We’ve just uploaded fresh data from April into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month.
We have pulled two lists for the United States:
- Top100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
- Top100 new keywords in the US in April—a list of the most popular search queries that we haven’t seen up until April.
And then we also pulled these “best new keywords in April” across all countries in our database, which turned out quite interesting as well.
So here you go:
Top 100 Google search queries in the US (in April, 2018)
Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is, so that you could see the full picture.
| # | Keyword | Search Volume | Return Rate |
|---|---|---|---|
| 1 | youtube | 138,800,000 | 3.71 |
| 2 | 106,200,000 | 3.67 | |
| 3 | amazon | 84,910,000 | 3.29 |
| 4 | gmail | 60,910,000 | 3 |
| 5 | 55,490,000 | 2.46 | |
| 6 | craigslist | 46,570,000 | 3.1 |
| 7 | ebay | 44,810,000 | 3.01 |
| 8 | netflix | 39,740,000 | 2.84 |
| 9 | walmart | 37,130,000 | 2.43 |
| 10 | google maps | 36,840,000 | 2.76 |
| 11 | yahoo mail | 33,930,000 | 3.21 |
| 12 | yahoo | 28,530,000 | 2.9 |
| 13 | google translate | 25,060,000 | 3.34 |
| 14 | weather | 24,440,000 | 2.82 |
| 15 | facebook login | 24,370,000 | 2.85 |
| 16 | home depot | 23,000,000 | 2.37 |
| 17 | maps | 20,400,000 | 2.59 |
| 18 | google docs | 18,560,000 | 3.21 |
| 19 | translate | 18,310,000 | 3.22 |
| 20 | target | 17,830,000 | 2.1 |
| 21 | pornhub | 17,750,000 | 3.7 |
| 22 | paypal | 17,340,000 | 2.25 |
| 23 | usps tracking | 17,050,000 | 2.67 |
| 24 | hotmail | 16,890,000 | 2.89 |
| 25 | lowes | 16,720,000 | 2.34 |
| 26 | calculator | 16,170,000 | 3.24 |
| 27 | best buy | 15,760,000 | 1.91 |
| 28 | google drive | 15,740,000 | 2.67 |
| 29 | 15,590,000 | 2.56 | |
| 30 | pandora | 14,010,000 | 2.4 |
| 31 | bank of america | 13,900,000 | 2.89 |
| 32 | youtube to mp3 | 13,670,000 | 2.93 |
| 33 | wells fargo | 13,330,000 | 2.92 |
| 34 | 13,290,000 | 1.93 | |
| 35 | google classroom | 13,060,000 | 3.25 |
| 36 | zillow | 12,710,000 | 2.34 |
| 37 | speed test | 12,610,000 | 2.29 |
| 38 | 12,510,000 | 2.34 | |
| 39 | cnn | 11,920,000 | 2.74 |
| 40 | 11,810,000 | 2.12 | |
| 41 | mapquest | 10,550,000 | 2.33 |
| 42 | indeed | 10,030,000 | 2.61 |
| 43 | costco | 10,030,000 | 2.07 |
| 44 | ups tracking | 10,000,000 | 2.22 |
| 45 | capital one | 9,930,000 | 2.61 |
| 46 | usps | 9,450,000 | 2.06 |
| 47 | you tube | 9,390,000 | 2.67 |
| 48 | pizza hut | 9,240,000 | 1.93 |
| 49 | amazon prime | 9,190,000 | 2.08 |
| 50 | espn | 9,080,000 | 2.64 |
| 51 | kohls | 9,000,000 | 2.23 |
| 52 | xnxx | 8,860,000 | 3.92 |
| 53 | roblox | 8,820,000 | 3.26 |
| 54 | american airlines | 8,650,000 | 2.1 |
| 55 | chase | 8,620,000 | 2.77 |
| 56 | xvideos | 8,460,000 | 3.57 |
| 57 | dominos | 8,360,000 | 1.97 |
| 58 | verizon | 8,280,000 | 1.89 |
| 59 | news | 8,250,000 | 2.61 |
| 60 | fox news | 8,240,000 | 2.6 |
| 61 | hulu | 7,990,000 | 1.96 |
| 62 | spotify | 7,840,000 | 1.59 |
| 63 | etsy | 7,600,000 | 2.15 |
| 64 | expedia | 7,590,000 | 2.17 |
| 65 | msn | 7,520,000 | 3.2 |
| 66 | macys | 7,410,000 | 2.23 |
| 67 | turbotax | 7,210,000 | 1.87 |
| 68 | porn | 7,090,000 | 2.98 |
| 69 | steam | 6,980,000 | 1.65 |
| 70 | bed bath and beyond | 6,940,000 | 1.79 |
| 71 | gamestop | 6,930,000 | 1.99 |
| 72 | dropbox | 6,890,000 | 1.79 |
| 73 | airbnb | 6,800,000 | 1.99 |
| 74 | you | 6,790,000 | 1.9 |
| 75 | groupon | 6,700,000 | 1.9 |
| 76 | thesaurus | 6,670,000 | 2.24 |
| 77 | southwest | 6,580,000 | 2.09 |
| 78 | aol mail | 6,550,000 | 3.42 |
| 79 | 6,520,000 | 2.28 | |
| 80 | papa johns | 6,510,000 | 1.85 |
| 81 | united airlines | 6,400,000 | 1.94 |
| 82 | walgreens | 6,330,000 | 1.75 |
| 83 | fedex tracking | 6,330,000 | 2.14 |
| 84 | twitch | 5,890,000 | 2.28 |
| 85 | google scholar | 5,800,000 | 3.07 |
| 86 | autozone | 5,760,000 | 1.92 |
| 87 | soundcloud | 5,750,000 | 2.07 |
| 88 | jcpenney | 5,730,000 | 1.92 |
| 89 | 123movies | 5,730,000 | 3.07 |
| 90 | credit karma | 5,720,000 | 1.93 |
| 91 | ikea | 5,700,000 | 1.73 |
| 92 | powerball | 5,670,000 | 2.19 |
| 93 | imdb | 5,670,000 | 2.18 |
| 94 | donald trump | 5,570,000 | 1.88 |
| 95 | southwest airlines | 5,530,000 | 1.98 |
| 96 | comcast | 5,490,000 | 2.04 |
| 97 | minecraft | 5,440,000 | 1.72 |
| 98 | bing | 5,430,000 | 2.49 |
| 99 | traductor | 5,370,000 | 3.78 |
| 100 | xhamster | 5,360,000 | 3.59 |
Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.
Search volume
Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.
Return Rate
Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.
But Return Rate is very useful when comparing two keywords.
For example, the keyword “spotify” has RR 1.59, which means that people rarely search for that keyword again. This is probably because they were just looking to download this app or learn what it is.
On the other hand, “facebook” has RR 3.67, which means that people search for it quite frequently. This is probably because most people visit Facebook multiple times per day.
Learn more about Search volume & Return rate here.
Top 100 NEW Google searches in the US (in April, 2018)
This list is much more interesting, because it shows things that people in the US have started to care about in April all of a sudden.
| # | Keyword | Search Volume |
|---|---|---|
| 1 | johann carl friedrich gauß | 302,000 |
| 2 | nasim aghdam | 53,000 |
| 3 | masters leaderboard 2018 | 35,000 |
| 4 | avicii cause of death | 33,000 |
| 5 | radical heights | 32,000 |
| 6 | joseph james deangelo | 29,000 |
| 7 | alek minassian | 26,000 |
| 8 | nasim najafi aghdam | 15,000 |
| 9 | yodeling walmart kid | 15,000 |
| 10 | how did avicii die | 13,000 |
| 11 | tammie jo shults | 13,000 |
| 12 | nice for what | 13,000 |
| 13 | bully hunters | 12,000 |
| 14 | mr peanut domestic violence | 10,000 |
| 15 | walmart yodeling kid | 9,900 |
| 16 | josh allen tweets | 9,500 |
| 17 | j cole kod | 9,200 |
| 18 | toronto van attack | 8,900 |
| 19 | overwatch retribution | 8,300 |
| 20 | nice for what lyrics | 8,200 |
| 21 | search between 3 boats | 8,100 |
| 22 | kulve taroth | 7,800 |
| 23 | yodeling kid | 7,800 |
| 24 | teddy perkins | 7,400 |
| 25 | ye vs the people | 6,900 |
| 26 | drake nice for what | 6,500 |
| 27 | youtube hq shooting | 6,400 |
| 28 | devyn holmes | 6,200 |
| 29 | john hubert highnote | 5,800 |
| 30 | verne troyer cause of death | 5,800 |
| 31 | lift yourself | 5,800 |
| 32 | zuckerberg testimony | 5,700 |
| 33 | shudderwock | 5,700 |
| 34 | overwatch retribution skins | 5,600 |
| 35 | sammy sosa hat | 5,500 |
| 36 | starbucks arrest | 5,500 |
| 37 | mr. peanut domestic violence | 5,400 |
| 38 | avicii death cause | 5,400 |
| 39 | bushworld adventures | 5,300 |
| 40 | retail row treasure map | 5,300 |
| 41 | harry anderson cause of death | 5,300 |
| 42 | spyro reignited | 5,200 |
| 43 | beyonce coachella performance | 5,100 |
| 44 | michelle wolf speech | 5,000 |
| 45 | bullyhunters | 4,900 |
| 46 | zuckerberg hearing | 4,700 |
| 47 | kanye west lift yourself | 4,600 |
| 48 | romaine recall 2018 brands | 4,500 |
| 49 | fortnite master | 4,500 |
| 50 | fortnite dance floors | 4,500 |
| 51 | kendrick lamar pulitzer | 4,500 |
| 52 | no tears left to cry lyrics | 4,200 |
| 53 | spyro reignited trilogy | 4,100 |
| 54 | humboldt broncos crash | 4,000 |
| 55 | dance floors fortnite | 3,900 |
| 56 | kill edward | 3,800 |
| 57 | jan blankers | 3,800 |
| 58 | brenna spencer | 3,700 |
| 59 | nicki minaj chun li | 3,700 |
| 60 | darling in the franxx episode 15 | 3,600 |
| 61 | tony finau ankle | 3,500 |
| 62 | caren z. turner | 3,500 |
| 63 | darling in the franxx episode 14 | 3,400 |
| 64 | walmart yodel | 3,400 |
| 65 | yodeling boy | 3,400 |
| 66 | toronto van | 3,200 |
| 67 | yodel kid | 3,200 |
| 68 | 1.106708 ms23 | 3,200 |
| 69 | search between three boats | 3,100 |
| 70 | taco shops fortnite | 3,100 |
| 71 | new royal baby name | 3,100 |
| 72 | todd brassner | 3,100 |
| 73 | dance on different dance floors | 3,000 |
| 74 | jennair gerardot | 2,800 |
| 75 | fortnite taco shops | 2,800 |
| 76 | youtube headquarters shooting | 2,800 |
| 77 | karen mcdougal l | 2,700 |
| 78 | beyonce coachella youtube | 2,700 |
| 79 | chun li lyrics | 2,700 |
| 80 | starbucks arrest video | 2,600 |
| 81 | treasure map in moisty mire | 2,600 |
| 82 | chikesia clemons | 2,500 |
| 83 | jersey shore family vacation episode 3 | 2,500 |
| 84 | my hero academia season 3 episode 4 | 2,500 |
| 85 | nasim aghdam youtube channel | 2,500 |
| 86 | nasimesabz | 2,500 |
| 87 | kod j cole | 2,500 |
| 88 | jersey shore family vacation episode 2 | 2,400 |
| 89 | stormy daniels sketch | 2,400 |
| 90 | saheed vassell | 2,400 |
| 91 | beyonce coachella video | 2,400 |
| 92 | yodeling walmart kid remix | 2,400 |
| 93 | apyr meme | 2,400 |
| 94 | yodeling kid remix | 2,400 |
| 95 | barbie tingz | 2,300 |
| 96 | wrestlemania 2018 results | 2,300 |
| 97 | lupin unbound | 2,300 |
| 98 | avicii suicide | 2,300 |
| 99 | harry anderson death | 2,300 |
| 100 | shooter at youtube | 2,200 |
What’s interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.
“johann carl friedrich gauß” vs “nice for what” are two great examples:
Nice for what is a Drake song released in early-April.
You can see that even after the initial spike, search demand remained relatively steady throughout the month.
And in case you’re wondering what that “johann carl friedrich gauß” hype is all about, it’s because of this Google doodle.
It’s fascinating how Google can create search demand in practically anything, right?
I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.
But I included Keyword Difficulty metric, which is super low for almost all keywords in this list (since they’re brand new).
Keyword Difficulty
Keyword Difficulty score shows how hard it would be to rank in top10 search results for a given keyword (learn more here). It is based on the size and quality of the pages that already rank there.
Given that KD scores for most of these keywords are so low, I wonder if this very article will rank for some of them?
And that’s it for the US.
Let’s look at what bothered people around the World in April.
Top NEW Google searches around the World (in April, 2018)
I know Ahrefs has a ton of customers from all around the world, and hopefully everyone will find a fun keyword from their country in this list.
| # | Keyword | Search Volume | Country |
|---|---|---|---|
| 1 | johann carl friedrich gauß | 302,000 | us |
| 2 | nasim aghdam | 53,000 | us |
| 3 | johann carl friedrich gauß | 48,000 | gb |
| 4 | masters leaderboard 2018 | 35,000 | us |
| 5 | avicii cause of death | 33,000 | us |
| 6 | radical heights | 32,000 | us |
| 7 | joseph james deangelo | 29,000 | us |
| 8 | cwg 2018 medal tally | 28,000 | in |
| 9 | alek minassian | 26,000 | us |
| 10 | johann carl friedrich gauß | 25,000 | pl |
| 11 | マムタロト | 18,000 | jp |
| 12 | feliz día del niño colombia | 16,000 | co |
| 13 | nasim najafi aghdam | 15,000 | us |
| 14 | yodeling walmart kid | 15,000 | us |
| 15 | ตรวจ หวย 1 เมษายน 2561 | 15,000 | th |
| 16 | puisi sukmawati | 14,000 | id |
| 17 | 平尾龍磨 | 14,000 | jp |
| 18 | how did avicii die | 13,000 | us |
| 19 | tammie jo shults | 13,000 | us |
| 20 | nice for what | 13,000 | us |
| 21 | bully hunters | 12,000 | us |
| 22 | 山口達也メンバー | 11,000 | jp |
| 23 | mr peanut domestic violence | 10,000 | us |
| 24 | walmart yodeling kid | 9,900 | us |
| 25 | φάνι μπλάνκερς — κοέν | 9,800 | gr |
| 26 | avicii död | 9,800 | se |
| 27 | josh allen tweets | 9,500 | us |
| 28 | humboldt broncos donation | 9,500 | ca |
| 29 | j cole kod | 9,200 | us |
| 30 | τζον χάρισον | 9,200 | gr |
| 31 | ipl 2018 live score | 9,100 | in |
| 32 | toronto van attack | 8,900 | us |
| 33 | johann carl friedrich gauß | 8,500 | ch |
| 34 | toronto van attack | 8,400 | ca |
| 35 | overwatch retribution | 8,300 | us |
| 36 | キャバクラヨガ | 8,300 | jp |
| 37 | nice for what lyrics | 8,200 | us |
| 38 | commonwealth 2018 medal tally | 8,100 | in |
| 39 | search between 3 boats | 8,100 | us |
| 40 | points table of ipl 2018 | 8,000 | in |
| 41 | johann carl friedrich gauß | 8,000 | se |
| 42 | avicii todesursache | 7,900 | de |
| 43 | kulve taroth | 7,800 | us |
| 44 | yodeling kid | 7,800 | us |
| 45 | october full movie download | 7,700 | in |
| 46 | マム・タロト | 7,700 | jp |
| 47 | יוהאן קרל פרידריך גאוס | 7,500 | il |
| 48 | maría félix | 7,400 | sg |
| 49 | teddy perkins | 7,400 | us |
| 50 | asus zenfone max pro m1 | 7,300 | in |
| 51 | ตรวจหวย 16 เมษายน 2561 | 7,000 | th |
| 52 | ye vs the people | 6,900 | us |
| 53 | drake nice for what | 6,500 | us |
| 54 | youtube hq shooting | 6,400 | us |
| 55 | פאני בלנקרס קון | 6,300 | il |
| 56 | полицейский с рублёвки 3 сезон 4 серия | 6,200 | ru |
| 57 | devyn holmes | 6,200 | us |
| 58 | йоганн карл фрідріх гаусс | 6,200 | ua |
| 59 | марија феликс | 6,100 | rs |
| 60 | kathua case | 6,000 | in |
| 61 | コトダマン リセマラ | 6,000 | jp |
| 62 | john hubert highnote | 5,800 | us |
| 63 | verne troyer cause of death | 5,800 | us |
| 64 | lift yourself | 5,800 | us |
| 65 | zuckerberg testimony | 5,700 | us |
| 66 | shudderwock | 5,700 | us |
| 67 | 鹿嶋学 | 5,600 | jp |
| 68 | ג׳ון הריסון | 5,600 | il |
| 69 | overwatch retribution skins | 5,600 | us |
| 70 | sammy sosa hat | 5,500 | us |
| 71 | starbucks arrest | 5,500 | us |
| 72 | mr. peanut domestic violence | 5,400 | us |
| 73 | avicii death cause | 5,400 | us |
| 74 | netto online weltmeister | 5,400 | de |
| 75 | まむたろと | 5,300 | jp |
| 76 | bushworld adventures | 5,300 | us |
| 77 | retail row treasure map | 5,300 | us |
| 78 | harry anderson cause of death | 5,300 | us |
| 79 | dadasaheb phalke | 5,200 | nz |
| 80 | sdorica リセマラ | 5,200 | jp |
| 81 | commonwealth games 2018 medal tally | 5,200 | in |
| 82 | spyro reignited | 5,200 | us |
| 83 | beyonce coachella performance | 5,100 | us |
| 84 | michelle wolf speech | 5,000 | us |
| 85 | bullyhunters | 4,900 | us |
| 86 | toronto van incident | 4,900 | ca |
| 87 | 大西智博 | 4,800 | jp |
| 88 | zuckerberg hearing | 4,700 | us |
| 89 | nasim aghdam | 4,700 | ca |
| 90 | juan cruz sanz video | 4,700 | ar |
| 91 | debate presidencial 2018 mexico en vivo | 4,700 | mx |
| 92 | avlu 3 bölüm | 4,600 | tr |
| 93 | kanye west lift yourself | 4,600 | us |
| 94 | naurok com ua start | 4,600 | ua |
| 95 | johann carl friedrich gauß | 4,500 | ie |
| 96 | romaine recall 2018 brands | 4,500 | us |
| 97 | シュウミン杯 | 4,500 | jp |
| 98 | fortnite master | 4,500 | us |
| 99 | fortnite dance floors | 4,500 | us |
| 100 | cwg medal tally 2018 | 4,500 | in |
It looks like “johann carl friedrich gauß” (from April 30th’s Google Doodle) dominates the worldwide searches too!
(Damn, Google is powerful!)
Top NEW Google searches in YOUR niche (in April, 2018)
Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?
Keywords Explorer > enter a seed keyword > Newly discovered.
You can do some seriously cool stuff with this!
For example, imagine that you run a tech blog.
You could enter “apple” as your seed keyword and find all the newly-discovered apple-related terms that we discovered in the last month.
Newly discovered report in Keywords Explorer
Hmm, looks like we discovered “apple anti lost” this month.
Yeah, I had no clue what this was either. But thanks to Google, I can now see that it’s some kind of anti-loss strap for Apple AirPods.
(Kind of defeats the point of AirPods imho but hey, that’s just my opinion! ;))
Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂
Free mini-tool is coming soon… we (still) promise!
Back when the original version of this article was first published (April 2017), I mentioned that we were working on a mini-tool that would be updated with fresh data from all countries… every month.
I’m quite embarrassed to admit it, but we still haven’t had a chance to finish making this.
(In all honesty, we got carried away with the brand new Rank Tracker and Site Audit tools.)
BUT it is ~80% complete—here’s a preview:
We’re expecting the next few months to be a bit less hectic, so we’ll have this ready for you soon!
Stay tuned! 🙂