We’ve just uploaded fresh data from the previous month into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month.
We have pulled two lists for the United States:
- Top 100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
- Top 100 new keywords in the US—a list of the most popular search queries that we haven’t seen up until last month.
And then we also pulled worldwide data, which turned out quite interesting as well.
So here you go:
Top 100 Google searches in the US (as of July 2019)
Unsurprisingly, this list is almost entirely dominated by branded searches. But we’ve decided to leave the list as is so you can see the full picture.
| # | Keyword | Search Volume | Return Rate |
|---|---|---|---|
| 1 | 233,100,000 | 11.64 | |
| 2 | youtube | 195,600,000 | 6.81 |
| 3 | amazon | 104,800,000 | 4.7 |
| 4 | gmail | 92,530,000 | 5.81 |
| 5 | 84,920,000 | 4.52 | |
| 6 | ebay | 58,630,000 | 4.86 |
| 7 | yahoo | 56,710,000 | 8.6 |
| 8 | weather | 53,750,000 | 5.45 |
| 9 | craigslist | 51,130,000 | 4.49 |
| 10 | yahoo mail | 50,020,000 | 6.64 |
| 11 | google maps | 41,810,000 | 3.94 |
| 12 | walmart | 39,170,000 | 2.8 |
| 13 | netflix | 38,840,000 | 3.5 |
| 14 | google translate | 38,260,000 | 5.56 |
| 15 | google docs | 29,310,000 | 5.28 |
| 16 | news | 27,540,000 | 9.51 |
| 17 | translate | 26,910,000 | 5.5 |
| 18 | home depot | 25,720,000 | 2.75 |
| 19 | cnn | 24,480,000 | 7.39 |
| 20 | hotmail | 24,050,000 | 6.31 |
| 21 | fox news | 23,120,000 | 8.9 |
| 22 | facebook login | 22,930,000 | 6.11 |
| 23 | calculator | 22,180,000 | 4.92 |
| 24 | google drive | 22,050,000 | 4.26 |
| 25 | maps | 20,990,000 | 3.43 |
| 26 | msn | 20,100,000 | 12.74 |
| 27 | usps tracking | 20,050,000 | 3.46 |
| 28 | lowes | 18,370,000 | 2.69 |
| 29 | paypal | 17,720,000 | 2.58 |
| 30 | google classroom | 17,490,000 | 4.9 |
| 31 | target | 17,150,000 | 2.33 |
| 32 | 17,010,000 | 2.54 | |
| 33 | bank of america | 16,660,000 | 4.31 |
| 34 | espn | 16,460,000 | 6.15 |
| 35 | aol mail | 16,030,000 | 10.87 |
| 36 | wells fargo | 15,760,000 | 4.33 |
| 37 | zillow | 15,280,000 | 2.82 |
| 38 | 14,970,000 | 3.1 | |
| 39 | entertainment | 14,800,000 | 5.38 |
| 40 | 14,630,000 | 3.33 | |
| 41 | indeed | 14,120,000 | 3.45 |
| 42 | you tube | 14,120,000 | 4.91 |
| 43 | best buy | 14,010,000 | 2.03 |
| 44 | speed test | 13,770,000 | 2.93 |
| 45 | trump | 13,190,000 | 10.3 |
| 46 | roblox | 13,170,000 | 4.79 |
| 47 | 13,020,000 | 2.78 | |
| 48 | youtube to mp3 | 12,040,000 | 3.74 |
| 49 | amazon prime | 11,880,000 | 2.57 |
| 50 | sports | 11,280,000 | 3.81 |
| 51 | nba | 11,140,000 | 9.72 |
| 52 | capital one | 10,870,000 | 3.25 |
| 53 | chase | 10,790,000 | 4.19 |
| 54 | aol | 10,700,000 | 10.75 |
| 55 | costco | 10,570,000 | 2.34 |
| 56 | ups tracking | 10,310,000 | 2.52 |
| 57 | hulu | 10,290,000 | 2.38 |
| 58 | 10,170,000 | 3.85 | |
| 59 | traductor | 10,030,000 | 7.95 |
| 60 | kohls | 9,820,000 | 2.54 |
| 61 | pandora | 9,690,000 | 2.74 |
| 62 | bing | 9,670,000 | 5.8 |
| 63 | american airlines | 9,130,000 | 2.37 |
| 64 | etsy | 8,630,000 | 2.64 |
| 65 | finance | 8,590,000 | 13.7 |
| 66 | usps | 8,560,000 | 2.19 |
| 67 | twitch | 8,450,000 | 3.12 |
| 68 | airbnb | 8,410,000 | 2.18 |
| 69 | pizza hut | 8,400,000 | 1.98 |
| 70 | nfl | 8,380,000 | 5.93 |
| 71 | google flights | 8,060,000 | 4.17 |
| 72 | dominos | 8,020,000 | 2.05 |
| 73 | fb | 7,990,000 | 12.29 |
| 74 | spotify | 7,930,000 | 1.79 |
| 75 | macys | 7,910,000 | 2.67 |
| 76 | google scholar | 7,690,000 | 4.57 |
| 77 | expedia | 7,640,000 | 2.45 |
| 78 | 123movies | 7,260,000 | 3.54 |
| 79 | fedex tracking | 7,180,000 | 2.49 |
| 80 | verizon | 7,120,000 | 1.99 |
| 81 | wells fargo login | 7,080,000 | 4.16 |
| 82 | you | 6,860,000 | 2.42 |
| 83 | united airlines | 6,810,000 | 2.09 |
| 84 | discord | 6,650,000 | 2.33 |
| 85 | facebook log in | 6,650,000 | 5.03 |
| 86 | google news | 6,620,000 | 8.35 |
| 87 | bed bath and beyond | 6,610,000 | 1.89 |
| 88 | outlook | 6,540,000 | 2.92 |
| 89 | restaurants near me | 6,460,000 | 2.19 |
| 90 | walgreens | 6,380,000 | 1.9 |
| 91 | credit karma | 6,340,000 | 2.25 |
| 92 | pof | 6,040,000 | 9.99 |
| 93 | harbor freight | 6,010,000 | 2.16 |
| 94 | gamestop | 5,930,000 | 2.13 |
| 95 | solitaire | 5,930,000 | 11.48 |
| 96 | xfinity | 5,920,000 | 2.43 |
| 97 | mapquest | 5,890,000 | 2.37 |
| 98 | southwest | 5,890,000 | 2.24 |
| 99 | ikea | 5,860,000 | 1.86 |
| 100 | timer | 5,850,000 | 4.67 |
Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.
Search volume
Search volume shows how many times a given keyword gets searched for in Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.
Return Rate
Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.
But Return Rate is very useful when comparing two keywords.
For example, the keyword “spotify” has RR 1.79, which means that people rarely search for that keyword again. (Probably because they were looking to download this app or learn what it is.)
On the other hand, “facebook” has RR 11.64, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and Google it each time they want to access it.)
Learn more about search volume & Return Rate here.
Top 100 NEW Google searches in the US (as of July 2019)
This list is much more interesting because it shows things that people in the US have started to care about all of a sudden.
| # | Keyword | Search Volume | Keyword Difficulty |
|---|---|---|---|
| 1 | tyler skaggs cause of death | 27,000 | 15 |
| 2 | santino william legan | 23,000 | 57 |
| 3 | gilroy garlic festival shooting | 17,000 | 31 |
| 4 | garlic festival shooting | 16,000 | 27 |
| 5 | how many days since june 12 1829 | 15,000 | 0 |
| 6 | storm area 51 | 15,000 | 9 |
| 7 | storm area 51 event | 15,000 | 24 |
| 8 | kyoto animation fire | 13,000 | 55 |
| 9 | nascar daytona july 2019 | 13,000 | 13 |
| 10 | santino legan | 12,000 | 61 |
| 11 | belle delphine bath water | 10,000 | 25 |
| 12 | belle delphine store | 10,000 | 19 |
| 13 | misty loman | 10,000 | 0 |
| 14 | thor love and thunder | 10,000 | 4 |
| 15 | tyler skaggs death | 9,700 | 36 |
| 16 | christopher cukor | 9,400 | 21 |
| 17 | area 51 facebook event | 8,800 | 49 |
| 18 | how did cameron boyce die | 8,200 | 46 |
| 19 | area 51 event | 7,900 | 7 |
| 20 | ice bae | 7,700 | 8 |
| 21 | ice cream licker | 7,400 | 24 |
| 22 | british open leaderboard 2019 | 7,000 | 64 |
| 23 | belle delphine bathwater | 6,300 | 25 |
| 24 | brandon theesfeld | 6,200 | 9 |
| 25 | cameron boyce death | 6,000 | 24 |
| 26 | throne of eldraine | 5,600 | 0 |
| 27 | cameron boyce cause of death | 5,300 | 31 |
| 28 | how did tyler skaggs die | 5,300 | 27 |
| 29 | alexei stranger things | 5,200 | 8 |
| 30 | willem van spronsen | 5,200 | 58 |
| 31 | bianca devin | 5,100 | 32 |
| 32 | jennifer araoz | 5,100 | 28 |
| 33 | kiara cervantes | 4,800 | 8 |
| 34 | kyoani fire | 4,800 | 55 |
| 35 | storming area 51 | 4,800 | 9 |
| 36 | faceapp old face | 4,700 | 83 |
| 37 | hurricane barry 2019 path | 4,400 | 45 |
| 38 | las vegas grasshopper | 4,400 | 41 |
| 39 | bianca devins death | 4,200 | 38 |
| 40 | gilroy shooter | 4,200 | 44 |
| 41 | bianca devins death photos | 3,800 | 38 |
| 42 | tyler skaggs wife | 3,800 | 17 |
| 43 | aiportraits | 3,700 | 13 |
| 44 | tiny jag | 3,700 | 12 |
| 45 | bianca devins photos | 3,500 | 34 |
| 46 | factory refurbished wow | 3,500 | 0 |
| 47 | ally kostial | 3,400 | 11 |
| 48 | maxim dadashev vs subriel matias | 3,400 | 21 |
| 49 | storming area 51 event | 3,400 | 8 |
| 50 | cameron boyce funeral | 3,300 | 21 |
| 51 | camron bryce | 3,300 | 57 |
| 52 | meth gators | 3,300 | 39 |
| 53 | tylenol murders 80s | 3,300 | 28 |
| 54 | cameron boyce died | 3,200 | 28 |
| 55 | democratic debate july 2019 | 3,200 | 58 |
| 56 | disneyland brawl | 3,200 | 26 |
| 57 | send her back | 3,200 | 41 |
| 58 | alcremie | 3,100 | 6 |
| 59 | area 51 raid facebook | 3,100 | 30 |
| 60 | fire emblem three houses lost items | 3,100 | 1 |
| 61 | milepost 97 fire | 3,100 | 5 |
| 62 | ricky renuncia | 3,100 | 46 |
| 63 | say sike right now | 3,100 | 0 |
| 64 | another life review | 3,000 | 20 |
| 65 | games with gold august 2019 | 3,000 | 22 |
| 66 | kameron cline | 3,000 | 6 |
| 67 | nike betsy ross | 3,000 | 54 |
| 68 | tvpromise .com | 3,000 | 8 |
| 69 | garlic festival shooter | 2,900 | 24 |
| 70 | paralives | 2,900 | 0 |
| 71 | raid area 51 | 2,900 | 27 |
| 72 | tyler skaggs autopsy | 2,900 | 20 |
| 73 | museum fire flagstaff | 2,800 | 2 |
| 74 | tvpromise.com att | 2,800 | 15 |
| 75 | area 51 raid september 20 | 2,700 | 28 |
| 76 | equifaxbreachsettlement | 2,700 | 52 |
| 77 | saviors of uldum cards | 2,700 | 2 |
| 78 | stranger things season 3 ending | 2,700 | 16 |
| 79 | ufc 240 results | 2,700 | 22 |
| 80 | bianca devins instagram | 2,600 | 40 |
| 81 | brandon andrew clark | 2,500 | 45 |
| 82 | chynna deese | 2,500 | 12 |
| 83 | halle bailey little mermaid | 2,500 | 24 |
| 84 | i take your question | 2,500 | 7 |
| 85 | judge james troiano | 2,500 | 22 |
| 86 | rush limbaugh betsy ross shirt | 2,500 | 8 |
| 87 | shinji aoba | 2,500 | 21 |
| 88 | skaggs cause of death | 2,500 | 15 |
| 89 | aziz ansari right now | 2,400 | 25 |
| 90 | grant thompson death | 2,400 | 22 |
| 91 | manspreading chair | 2,400 | 13 |
| 92 | paige a. thompson | 2,400 | 37 |
| 93 | us vs netherlands | 2,400 | 26 |
| 94 | us womens soccer final | 2,400 | 54 |
| 95 | area 51 raid memes | 2,300 | 36 |
| 96 | bea pokemon | 2,300 | 1 |
| 97 | bianca devins body | 2,300 | 40 |
| 98 | chance the rapper the big day | 2,300 | 11 |
| 99 | judgemental hai kya | 2,300 | 4 |
| 100 | saviors of uldum | 2,300 | 0 |
What’s interesting is that some of these new keywords had a significant spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.
“us womens soccer final” vs “alexei stranger things” are two great examples:
I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.
But I included Keyword Difficulty (KD), which is quite low for almost all keywords in the list (since they’re brand new).
Keyword Difficulty
Keyword Difficulty score shows how hard it would be to rank in the top 10 search results for a given keyword (learn more here). It’s based on the number of referring domains (backlinks from unique websites) to the current top-ranking pages.
Given that KD scores for most of these keywords are so low, I wonder if this very article will rank for some of them?
And that’s it for the US.
Let’s look at what bothered people around the world.
Top NEW Google searches around the World (as of July 2019)
I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country on this list.
| # | Keyword | Search Volume | Country |
|---|---|---|---|
| 1 | rené favaloro | 114,000 | gb |
| 2 | 2019 年参議院議員通常選挙 | 95,000 | jp |
| 3 | 青葉真司 | 79,000 | jp |
| 4 | fußball-weltmeisterschaft der frauen 2019 – finale | 62,000 | de |
| 5 | apollo 11 space mission | 57,000 | in |
| 6 | rené favaloro | 37,000 | au |
| 7 | نتيجة الثانوية العامة ٢٠١٩ | 31,000 | eg |
| 8 | apollo 11 missão espacial | 28,000 | br |
| 9 | tyler skaggs cause of death | 27,000 | us |
| 10 | り地域 | 27,000 | jp |
| 11 | rené favaloro | 27,000 | nl |
| 12 | santino william legan | 23,000 | us |
| 13 | نتائج السادس الاعدادي 2019 الدور الاول | 21,000 | iq |
| 14 | apollo 11’in görevi | 20,000 | tr |
| 15 | rené gerónimo | 20,000 | tw |
| 16 | 京アニ火災 | 19,000 | jp |
| 17 | ตรวจหวย15กรกฎาคม 2562 | 17,000 | th |
| 18 | gilroy garlic festival shooting | 17,000 | us |
| 19 | garlic festival shooting | 16,000 | us |
| 20 | storm area 51 | 15,000 | us |
| 21 | apollo 11 space mission | 15,000 | gb |
| 22 | storm area 51 event | 15,000 | us |
| 23 | apollo-11-mission | 15,000 | de |
| 24 | how many days since june 12 1829 | 15,000 | us |
| 25 | ตรวจหวย1กรกฎาคม2562 | 14,000 | th |
| 26 | rené favaloro | 14,000 | gr |
| 27 | ap grama sachivalayam notification | 14,000 | in |
| 28 | area 51 raid | 13,000 | gb |
| 29 | nascar daytona july 2019 | 13,000 | us |
| 30 | миссия аполлон ‑11 | 13,000 | ru |
| 31 | kyoto animation fire | 13,000 | us |
| 32 | 京アニ犯人 | 12,000 | jp |
| 33 | 京都アニメーション犯人 | 12,000 | jp |
| 34 | misi ruang angkasa apollo 11 | 12,000 | id |
| 35 | mission apollo 11 | 12,000 | fr |
| 36 | vô địch bóng đá nữ thế giới 2019 | 12,000 | vn |
| 37 | 木津いぶき | 12,000 | jp |
| 38 | santino legan | 12,000 | us |
| 39 | misión espacial del apolo 11 | 11,000 | es |
| 40 | רנה פבלורו | 11,000 | il |
| 41 | gramasachivalayam.ap.gov.in | 11,000 | in |
| 42 | kurbanbayrami tarihi 2019 ayın kaçında | 10,000 | tr |
| 43 | thor love and thunder | 10,000 | us |
| 44 | misty loman | 10,000 | us |
| 45 | belle delphine bath water | 10,000 | us |
| 46 | belle delphine store | 10,000 | us |
| 47 | super 30 movie review | 9,900 | in |
| 48 | tyler skaggs death | 9,700 | us |
| 49 | rené favaloro | 9,600 | at |
| 50 | epfo admit card 2019 download | 9,600 | in |
| 51 | về nhà đi con tập 70 | 9,400 | vn |
| 52 | christopher cukor | 9,400 | us |
| 53 | rené favaloro | 9,100 | hu |
| 54 | judgemental hai kya review | 8,900 | in |
| 55 | apollo 11 space mission | 8,800 | ca |
| 56 | area 51 facebook event | 8,800 | us |
| 57 | fgts ativo vai liberar 2019 | 8,500 | br |
| 58 | how did cameron boyce die | 8,200 | us |
| 59 | area 51 event | 7,900 | us |
| 60 | về nhà đi con tập 71 | 7,800 | vn |
| 61 | ice bae | 7,700 | us |
| 62 | apollo 11 space mission | 7,600 | au |
| 63 | اليوم السابع نتيجة الثانوية العامة 2019 | 7,500 | eg |
| 64 | fußball-weltmeisterschaft der frauen 2019 – finale | 7,500 | at |
| 65 | ice cream licker | 7,400 | us |
| 66 | realme 3i | 7,400 | in |
| 67 | kurbanbayrami tarihi 2019 ne zaman kaç gün | 7,300 | tr |
| 68 | rené favaloro | 7,100 | sg |
| 69 | về nhà đi con tập 72 | 7,100 | vn |
| 70 | sứ mệnh tàu apollo 11 | 7,000 | vn |
| 71 | bianca devins | 7,000 | gb |
| 72 | british open leaderboard 2019 | 7,000 | us |
| 73 | หนังใหม่ปี2019เต็มเรื่อง | 6,900 | th |
| 74 | rené favaloro | 6,800 | ie |
| 75 | về nhà đi con tập 75 | 6,600 | vn |
| 76 | misja kosmiczna apollo 11 | 6,500 | pl |
| 77 | về nhà đi con tập 66 | 6,400 | vn |
| 78 | ポケモン自己分析 | 6,400 | jp |
| 79 | diva da oakley | 6,400 | br |
| 80 | apollo 11 space mission | 6,300 | id |
| 81 | rené favaloro | 6,300 | nz |
| 82 | reemplacamiento 2019 edomex gob mx en linea gratis | 6,300 | mx |
| 83 | 宮下日向太 | 6,300 | jp |
| 84 | belle delphine bathwater | 6,300 | us |
| 85 | миссия аполлон ‑11 | 6,200 | ua |
| 86 | brandon theesfeld | 6,200 | us |
| 87 | về nhà đi con tập 73 | 6,100 | vn |
| 88 | rené gerónimo | 6,100 | hk |
| 89 | نتائج البكالوريا2019 | 6,100 | dz |
| 90 | cameron boyce death | 6,000 | us |
| 91 | 吉本会見 | 6,000 | jp |
| 92 | 京アニ 犯人 | 6,000 | jp |
| 93 | kurbanbayrami tarihi 2019 takvimi | 5,900 | tr |
| 94 | 参議院議員選挙 2019 候補者 | 5,900 | jp |
| 95 | về nhà đi con tập 65 | 5,900 | vn |
| 96 | goodtwitter | 5,800 | jp |
| 97 | india bangladesh match 2019 | 5,800 | in |
| 98 | pybs sonuçları 2019 meb | 5,800 | tr |
| 99 | ภารกิจ อะพอลโล 11 | 5,700 | th |
| 100 | xxi indo xxi 2019 terbaru | 5,700 | id |
It looks like queries related to the René Favaloro—who was featured in one of July’s Google Doodle’s—dominate this list.
Top NEW Google searches in YOUR niche (as of July 2019)
Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?
Keywords Explorer > enter a seed keyword > Newly discovered
You can do some seriously cool stuff with this!
For example, imagine that you run a movie reviews website.
You could enter “Netflix” as your seed keyword and find all the newly-discovered Netflix-related terms that we discovered in the last month.
It looks like Netflix’s Family Reunion is especially popular right now.
Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂
Top 100+ Google searches for 190 countries
Looking to see more than the top 100 Google searches?
Go to Ahrefs Keywords Explorer, choose Google as the search engine, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country, sorted by monthly search volume in descending order.
Need to see the most searched keywords in another country?
Hit the dropdown and choose one of the 190 countries in our database.
We also show SEO metrics like Keyword Difficulty (KD), Clicks, CPC, and Parent topic for each keyword.
To see the current top-ranking pages for any query, hit the SERP button.
We update this data (and this post) monthly. 🙂
