100 Most Expensive Keywords for Google Ads (November 2026)
By Si Quan Ong
SEO & Marketing Educator at Ahrefs
We analyzed our database of 28.7 billion keywords to identify the most expensive keywords people are bidding for on Google Ads.
These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC).
100 most expensive keywords on Google Ads in the U.S.
# | Keyword | CPC | Search Volume |
|---|---|---|---|
1 | walter goncalves tucson az | $100.00 | 700 |
2 | dkng | $100.00 | 47,000 |
3 | canva pro for teams | $100.00 | 800 |
4 | lawsuit mesothelioma | $100.00 | 800 |
5 | los angeles slip and fall attorney | $100.00 | 500 |
6 | interstitial ads cpm | $100.00 | 2,200 |
7 | lingo meaning | $100.00 | 7,700 |
8 | richland one calendar | $100.00 | 700 |
9 | accident attorney dallas | $100.00 | 600 |
10 | aaxn | $100.00 | 600 |
11 | axon company | $100.00 | 800 |
12 | global employer of record | $100.00 | 900 |
13 | car accident lawyer gainesville | $100.00 | 600 |
14 | autism awareness day 2026 | $100.00 | 1,100 |
15 | romaji to hiragana | $100.00 | 500 |
16 | advertise feedbuzzard | $100.00 | 5,900 |
17 | tandem source login | $100.00 | 3,600 |
18 | miami heat vs dallas mavericks timeline | $100.00 | 6,200 |
19 | warminster patch | $100.00 | 600 |
20 | carnival cruise death | $100.00 | 4,600 |
21 | flow of the heart | $100.00 | 900 |
22 | doylestown patch | $100.00 | 4,400 |
23 | legal answering service | $100.00 | 1,400 |
24 | maritime law firm | $100.00 | 500 |
25 | accident lawyer tampa | $100.00 | 500 |
26 | sportwetten anbieter | $100.00 | 800 |
27 | trochoid | $100.00 | 500 |
28 | commercial vehicle accident lawyer | $100.00 | 2,200 |
29 | mesothelioma lawsuit | $100.00 | 1,200 |
30 | semi accident lawyer | $100.00 | 1,500 |
31 | maritime injury lawyer | $100.00 | 1,400 |
32 | ctr study | $100.00 | 800 |
33 | accident lawyer las vegas | $100.00 | 900 |
34 | disney cruise ship incident | $95.00 | 1,800 |
35 | tn entity search | $95.00 | 700 |
36 | car accident lawyer macon ga | $95.00 | 700 |
37 | kashima | $95.00 | 900 |
38 | tallahassee car accident lawyer | $95.00 | 600 |
39 | tcoe | $95.00 | 600 |
40 | princess cruise ship recovers | $95.00 | 2,200 |
41 | venmo withdrawal limit | $95.00 | 900 |
42 | kiki iriafen stats | $95.00 | 9,000 |
43 | motorcycle accidents lawyer | $95.00 | 700 |
44 | abogados accidentes de trafico | $95.00 | 600 |
45 | ua806 | $95.00 | 800 |
46 | car accident lawyer macon | $95.00 | 900 |
47 | carlos watson | $95.00 | 3,500 |
48 | columbia care marietta oh | $95.00 | 700 |
49 | el paso car accident lawyer | $95.00 | 500 |
50 | plumbing field service software | $95.00 | 800 |
51 | hire dedicated php developer | $95.00 | 600 |
52 | accidente de carro abogado | $95.00 | 700 |
53 | macon car accident lawyer | $95.00 | 1,900 |
54 | how to tag someone on linkedin | $95.00 | 1,000 |
55 | tepezza and hearing loss | $95.00 | 700 |
56 | online task management tool | $95.00 | 700 |
57 | abogado de accidentes de camiones | $95.00 | 4,400 |
58 | zepbound side effects long-term | $95.00 | 500 |
59 | omnipresent | $95.00 | 33,000 |
60 | legal age to vape | $95.00 | 600 |
61 | 18 usc 371 | $95.00 | 800 |
62 | bruit | $95.00 | 6,500 |
63 | discord lawsuit | $95.00 | 600 |
64 | austin car accident attorney | $95.00 | 3,200 |
65 | gpai | $95.00 | 2,600 |
66 | nolan mclean stats | $95.00 | 8,100 |
67 | defensores de accidentes | $90.00 | 500 |
68 | los angeles bike accident lawyer | $90.00 | 600 |
69 | mesothelioma attorney chicago | $90.00 | 800 |
70 | emsmart login | $90.00 | 600 |
71 | pnc hsa login | $90.00 | 2,000 |
72 | pqdi | $90.00 | 1,200 |
73 | car accident lawyer albany ga | $90.00 | 600 |
74 | houston car crash lawyer | $90.00 | 500 |
75 | what is dra | $90.00 | 1,000 |
76 | motorcycle lawyers | $90.00 | 600 |
77 | bicycle accident attorney near me | $90.00 | 3,300 |
78 | who is the best wrestler in the world | $90.00 | 500 |
79 | riverside personal injury lawyer | $90.00 | 1,000 |
80 | csi humboldt | $90.00 | 2,700 |
81 | bike accident attorney near me | $90.00 | 1,400 |
82 | deel pricing | $90.00 | 500 |
83 | phoenix truck accident lawyer | $90.00 | 1,400 |
84 | cruise ship deaths | $90.00 | 600 |
85 | drain cleaning phoenix az | $90.00 | 600 |
86 | hit and run attorneys | $90.00 | 500 |
87 | san diego slip and fall attorney | $90.00 | 500 |
88 | bike accident attorneys near me | $90.00 | 500 |
89 | person recycling | $90.00 | 600 |
90 | compare auto insurance quotes side by side | $90.00 | 700 |
91 | att lady | $90.00 | 1,100 |
92 | openai codex github | $90.00 | 500 |
93 | motorcycle accident attorney atlanta | $90.00 | 1,000 |
94 | riverside personal injury attorney | $90.00 | 1,200 |
95 | houston wrongful death attorney | $90.00 | 700 |
96 | san diego accident attorney | $90.00 | 700 |
97 | cruise death | $90.00 | 600 |
98 | loft living login | $90.00 | 9,200 |
99 | las vegas 21 | $90.00 | 1,000 |
100 | car accident lawyer tacoma | $90.00 | 600 |
Why are these keywords so expensive?
The main reason is due to Google’s ads mechanism:
- Google Ads operates on a pay-per-click auction system.
- There are only a few ads that appear for each keyword.
Companies have to outbid each other in order to secure their spot at the top of the search results. If demand for a keyword is high, it means more companies are bidding for it, therefore driving up the cost per click.
Demand for a keyword is high when companies believe it will generate a return on investment (ROI). Typically, you’ll see this when:
- The industry offers high-value services or products (e.g., legal, finance) as each potential sale generates a lot of revenue.
- The keyword signals strong purchase intent (e.g., personal injury lawyer near me) as they’re likely to lead to direct sales or high-quality leads.
- The location is competitive and populous, e.g., “divorce lawyer in New York” will be more expensive than “divorce lawyer in Provincetown”.
- There is a peak season (e.g. tax season, holidays)
Which industries do the most expensive keywords belong to?
I analyzed the top 10,000 most expensive keywords to see which niches they belong to:
- Legal services (17.52%), with a focus on accident and injury law in specific locations (e.g., Baton Rouge)
- Ecommerce (3.85%), with a focus on promotional codes, brand-specific queries, and product searches.
- Education (2.58%), with a focus on university-related keywords, career and technical education centers, and student services and programs.
- Financial services (1.52%), with a focus on trading platforms, banking services, and investment-related terms.
- Technology (1.13%), with a focus on software development services, computer vision development, technical education and training, and international outsourcing (e.g, Romania)
How to avoid paying for expensive keywords
Marketing consultant Dan Kennedy once said, “Whoever can spend the most money to acquire a customer wins.”
Your goal is not to avoid paying for expensive keywords, but to bid for keywords that make sense according to your goals and strategy. If a keyword generates a positive ROI for you, then you should continue bidding on that keyword, no matter how expensive it is. (Expensive is relative after all; a $10 cup of coffee is expensive to me, but could be of value to a snob.)
That said, there are ways to run your Google Ads more effectively, such as:
- Targeting long-tail keywords (e.g., “affordable personal injury lawyer in New York”), rather than generic, broad keywords like “personal injury lawyer”
- Using negative keywords to prevent your ads from appearing on irrelevant searches.
- Improving your Quality Score by writing relevant ad copy and creating targeted landing pages.
- Using retargeting to focus on people who’ve already interacted with your website or shown interest in your brand, product, or service.
How to see the paid keywords your competitors are bidding on
If your competitors are paying for certain keywords, it may indicate that they’re profitable for them—and could be for you too.
Here’s how to find these keywords:
- Go to Ahrefs’ Site Explorer
- Enter your competitor’s domain
- Go to the Paid Keywords report
For example, if we analyze asana.com, we can see they’re bidding on 1,367 keywords in the U.S. We can also see the keywords they’re bidding on and how much they’re paying for each keyword (CPC).
If you hover over the magnifying glass, you can even see the ad they’re running for that keyword and the link they’re sending paid traffic to.
Want to do paid keyword research for your site? Sign up for Site Explorer.
Si Quan is a content marketer at Ahrefs. He has been involved in digital and content marketing for the past 5 years. Before he joined Ahrefs, he was content marketer at ReferralCandy, a 7-figure ARR SaaS company.
Si Quan has spoken at some of the industry’s largest conferences in the Asia region, which includes TIECon and Digital Marketing Skill Share. He has also written for some of the industry’s most popular blogs like Sumo and SmartBlogger.
His earliest work was marketing a product on Kickstarter, which eventually raised $150,000, more than double the original funding goal. The product was also featured on prominent tech websites, including Engadget, CNET and Digital Trends.
