We’ve just uploaded fresh data from the previous month into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month.
We have pulled two lists for the United States:
- Top 100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
- Top 100 new keywords in the US—a list of the most popular search queries that we haven’t seen up until last month.
And then we also pulled worldwide data, which turned out quite interesting as well.
So here you go:
Top 100 Google search queries in the US (as of May 2019)
Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is so that you could see the full picture.
| # | Keyword | Search Volume | Return Rate |
|---|---|---|---|
| 1 | 233,200,000 | 11.47 | |
| 2 | youtube | 194,200,000 | 6.66 |
| 3 | amazon | 103,300,000 | 4.58 |
| 4 | gmail | 92,030,000 | 5.74 |
| 5 | 84,600,000 | 4.44 | |
| 6 | ebay | 58,620,000 | 4.78 |
| 7 | yahoo | 56,690,000 | 8.45 |
| 8 | weather | 53,690,000 | 5.36 |
| 9 | craigslist | 51,700,000 | 4.48 |
| 10 | yahoo mail | 50,500,000 | 6.58 |
| 11 | google maps | 41,390,000 | 3.86 |
| 12 | netflix | 38,740,000 | 3.47 |
| 13 | walmart | 38,720,000 | 2.74 |
| 14 | google translate | 37,650,000 | 5.42 |
| 15 | google docs | 29,500,000 | 5.22 |
| 16 | news | 27,720,000 | 9.44 |
| 17 | translate | 26,330,000 | 5.35 |
| 18 | home depot | 25,030,000 | 2.68 |
| 19 | cnn | 24,560,000 | 7.28 |
| 20 | hotmail | 23,970,000 | 6.21 |
| 21 | facebook login | 23,660,000 | 6.06 |
| 22 | fox news | 22,990,000 | 8.63 |
| 23 | google drive | 22,190,000 | 4.23 |
| 24 | calculator | 21,950,000 | 4.79 |
| 25 | maps | 20,680,000 | 3.35 |
| 26 | msn | 20,150,000 | 12.56 |
| 27 | usps tracking | 19,940,000 | 3.42 |
| 28 | google classroom | 18,220,000 | 4.89 |
| 29 | lowes | 17,990,000 | 2.63 |
| 30 | paypal | 17,500,000 | 2.55 |
| 31 | target | 17,000,000 | 2.28 |
| 32 | 16,660,000 | 2.49 | |
| 33 | bank of america | 16,530,000 | 4.23 |
| 34 | espn | 16,490,000 | 6.06 |
| 35 | aol mail | 16,100,000 | 10.68 |
| 36 | wells fargo | 15,630,000 | 4.28 |
| 37 | entertainment | 15,150,000 | 5.31 |
| 38 | 14,940,000 | 3.05 | |
| 39 | zillow | 14,860,000 | 2.76 |
| 40 | 14,250,000 | 3.24 | |
| 41 | you tube | 14,090,000 | 4.85 |
| 42 | best buy | 13,960,000 | 2 |
| 43 | indeed | 13,780,000 | 3.4 |
| 44 | speed test | 13,570,000 | 2.88 |
| 45 | trump | 13,230,000 | 10.12 |
| 46 | roblox | 12,860,000 | 4.73 |
| 47 | 12,760,000 | 2.71 | |
| 48 | youtube to mp3 | 12,010,000 | 3.69 |
| 49 | sports | 11,700,000 | 3.81 |
| 50 | amazon prime | 11,370,000 | 2.54 |
| 51 | aol | 10,800,000 | 10.66 |
| 52 | capital one | 10,670,000 | 3.18 |
| 53 | chase | 10,670,000 | 4.11 |
| 54 | nba | 10,550,000 | 9.71 |
| 55 | costco | 10,380,000 | 2.29 |
| 56 | ups tracking | 10,260,000 | 2.5 |
| 57 | 9,970,000 | 3.82 | |
| 58 | pandora | 9,870,000 | 2.72 |
| 59 | hulu | 9,820,000 | 2.31 |
| 60 | kohls | 9,810,000 | 2.49 |
| 61 | traductor | 9,700,000 | 7.71 |
| 62 | bing | 9,630,000 | 5.73 |
| 63 | american airlines | 8,930,000 | 2.33 |
| 64 | finance | 8,720,000 | 13.63 |
| 65 | nfl | 8,710,000 | 5.92 |
| 66 | usps | 8,580,000 | 2.17 |
| 67 | etsy | 8,500,000 | 2.59 |
| 68 | pizza hut | 8,350,000 | 1.95 |
| 69 | twitch | 8,160,000 | 3.05 |
| 70 | airbnb | 8,140,000 | 2.14 |
| 71 | fb | 8,050,000 | 12.18 |
| 72 | google flights | 7,880,000 | 4.09 |
| 73 | macys | 7,870,000 | 2.62 |
| 74 | spotify | 7,860,000 | 1.78 |
| 75 | dominos | 7,820,000 | 2.02 |
| 76 | google scholar | 7,730,000 | 4.47 |
| 77 | expedia | 7,510,000 | 2.4 |
| 78 | 123movies | 7,420,000 | 3.55 |
| 79 | wells fargo login | 7,380,000 | 4.07 |
| 80 | verizon | 7,080,000 | 1.98 |
| 81 | fedex tracking | 7,040,000 | 2.46 |
| 82 | you | 6,860,000 | 2.39 |
| 83 | facebook log in | 6,850,000 | 4.86 |
| 84 | united airlines | 6,780,000 | 2.07 |
| 85 | google news | 6,610,000 | 8.23 |
| 86 | bed bath and beyond | 6,560,000 | 1.86 |
| 87 | discord | 6,500,000 | 2.29 |
| 88 | outlook | 6,380,000 | 2.9 |
| 89 | walgreens | 6,320,000 | 1.88 |
| 90 | credit karma | 6,240,000 | 2.22 |
| 91 | restaurants near me | 6,180,000 | 2.13 |
| 92 | turbotax | 6,060,000 | 1.79 |
| 93 | pof | 6,010,000 | 9.88 |
| 94 | gamestop | 5,980,000 | 2.11 |
| 95 | mapquest | 5,950,000 | 2.34 |
| 96 | southwest | 5,930,000 | 2.21 |
| 97 | solitaire | 5,870,000 | 11.31 |
| 98 | xfinity | 5,870,000 | 2.4 |
| 99 | harbor freight | 5,850,000 | 2.11 |
| 100 | thesaurus | 5,790,000 | 2.39 |
Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.
Search volume
Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.
Return Rate
Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.
But Return Rate is very useful when comparing two keywords.
For example, the keyword “spotify” has RR 1.78, which means that people rarely search for that keyword again. (Probably because they were just looking to download this app or learn what it is.)
On the other hand, “facebook” has RR 11.47, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and simply Google it each time they want to access it.)
Learn more about search volume & Return Rate here.
Top 100 NEW Google searches in the US (as of May 2019)
This list is much more interesting because it shows things that people in the US have started to care about all of a sudden.
| # | Keyword | Search Volume | Keyword Difficulty |
|---|---|---|---|
| 1 | cadesha bishop | 6,500 | 10 |
| 2 | projared sub count | 5,400 | 3 |
| 3 | 2019 lok sabha election results | 5,100 | 62 |
| 4 | all in the family remake cast | 4,700 | 18 |
| 5 | pga championship leaderboard 2019 | 4,400 | 59 |
| 6 | riley crossman | 3,800 | 3 |
| 7 | stem school shooting | 3,400 | 15 |
| 8 | who won the kentucky derby 2019 | 3,200 | 20 |
| 9 | maya mckinney | 3,000 | 24 |
| 10 | pappy van poodle | 2,900 | 3 |
| 11 | logic homicide | 2,800 | 17 |
| 12 | valerie cincinelli | 2,700 | 19 |
| 13 | homicide logic | 2,300 | 20 |
| 14 | nightmare halsey | 2,200 | 5 |
| 15 | ohio abortion law details | 2,100 | 59 |
| 16 | why was maximum security disqualified | 2,100 | 13 |
| 17 | 2019 european parliament election results | 2,000 | 68 |
| 18 | outbreak perfected catalyst | 2,000 | 4 |
| 19 | ghost recon breakpoint release date | 1,800 | 17 |
| 20 | halsey nightmare lyrics | 1,800 | 6 |
| 21 | mr ratburn and the special someone | 1,600 | 15 |
| 22 | wow classic stress test | 1,600 | 6 |
| 23 | 2019 kentucky derby results | 1,500 | 17 |
| 24 | nxt takeover 25 | 1,500 | 6 |
| 25 | wikileaks or whatever | 1,500 | 39 |
| 26 | code vein network test | 1,400 | 6 |
| 27 | ghost recon breakpoint beta | 1,400 | 3 |
| 28 | ohio birth control ban | 1,400 | 22 |
| 29 | cruise ship measles | 1,300 | 44 |
| 30 | fallen transponder | 1,300 | 4 |
| 31 | mount everest deaths 2019 | 1,300 | 25 |
| 32 | which supermodel was nicknamed “the body”? | 1,300 | 1 |
| 33 | zevo bug killer | 1,300 | 0 |
| 34 | darion vence | 1,200 | 4 |
| 35 | molecules of freedom | 1,200 | 55 |
| 36 | new york and new jersey fought their way to the supreme court over ownership of which landmark? | 1,200 | 6 |
| 37 | what time is the preakness 2019 | 1,200 | 6 |
| 38 | who created the american tradition of mother’s day? | 1,200 | 42 |
| 39 | yuyuyunochan | 1,200 | 0 |
| 40 | alabama abortion law details | 1,100 | 73 |
| 41 | alex whipple | 1,100 | 2 |
| 42 | ghost recon breakpoint trailer | 1,100 | 2 |
| 43 | lute bot | 1,100 | 7 |
| 44 | ncaa softball super regionals 2019 | 1,100 | 16 |
| 45 | oneplus 7 pro verizon | 1,100 | 36 |
| 46 | predator hunting grounds | 1,100 | 22 |
| 47 | what/if netflix review | 1,100 | 22 |
| 48 | who was marvel’s first superhero? | 1,100 | 22 |
| 49 | yuumi win rate | 1,100 | 2 |
| 50 | elle weissman | 1,000 | 10 |
| 51 | emily ratajkowski met gala 2019 | 1,000 | 5 |
| 52 | national hamburger day 2019 deals | 1,000 | 11 |
| 53 | neo tilted | 1,000 | 12 |
| 54 | new amsterdam season 1 episode 22 | 1,000 | 4 |
| 55 | nioh 2 alpha | 1,000 | 11 |
| 56 | warframe disruption | 1,000 | 0 |
| 57 | which asian religion believes in reincarnation | 1,000 | 16 |
| 58 | which was a real “star wars” based breakfast cereal sold in the 1980s? | 1,000 | 1 |
| 59 | yuumi winrate | 1,000 | 2 |
| 60 | alex rodriguez toilet picture | 900 | 5 |
| 61 | harry styles met gala 2019 | 900 | 10 |
| 62 | one punch man season 2 episode 7 release date | 900 | 0 |
| 63 | ropalolyst | 900 | 0 |
| 64 | starbucks in game of thrones | 900 | 48 |
| 65 | unsainted | 900 | 2 |
| 66 | velkhana | 900 | 0 |
| 67 | water type pokemon carried in a backpack | 900 | 2 |
| 68 | what fad item was invented by gary dahl in 1975? | 900 | 3 |
| 69 | what is the only u.s. sports team owned by its fans? | 900 | 19 |
| 70 | whatsapp hacked today | 900 | 46 |
| 71 | wikileaksorwhatever | 900 | 0 |
| 72 | 103rd running of the indianapolis 500 presented by gainbridge, may 26 | 800 | 10 |
| 73 | bart starr died | 800 | 31 |
| 74 | belle delphine sonic | 800 | 5 |
| 75 | cardi b met gala 2019 | 800 | 13 |
| 76 | cve-2019–0708 | 800 | 46 |
| 77 | find jonesy near the rooftops | 800 | 2 |
| 78 | fortbyte 17 | 800 | 10 |
| 79 | fortbyte 72 | 800 | 2 |
| 80 | games of thrones season 8 finale | 800 | 61 |
| 81 | indy 500 winner 2019 | 800 | 28 |
| 82 | jennifer michelle lorber | 800 | 3 |
| 83 | kaylie juga | 800 | 2 |
| 84 | kit harrington rehab | 800 | 31 |
| 85 | new magic wand lyrics | 800 | 0 |
| 86 | prcedo | 800 | 0 |
| 87 | snakey bus | 800 | 15 |
| 88 | watch game of thrones season 8 episode 6 | 800 | 34 |
| 89 | wow 15th anniversary collector’s edition | 800 | 5 |
| 90 | 2019 kentucky derby winner | 700 | 15 |
| 91 | best memorial day sales 2019 | 700 | 38 |
| 92 | chicago fire season 7 episode 22 | 700 | 1 |
| 93 | how does the population of europe compare to that of northern africa? | 700 | 52 |
| 94 | janelle monae and lupita | 700 | 6 |
| 95 | live sub count james charles | 700 | 12 |
| 96 | mr. ratburn and the special someone | 700 | 15 |
| 97 | new coke 2019 | 700 | 34 |
| 98 | nhl finals schedule 2019 | 700 | 31 |
| 99 | redmi k20 pro | 700 | 25 |
| 100 | arod picture | 600 | 9 |
What’s interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.
“oneplus 7 pro verizon” vs “whatsapp hacked today” are two great examples:
I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.
But I included Keyword Difficulty metric, which is quite low for almost all keywords in the list (since they’re brand new).
Keyword Difficulty
Keyword Difficulty score shows how hard it would be to rank in top 10 search results for a given keyword (learn more here). It is based on the size and quality of the pages that already rank there.
Given that KD scores for most of these keywords are so low, I wonder if this very article will rank for some of them?
And that’s it for the US.
Let’s look at what bothered people around the world.
Top NEW Google searches around the World (as of May 2019)
I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country on this list.
| # | Keyword | Search Volume | Country |
|---|---|---|---|
| 1 | europawahl — wahlhilfe | 78,000 | de |
| 2 | 2019 vidhan sabha election results | 65,000 | in |
| 3 | minarni soedarjanto | 59,000 | id |
| 4 | lucy wills | 49,000 | ca |
| 5 | eleccion ue cómo votar | 48,000 | es |
| 6 | australia federal elections ’19 | 43,000 | au |
| 7 | juntos e shallow now | 40,000 | br |
| 8 | election result #india | 37,000 | in |
| 9 | willem einthoven | 36,000 | ar |
| 10 | wahlergebnisse europawahl 2019 | 35,000 | de |
| 11 | georgios papanikolaou | 34,000 | ar |
| 12 | omar khayyam | 29,000 | ar |
| 13 | wybory do ue jak głosować | 29,000 | pl |
| 14 | amethi election result 2019 | 28,000 | in |
| 15 | game of thrones 8 sezon 4 bolum izle | 27,000 | tr |
| 16 | ตรวจหวย 2 พฤษภาคม 2562 | 26,000 | th |
| 17 | shallow now significado | 25,000 | br |
| 18 | live election results 2019 | 24,000 | in |
| 19 | eciresults.nic.in 2019 | 23,000 | in |
| 20 | ตรวจหวย 16 พฤษภาคม 2562 | 22,000 | th |
| 21 | game of thrones 8 sezon 5 bolum izle | 21,000 | tr |
| 22 | نتائج السادس الابتدائي 2019 | 20,000 | iq |
| 23 | risultati elezioni europee #italia | 17,000 | it |
| 24 | election commission of india results 2019 | 16,000 | in |
| 25 | cantineoqueteveo.news | 15,000 | es |
| 26 | eu‐wahlergebnisse #deutschland | 14,000 | de |
| 28 | lucy wills | 13,000 | il |
| 29 | willem einthoven | 13,000 | cl |
| 30 | hsc result 2019 maharashtra | 13,000 | in |
| 31 | cum se votează la alegerile ue | 13,000 | ro |
| 32 | impots.gouv.fr 2019 date limite | 13,000 | fr |
| 33 | georgios papanikolaou | 12,000 | il |
| 34 | lucy wills | 12,000 | gr |
| 35 | como votar na eleição da ue | 11,000 | pt |
| 36 | omar khayyam | 11,000 | cl |
| 37 | eşkiya dünyaya hükümdar olmaz 139 bölüm izle | 11,000 | tr |
| 38 | eurovolby jak volit #česká republika | 11,000 | cz |
| 39 | lucy wills | 11,000 | se |
| 40 | инаугурация владимира зеленского | 10,000 | ua |
| 41 | ecrin bebek bulundumu | 10,000 | tr |
| 42 | georgios papanikolaou | 10,000 | se |
| 43 | ευρωεκλογές τρόπος ψηφοφορίας | 10,000 | gr |
| 44 | ecrin son dakika | 10,000 | tr |
| 45 | día del trabajo 2019 | 10,000 | cl |
| 46 | 2019 european parliament election results | 10,000 | gb |
| 47 | eu valet — hur röstar man | 10,000 | se |
| 48 | tulu bacı | 9,700 | tr |
| 49 | ตรวจหวย 1 พฤษภาคม 2562 | 9,700 | th |
| 50 | gabriel diniz morto | 9,700 | br |
| 51 | georgios papanikolaou | 9,700 | at |
| 52 | bayram ne zaman başlıyor 2019 | 9,300 | tr |
| 53 | georgios papanikolaou | 9,200 | ch |
| 54 | สมัครสอบท้องถิ่นปี62 | 9,100 | th |
| 55 | maharesult.nic.in 2019 hsc result | 8,700 | in |
| 56 | puthiya thalaimurai live seithigal | 8,600 | in |
| 57 | día del trabajo 2019 | 8,400 | ve |
| 58 | voting id requirements #india | 8,400 | in |
| 59 | sahur vakti 2019 | 8,300 | tr |
| 60 | europawahl — wahlhilfe | 8,300 | at |
| 61 | comment voter aux élections européennes #belgique | 8,200 | be |
| 62 | barque de khéops | 8,200 | dz |
| 63 | willem einthoven | 8,100 | at |
| 64 | results. eci. gov. in | 8,000 | in |
| 65 | khufu ship | 7,800 | ae |
| 66 | سفينة خوفو | 7,800 | iq |
| 67 | hercai 11 bölüm izle | 7,700 | tr |
| 68 | european election results 2019 | 7,600 | gb |
| 69 | wahlomat 1919 europawahl 2019 | 7,500 | de |
| 70 | larem+modem | 7,500 | fr |
| 71 | résultats des élections européennes #france | 7,500 | fr |
| 72 | eu‐valget sådan stemmer du | 7,400 | dk |
| 73 | eu választás hogyan kell szavazni | 7,300 | hu |
| 74 | eşkiya dünyaya hükümdar olmaz 137 bölüm izle | 7,300 | tr |
| 75 | jcb ki khudai | 7,200 | in |
| 76 | redmi note 7s | 7,100 | in |
| 77 | bà tân vlog | 7,100 | vn |
| 78 | velorio gabriel diniz | 7,000 | br |
| 79 | fullhdfilmizle com | 6,800 | tr |
| 80 | game of thrones 8. sezon 5. bölüm izle | 6,700 | tr |
| 81 | demo 22 mei 2019 | 6,600 | id |
| 82 | böhmermann countdown | 6,600 | at |
| 83 | cadesha bishop | 6,500 | us |
| 84 | epfo requirements 2019 | 6,500 | in |
| 85 | chernobyl dizisi | 6,500 | tr |
| 86 | mahresult.nic.in 2019 hsc result | 6,500 | in |
| 87 | mpbse.nic.in result 2019 | 6,500 | in |
| 88 | acidente gabriel diniz | 6,400 | br |
| 89 | cbsc result.nic.in 2019 | 6,400 | in |
| 90 | egybest2 | 6,200 | eg |
| 91 | result of elections 2019 | 6,100 | in |
| 92 | elezioni europee come votare #italia | 6,100 | it |
| 93 | redmi k20 | 6,100 | in |
| 94 | corpo gabriel diniz | 6,100 | br |
| 95 | ремонт техники рядом | 6,000 | ru |
| 96 | lucy wills | 6,000 | ie |
| 97 | vatan bilgisayar zeki | 5,900 | tr |
| 98 | morre gabriel diniz | 5,900 | br |
| 99 | europese verkiezingen — hoe kan je stemmen #belgië | 5,900 | be |
| 100 | iec results 2019 | 5,900 | za |
It looks like queries related to the European Parliament elections dominate this list.
Top NEW Google searches in YOUR niche (as of May 2019)
Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?
Keywords Explorer > enter a seed keyword > Newly discovered
You can do some seriously cool stuff with this!
For example, imagine that you run a movie reviews website.
You could enter “Netflix” as your seed keyword and find all the newly‐discovered Netflix‐related terms that we discovered in the last month.
It looks like Netflix’s What/If is especially popular right now.
Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂
Free mini‐tool is coming soon… we (still) promise!
Back when the original version of this article was first published (April 2017), I mentioned that we were working on a mini‐tool that would be updated with fresh data from all countries… every month.
I’m quite embarrassed to admit it, but we still haven’t had a chance to finish making this.
(In all honesty, we got carried away with the brand new Rank Tracker and Site Audit tools.)
But it is ~80% complete—here’s a preview:
We’re hoping to have this ready for you soon!
Stay tuned! 🙂
