights are crucial for understanding the ever-changing search landscape. Check out the resources below to improve your SEO knowledge with unique data and insights.

284K subscribers
322K monthly search traffic
35.8K top 10 rankings

Patrick Stox

February 11, 2026

Anonymized Queries Make Up Nearly Half of Google Search Console Traffic

Ryan Law

February 4, 2026

Update: AI Overviews Reduce Clicks by 58%

Despina Gavoyannis

January 19, 2026

ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTok

Despina Gavoyannis

December 15, 2025

Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)

Louise Linehan

December 12, 2025

Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)

Mateusz Makosiewicz

December 10, 2025

I Ran an AI Misinformation Experiment. Every Marketer Should See the Results

Glen Allsopp

December 4, 2025

Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs

Despina Gavoyannis

December 3, 2025

Short vs. Long Content in AI Overviews: The Data Says Both Work

Si Quan Ong

November 12, 2025

43 B2B SEO Statistics for 2025

Louise Linehan

November 11, 2025

AI Overviews Change Every 2 Days (But Never Change Their Mind)

Ryan Law

November 10, 2025

What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed

Erik Sarissky

November 4, 2025

Which Countries Have the Most AI Overviews? 108 Million Queries Analyzed

Louise Linehan

October 28, 2025

67% of ChatGPT’s Top 1,000 Citations Are Off-Limits to Marketers (+ More Findings)

Ryan Law

October 22, 2025

96.98% of Clicks Happen in the Top 10 Search Results

Si Quan Ong

September 10, 2025

The 50 Most-Cited Websites in ChatGPT (July 2026)

Si Quan Ong

September 3, 2025

The 50 Most-Cited Websites in Google AI Mode (July 2026)

Louise Linehan

September 3, 2025

ChatGPT May Scrape Google, but the Results Don’t Match

Ryan Law

September 2, 2025

New Study: How Often Do AI Assistants Hallucinate Links? (16 Million URLs Studied)

Despina Gavoyannis

September 1, 2025

90+ AI SEO Statistics for 2025 (Fresh and Original Data)

Si Quan Ong

August 20, 2025

Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed

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