Top Google searches (as of December 2018)

Tim Soulo
Tim is the CMO and Product advisor at Ahrefs. But most importantly he’s the biggest fanboy and the truest evangelist of the company. Learn more about Tim

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    Are you wondering what people in the United States (and around the World) are searching for the most? Then you’re in luck!

    We’ve just uploaded fresh data from December into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month.

    Sidenote.
    the total size of Ahrefs’ keywords database is now 7.4 BILLION keywords (3.1 billion of which are Google search queries from the United States alone). Which makes our database the biggest one in our industry.

    We have pulled two lists for the United States:

    • Top100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
    • Top100 new keywords in the US in December—a list of the most popular search queries that we haven’t seen up until December.

    And then we also pulled these “best new keywords in December” across all countries in our database, which turned out quite interesting as well.

    So here you go:

    Top 100 Google search queries in the US (in December 2018)

    Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is so that you could see the full picture.

    #KeywordSearch VolumeReturn Rate
    1facebook235,800,00011.25
    2youtube193,200,0006.47
    3amazon102,100,0004.41
    4gmail90,340,0005.59
    5google83,950,0004.33
    6ebay58,350,0004.66
    7yahoo56,580,0008.2
    8craigslist53,010,0004.44
    9weather51,360,0005.02
    10yahoo mail51,270,0006.5
    11google maps41,040,0003.74
    12netflix38,640,0003.41
    13walmart38,450,0002.66
    14google translate36,350,0005.23
    15google docs28,090,0005.01
    16news27,380,0009.16
    17translate25,330,0005.14
    18facebook login25,070,0006.03
    19home depot24,650,0002.6
    20cnn24,440,0006.95
    21hotmail23,790,0006.05
    22fox news22,670,0008.3
    23google drive21,570,0004.09
    24calculator21,280,0004.63
    25maps20,440,0003.25
    26msn20,080,00012.07
    27usps tracking19,170,0003.27
    28google classroom17,940,0004.69
    29lowes17,700,0002.55
    30target16,970,0002.22
    31paypal16,850,0002.47
    32espn16,310,0005.8
    33bank of america16,270,0004.11
    34entertainment16,210,0005.1
    35instagram16,200,0002.43
    36aol mail16,110,00010.32
    37wells fargo15,350,0004.18
    38pinterest14,890,0002.98
    39zillow14,310,0002.69
    40twitter13,950,0003.16
    41best buy13,900,0001.96
    42you tube13,810,0004.71
    43speed test13,390,0002.81
    44indeed13,280,0003.33
    45trump12,950,0009.81
    46roblox12,840,0004.72
    47linkedin12,400,0002.64
    48sports12,270,0003.77
    49youtube to mp312,000,0003.57
    50amazon prime10,960,0002.47
    51aol10,860,00010.44
    52chase10,460,0003.98
    53capital one10,270,0003.08
    54costco10,170,0002.22
    55ups tracking10,150,0002.45
    56pandora10,070,0002.67
    57kohls9,850,0002.42
    58reddit9,800,0003.83
    59nba9,700,0008.92
    60bing9,440,0005.57
    61traductor9,320,0007.48
    62hulu9,140,0002.23
    63finance8,970,00013.4
    64nfl8,720,0005.8
    65american airlines8,630,0002.27
    66usps8,470,0002.13
    67etsy8,320,0002.52
    68pizza hut8,160,0001.9
    69fb8,150,00012.04
    70twitch7,870,0002.99
    71airbnb7,860,0002.09
    72macys7,820,0002.55
    73123movies7,730,0003.54
    74dominos7,590,0001.96
    75spotify7,520,0001.72
    76google flights7,380,0003.94
    77google scholar7,350,0004.27
    78expedia7,330,0002.34
    79wells fargo login7,240,0003.96
    80verizon7,020,0001.94
    81fedex tracking6,790,0002.4
    82you6,770,0002.34
    83united airlines6,670,0002.02
    84google news6,530,0008.08
    85bed bath and beyond6,520,0001.82
    86discord6,190,0002.24
    87outlook6,180,0002.89
    88walgreens6,120,0001.82
    89mapquest6,070,0002.3
    90gamestop6,020,0002.07
    91restaurants near me5,970,0002.07
    92facebook log in5,940,0004.48
    93pof5,930,0009.64
    94nfl scores5,880,0005.83
    95southwest5,860,0002.17
    96credit karma5,820,0002.15
    97tumblr5,800,0003.27
    98xfinity5,790,0002.36
    99solitaire5,780,00011.15
    100groupon5,770,0001.89
    Sidenote.
    We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. Here’s the raw, uncensored list for those that want it. (You’ve been warned!)

    Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.

    Search volume

    Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

    Sidenote.
    here at Ahrefs we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate and we keep tweaking our model to achieve even better results.

    Return Rate

    Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.

    But Return Rate is very useful when comparing two keywords.

    For example, the keyword “spotify” has RR 1.72, which means that people rarely search for that keyword again. (Probably because they were just looking to download this app or learn what it is.)

    On the other hand, “facebook” has RR 11.25, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and simply Google it each time they want to access it.)

    Learn more about search volume & Return Rate here.

    Top 100 NEW Google searches in the US (in December 2018)

    This list is much more interesting because it shows things that people in the US have started to care about in December all of a sudden.

    #KeywordSearch Volume
    1kelsey berreth26,000
    2far cry new dawn18,000
    3mattis resignation letter12,000
    4bird box memes12,000
    5the game awards 2018 nominees and winners11,000
    6summer bunni10,000
    7anna lushchinskaya10,000
    8wall go fund me9,100
    9baby its cold outside ban7,700
    10bandersnatch endings6,600
    11search between 3 ski lodges6,500
    12search between three ski lodges6,000
    13breana rouhselang5,900
    14president bush funeral5,500
    15bird box meme5,400
    16destiny 2 dawning recipes5,400
    17port orchard tornado5,300
    18dance on top of a crown of rvs5,300
    19andreas hvid5,200
    20dawning recipes5,200
    21ronil singh5,200
    22we the people will fund the wall5,100
    23destiny 2 recipes4,800
    24ramsey bearse nude4,800
    25winter storm diego4,800
    26babi christina engelhardt4,600
    27my ps4 life4,500
    28mib international4,500
    29crown of rvs4,200
    30maren ueland4,100
    31baby its cold outside offensive4,100
    32alabama vs oklahoma orange bowl3,900
    33grace millane3,600
    3414 days of fortnite3,600
    35search waterside goose nests3,500
    36stand up to harvard3,500
    37goblin slayer episode 113,500
    38waterside goose nests3,300
    39k.g.f: chapter 13,300
    40sarah papenheim3,200
    41forbidden locations season 73,200
    42declan howell3,200
    43dance on top of a submarine3,200
    44dance on top of a metal turtle3,200
    45imagine ariana grande3,200
    46the outer worlds release date3,100
    47kfc fire log3,000
    48souljagame3,000
    49trump wall fundraiser3,000
    50california text tax2,800
    51atlas game wiki2,800
    52margaret gieszinger2,800
    5314 days of fortnite rewards2,800
    54eva’s holiday oven recipes2,800
    55robinhood checking2,800
    56flynn sentencing memo2,800
    57destiny 2 cookie recipes2,700
    58bandersnatch review2,700
    59soulja game2,700
    60tiponi grey2,700
    61one piece 9292,700
    62alan maloney referee2,700
    63grapeshot games2,600
    64maegan tapley2,600
    65claas relotius2,500
    66bush funeral train2,500
    67elizabeth lecron2,500
    68gofannon forge2,400
    69rwby volume 6 episode 92,400
    70atlas game map2,400
    71chris burrous death2,400
    72rwby volume 6 episode 72,400
    73aquaman post credits2,400
    74izanami forge2,400
    75soulja watch2,400
    76planetside arena2,400
    77huawei arrest2,400
    78fortnite season 7 week 1 challenges2,300
    79louisa vesterager jespersen2,300
    80ou alabama 20182,300
    81titan residuum2,300
    82ramsey carpenter bearse2,300
    83aquaman show time2,300
    84chocolate ship cookies destiny 22,300
    85black mirror: bandersnatch2,200
    86epic games subnautica2,200
    87jazmine headley2,200
    88texans vs jets2,200
    89miley cyrus santa baby2,200
    90aquaman after credits2,200
    91soulja boy nintendo2,200
    92lynita stuart2,200
    93happy new year 2019 images hd2,200
    94big chungus ps42,200
    95bush train2,200
    96goblin slayer episode 102,100
    97csgo danger zone2,100
    98siviks delivery note2,100
    99kyler murray tweets2,100
    100skater xl2,100

    What’s interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.

    kelsey berreth” vs “president bush funeral” are two great examples:

    google trends keywords comparison

    I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.

    But I included Keyword Difficulty metric, which is super low for almost all keywords in this list (since they’re brand new).

    Keyword Difficulty

    Keyword Difficulty score shows how hard it would be to rank in top10 search results for a given keyword (learn more here). It is based on the size and quality of the pages that already rank there.

    Given that KD scores for most of these keywords are so low, I wonder if this very article will rank for some of them?

    And that’s it for the US.

    Let’s look at what bothered people around the World in December.

    Top NEW Google searches around the World (in December 2018)

    I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country in this list.

    #KeywordSearch VolumeCountry
    1le feste di dicembre nel mondo206,000it
    2大晦日 201888,000jp
    3c’est quand le solstice d’hiver ?64,000fr
    4teresa carre‘ño60,000es
    5lo sciame meteorico delle geminidi35,000it
    6teresa carre‘ño29,000ar
    7tamilrockers.tel27,000in
    8ตรวจหวย1ธันวาคม256127,000th
    9kelsey berreth26,000us
    10平成最後の日は25,000jp
    11lluvia de estrellas gemínidas 201822,000es
    12高輪ゲートウェイ21,000jp
    13元日 201920,000jp
    14باية محي الدين18,000eg
    15far cry new dawn18,000us
    162018 연말16,000kr
    17lluvia de meteoros de las gemínidas16,000ar
    18holdirdeingeschenk15,000de
    19ロマサガリユニバース攻略14,000jp
    20grace millane14,000gb
    21baba amte14,000vn
    22grace millane14,000nz
    23باية محي الدين14,000sa
    24kgf collection12,000in
    25joulukuun juhla12,000fi
    26teresa carre‘ño12,000ve
    27simba movie review12,000in
    28mattis resignation letter12,000us
    29bird box memes12,000us
    30cherif chekatt11,000fr
    31the game awards 2018 nominees and winners11,000us
    32ראש השנה האזרחי 201911,000il
    33teresa carre‘ño11,000cl
    34節日 慶祝活動11,000tw
    35feliz véspera de ano novo!11,000pt
    36vali.ge11,000ge
    37teresa carre‘ño10,000pe
    38summer bunni10,000us
    39anna lushchinskaya10,000us
    40טרסה קארניו10,000il
    41lluvia de meteoros de las gemínidas9,600co
    42simmba review9,500in
    43ブラック企業マップ9,300jp
    44yeni yıl mesajları 20199,200tr
    45wall go fund me9,100us
    46antonio megalizzi9,100it
    47ロマサガリユニバース リセマラ9,000jp
    48stefanie tücking todesursache9,000de
    49새해 20198,500kr
    50global december fejring!8,500dk
    51telangana elections results8,300in
    52hakan muhafız 1. bölüm8,200tr
    53danish zehen death8,200in
    54joaquin montes8,100ph
    55holdirdeingeschenck de7,900de
    56sir douglas nicholls7,900nz
    57festas felizes!7,900pt
    58mira como nos ponemos7,700ar
    59baby its cold outside ban7,700us
    60cb01 rock7,600it
    61باية محي الدين7,500iq
    62new years honours list 20197,400gb
    63holdirdeingeschenk.de7,300de
    64apaharan web series7,300in
    65bird box a ciegas7,300mx
    66relotius7,100de
    67キュアアンフィニ7,100jp
    68niacl ao recruitment 20196,900in
    69la vecchia signora in grigio6,800it
    7080. výročie rýchlych šípov6,700sk
    71bandersnatch endings6,600us
    72mega sena 21056,600br
    73search between 3 ski lodges6,500us
    74とろサーモン久保田炎上6,400jp
    75lluvia de meteoros de las gemínidas6,200cl
    76holdirdeingeschenk de kaufland6,200de
    77tsunami anyer6,100id
    78felicitaciones de año nuevo 20196,000es
    79search between three ski lodges6,000us
    80dichotomy test6,000id
    81htet admit card 20195,900in
    82maari 2 review5,900in
    83breana rouhselang5,900us
    84冬季北方海域作戦5,700jp
    85lluvia de meteoros de las gemínidas5,700pe
    86president bush funeral5,500us
    87sisca icun sulastri5,500id
    88βροχή μετεωριτών geminid5,500gr
    89bird box review5,500gb
    90hol dir dein geschenk5,500de
    91bird box meme5,400us
    92destiny 2 dawning recipes5,400us
    93port orchard tornado5,300us
    94dance on top of a crown of rvs5,300us
    95мария тереза кареньо5,300bg
    96andreas hvid5,200us
    97ecotassa auto 20195,200it
    98dawning recipes5,200us
    99ronil singh5,200us
    100felices fiestas 20185,100do

    It looks like phrases related to the new year dominate this list.

    Top NEW Google searches in YOUR niche (in December 2018)

    Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?

    Keywords Explorer > enter a seed keyword > Newly discovered

    You can do some seriously cool stuff with this!

    For example, imagine that you run a movie reviews website.

    You could enter “netflix” as your seed keyword and find all the newly‐discovered Netflix‐related terms that we discovered in the last month. Go a step further by adding the word “review” to the “Include” filter to see all the new Netflix movies that people want to see reviewed.

    netflix reviews newly discovered

    It looks like 1983 and Birdbox were particularly popular in December!

    Sidenote.
    We use clickstream data to discover new search queries, so some long‐tail keywords may come in a little delayed.

    Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂

    Free mini‐tool is coming soon… we (still) promise!

    Back when the original version of this article was first published (April 2017), I mentioned that we were working on a mini‐tool that would be updated with fresh data from all countries… every month.

    I’m quite embarrassed to admit it, but we still haven’t had a chance to finish making this.

    (In all honesty, we got carried away with the brand new Rank Tracker and Site Audit tools.)

    BUT it is ~80% complete—here’s a preview:

    top google searches tool new

    We’re expecting the next few months to be a bit less hectic, so we’ll have this ready for you soon!

    Stay tuned! 🙂

    Tim Soulo
    Tim is the CMO and Product advisor at Ahrefs. But most importantly he’s the biggest fanboy and the truest evangelist of the company. Learn more about Tim

    Article stats

    • Referring domains 92
    • Organic traffic 13027
    Data from Content Explorer tool.

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

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