We’ve just uploaded fresh data from August into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month.
We have pulled two lists for the United States:
- Top100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
- Top100 new keywords in the US in August—a list of the most popular search queries that we haven’t seen up until August.
And then we also pulled these “best new keywords in August” across all countries in our database, which turned out quite interesting as well.
So here you go:
Top 100 Google search queries in the US (in August, 2018)
Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is, so that you could see the full picture.
| # | Keyword | Search Volume | Return Rate |
|---|---|---|---|
| 1 | 236,600,000 | 10.94 | |
| 2 | youtube | 189,600,000 | 6.25 |
| 3 | amazon | 98,330,000 | 4.19 |
| 4 | gmail | 88,270,000 | 5.4 |
| 5 | 82,230,000 | 4.18 | |
| 6 | ebay | 57,570,000 | 4.51 |
| 7 | pornhub | 57,380,000 | 9.62 |
| 8 | yahoo | 55,620,000 | 7.88 |
| 9 | craigslist | 54,800,000 | 4.39 |
| 10 | yahoo mail | 52,060,000 | 6.41 |
| 11 | weather | 49,880,000 | 4.79 |
| 12 | google maps | 40,830,000 | 3.6 |
| 13 | netflix | 38,230,000 | 3.35 |
| 14 | walmart | 36,320,000 | 2.53 |
| 15 | google translate | 34,840,000 | 5 |
| 16 | xnxx | 28,630,000 | 12.47 |
| 17 | facebook login | 26,860,000 | 5.91 |
| 18 | news | 26,490,000 | 8.9 |
| 19 | google docs | 25,980,000 | 4.75 |
| 20 | home depot | 24,170,000 | 2.5 |
| 21 | translate | 24,140,000 | 4.92 |
| 22 | xvideos | 24,030,000 | 9.83 |
| 23 | cnn | 23,830,000 | 6.72 |
| 24 | hotmail | 23,540,000 | 5.91 |
| 25 | fox news | 21,630,000 | 8.02 |
| 26 | google drive | 20,620,000 | 3.91 |
| 27 | calculator | 20,330,000 | 4.45 |
| 28 | maps | 20,260,000 | 3.15 |
| 29 | msn | 19,780,000 | 11.6 |
| 30 | usps tracking | 18,300,000 | 3.16 |
| 31 | lowes | 17,380,000 | 2.46 |
| 32 | google classroom | 17,030,000 | 4.49 |
| 33 | paypal | 16,240,000 | 2.4 |
| 34 | aol mail | 16,070,000 | 9.87 |
| 35 | bank of america | 16,020,000 | 3.97 |
| 36 | entertainment | 15,990,000 | 4.77 |
| 37 | target | 15,830,000 | 2.12 |
| 38 | 15,600,000 | 2.36 | |
| 39 | espn | 15,290,000 | 5.54 |
| 40 | wells fargo | 15,220,000 | 4.07 |
| 41 | xhamster | 14,880,000 | 10.32 |
| 42 | 14,670,000 | 2.89 | |
| 43 | zillow | 14,150,000 | 2.61 |
| 44 | 13,590,000 | 3.07 | |
| 45 | you tube | 13,340,000 | 4.56 |
| 46 | speed test | 12,960,000 | 2.72 |
| 47 | best buy | 12,950,000 | 1.89 |
| 48 | indeed | 12,940,000 | 3.25 |
| 49 | trump | 12,740,000 | 9.47 |
| 50 | porn | 12,690,000 | 5.37 |
| 51 | roblox | 12,660,000 | 4.71 |
| 52 | 12,150,000 | 2.56 | |
| 53 | youtube to mp3 | 11,900,000 | 3.45 |
| 54 | sports | 11,850,000 | 3.62 |
| 55 | xvideo | 11,780,000 | 11.59 |
| 56 | aol | 10,760,000 | 10.1 |
| 57 | amazon prime | 10,300,000 | 2.38 |
| 58 | chase | 10,180,000 | 3.84 |
| 59 | pandora | 10,080,000 | 2.61 |
| 60 | ups tracking | 9,920,000 | 2.42 |
| 61 | capital one | 9,880,000 | 2.96 |
| 62 | 9,600,000 | 3.84 | |
| 63 | costco | 9,590,000 | 2.12 |
| 64 | porn hub | 9,440,000 | 6.31 |
| 65 | nba | 9,350,000 | 8.39 |
| 66 | bing | 9,180,000 | 5.44 |
| 67 | kohls | 8,970,000 | 2.3 |
| 68 | traductor | 8,800,000 | 7.18 |
| 69 | chaturbate | 8,720,000 | 12.19 |
| 70 | finance | 8,510,000 | 12.75 |
| 71 | redtube | 8,480,000 | 6.91 |
| 72 | american airlines | 8,440,000 | 2.2 |
| 73 | hulu | 8,380,000 | 2.16 |
| 74 | free porn | 8,200,000 | 11.68 |
| 75 | usps | 8,170,000 | 2.08 |
| 76 | 123movies | 8,170,000 | 3.5 |
| 77 | fb | 8,120,000 | 11.76 |
| 78 | pizza hut | 7,940,000 | 1.85 |
| 79 | etsy | 7,860,000 | 2.44 |
| 80 | airbnb | 7,810,000 | 2.04 |
| 81 | twitch | 7,500,000 | 2.9 |
| 82 | expedia | 7,300,000 | 2.27 |
| 83 | dominos | 7,260,000 | 1.9 |
| 84 | macys | 7,200,000 | 2.44 |
| 85 | wells fargo login | 7,100,000 | 3.83 |
| 86 | spotify | 7,070,000 | 1.66 |
| 87 | google flights | 7,060,000 | 3.81 |
| 88 | google scholar | 6,860,000 | 4.09 |
| 89 | verizon | 6,810,000 | 1.9 |
| 90 | united airlines | 6,630,000 | 1.97 |
| 91 | you | 6,610,000 | 2.28 |
| 92 | fedex tracking | 6,470,000 | 2.35 |
| 93 | nfl | 6,430,000 | 5.06 |
| 94 | google news | 6,360,000 | 7.97 |
| 95 | mapquest | 6,180,000 | 2.24 |
| 96 | bed bath and beyond | 6,110,000 | 1.75 |
| 97 | discord | 5,970,000 | 2.2 |
| 98 | outlook | 5,940,000 | 2.86 |
| 99 | southwest | 5,880,000 | 2.11 |
| 100 | youporn | 5,880,000 | 5.98 |
Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.
Search volume
Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.
Return Rate
Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.
But Return Rate is very useful when comparing two keywords.
For example, the keyword “spotify” has RR 1.61, which means that people rarely search for that keyword again. (Probably because they were just looking to download this app or learn what it is.)
On the other hand, “ebay” has RR 4.51, which means that people search for it quite frequently. (Probably because people often need to buy something and eBay is a good place for that.)
Learn more about Search volume & Return rate here.
Top 100 NEW Google searches in the US (in August, 2018)
This list is much more interesting, because it shows things that people in the US have started to care about in August all of a sudden.
| # | Keyword | Search Volume |
|---|---|---|
| 1 | aretha franklin funeral | 29,000 |
| 2 | madden shooting | 25,000 |
| 3 | hurricane lane update | 19,000 |
| 4 | rtx 2080 | 19,000 |
| 5 | hurricane lane path | 16,000 |
| 6 | shanann watts | 15,000 |
| 7 | holy fire update | 14,000 |
| 8 | shannan watts | 12,000 |
| 9 | search where the stone heads are looking | 12,000 |
| 10 | fortnite galaxy skin | 11,000 |
| 11 | rtx 2080 ti | 11,000 |
| 12 | lyric mchenry | 10,000 |
| 13 | new deadly spider | 9,200 |
| 14 | cristhian bahena rivera | 9,100 |
| 15 | western watch drustvar | 9,100 |
| 16 | madden tournament shooting | 8,900 |
| 17 | barbie dreams lyrics | 8,500 |
| 18 | new mexico compound | 8,200 |
| 19 | chad boyce | 8,100 |
| 20 | genoa bridge collapse | 7,900 |
| 21 | time trials fortnite | 7,800 |
| 22 | stolen plane | 7,700 |
| 23 | fortnite time trials | 7,200 |
| 24 | sicko mode lyrics | 7,200 |
| 25 | post malone plane | 7,100 |
| 26 | urban meyer update | 6,500 |
| 27 | hurricane lane hawaii | 6,400 |
| 28 | donnell fire | 6,300 |
| 29 | lauren elizabeth cutshaw | 6,300 |
| 30 | sicko mode | 6,200 |
| 31 | barbie dreams | 6,200 |
| 32 | galaxy skin fortnite | 6,100 |
| 33 | monkey this up | 5,900 |
| 34 | search between a gas station soccer pitch and stunt mountain | 5,800 |
| 35 | coal hollow fire | 5,700 |
| 36 | aretha franklin funeral services televised | 5,700 |
| 37 | disenchantment season 2 | 5,700 |
| 38 | jacksonville shooting video | 5,600 |
| 39 | 0x800488fc | 5,500 |
| 40 | rtx 2070 | 5,400 |
| 41 | girl pushed off bridge | 5,400 |
| 42 | genoa bridge | 5,200 |
| 43 | hurrican lane | 5,200 |
| 44 | josie totah | 5,100 |
| 45 | time trial locations | 5,000 |
| 46 | bitch im a cow | 4,900 |
| 47 | paul flart | 4,900 |
| 48 | mass shooting jacksonville | 4,800 |
| 49 | andrew stoecklein | 4,700 |
| 50 | follow the treasure map in dusty divot | 4,700 |
| 51 | vote save america | 4,700 |
| 52 | tol dagor entrance | 4,600 |
| 53 | donnel fire | 4,600 |
| 54 | seatac stolen plane | 4,500 |
| 55 | jamel myles | 4,400 |
| 56 | rachel hundley burning man | 4,400 |
| 57 | jordan holgerson | 4,300 |
| 58 | timed trials fortnite | 4,300 |
| 59 | cristhian rivera | 4,300 |
| 60 | ps4 pro 500 million | 4,300 |
| 61 | drustvar western watch | 4,300 |
| 62 | national dog day day 2018 | 4,200 |
| 63 | fzrox | 4,200 |
| 64 | hypersensitive azerite sensor | 4,100 |
| 65 | 2018 teen choice awards nominees and winners | 4,100 |
| 66 | judge sarah backus | 4,100 |
| 67 | hurricane lane track | 4,000 |
| 68 | hollow knight godmaster | 4,000 |
| 69 | how to get boogie down emote | 3,900 |
| 70 | fortnite timed trials | 3,900 |
| 71 | noaa hurricane lane | 3,900 |
| 72 | search between a gas station soccer pitch | 3,900 |
| 73 | 2018 mtv video music awards nominees and winners | 3,800 |
| 74 | new deadly spider spreads across usa | 3,800 |
| 75 | operation grim sky | 3,800 |
| 76 | truth isn’t truth | 3,800 |
| 77 | mia melano | 3,700 |
| 78 | hirz fire | 3,700 |
| 79 | search between three oversized seats | 3,700 |
| 80 | magic for humans fake | 3,700 |
| 81 | chad boyce the 100 | 3,700 |
| 82 | seattle plane stolen | 3,700 |
| 83 | kerala floods | 3,600 |
| 84 | search between a gas station | 3,500 |
| 85 | kansas election results 2018 | 3,500 |
| 86 | fortnite.com/2fa | 3,500 |
| 87 | stop trying to be god | 3,500 |
| 88 | rachel hundley underwear | 3,400 |
| 89 | aretha franklin casket | 3,400 |
| 90 | torchlight frontiers | 3,400 |
| 91 | flaming hoops fortnite | 3,300 |
| 92 | 500 million ps4 pro | 3,300 |
| 93 | nexus blitz tier list | 3,300 |
| 94 | hawaii hurricane lane | 3,300 |
| 95 | llws regionals 2018 | 3,300 |
| 96 | urban meyer latest news | 3,200 |
| 97 | bridge collapses genoa italy | 3,200 |
| 98 | nikon z7 | 3,200 |
| 99 | fortnite com 2fa | 3,200 |
| 100 | what did garrett like on social media | 3,100 |
What’s interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.
“fortnite time trials” vs “hurricane lane update” are two great examples:
And in case you’re wondering what that “fortnite time trials” stuff is all about… it’s a video game.
I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.
Top NEW Google searches around the World (in August, 2018)
I know Ahrefs has a ton of customers from all around the world, and hopefully everyone will find a fun keyword from their country in this list.
| # | Keyword | Search Volume | Country |
|---|---|---|---|
| 1 | ebenezer cobb morley | 247,000 | in |
| 2 | sir donald george bradman | 125,000 | gb |
| 3 | ebenezer cobb morley | 119,000 | de |
| 4 | primer día de clases 2018 | 73,000 | mx |
| 5 | jakarta palembang 2018 asian games medals by country | 69,000 | in |
| 6 | ebenezer cobb morley | 50,000 | vn |
| 7 | ebenezer cobb morley | 48,000 | au |
| 8 | crollo ponte genova | 42,000 | it |
| 9 | sir donald george bradman | 39,000 | au |
| 10 | aretha franklin funeral | 29,000 | us |
| 11 | ตรวจหวย 16 สิงหาคม 2561 | 29,000 | th |
| 12 | 35.6368586,139.7193805 | 27,000 | jp |
| 13 | poco f1 | 27,000 | in |
| 14 | madden shooting | 25,000 | us |
| 15 | 尾畠春夫 | 21,000 | jp |
| 16 | ประยูร ยมเยี่ยม | 21,000 | th |
| 17 | hurricane lane update | 19,000 | us |
| 18 | qui était avicenne ? | 19,000 | dz |
| 19 | asian games 2018 jakarta palembang perolehan medali menurut negara | 19,000 | id |
| 20 | rtx 2080 | 19,000 | us |
| 21 | тнт премьер | 19,000 | ru |
| 22 | ebenezer cobb morley | 17,000 | gr |
| 23 | bitcoin trading bitseven ビットセブン | 17,000 | jp |
| 24 | hurricane lane path | 16,000 | us |
| 25 | momo game | 15,000 | in |
| 26 | shanann watts | 15,000 | us |
| 27 | ebenezer cobb morley | 15,000 | se |
| 28 | talal maddah | 15,000 | se |
| 29 | домашний арест 2 серия | 15,000 | ru |
| 30 | asiatiska spelen 2018 | 14,000 | se |
| 31 | ebenezer cobb morley | 14,000 | at |
| 32 | holy fire update | 14,000 | us |
| 33 | momo challenge | 13,000 | id |
| 34 | ασιατικοί αγώνες 2018 | 13,000 | gr |
| 35 | สรุปเหรียญเอเชียนเกมส์ 2018 | 13,000 | th |
| 36 | ebenezer cobb morley | 13,000 | ch |
| 37 | sir donald george bradman | 13,000 | gr |
| 38 | sergey prokudin‐gorsky | 13,000 | vn |
| 39 | qui était avicenne ? | 13,000 | ma |
| 40 | anbara salam khalidi | 13,000 | dz |
| 41 | shannan watts | 12,000 | us |
| 42 | jakarta palembang 2018 asian games medals by country | 12,000 | id |
| 43 | sir donald george bradman | 12,000 | se |
| 44 | truc tiep bong da asiad 2018 | 12,000 | vn |
| 45 | kerajaan ubur ubur | 12,000 | id |
| 46 | search where the stone heads are looking | 12,000 | us |
| 47 | 杉本倫孝 | 11,000 | jp |
| 48 | fortnite galaxy skin | 11,000 | us |
| 49 | kerala flooding | 11,000 | in |
| 50 | kruidvat nl thuiskomen | 11,000 | nl |
| 51 | medal tally asian games 2018 | 11,000 | in |
| 52 | rtx 2080 ti | 11,000 | us |
| 53 | зенит динамо минск | 11,000 | ru |
| 54 | عنبرة سلام الخالدي | 10,000 | iq |
| 55 | kurban bayramı namazı saat kaçta 2018 | 10,000 | tr |
| 56 | manuela bailo | 10,000 | it |
| 57 | 2gud | 10,000 | in |
| 58 | calculadora soberana | 10,000 | ve |
| 59 | lyric mchenry | 10,000 | us |
| 60 | bitseven | 9,700 | vn |
| 61 | peringkat asian games 2018 | 9,600 | id |
| 62 | anbara salam khalidi | 9,600 | ma |
| 63 | みんなで筋肉体操 | 9,400 | jp |
| 64 | ebenezer cobb morley | 9,300 | nz |
| 65 | genua brückeneinsturz | 9,200 | de |
| 66 | new deadly spider | 9,200 | us |
| 67 | pont genes | 9,200 | fr |
| 68 | cristhian bahena rivera | 9,100 | us |
| 69 | western watch drustvar | 9,100 | us |
| 70 | ponte crollato genova | 9,000 | it |
| 71 | 甲子園 2018 速報 | 9,000 | jp |
| 72 | brücke genua | 8,900 | de |
| 73 | partizan beşiktaş | 8,900 | tr |
| 74 | madden tournament shooting | 8,900 | us |
| 75 | دورة الألعاب الآسيوية 2018 | 8,700 | iq |
| 76 | barbie dreams lyrics | 8,500 | us |
| 77 | dien hi cong luoc tap 58 | 8,500 | vn |
| 78 | cache:http://bancodevenezuela.com/ | 8,300 | ve |
| 79 | แนนโน๊ะ | 8,300 | th |
| 80 | new mexico compound | 8,200 | us |
| 81 | chad boyce | 8,100 | us |
| 82 | diên hi công lược tập 58 | 8,100 | vn |
| 83 | ebenezer cobb morley | 8,000 | sg |
| 84 | fenerbahçe benfica canlı izle | 8,000 | tr |
| 85 | genoa bridge collapse | 7,900 | us |
| 86 | time trials fortnite | 7,800 | us |
| 87 | stolen plane | 7,700 | us |
| 88 | anbara salam khalidi | 7,700 | eg |
| 89 | asian games live | 7,700 | in |
| 90 | talal maddah | 7,600 | nz |
| 91 | 速見佑斗 | 7,600 | jp |
| 92 | 藤本理稀 | 7,600 | jp |
| 93 | 2018 asian games | 7,400 | sa |
| 94 | prayoon yomyiam | 7,400 | th |
| 95 | fenerbahçe benfica maçı canlı izle | 7,400 | tr |
| 96 | deniz bezek | 7,200 | tr |
| 97 | fortnite time trials | 7,200 | us |
| 98 | sicko mode lyrics | 7,200 | us |
| 99 | モンスト 志々雄真 | 7,100 | jp |
| 100 | anbara salam khalidi | 7,100 | sa |
It looks like “ebenezer cobb morley” dominates the worldwide searches!
This was because of a Google Doodle on 16th August.
Top NEW Google searches in YOUR niche (in August, 2018)
Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?
Keywords Explorer -> enter a seed keyword -> Newly discovered.
You can do some seriously cool stuff with this!
For example, imagine that you run a gaming blog.
You could enter “ps4” as your seed keyword and find all the newly‐discovered ps4‐related terms that we discovered in the last month.
It looks like people were eager to preorder the 500 million limited edition PS4!
Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂
Free mini‐tool is coming soon… we (still) promise!
Back when the original version of this article was first published (April 2017), I mentioned that we were working on a mini‐tool that would be updated with fresh data from all countries… every month.
I’m quite embarrassed to admit it, but we still haven’t had a chance to finish making this.
(In all honesty, we got carried away with the brand new Rank Tracker and Site Audit tools.)
BUT it is ~80% complete—here’s a preview:
We’re expecting the next few months to be a bit less hectic, so we’ll have this ready for you soon!
Stay tuned! 🙂