These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC).
| # | Keyword | CPC | Search Volume |
|---|---|---|---|
| 1 | chordee repair | $105.00 | 800 |
| 2 | mesothelioma attorney chicago | $100.00 | 1,200 |
| 3 | lawsuit mesothelioma | $100.00 | 900 |
| 4 | apps live | $100.00 | 900 |
| 5 | how bad is monster zero sugar for you | $100.00 | 1,000 |
| 6 | los angeles slip and fall attorney | $100.00 | 500 |
| 7 | los angeles slip and fall lawyer | $100.00 | 700 |
| 8 | adtheorent | $100.00 | 1,500 |
| 9 | axon taser | $100.00 | 1,000 |
| 10 | interstitial ads cpm | $100.00 | 600 |
| 11 | lingo meaning | $100.00 | 6,800 |
| 12 | aaxn | $100.00 | 1,500 |
| 13 | dallas mesothelioma lawyer | $100.00 | 500 |
| 14 | reddit fgo | $100.00 | 700 |
| 15 | nyc tax refund status | $100.00 | 500 |
| 16 | axon company | $100.00 | 800 |
| 17 | slip and fall attorney los angeles | $100.00 | 800 |
| 18 | disney cruise line incidents | $100.00 | 800 |
| 19 | leileiav | $100.00 | 500 |
| 20 | truck wreck lawyers | $100.00 | 500 |
| 21 | advertise feedbuzzard | $100.00 | 5,600 |
| 22 | miami heat vs dallas mavericks timeline | $100.00 | 6,200 |
| 23 | global eor | $100.00 | 900 |
| 24 | carnival cruise death | $100.00 | 4,800 |
| 25 | advertising feedbuzzard | $100.00 | 3,300 |
| 26 | syngap1 | $100.00 | 2,100 |
| 27 | atlanta accident lawyer | $100.00 | 700 |
| 28 | openreview | $100.00 | 800 |
| 29 | maritime law firm | $100.00 | 600 |
| 30 | cdkl5 | $100.00 | 1,400 |
| 31 | selva coffee house menu | $100.00 | 1,400 |
| 32 | houston injury attorney | $100.00 | 600 |
| 33 | trochoid | $100.00 | 500 |
| 34 | og’s | $100.00 | 600 |
| 35 | mesothelioma lawsuit | $100.00 | 1,300 |
| 36 | fieldnet login | $100.00 | 500 |
| 37 | belpre animal clinic | $100.00 | 600 |
| 38 | warn layoffs | $100.00 | 500 |
| 39 | energy software development | $100.00 | 600 |
| 40 | accident lawyer las vegas | $100.00 | 900 |
| 41 | illinois mesothelioma lawyer | $100.00 | 500 |
| 42 | mesothelioma lawsuits | $100.00 | 500 |
| 43 | ohio mesothelioma lawyer | $95.00 | 1,000 |
| 44 | tn entity search | $95.00 | 700 |
| 45 | car accident lawyer macon ga | $95.00 | 900 |
| 46 | tallahassee car accident lawyer | $95.00 | 900 |
| 47 | work injury lawyer houston | $95.00 | 500 |
| 48 | pichichi liga española | $95.00 | 600 |
| 49 | marjam kat | $95.00 | 700 |
| 50 | venmo withdrawal limit | $95.00 | 600 |
| 51 | richmond truck accident lawyer | $95.00 | 500 |
| 52 | my usc portal | $95.00 | 500 |
| 53 | motorcycle accidents lawyer | $95.00 | 1,000 |
| 54 | ua806 | $95.00 | 700 |
| 55 | car accident lawyer macon | $95.00 | 900 |
| 56 | cloudysocial cshardware promo code | $95.00 | 500 |
| 57 | los angeles rams vs carolina panthers stats | $95.00 | 8,000 |
| 58 | openai python sdk | $95.00 | 700 |
| 59 | columbia care marietta oh | $95.00 | 800 |
| 60 | 8kun website | $95.00 | 900 |
| 61 | wg pay scale 2025 | $95.00 | 700 |
| 62 | hire dedicated php developer | $95.00 | 600 |
| 63 | raytown schools | $95.00 | 500 |
| 64 | macon car accident lawyer | $95.00 | 2,200 |
| 65 | how to tag someone on linkedin | $95.00 | 1,200 |
| 66 | tepezza and hearing loss | $95.00 | 600 |
| 67 | mule fuel | $95.00 | 900 |
| 68 | mainframe modernization services | $95.00 | 500 |
| 69 | application controls | $95.00 | 500 |
| 70 | houston work injury lawyer | $95.00 | 500 |
| 71 | legal age to vape | $95.00 | 700 |
| 72 | 18 usc 371 | $95.00 | 900 |
| 73 | law firm answering service | $95.00 | 700 |
| 74 | openai gpt-4.1 pricing | $95.00 | 900 |
| 75 | oil refinery explosion | $95.00 | 1,300 |
| 76 | casino ie | $90.00 | 600 |
| 77 | defensores de accidentes | $90.00 | 600 |
| 78 | emsmart login | $90.00 | 700 |
| 79 | pqdi | $90.00 | 1,100 |
| 80 | pnc hsa login | $90.00 | 1,800 |
| 81 | car accident lawyer albany ga | $90.00 | 800 |
| 82 | houston car crash lawyer | $90.00 | 500 |
| 83 | flower bowl new buffalo | $90.00 | 1,000 |
| 84 | what is dra | $90.00 | 800 |
| 85 | ethena price | $90.00 | 600 |
| 86 | motorcycle lawyers | $90.00 | 1,000 |
| 87 | who is the best wrestler in the world | $90.00 | 500 |
| 88 | riverside personal injury lawyer | $90.00 | 1,000 |
| 89 | csi humboldt | $90.00 | 3,100 |
| 90 | car crash lawyer houston | $90.00 | 1,600 |
| 91 | abogados de accidentes de carros | $90.00 | 600 |
| 92 | lo4 flight status | $90.00 | 500 |
| 93 | deel pricing | $90.00 | 500 |
| 94 | houston car wreck attorney | $90.00 | 600 |
| 95 | the ira | $90.00 | 4,100 |
| 96 | accident attorney phoenix | $90.00 | 700 |
| 97 | car accident lawyer houston | $90.00 | 8,300 |
| 98 | chicago truck accident lawyer | $90.00 | 2,000 |
| 99 | personal injury lawyer seo services | $90.00 | 500 |
| 100 | openai codex github | $90.00 | 600 |
The main reason is due to Google’s ads mechanism:
- Google Ads operates on a pay-per-click auction system.
- There are only a few ads that appear for each keyword.
Companies have to outbid each other in order to secure their spot at the top of the search results. If demand for a keyword is high, it means more companies are bidding for it, therefore driving up the cost per click.
Demand for a keyword is high when companies believe it will generate a return on investment (ROI). Typically, you’ll see this when:
- The industry offers high-value services or products (e.g., legal, finance) as each potential sale generates a lot of revenue.
- The keyword signals strong purchase intent (e.g., personal injury lawyer near me) as they’re likely to lead to direct sales or high-quality leads.
- The location is competitive and populous, e.g., “divorce lawyer in New York” will be more expensive than “divorce lawyer in Provincetown”.
- There is a peak season (e.g. tax season, holidays)
I analyzed the top 10,000 most expensive keywords to see which niches they belong to:
- Legal services (17.52%), with a focus on accident and injury law in specific locations (e.g., Baton Rouge)
- Ecommerce (3.85%), with a focus on promotional codes, brand-specific queries, and product searches.
- Education (2.58%), with a focus on university-related keywords, career and technical education centers, and student services and programs.
- Financial services (1.52%), with a focus on trading platforms, banking services, and investment-related terms.
- Technology (1.13%), with a focus on software development services, computer vision development, technical education and training, and international outsourcing (e.g, Romania)
Marketing consultant Dan Kennedy once said, “Whoever can spend the most money to acquire a customer wins.”
Your goal is not to avoid paying for expensive keywords, but to bid for keywords that make sense according to your goals and strategy. If a keyword generates a positive ROI for you, then you should continue bidding on that keyword, no matter how expensive it is. (Expensive is relative after all; a $10 cup of coffee is expensive to me, but could be of value to a snob.)
That said, there are ways to run your Google Ads more effectively, such as:
- Targeting long-tail keywords (e.g., “affordable personal injury lawyer in New York”), rather than generic, broad keywords like “personal injury lawyer”
- Using negative keywords to prevent your ads from appearing on irrelevant searches.
- Improving your Quality Score by writing relevant ad copy and creating targeted landing pages.
- Using retargeting to focus on people who’ve already interacted with your website or shown interest in your brand, product, or service.
If your competitors are paying for certain keywords, it may indicate that they’re profitable for them—and could be for you too.
Here’s how to find these keywords:
- Go to Ahrefs’ Site Explorer
- Enter your competitor’s domain
- Go to the Paid Keywords report
For example, if we analyze asana.com, we can see they’re bidding on 1,367 keywords in the U.S. We can also see the keywords they’re bidding on and how much they’re paying for each keyword (CPC).
If you hover over the magnifying glass, you can even see the ad they’re running for that keyword and the link they’re sending paid traffic to.
Want to do paid keyword research for your site? Sign up for Site Explorer.
