We’ve just uploaded fresh data from the previous month into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month.
We have pulled two lists for the United States:
- Top100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
- Top100 new keywords in the US—a list of the most popular search queries that we haven’t seen up until last month.
And then we also pulled worldwide data, which turned out quite interesting as well.
So here you go:
Top 100 Google search queries in the US (as of April 2019)
Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is so that you could see the full picture.
| # | Keyword | Search Volume | Return Rate |
|---|---|---|---|
| 1 | 234,800,000 | 11.42 | |
| 2 | youtube | 194,800,000 | 6.61 |
| 3 | amazon | 103,500,000 | 4.54 |
| 4 | gmail | 91,900,000 | 5.7 |
| 5 | 84,790,000 | 4.41 | |
| 6 | ebay | 58,820,000 | 4.76 |
| 7 | yahoo | 56,920,000 | 8.39 |
| 8 | weather | 53,120,000 | 5.22 |
| 9 | craigslist | 52,310,000 | 4.46 |
| 10 | yahoo mail | 50,870,000 | 6.56 |
| 11 | google maps | 41,400,000 | 3.83 |
| 12 | netflix | 38,910,000 | 3.45 |
| 13 | walmart | 38,780,000 | 2.72 |
| 14 | google translate | 37,440,000 | 5.37 |
| 15 | google docs | 29,210,000 | 5.14 |
| 16 | news | 27,820,000 | 9.34 |
| 17 | translate | 26,160,000 | 5.29 |
| 18 | home depot | 24,900,000 | 2.66 |
| 19 | cnn | 24,680,000 | 7.16 |
| 20 | hotmail | 24,010,000 | 6.17 |
| 21 | facebook login | 23,920,000 | 6.07 |
| 22 | fox news | 23,040,000 | 8.54 |
| 23 | google drive | 22,080,000 | 4.19 |
| 24 | calculator | 21,860,000 | 4.75 |
| 25 | maps | 20,660,000 | 3.32 |
| 26 | msn | 20,240,000 | 12.38 |
| 27 | usps tracking | 19,780,000 | 3.37 |
| 28 | google classroom | 18,280,000 | 4.82 |
| 29 | lowes | 17,880,000 | 2.61 |
| 30 | paypal | 17,250,000 | 2.52 |
| 31 | target | 17,060,000 | 2.27 |
| 32 | 16,630,000 | 2.48 | |
| 33 | bank of america | 16,530,000 | 4.2 |
| 34 | espn | 16,500,000 | 5.95 |
| 35 | aol mail | 16,160,000 | 10.6 |
| 36 | wells fargo | 15,580,000 | 4.24 |
| 37 | entertainment | 15,570,000 | 5.22 |
| 38 | 14,990,000 | 3.03 | |
| 39 | zillow | 14,770,000 | 2.74 |
| 40 | 14,250,000 | 3.22 | |
| 41 | you tube | 14,100,000 | 4.81 |
| 42 | best buy | 14,040,000 | 2 |
| 43 | indeed | 13,730,000 | 3.38 |
| 44 | speed test | 13,600,000 | 2.86 |
| 45 | trump | 13,330,000 | 10.05 |
| 46 | roblox | 12,910,000 | 4.73 |
| 47 | 12,740,000 | 2.69 | |
| 48 | youtube to mp3 | 12,030,000 | 3.64 |
| 49 | sports | 11,900,000 | 3.8 |
| 50 | amazon prime | 11,300,000 | 2.52 |
| 51 | aol | 10,870,000 | 10.62 |
| 52 | chase | 10,670,000 | 4.08 |
| 53 | capital one | 10,630,000 | 3.15 |
| 54 | costco | 10,370,000 | 2.27 |
| 55 | ups tracking | 10,270,000 | 2.48 |
| 56 | nba | 10,170,000 | 9.49 |
| 57 | 9,960,000 | 3.82 | |
| 58 | pandora | 9,950,000 | 2.71 |
| 59 | kohls | 9,840,000 | 2.47 |
| 60 | hulu | 9,670,000 | 2.29 |
| 61 | traductor | 9,640,000 | 7.65 |
| 62 | bing | 9,590,000 | 5.68 |
| 63 | nfl | 9,060,000 | 5.9 |
| 64 | american airlines | 8,900,000 | 2.31 |
| 65 | finance | 8,850,000 | 13.56 |
| 66 | usps | 8,590,000 | 2.16 |
| 67 | etsy | 8,490,000 | 2.58 |
| 68 | pizza hut | 8,340,000 | 1.94 |
| 69 | twitch | 8,160,000 | 3.03 |
| 70 | airbnb | 8,110,000 | 2.13 |
| 71 | fb | 8,110,000 | 12.16 |
| 72 | macys | 7,890,000 | 2.61 |
| 73 | google flights | 7,800,000 | 4.05 |
| 74 | dominos | 7,790,000 | 2 |
| 75 | spotify | 7,750,000 | 1.75 |
| 76 | google scholar | 7,600,000 | 4.39 |
| 77 | 123movies | 7,510,000 | 3.55 |
| 78 | expedia | 7,500,000 | 2.39 |
| 79 | wells fargo login | 7,410,000 | 4.04 |
| 80 | verizon | 7,080,000 | 1.96 |
| 81 | fedex tracking | 7,020,000 | 2.44 |
| 82 | facebook log in | 6,910,000 | 4.77 |
| 83 | you | 6,840,000 | 2.36 |
| 84 | united airlines | 6,780,000 | 2.06 |
| 85 | google news | 6,620,000 | 8.2 |
| 86 | bed bath and beyond | 6,590,000 | 1.85 |
| 87 | discord | 6,410,000 | 2.27 |
| 88 | outlook | 6,350,000 | 2.9 |
| 89 | walgreens | 6,270,000 | 1.85 |
| 90 | restaurants near me | 6,140,000 | 2.12 |
| 91 | credit karma | 6,090,000 | 2.18 |
| 92 | gamestop | 6,030,000 | 2.1 |
| 93 | pof | 6,020,000 | 9.83 |
| 94 | mapquest | 5,990,000 | 2.33 |
| 95 | southwest | 5,950,000 | 2.2 |
| 96 | xfinity | 5,870,000 | 2.39 |
| 97 | solitaire | 5,860,000 | 11.27 |
| 98 | turbotax | 5,840,000 | 1.77 |
| 99 | harbor freight | 5,820,000 | 2.1 |
| 100 | thesaurus | 5,800,000 | 2.37 |
Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.
Search volume
Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.
Return Rate
Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.
But Return Rate is very useful when comparing two keywords.
For example, the keyword “spotify” has RR 1.75, which means that people rarely search for that keyword again. (Probably because they were just looking to download this app or learn what it is.)
On the other hand, “facebook” has RR 11.42, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and simply Google it each time they want to access it.)
Learn more about search volume & Return Rate here.
Top 100 NEW Google searches in the US (as of April 2019)
This list is much more interesting because it shows things that people in the US have started to care about all of a sudden.
| # | Keyword | Search Volume | Keyword Difficulty |
|---|---|---|---|
| 1 | powerball march 27 2019 | 50,000 | 2 |
| 2 | new zealand shooter | 40,000 | 50 |
| 3 | brenton tarrant | 33,000 | 30 |
| 4 | google stadia | 28,000 | 37 |
| 5 | powerball march 23 2019 | 24,000 | 4 |
| 6 | christchurch shooting | 18,000 | 23 |
| 7 | new zealand shooting video | 18,000 | 69 |
| 8 | new zealand shooter video | 14,000 | 69 |
| 9 | new zealand mosque shooting | 13,000 | 31 |
| 10 | new zealand shooter manifesto | 12,000 | 61 |
| 11 | sydney aiello | 12,000 | 47 |
| 12 | wendy madison bauer | 10,000 | 20 |
| 13 | dora and the lost city of gold | 9,000 | 19 |
| 14 | shane keisel | 8,700 | 9 |
| 15 | sekiro walkthrough | 8,000 | 1 |
| 16 | the order season 2 | 7,700 | 21 |
| 17 | duke vs ucf | 7,600 | 18 |
| 18 | samantha josephson | 7,100 | 22 |
| 19 | new zealand manifesto | 6,500 | 43 |
| 20 | tornadoes hit alabama | 6,400 | 27 |
| 21 | christchurch shooting video | 6,300 | 39 |
| 22 | bugatti la voiture noire | 6,000 | 24 |
| 23 | ncaa scores 2019 | 6,000 | 38 |
| 24 | brenton harrison tarrant | 5,700 | 57 |
| 25 | cadence of hyrule | 5,700 | 28 |
| 26 | nit selection 2019 | 5,300 | 19 |
| 27 | austin shuffield | 5,200 | 12 |
| 28 | taemon blair | 5,100 | 4 |
| 29 | mosque shooting video | 5,000 | 57 |
| 30 | northern rescue cast | 5,000 | 9 |
| 31 | sekiro headless | 4,900 | 0 |
| 32 | anthony comello | 4,800 | 1 |
| 33 | college admission scandal | 4,700 | 33 |
| 34 | turtle island bay | 4,700 | 3 |
| 35 | amberly barnett | 4,600 | 8 |
| 36 | back 4 blood | 4,600 | 36 |
| 37 | powerball march 19 2019 | 4,600 | 5 |
| 38 | us movie times | 4,600 | 26 |
| 39 | imane fadil | 4,500 | 14 |
| 40 | ncaa bracket results 2019 | 4,500 | 44 |
| 41 | operation varsity blues | 4,500 | 12 |
| 42 | william rick singer | 4,400 | 50 |
| 43 | christchurch video | 4,300 | 12 |
| 44 | admissions scandal | 4,100 | 26 |
| 45 | love death and robots review | 4,100 | 28 |
| 46 | new zealand mosque shooting video | 4,100 | 52 |
| 47 | cyclone idai | 4,000 | 35 |
| 48 | nit bracket 2019 | 4,000 | 16 |
| 49 | watch march madness 2019 | 4,000 | 14 |
| 50 | koenigsegg jesko | 3,900 | 11 |
| 51 | sekiro endings | 3,800 | 3 |
| 52 | justin carter music | 3,700 | 10 |
| 53 | spencer dam nebraska | 3,700 | 7 |
| 54 | us explained | 3,700 | 13 |
| 55 | karizma ramirez | 3,600 | 17 |
| 56 | luke perry funeral | 3,600 | 5 |
| 57 | the orville season 2 episode 11 | 3,600 | 3 |
| 58 | corrine terrone | 3,300 | 2 |
| 59 | persona 5 the royal | 3,300 | 0 |
| 60 | sekiro metacritic | 3,200 | 1 |
| 61 | vcu vs ucf | 3,200 | 2 |
| 62 | madeline mcclain missing | 3,100 | 0 |
| 63 | jenny sushe | 3,000 | 5 |
| 64 | mosque shooting livestream | 3,000 | 40 |
| 65 | powerball march 20 2019 | 3,000 | 0 |
| 66 | st.patrick’s 2019 | 3,000 | 17 |
| 67 | 2019 nit bracket | 2,900 | 13 |
| 68 | brenton tarrant manifesto | 2,900 | 25 |
| 69 | christchurch shooter | 2,900 | 51 |
| 70 | corinne terrone | 2,900 | 3 |
| 71 | iditarod 2019 standings | 2,900 | 20 |
| 72 | justin carter songs | 2,900 | 3 |
| 73 | march madness 2019 scores | 2,900 | 28 |
| 74 | 538 march madness 2019 | 2,700 | 23 |
| 75 | liveleak new zealand | 2,700 | 59 |
| 76 | ps plus april 2019 | 2,700 | 20 |
| 77 | unsettled tom meme | 2,700 | 0 |
| 78 | division 2 masks | 2,600 | 4 |
| 79 | florida man challenge | 2,600 | 24 |
| 80 | headless sekiro | 2,600 | 0 |
| 81 | ncaa bracket 2019 scores | 2,600 | 36 |
| 82 | nebraska flooding 2019 | 2,600 | 33 |
| 83 | raniya wright | 2,600 | 5 |
| 84 | t1 ok good yes | 2,600 | 0 |
| 85 | apple arcade | 2,500 | 52 |
| 86 | aunt becky memes | 2,500 | 2 |
| 87 | big ten tournament bracket right now | 2,500 | 8 |
| 88 | florida man march 21 | 2,500 | 13 |
| 89 | florida man may 22 | 2,500 | 27 |
| 90 | nz shooter | 2,500 | 53 |
| 91 | rise of shadows cards | 2,500 | 5 |
| 92 | sekiro dragon rot | 2,500 | 3 |
| 93 | shooting new zealand | 2,500 | 48 |
| 94 | barr letter | 2,400 | 43 |
| 95 | florida man march 22 | 2,400 | 6 |
| 96 | how did luke perry die | 2,400 | 54 |
| 97 | luke perry fiance | 2,400 | 19 |
| 98 | master chief collection pc release date | 2,400 | 31 |
| 99 | risk of rain 2 character unlocks | 2,400 | 0 |
| 100 | stadia google | 2,400 | 33 |
What’s interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.
“sekiro walkthrough” vs “powerball march 20 2019” are two great examples:
I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.
But I included Keyword Difficulty metric, which is super low for almost all keywords in this list (since they’re brand new).
Keyword Difficulty
Keyword Difficulty score shows how hard it would be to rank in top 10 search results for a given keyword (learn more here). It is based on the size and quality of the pages that already rank there.
Given that KD scores for most of these keywords are so low, I wonder if this very article will rank for some of them?
And that’s it for the US.
Let’s look at what bothered people around the world.
Top NEW Google searches around the World (as of April 2019)
I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country on this list.
| # | Keyword | Search Volume | Country |
|---|---|---|---|
| 1 | seiichi miyake | 120,000 | gb |
| 2 | 破産者マップ | 104,000 | jp |
| 3 | 30 jahre world wide web | 91,000 | de |
| 4 | seiichi miyake | 90,000 | de |
| 5 | seiichi miyake | 65,000 | ca |
| 6 | powerball march 27 2019 | 50,000 | us |
| 7 | olga ladyzhenskaya | 47,000 | vn |
| 8 | rekrut bersama.fhci bumn | 47,000 | id |
| 9 | olga ladyzhenskaya | 46,000 | ar |
| 10 | seiichi miyake | 45,000 | au |
| 11 | seiichi miyake | 44,000 | pl |
| 12 | olga ladyzhenskaya | 44,000 | au |
| 13 | seiichi miyake | 43,000 | vn |
| 14 | new zealand shooter | 40,000 | us |
| 15 | olga ladyzhenskaya | 36,000 | co |
| 16 | seiichi miyake | 34,000 | co |
| 17 | brenton tarrant | 33,000 | us |
| 18 | i̇lkbahar gündönümü | 28,000 | tr |
| 19 | google stadia | 28,000 | us |
| 20 | ผลการเลือกตั้ง 2562 | 26,000 | th |
| 21 | 全球資訊網 world wide web | 25,000 | tw |
| 22 | powerball march 23 2019 | 24,000 | us |
| 23 | sekiro 攻略 | 23,000 | jp |
| 24 | ตรวจหวย1มีนาคม2562 | 22,000 | th |
| 25 | massacre em suzano | 22,000 | br |
| 26 | brenton tarrant | 20,000 | au |
| 27 | new zealand shooting video | 18,000 | us |
| 28 | christchurch shooting | 18,000 | us |
| 29 | seiichi miyake | 18,000 | ve |
| 30 | pelis24 “pelis24.to” | 18,000 | es |
| 31 | aniversário da world wide web | 17,000 | pt |
| 32 | جميلة العلايلي | 16,000 | sa |
| 33 | olga ladyzhenskaya | 16,000 | ve |
| 34 | スパロボt 攻略 | 16,000 | jp |
| 35 | brenton tarrant | 16,000 | gb |
| 36 | 性格免許証 | 16,000 | jp |
| 37 | olga ladyzhenskaya | 15,000 | se |
| 38 | olga ladyzhenskaya | 15,000 | pe |
| 39 | 田坂真樹 | 14,000 | jp |
| 40 | new zealand shooter video | 14,000 | us |
| 41 | new zealand mosque shooting | 13,000 | us |
| 42 | 30 jahre world wide web | 12,000 | at |
| 43 | sydney aiello | 12,000 | us |
| 44 | brenton tarrant | 12,000 | nz |
| 45 | אולגה לדיז’נסקיה | 12,000 | il |
| 46 | new zealand shooter manifesto | 12,000 | us |
| 47 | sorteggi quarti champions 2019 | 11,000 | it |
| 48 | seiichi miyake | 11,000 | ch |
| 49 | golden shower traduzir | 11,000 | br |
| 50 | istanbul seçim sonuçları 2019 | 11,000 | tr |
| 51 | seiichi miyake | 11,000 | at |
| 52 | wendy madison bauer | 10,000 | us |
| 53 | brenton tarrant | 10,000 | id |
| 54 | gamila el alaily | 10,000 | dz |
| 55 | az 1848–49-es forradalom és szabadságharc évfordulója | 10,000 | hu |
| 56 | today ipl match 2019 | 10,000 | in |
| 57 | ステーキ屋松 | 9,800 | jp |
| 58 | dora and the lost city of gold | 9,000 | us |
| 59 | olga ladyzhenskaya | 9,000 | ec |
| 60 | guilherme taucci monteiro | 8,800 | br |
| 61 | shane keisel | 8,700 | us |
| 62 | rian subroto | 8,600 | id |
| 63 | nego ney | 8,500 | br |
| 64 | любовь смерть и роботы смотреть | 8,500 | ru |
| 65 | seiichi miyake | 8,500 | ec |
| 66 | جميلة العلايلي | 8,200 | iq |
| 67 | seiichi miyake | 8,100 | ie |
| 68 | holi (fête des couleurs) | 8,100 | ca |
| 69 | sekiro walkthrough | 8,000 | us |
| 70 | một bước yêu vạn dặm đau | 7,900 | vn |
| 71 | gamila el alaily | 7,900 | ma |
| 72 | rekrutbersamafhcibumn com | 7,900 | id |
| 73 | 斗和キセキ | 7,800 | jp |
| 74 | олга ладиженская | 7,800 | bg |
| 75 | the order season 2 | 7,700 | us |
| 76 | похороны началовой | 7,700 | ru |
| 77 | duke vs ucf | 7,600 | us |
| 78 | 全球資訊網 world wide web | 7,500 | hk |
| 79 | kesari box office collection | 7,500 | in |
| 80 | olga ladyzhenskaya | 7,400 | ie |
| 81 | new zealand shootings | 7,400 | gb |
| 82 | ncvtmis.gov.in 2019 | 7,400 | in |
| 83 | gamila el alaily | 7,300 | ae |
| 84 | ataque nova zelandia | 7,300 | br |
| 85 | olga ladyzhenskaya | 7,300 | nz |
| 86 | gokmen tanis | 7,200 | nl |
| 87 | olga ladyzhenskaya | 7,100 | do |
| 88 | gamila el alaily | 7,100 | eg |
| 89 | brenton tarrant | 7,100 | tr |
| 90 | ipl live telecast 2019 | 7,100 | in |
| 91 | samantha josephson | 7,100 | us |
| 92 | олга ладиженскаја | 7,000 | rs |
| 93 | seiichi miyake | 7,000 | sg |
| 94 | uitslag verkiezingen 2019 | 6,900 | nl |
| 95 | zenfone max shot | 6,900 | br |
| 96 | mega sena 2132 | 6,900 | br |
| 97 | new zealand shooting video | 6,700 | gb |
| 98 | assessment ekb eg | 6,700 | eg |
| 99 | google stadia | 6,700 | gb |
| 100 | seiichi miyake | 6,700 | do |
It looks like queries related to Google’s Seiichi Miyake doodle dominate this list.
Top NEW Google searches in YOUR niche (as of April 2019)
Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?
Keywords Explorer > enter a seed keyword > Newly discovered
You can do some seriously cool stuff with this!
For example, imagine that you run a movie reviews website.
You could enter “Netflix” as your seed keyword and find all the newly‐discovered Netflix‐related terms that we discovered in the last month.
It looks like Netflix’s The Order is especially popular right now.
Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂
Free mini‐tool is coming soon… we (still) promise!
Back when the original version of this article was first published (April 2017), I mentioned that we were working on a mini‐tool that would be updated with fresh data from all countries… every month.
I’m quite embarrassed to admit it, but we still haven’t had a chance to finish making this.
(In all honesty, we got carried away with the brand new Rank Tracker and Site Audit tools.)
BUT it is ~80% complete—here’s a preview:
We’re hoping to have this ready for you soon!
Stay tuned! 🙂
