We’ve just uploaded fresh data from the previous month into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month.
We have pulled two lists for the United States:
- Top100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
- Top100 new keywords in the US—a list of the most popular search queries that we haven’t seen up until last month.
And then we also pulled worldwide data, which turned out quite interesting as well.
So here you go:
Top 100 Google search queries in the US (as of February 2019)
Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is so that you could see the full picture.
| # | Keyword | Search Volume | Return Rate |
|---|---|---|---|
| 1 | 236,700,000 | 11.32 | |
| 2 | youtube | 194,800,000 | 6.52 |
| 3 | amazon | 103,300,000 | 4.46 |
| 4 | gmail | 91,310,000 | 5.63 |
| 5 | 84,660,000 | 4.36 | |
| 6 | ebay | 58,830,000 | 4.7 |
| 7 | yahoo | 57,040,000 | 8.28 |
| 8 | craigslist | 53,000,000 | 4.45 |
| 9 | weather | 52,340,000 | 5.08 |
| 10 | yahoo mail | 51,390,000 | 6.53 |
| 11 | google maps | 41,320,000 | 3.77 |
| 12 | netflix | 39,050,000 | 3.42 |
| 13 | walmart | 38,790,000 | 2.68 |
| 14 | google translate | 36,840,000 | 5.28 |
| 15 | google docs | 28,470,000 | 5.04 |
| 16 | news | 27,750,000 | 9.23 |
| 17 | translate | 25,700,000 | 5.19 |
| 18 | home depot | 24,850,000 | 2.62 |
| 19 | facebook login | 24,780,000 | 6.05 |
| 20 | cnn | 24,740,000 | 7.03 |
| 21 | hotmail | 23,980,000 | 6.09 |
| 22 | fox news | 22,970,000 | 8.37 |
| 23 | google drive | 21,800,000 | 4.11 |
| 24 | calculator | 21,560,000 | 4.67 |
| 25 | maps | 20,600,000 | 3.28 |
| 26 | msn | 20,260,000 | 12.19 |
| 27 | usps tracking | 19,520,000 | 3.31 |
| 28 | google classroom | 18,130,000 | 4.73 |
| 29 | lowes | 17,830,000 | 2.57 |
| 30 | target | 17,110,000 | 2.24 |
| 31 | paypal | 17,080,000 | 2.49 |
| 32 | espn | 16,490,000 | 5.86 |
| 33 | bank of america | 16,450,000 | 4.14 |
| 34 | 16,440,000 | 2.45 | |
| 35 | aol mail | 16,210,000 | 10.44 |
| 36 | entertainment | 16,050,000 | 5.14 |
| 37 | wells fargo | 15,480,000 | 4.21 |
| 38 | 15,020,000 | 3 | |
| 39 | zillow | 14,540,000 | 2.71 |
| 40 | 14,140,000 | 3.18 | |
| 41 | best buy | 14,040,000 | 1.97 |
| 42 | you tube | 13,980,000 | 4.75 |
| 43 | indeed | 13,540,000 | 3.35 |
| 44 | speed test | 13,540,000 | 2.83 |
| 45 | trump | 13,300,000 | 9.88 |
| 46 | roblox | 12,920,000 | 4.73 |
| 47 | 12,590,000 | 2.66 | |
| 48 | sports | 12,210,000 | 3.78 |
| 49 | youtube to mp3 | 12,060,000 | 3.59 |
| 50 | amazon prime | 11,130,000 | 2.49 |
| 51 | aol | 10,930,000 | 10.52 |
| 52 | chase | 10,590,000 | 4.02 |
| 53 | capital one | 10,440,000 | 3.1 |
| 54 | costco | 10,310,000 | 2.24 |
| 55 | ups tracking | 10,270,000 | 2.46 |
| 56 | pandora | 10,080,000 | 2.68 |
| 57 | nba | 9,910,000 | 9.12 |
| 58 | 9,910,000 | 3.83 | |
| 59 | kohls | 9,900,000 | 2.44 |
| 60 | bing | 9,550,000 | 5.61 |
| 61 | traductor | 9,450,000 | 7.53 |
| 62 | hulu | 9,400,000 | 2.25 |
| 63 | nfl | 9,340,000 | 5.87 |
| 64 | finance | 9,000,000 | 13.47 |
| 65 | american airlines | 8,770,000 | 2.28 |
| 66 | usps | 8,590,000 | 2.14 |
| 67 | etsy | 8,430,000 | 2.54 |
| 68 | pizza hut | 8,260,000 | 1.91 |
| 69 | fb | 8,180,000 | 12.1 |
| 70 | twitch | 8,010,000 | 3.01 |
| 71 | airbnb | 7,980,000 | 2.1 |
| 72 | macys | 7,890,000 | 2.57 |
| 73 | dominos | 7,690,000 | 1.98 |
| 74 | 123movies | 7,680,000 | 3.55 |
| 75 | spotify | 7,640,000 | 1.73 |
| 76 | google flights | 7,570,000 | 3.98 |
| 77 | expedia | 7,430,000 | 2.36 |
| 78 | google scholar | 7,390,000 | 4.29 |
| 79 | wells fargo login | 7,330,000 | 3.99 |
| 80 | verizon | 7,080,000 | 1.95 |
| 81 | fedex tracking | 6,890,000 | 2.42 |
| 82 | you | 6,850,000 | 2.34 |
| 83 | united airlines | 6,740,000 | 2.04 |
| 84 | google news | 6,610,000 | 8.12 |
| 85 | bed bath and beyond | 6,590,000 | 1.83 |
| 86 | facebook log in | 6,350,000 | 4.59 |
| 87 | discord | 6,310,000 | 2.25 |
| 88 | outlook | 6,280,000 | 2.89 |
| 89 | walgreens | 6,220,000 | 1.83 |
| 90 | gamestop | 6,080,000 | 2.08 |
| 91 | mapquest | 6,060,000 | 2.31 |
| 92 | restaurants near me | 6,040,000 | 2.08 |
| 93 | nfl scores | 6,030,000 | 5.96 |
| 94 | pof | 6,000,000 | 9.7 |
| 95 | southwest | 5,930,000 | 2.18 |
| 96 | credit karma | 5,900,000 | 2.16 |
| 97 | xfinity | 5,850,000 | 2.37 |
| 98 | solitaire | 5,830,000 | 11.2 |
| 99 | groupon | 5,790,000 | 1.9 |
| 100 | thesaurus | 5,790,000 | 2.35 |
Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.
Search volume
Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.
Return Rate
Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.
But Return Rate is very useful when comparing two keywords.
For example, the keyword “spotify” has RR 1.73, which means that people rarely search for that keyword again. (Probably because they were just looking to download this app or learn what it is.)
On the other hand, “facebook” has RR 11.32, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and simply Google it each time they want to access it.)
Learn more about search volume & Return Rate here.
Top 100 NEW Google searches in the US (as of February 2019)
This list is much more interesting because it shows things that people in the US have started to care about all of a sudden.
| # | Keyword | Search Volume | Keyword Difficulty |
|---|---|---|---|
| 1 | 76th golden globe awards nominees and winners | 42,000 | 37 |
| 2 | nick sandmann | 17,000 | 19 |
| 3 | hamberder | 12,000 | 37 |
| 4 | jake thomas patterson | 12,000 | 29 |
| 5 | chilly gnomes | 11,000 | 12 |
| 6 | fiji water girl | 11,000 | 41 |
| 7 | covington catholic kentucky | 10,000 | 50 |
| 8 | zephen xaver | 10,000 | 13 |
| 9 | 10 year challenge | 8,300 | 53 |
| 10 | hamberders | 7,900 | 39 |
| 11 | sex education season 2 | 7,600 | 7 |
| 12 | winter storm harper | 7,500 | 28 |
| 13 | govt shutdown 2019 | 7,200 | 60 |
| 14 | masked singer revealed | 7,000 | 10 |
| 15 | jasmine eiland | 6,900 | 4 |
| 16 | steven universe change your mind dailymotion | 6,300 | 0 |
| 17 | superbowl 2019 date teams | 6,300 | 17 |
| 18 | 91st academy awards nominees and winners | 6,000 | 62 |
| 19 | julen rosello | 6,000 | 22 |
| 20 | dakota theriot | 5,900 | 30 |
| 21 | what time is the super bowl in 2019 | 5,800 | 42 |
| 22 | world record egg | 5,800 | 31 |
| 23 | lunar eclipse 2019 astrology | 5,500 | 10 |
| 24 | sylas build | 5,500 | 0 |
| 25 | chiefs vs patriots 2019 | 5,300 | 15 |
| 26 | instagram egg | 5,300 | 42 |
| 27 | search between a giant rock man | 5,200 | 9 |
| 28 | nicholas sandmann | 5,100 | 0 |
| 29 | ps plus february 2019 | 4,900 | 14 |
| 30 | aoc dancing | 4,800 | 43 |
| 31 | covington catholic high school kentucky | 4,800 | 8 |
| 32 | jeff bezos lauren sanchez | 4,700 | 30 |
| 33 | krystal whipple | 4,600 | 6 |
| 34 | marlboro rewards 2019 | 4,500 | 3 |
| 35 | polar cast | 4,500 | 6 |
| 36 | super blood wolf moon january 2019 | 4,400 | 51 |
| 37 | surviving r kelly watch online | 4,400 | 6 |
| 38 | games with gold february 2019 | 4,300 | 37 |
| 39 | guaido | 4,300 | 4 |
| 40 | eric black jr | 4,000 | 10 |
| 41 | savannah spurlock | 4,000 | 6 |
| 42 | daughters of ash | 3,800 | 5 |
| 43 | polar vortex 2019 map | 3,700 | 42 |
| 44 | super bowl 2019 time and date | 3,700 | 24 |
| 45 | 24th critics’ choice awards nominees and winners | 3,600 | 36 |
| 46 | 25th screen actors guild awards nominees and winners | 3,600 | 34 |
| 47 | saints bad call | 3,600 | 32 |
| 48 | dance on top of a ranger tower | 3,500 | 4 |
| 49 | katlyn alix | 3,500 | 1 |
| 50 | my roommate is a cat | 3,500 | 13 |
| 51 | nathan phillips vietnam | 3,500 | 39 |
| 52 | watch surviving r kelly | 3,500 | 12 |
| 53 | bezos divorce | 3,400 | 43 |
| 54 | saints no call | 3,400 | 18 |
| 55 | lunar eclipse 2019 texas | 3,300 | 6 |
| 56 | masked singer revealed so far | 3,300 | 9 |
| 57 | deadly switch | 3,200 | 0 |
| 58 | maga hat kid | 3,100 | 12 |
| 59 | dark souls daughters of ash | 3,000 | 8 |
| 60 | golden globe winners 2019 | 3,000 | 52 |
| 61 | where’s my refund 2019 | 3,000 | 31 |
| 62 | giorgia whigham punisher season 2 | 2,900 | 8 |
| 63 | j cole middle child | 2,900 | 10 |
| 64 | nfl scores playoffs 2019 | 2,900 | 43 |
| 65 | paqio fight | 2,900 | 28 |
| 66 | punisher season 2 review | 2,900 | 27 |
| 67 | radeon vii | 2,900 | 21 |
| 68 | search between a mysterious hatch | 2,900 | 5 |
| 69 | jessie smallette | 2,800 | 10 |
| 70 | pacquiao vs broner live stream | 2,800 | 12 |
| 71 | southern california winter storm | 2,800 | 7 |
| 72 | trump letter to pelosi | 2,800 | 38 |
| 73 | fortnite chilly gnomes | 2,700 | 11 |
| 74 | losartan recall 2019 | 2,700 | 26 |
| 75 | overwatch bastet | 2,700 | 5 |
| 76 | uri movie near me | 2,700 | 0 |
| 77 | weezer teal | 2,700 | 13 |
| 78 | black hebrew israelites washington dc | 2,600 | 36 |
| 79 | covington catholic blackface | 2,600 | 27 |
| 80 | david steven bell | 2,600 | 12 |
| 81 | dota auto chess | 2,600 | 4 |
| 82 | james ingram death | 2,600 | 54 |
| 83 | jeremy kappell video | 2,600 | 3 |
| 84 | dog walk you | 2,500 | 12 |
| 85 | gillete ad | 2,500 | 50 |
| 86 | middle child lyrics | 2,500 | 6 |
| 87 | petta review | 2,500 | 8 |
| 88 | rahaf mohammed | 2,500 | 36 |
| 89 | search chilli gnomes | 2,500 | 11 |
| 90 | search chilly gnomes | 2,500 | 11 |
| 91 | txt bighit | 2,500 | 6 |
| 92 | why is the government shutdown in the united states | 2,500 | 61 |
| 93 | winter storm jayden | 2,500 | 2 |
| 94 | chateri payne | 2,400 | 18 |
| 95 | imke wuebbenhorst | 2,400 | 6 |
| 96 | it’s ma’am | 2,400 | 9 |
| 97 | kevin barnett cause of death | 2,400 | 12 |
| 98 | kylie jenner egg | 2,400 | 45 |
| 99 | mysterious datapad | 2,400 | 2 |
| 100 | new abortion law in new york | 2,400 | 46 |
What’s interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.
“10 year challenge” vs “sex education season 2” are two great examples:
I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.
But I incuded Keyword Difficulty metric, which is super low for almost all keywords in this list (since they’re brand new).
Keyword Difficulty
Keyword Difficulty score shows how hard it would be to rank in top10 search results for a given keyword (learn more here). It is based on the size and quality of the pages that already rank there.
Given that KD scores for most of these keywords are so low, I wonder if this very article will rank for some of them?
And that’s it for the US.
Let’s look at what bothered people around the world.
Top NEW Google searches around the World (as of February 2019)
I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country on this list.
| # | Keyword | Search Volume | Country |
|---|---|---|---|
| 1 | julen pozo | 69,000 | es |
| 2 | rescate julen | 63,000 | es |
| 3 | 76th golden globe awards nominees and winners | 42,000 | us |
| 4 | australia day doodle #googledoodle | 36,000 | au |
| 5 | evelyn dove | 33,000 | vn |
| 6 | brigpol dewi | 33,000 | id |
| 7 | julen spanien | 32,000 | de |
| 8 | sake dean mahomed | 29,000 | vn |
| 9 | julen ultima hora | 28,000 | es |
| 10 | fahrelnissa zeid | 28,000 | vn |
| 11 | noticias julen | 25,000 | es |
| 12 | bulog experd | 18,000 | id |
| 13 | eclipse lunar 2019 mexico | 17,000 | mx |
| 14 | nick sandmann | 17,000 | us |
| 15 | niño pozo malaga | 16,000 | es |
| 16 | 嵐活動休止 | 16,000 | jp |
| 17 | julen malaga | 16,000 | de |
| 18 | curp actualizada 2019 | 16,000 | mx |
| 19 | julen totalan | 14,000 | es |
| 20 | julen rescate | 14,000 | es |
| 21 | sake dean mahomed | 14,000 | cl |
| 22 | ultimas noticias julen | 14,000 | es |
| 23 | 砂塚あきら | 13,000 | jp |
| 24 | φαχρελνισά ζεΐντ | 13,000 | gr |
| 25 | julen directo | 12,000 | es |
| 26 | sake dean mahomed | 12,000 | se |
| 27 | louay kayali | 12,000 | dz |
| 28 | evelyn dove | 12,000 | se |
| 29 | avriellia shaqqila instagram | 12,000 | id |
| 30 | hamberder | 12,000 | us |
| 31 | fahrelnissa zeid | 12,000 | pe |
| 32 | jake thomas patterson | 12,000 | us |
| 33 | uri box office collection | 11,000 | in |
| 34 | why cheat india | 11,000 | in |
| 35 | vinaya vidheya rama review | 11,000 | in |
| 36 | fiji water girl | 11,000 | us |
| 37 | junge spanien | 11,000 | de |
| 38 | ultimas noticias de julen | 11,000 | es |
| 39 | 長尾里佳 | 11,000 | jp |
| 40 | chilly gnomes | 11,000 | us |
| 41 | 池本順哉 | 11,000 | jp |
| 42 | julen malaga | 11,000 | es |
| 43 | covington catholic kentucky | 10,000 | us |
| 44 | zephen xaver | 10,000 | us |
| 45 | stefan wilmont | 10,000 | pl |
| 46 | boots 70 sale 2019 | 9,300 | gb |
| 47 | derdim olsun | 9,200 | tr |
| 48 | f2 movie review | 9,200 | in |
| 49 | boxeur gilet jaune | 9,100 | fr |
| 50 | 広瀬晃一 | 9,000 | jp |
| 51 | 日下部和博 | 9,000 | jp |
| 52 | julen espagne | 8,900 | fr |
| 53 | pacquiao vs broner live stream | 8,900 | ph |
| 54 | psc food inspector admit | 8,700 | in |
| 55 | explosion en hidalgo hoy | 8,600 | mx |
| 56 | manlee kongprapad | 8,600 | th |
| 57 | spanien julen | 8,600 | de |
| 58 | louay kayali | 8,500 | ma |
| 59 | dschungelcamp 2019 wer ist raus | 8,400 | de |
| 60 | sayısal loto sonuçları 2019 | 8,400 | tr |
| 61 | julen malaga | 8,300 | nl |
| 62 | 10 year challenge | 8,300 | us |
| 63 | 栗原勇一郎 | 8,000 | jp |
| 64 | comprobar loteria del niño 2019 | 8,000 | es |
| 65 | لؤي كيالي | 7,900 | iq |
| 66 | hamberders | 7,900 | us |
| 67 | 強い女メーカー | 7,900 | jp |
| 68 | كاس اسيا ٢٠١٩ | 7,800 | iq |
| 69 | louay kayali | 7,700 | eg |
| 70 | sex education season 2 | 7,600 | us |
| 71 | tempete gabriel | 7,500 | fr |
| 72 | manikarnika box office | 7,500 | in |
| 73 | vanderson bbb | 7,500 | br |
| 74 | winter storm harper | 7,500 | us |
| 75 | foto brigpol dewi | 7,400 | id |
| 76 | sake dean mahomed | 7,400 | ie |
| 77 | govt shutdown 2019 | 7,200 | us |
| 78 | julen spanje | 7,200 | nl |
| 79 | 4000蚊申請表格 | 7,100 | hk |
| 80 | masked singer revealed | 7,000 | us |
| 81 | 24th national television awards nominees and winners | 7,000 | gb |
| 82 | julen rettung | 7,000 | de |
| 83 | jasmine eiland | 6,900 | us |
| 84 | 菊池捺未 | 6,800 | jp |
| 85 | julen news | 6,700 | de |
| 86 | ジジ・ウー | 6,700 | jp |
| 87 | мерседес соса | 6,700 | rs |
| 88 | fox canlı yayın 2019 | 6,600 | tr |
| 89 | die verschwundene familie | 6,600 | de |
| 90 | султан моего сердца первый канал | 6,500 | ru |
| 91 | republic day speech 2019 | 6,500 | in |
| 92 | louay kayali | 6,400 | sa |
| 93 | debat capres 17 januari 2019 | 6,400 | id |
| 94 | interbanex | 6,400 | ve |
| 95 | 10 year challenge | 6,400 | in |
| 96 | superbowl 2019 date teams | 6,300 | us |
| 97 | autopsia julen | 6,300 | es |
| 98 | steven universe change your mind dailymotion | 6,300 | us |
| 99 | avriellya shaqila | 6,300 | id |
| 100 | staatsloterij januari 2019 | 6,200 | nl |
It looks like phrases related to the Academy Awards/Golden Globes dominate this list.
Top NEW Google searches in YOUR niche (as of February 2019)
Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?
Keywords Explorer > enter a seed keyword > Newly discovered
You can do some seriously cool stuff with this!
For example, imagine that you run a movie reviews website.
You could enter “netflix” as your seed keyword and find all the newly‐discovered Netflix‐related terms that we discovered in the last month.
It looks like Netflix’s Ted Bundy documentary is especially popular right now.
Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂
Free mini‐tool is coming soon… we (still) promise!
Back when the original version of this article was first published (April 2017), I mentioned that we were working on a mini‐tool that would be updated with fresh data from all countries… every month.
I’m quite embarrassed to admit it, but we still haven’t had a chance to finish making this.
(In all honesty, we got carried away with the brand new Rank Tracker and Site Audit tools.)
BUT it is ~80% complete—here’s a preview:
We’re hoping to have this ready for you soon!
Stay tuned! 🙂