We’ve just uploaded fresh data from the previous month into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month.
We have pulled two lists for the United States:
- Top 100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
- Top 100 new keywords in the US—a list of the most popular search queries that we haven’t seen up until last month.
And then we also pulled worldwide data, which turned out quite interesting as well.
So here you go:
Top 100 Google search queries in the US (as of October 2019)
Unsurprisingly, this list is almost entirely dominated by branded searches. But we’ve decided to leave the list as is so you can see the full picture.
| # | Keyword | Search Volume | Return Rate |
|---|---|---|---|
| 1 | 232,100,000 | 11.77 | |
| 2 | youtube | 196,100,000 | 6.92 |
| 3 | amazon | 106,200,000 | 4.83 |
| 4 | gmail | 93,420,000 | 5.88 |
| 5 | 85,820,000 | 4.57 | |
| 6 | ebay | 58,520,000 | 4.93 |
| 7 | yahoo | 56,670,000 | 8.71 |
| 8 | weather | 53,910,000 | 5.56 |
| 9 | craigslist | 50,220,000 | 4.51 |
| 10 | yahoo mail | 49,910,000 | 6.72 |
| 11 | google maps | 42,020,000 | 4.02 |
| 12 | walmart | 39,430,000 | 2.85 |
| 13 | netflix | 38,780,000 | 3.54 |
| 14 | google translate | 38,740,000 | 5.65 |
| 15 | google docs | 29,850,000 | 5.38 |
| 16 | news | 27,510,000 | 9.58 |
| 17 | translate | 27,460,000 | 5.63 |
| 18 | home depot | 26,100,000 | 2.81 |
| 19 | cnn | 24,600,000 | 7.53 |
| 20 | hotmail | 24,020,000 | 6.39 |
| 21 | fox news | 23,510,000 | 9.13 |
| 22 | calculator | 22,470,000 | 4.99 |
| 23 | facebook login | 22,470,000 | 6.16 |
| 24 | google drive | 22,240,000 | 4.31 |
| 25 | maps | 21,140,000 | 3.5 |
| 26 | usps tracking | 20,290,000 | 3.52 |
| 27 | msn | 20,110,000 | 13 |
| 28 | lowes | 18,440,000 | 2.73 |
| 29 | paypal | 18,070,000 | 2.62 |
| 30 | google classroom | 17,900,000 | 4.92 |
| 31 | 17,250,000 | 2.58 | |
| 32 | target | 17,250,000 | 2.37 |
| 33 | bank of america | 16,800,000 | 4.39 |
| 34 | espn | 16,780,000 | 6.24 |
| 35 | wells fargo | 15,970,000 | 4.43 |
| 36 | aol mail | 15,950,000 | 10.99 |
| 37 | zillow | 15,480,000 | 2.87 |
| 38 | 15,030,000 | 3.14 | |
| 39 | 14,860,000 | 3.39 | |
| 40 | entertainment | 14,400,000 | 5.48 |
| 41 | indeed | 14,380,000 | 3.5 |
| 42 | you tube | 14,190,000 | 4.98 |
| 43 | best buy | 14,070,000 | 2.06 |
| 44 | speed test | 13,950,000 | 2.98 |
| 45 | trump | 13,370,000 | 10.45 |
| 46 | 13,240,000 | 2.83 | |
| 47 | roblox | 13,200,000 | 4.82 |
| 48 | amazon prime | 12,510,000 | 2.64 |
| 49 | youtube to mp3 | 12,050,000 | 3.81 |
| 50 | capital one | 11,090,000 | 3.33 |
| 51 | sports | 11,080,000 | 3.79 |
| 52 | chase | 10,850,000 | 4.26 |
| 53 | nba | 10,790,000 | 9.72 |
| 54 | costco | 10,730,000 | 2.38 |
| 55 | aol | 10,600,000 | 10.85 |
| 56 | hulu | 10,560,000 | 2.43 |
| 57 | ups tracking | 10,410,000 | 2.55 |
| 58 | traductor | 10,380,000 | 8.22 |
| 59 | 10,280,000 | 3.87 | |
| 60 | kohls | 9,880,000 | 2.58 |
| 61 | bing | 9,760,000 | 5.87 |
| 62 | pandora | 9,560,000 | 2.77 |
| 63 | american airlines | 9,250,000 | 2.41 |
| 64 | nfl | 9,250,000 | 6.11 |
| 65 | etsy | 8,780,000 | 2.69 |
| 66 | twitch | 8,580,000 | 3.17 |
| 67 | airbnb | 8,540,000 | 2.22 |
| 68 | usps | 8,540,000 | 2.2 |
| 69 | finance | 8,440,000 | 13.8 |
| 70 | pizza hut | 8,420,000 | 2.01 |
| 71 | google flights | 8,250,000 | 4.27 |
| 72 | dominos | 8,220,000 | 2.09 |
| 73 | spotify | 8,080,000 | 1.82 |
| 74 | fb | 7,930,000 | 12.46 |
| 75 | macys | 7,930,000 | 2.72 |
| 76 | google scholar | 7,780,000 | 4.65 |
| 77 | expedia | 7,710,000 | 2.49 |
| 78 | fedex tracking | 7,320,000 | 2.53 |
| 79 | verizon | 7,230,000 | 2.02 |
| 80 | 123movies | 7,120,000 | 3.52 |
| 81 | united airlines | 6,870,000 | 2.12 |
| 82 | wells fargo login | 6,820,000 | 4.23 |
| 83 | you | 6,810,000 | 2.43 |
| 84 | discord | 6,760,000 | 2.36 |
| 85 | restaurants near me | 6,730,000 | 2.25 |
| 86 | outlook | 6,720,000 | 2.93 |
| 87 | google news | 6,700,000 | 8.45 |
| 88 | bed bath and beyond | 6,640,000 | 1.92 |
| 89 | walgreens | 6,480,000 | 1.93 |
| 90 | credit karma | 6,470,000 | 2.29 |
| 91 | facebook log in | 6,430,000 | 5.17 |
| 92 | harbor freight | 6,140,000 | 2.2 |
| 93 | pof | 6,030,000 | 10.07 |
| 94 | solitaire | 6,010,000 | 11.66 |
| 95 | xfinity | 6,010,000 | 2.45 |
| 96 | ikea | 5,930,000 | 1.88 |
| 97 | timer | 5,910,000 | 4.73 |
| 98 | nfl scores | 5,900,000 | 6.03 |
| 99 | autozone | 5,890,000 | 2.05 |
| 100 | gamestop | 5,890,000 | 2.15 |
Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.
Search volume
Search volume shows how many times a given keyword gets searched for in Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.
Return Rate
Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.
But Return Rate is very useful when comparing two keywords.
For example, the keyword “spotify” has RR 1.82, which means that people rarely search for that keyword again. (Probably because they were looking to download this app or learn what it is.)
On the other hand, “facebook” has RR 11.77, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and Google it each time they want to access it.)
Learn more about search volume & Return Rate here.
Top 100 NEW Google searches in the US (as of October 2019)
This list is much more interesting because it shows things that people in the US have started to care about all of a sudden.
| # | Keyword | Search Volume |
|---|---|---|
| 1 | joseph antoine ferdinand plateau | 515,000 |
| 2 | brooke nevils | 33,000 |
| 3 | saddleridge fire | 20,000 |
| 4 | fortnite chapter 2 | 14,000 |
| 5 | anne sacoolas | 13,000 |
| 6 | brooke nevils nbc | 12,000 |
| 7 | kamille mckinney | 12,000 |
| 8 | kincade fire map | 12,000 |
| 9 | brooke neville | 10,000 |
| 10 | typhoon hagibis | 9,900 |
| 11 | kincade fire update | 8,800 |
| 12 | blizzard hong kong | 7,900 |
| 13 | kincaid fire | 7,800 |
| 14 | pierre delecto | 7,400 |
| 15 | mason rudolph hit | 6,900 |
| 16 | pastor wilson video | 6,100 |
| 17 | feast of legends | 6,000 |
| 18 | saddleridge fire map | 5,700 |
| 19 | tatiana jefferson | 5,700 |
| 20 | mayor of lannach | 5,600 |
| 21 | fallout 1st | 5,500 |
| 22 | tropical storm nestor | 5,500 |
| 23 | blitzchung | 4,800 |
| 24 | cupcake mckinney | 4,700 |
| 25 | pastor david wilson video | 4,500 |
| 26 | the masked singer season 2 episode 5 | 4,400 |
| 27 | trump letter to erdogan | 4,400 |
| 28 | 8kun | 4,300 |
| 29 | captive cord destiny 2 | 4,100 |
| 30 | lose you to love me lyrics | 4,100 |
| 31 | cody james reedy | 4,000 |
| 32 | surface duo | 4,000 |
| 33 | pg&e power shutoff map | 3,900 |
| 34 | horned wreath destiny 2 | 3,800 |
| 35 | inyoung you | 3,600 |
| 36 | lose you to love me | 3,600 |
| 37 | nats vs astros | 3,600 |
| 38 | brooke nevels | 3,500 |
| 39 | quid pro quo means what | 3,500 |
| 40 | kincaid fire map | 3,400 |
| 41 | peppa pig antagonist | 3,400 |
| 42 | truett foster mckeehan | 3,400 |
| 43 | 11 146 15 62 | 3,300 |
| 44 | kamille cupcake mckinney | 3,300 |
| 45 | joker after credits | 3,200 |
| 46 | verizon disney plus | 3,200 |
| 47 | vindman | 3,200 |
| 48 | daily mail katie hill | 3,100 |
| 49 | eyes on the moon destiny 2 | 3,000 |
| 50 | play runeterra | 3,000 |
| 51 | band in china | 2,900 |
| 52 | pain and gain destiny 2 | 2,900 |
| 53 | sulli death | 2,900 |
| 54 | tick fire map | 2,900 |
| 55 | daryl morey tweet | 2,800 |
| 56 | elijah cummings cause of death | 2,800 |
| 57 | senna abilities | 2,800 |
| 58 | visitor recordings fortnite | 2,800 |
| 59 | #teamtrees | 2,700 |
| 60 | elijah cummings funeral | 2,700 |
| 61 | aniah blanchard | 2,600 |
| 62 | fortnite chapter 2 map | 2,600 |
| 63 | pge power shutoff map | 2,600 |
| 64 | pioneer mtg | 2,600 |
| 65 | katie hill tattoo | 2,500 |
| 66 | trump booed at world series | 2,500 |
| 67 | destiny 2 eyes on the moon | 2,400 |
| 68 | destiny 2 horned wreath | 2,400 |
| 69 | joker post credits | 2,400 |
| 70 | julia rose and lauren summer | 2,400 |
| 71 | julia rose mlb | 2,400 |
| 72 | make bows not war | 2,400 |
| 73 | raising dion season 2 | 2,400 |
| 74 | canadian pharmacy ezzz | 2,300 |
| 75 | surface neo | 2,300 |
| 76 | destiny 2 captive cord | 2,200 |
| 77 | horned wreath | 2,200 |
| 78 | kincaid fire update | 2,200 |
| 79 | kylie jenner rise and shine | 2,200 |
| 80 | national black sports and entertainment hall of fame | 2,200 |
| 81 | hevrin khalaf | 2,100 |
| 82 | new orleans hotel collapse | 2,100 |
| 83 | scour the rust | 2,100 |
| 84 | world series game 7 2019 | 2,100 |
| 85 | lin tzu ting | 2,000 |
| 86 | meteor shower oct 2019 | 2,000 |
| 87 | patrick day knockout | 2,000 |
| 88 | rock+hall+fan+vote | 2,000 |
| 89 | aew dark | 1,900 |
| 90 | atlas monroe vegan chicken | 1,900 |
| 91 | fangs of shungath | 1,900 |
| 92 | great and unmatched wisdom | 1,900 |
| 93 | brook nevils | 1,800 |
| 94 | chamber of night destiny 2 | 1,800 |
| 95 | hervin khalaf | 1,800 |
| 96 | kanye west up from the ashes | 1,800 |
| 97 | making assmends | 1,800 |
| 98 | new zealand badminton team name | 1,800 |
| 99 | pge power outage by address | 1,800 |
| 100 | rojean kar | 1,800 |
What’s interesting is that some of these new keywords had a significant spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.
“verizon disney plus” vs “blizzard hong kong” are two great examples:
I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.
Let’s look at what bothered people around the world.
Top NEW Google searches around the World (as of October 2019)
I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country on this list.
| # | Keyword | Search Volume | Country |
|---|---|---|---|
| 1 | joseph antoine ferdinand plateau | 515,000 | us |
| 2 | joseph antoine ferdinand plateau | 192,000 | in |
| 3 | joseph antoine ferdinand plateau | 119,000 | gb |
| 4 | ジョゼフ・アントワーヌ・フェルディナンド・プラトー | 102,000 | jp |
| 5 | joseph antoine ferdinand plateau | 81,000 | de |
| 6 | 楠瀬喜多生誕 183 周年 | 81,000 | jp |
| 7 | joseph antoine ferdinand plateau | 74,000 | fr |
| 8 | ウィリアム・ラムゼイ卿 | 62,000 | jp |
| 9 | inaugurazione della prima linea ferroviaria italiana | 54,000 | it |
| 10 | brooke nevils | 33,000 | us |
| 11 | saddleridge fire | 20,000 | us |
| 12 | ชิมช้อปใช้ .com ลงทะเบียนเฟส 2 | 20,000 | th |
| 13 | ตรวจหวย 1 ตุลาคม 62 | 18,000 | th |
| 14 | 熊田貴樹 | 18,000 | jp |
| 15 | joseph antoine ferdinand plateau | 18,000 | tw |
| 16 | ชิมช้อปใช้ 2 | 18,000 | th |
| 17 | 長谷川雅代 | 18,000 | jp |
| 18 | сэр уильям рамзай | 15,000 | ua |
| 19 | fortnite chapter 2 | 14,000 | us |
| 20 | anne sacoolas | 14,000 | gb |
| 21 | joseph antoine ferdinand plateau | 14,000 | pe |
| 22 | happy diwali images 2019 | 14,000 | in |
| 23 | anne sacoolas | 13,000 | us |
| 24 | typhoon hagibis | 13,000 | jp |
| 25 | joseph antoine ferdinand plateau | 13,000 | se |
| 26 | joseph antoine ferdinand plateau | 12,000 | ve |
| 27 | kincade fire map | 12,000 | us |
| 28 | brooke nevils nbc | 12,000 | us |
| 29 | kamille mckinney | 12,000 | us |
| 30 | eşkiya dünyaya hükümdar olmaz 144 bölüm izle | 11,000 | tr |
| 31 | 神戸市立東須磨小学校 | 11,000 | jp |
| 32 | ชิมช้อปใช้ 2 ลงทะเบียน | 10,000 | th |
| 33 | brooke neville | 10,000 | us |
| 34 | joseph antoine ferdinand plateau | 9,900 | ch |
| 35 | typhoon hagibis | 9,900 | us |
| 36 | world series flasher | 9,300 | us |
| 37 | typhoon hagibis (typhoon no. 19) | 9,000 | jp |
| 38 | жозеф антуан фердинанд плато | 9,000 | ua |
| 39 | kincade fire update | 8,800 | us |
| 40 | www.ชิมช้อปใช้.com ลงทะเบียนรอบ2 | 8,800 | th |
| 41 | bahis siteleri betlio | 8,700 | tr |
| 42 | sujith status | 8,100 | in |
| 43 | barış pınarı hareketi | 7,900 | tr |
| 44 | blizzard hong kong | 7,900 | us |
| 45 | kincaid fire | 7,800 | us |
| 46 | ラグビー決勝トーナメント | 7,800 | jp |
| 47 | ชิมช้อปใช้เฟส2ลงทะเบียน | 7,600 | th |
| 48 | joseph antoine ferdinand plateau | 7,500 | ie |
| 49 | ลงทะเบียนชิมช้อปใช้เฟส 2 | 7,400 | th |
| 50 | pierre delecto | 7,400 | us |
| 51 | barış pınarı harekatı | 7,400 | tr |
| 52 | ラグビースコットランド戦 | 7,100 | jp |
| 53 | 木崎喬滋 | 7,100 | jp |
| 54 | joseph antoine ferdinand plateau | 6,900 | ec |
| 55 | mason rudolph hit | 6,900 | us |
| 56 | menteri jokowi 2019 sampai 2024 | 6,800 | id |
| 57 | сер вільям рамсей | 6,800 | ua |
| 58 | stephan balliet | 6,800 | de |
| 59 | ลงทะเบียนชิมช้อปใช้รอบ 2 | 6,700 | th |
| 60 | barış pınarı | 6,500 | tr |
| 61 | joseph antoine ferdinand plateau | 6,100 | nz |
| 62 | pastor wilson video | 6,100 | us |
| 63 | усесвітній день учителів | 6,000 | ua |
| 64 | feast of legends | 6,000 | us |
| 65 | joseph antoine ferdinand plateau | 6,000 | sg |
| 66 | wiranto ditusuk | 5,900 | id |
| 67 | staatsloterij trekking 10 oktober 2019 | 5,900 | nl |
| 68 | 首里城火災 | 5,800 | jp |
| 69 | saddleridge fire map | 5,700 | us |
| 70 | sscn.bkn.go.id oktober 2019 | 5,700 | id |
| 71 | tatiana jefferson | 5,700 | us |
| 72 | mayor of lannach | 5,600 | us |
| 73 | team trees | 5,600 | gb |
| 74 | typhoon hagibis | 5,600 | gb |
| 75 | 蔀俊 | 5,600 | jp |
| 76 | mucize doktor son bölüm full izle youtube | 5,600 | tr |
| 77 | fallout 1st | 5,500 | us |
| 78 | tropical storm nestor | 5,500 | us |
| 79 | ラグビー準決勝 | 5,400 | jp |
| 80 | wiranto di serang | 5,400 | id |
| 81 | 木下優樹菜タピオカ | 5,100 | jp |
| 82 | 二子玉川の環境と安全を考える会 | 5,100 | jp |
| 83 | ชิมช้อปใช้เฟส 2 | 5,100 | th |
| 84 | world series flash | 5,000 | us |
| 85 | zmiana czasu 2019 zima | 5,000 | pl |
| 86 | หวยไทยรัฐ16/10/62 | 5,000 | th |
| 87 | bill robinson scientist | 5,000 | nz |
| 88 | az ördög ügyvédje blog | 4,900 | hu |
| 89 | world series flashers | 4,900 | us |
| 90 | hard rock hotel collapse | 4,900 | us |
| 91 | blitzchung | 4,800 | us |
| 92 | joseph antoine ferdinand plateau | 4,800 | do |
| 93 | cupcake mckinney | 4,700 | us |
| 94 | joseph antoine ferdinand plateau | 4,700 | hr |
| 95 | sir william ramsay | 4,600 | sg |
| 96 | joseph antoine ferdinand plateau | 4,600 | sk |
| 97 | หนังออนไลน์ฟรี 2019 | 4,600 | th |
| 98 | pastor david wilson video | 4,500 | us |
| 99 | mucize doktor son bölüm ful izle fox | 4,500 | tr |
| 100 | joel marin | 4,500 | fi |
It looks like queries related to the Joseph Plateau—who was featured in one of October’s Google Doodle’s—dominate this list.
Top NEW Google searches in YOUR niche (as of October 2019)
Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?
Keywords Explorer > enter a seed keyword > Newly discovered
You can do some seriously cool stuff with this!
For example, imagine that you run a movie reviews website.
You could enter “Netflix” as your seed keyword and find all the newly-discovered Netflix-related terms that we discovered in the last month.
It looks like Netflix’s Eli movie is especially popular right now.
Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂
Top 100+ Google search queries for 188 countries
Looking to see more than the top 100 Google searches?
Go to Ahrefs’ Keywords Explorer, choose Google as the search engine, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country, sorted by monthly search volume in descending order.
Need to see the most searched keywords in another country?
Hit the dropdown and choose one of the 188 countries in our database.
We also show SEO metrics like Keyword Difficulty (KD), Clicks, CPC, and Parent topic for each keyword.
To see the current top-ranking pages for any query, hit the SERP button.
We update this data (and this post) monthly. 🙂
