Top Google searches (as of October 2018)

Tim Soulo
Tim is the CMO and Head of product strategy at Ahrefs. But most importantly he’s the biggest fanboy and the truest evangelist of the company. Learn more about Tim

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  • Referring domains 82
  • Organic traffic 8466
Data from Content Explorer tool.
    Are you wondering what people in the United States (and around the World) are searching for the most? Then you’re in luck!

    We’ve just uploaded fresh data from October into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month.

    Sidenote.
    the total size of Ahrefs’ keywords database is now 7.2 BILLION keywords (~3 Billion of which are Google search queries from the United States alone). Which makes our database the biggest one in our industry.

    We have pulled two lists for the United States:

    • Top100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
    • Top100 new keywords in the US in October—a list of the most popular search queries that we haven’t seen up until October.

    And then we also pulled these “best new keywords in October” across all countries in our database, which turned out quite interesting as well.

    So here you go:

    Top 100 Google search queries in the US (in October 2018)

    Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is so that you could see the full picture.

    #KeywordSearch VolumeReturn Rate
    1facebook236,100,00011.10
    2youtube191,400,0006.35
    3amazon99,050,0004.28
    4gmail89,360,0005.50
    5google83,260,0004.26
    6ebay57,740,0004.59
    7yahoo56,150,0008.04
    8craigslist53,810,0004.42
    9yahoo mail51,550,0006.46
    10weather50,970,0004.91
    11google maps41,050,0003.67
    12netflix38,350,0003.38
    13walmart36,630,0002.58
    14google translate35,710,0005.12
    15google docs27,220,0004.87
    16news26,940,0009.01
    17facebook login25,840,0005.99
    18translate24,820,0005.04
    19home depot24,290,0002.55
    20cnn24,160,0006.84
    21hotmail23,620,0005.97
    22fox news22,270,0008.18
    23google drive21,230,0004.00
    24calculator20,870,0004.54
    25maps20,410,0003.21
    26msn19,950,00011.86
    27usps tracking18,430,0003.20
    28google classroom17,760,0004.58
    29lowes17,440,0002.51
    30entertainment16,610,0005.00
    31paypal16,470,0002.43
    32bank of america16,110,0004.04
    33aol mail16,080,00010.09
    34target15,970,0002.16
    35espn15,930,0005.64
    36instagram15,920,0002.40
    37wells fargo15,260,0004.13
    38pinterest14,790,0002.94
    39zillow14,260,0002.65
    40twitter13,790,0003.12
    41you tube13,580,0004.64
    42speed test13,170,0002.77
    43indeed13,160,0003.29
    44best buy13,000,0001.92
    45trump12,740,0009.62
    46roblox12,700,0004.71
    47sports12,450,0003.74
    48linkedin12,340,0002.60
    49youtube to mp311,950,0003.51
    50aol10,840,00010.30
    51amazon prime10,550,0002.42
    52chase10,290,0003.91
    53capital one10,060,0003.02
    54pandora10,030,0002.64
    55ups tracking9,910,0002.43
    56costco9,720,0002.16
    57reddit9,710,0003.83
    58bing9,310,0005.50
    59nba9,230,0008.43
    60traductor9,130,0007.34
    61kohls9,050,0002.35
    62finance9,020,00013.27
    63hulu8,730,0002.20
    64american airlines8,560,0002.24
    65usps8,230,0002.11
    66fb8,140,00011.88
    67pizza hut8,010,0001.88
    68etsy7,980,0002.48
    69123movies7,900,0003.52
    70airbnb7,840,0002.07
    71twitch7,700,0002.95
    72nfl7,640,0005.34
    73dominos7,400,0001.93
    74expedia7,320,0002.30
    75spotify7,290,0001.69
    76macys7,260,0002.49
    77google flights7,230,0003.88
    78wells fargo login7,190,0003.90
    79google scholar7,130,0004.15
    80verizon6,890,0001.92
    81you6,700,0002.31
    82united airlines6,660,0002.00
    83fedex tracking6,570,0002.38
    84google news6,440,0007.98
    85mapquest6,150,0002.27
    86bed bath and beyond6,150,0001.78
    87outlook6,070,0002.87
    88discord6,060,0002.22
    89pof5,910,0009.54
    90southwest5,870,0002.14
    91walgreens5,860,0001.79
    92restaurants near me5,850,0002.04
    93credit karma5,830,0002.12
    94solitaire5,750,00011.10
    95xfinity5,740,0002.33
    96groupon5,710,0001.86
    97thesaurus5,700,0002.31
    98gamestop5,640,0002.04
    99tumblr5,620,0003.27
    100autozone5,550,0001.94
    Sidenote.
    We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. Here’s the raw, uncensored list for those that want it. (You’ve been warned!)

    Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.

    Search volume

    Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

    Sidenote.
    here at Ahrefs we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate and we keep tweaking our model to achieve even better results.

    Return Rate

    Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.

    But Return Rate is very useful when comparing two keywords.

    For example, the keyword “spotify” has RR 1.69, which means that people rarely search for that keyword again. (Probably because they were just looking to download this app or learn what it is.)

    On the other hand, “facebook” has RR 11.10, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and simply Google it each time they want to access it.)

    Learn more about Search volume & Return rate here.

    Top 100 NEW Google searches in the US (in October 2018)

    This list is much more interesting because it shows things that people in the US have started to care about in October all of a sudden.

    #KeywordSearch Volume
    1cesar sayoc90,000
    2hurricane michael update31,000
    3jayme closs29,000
    4tricktreatwin28,000
    5tricktreatwin com18,000
    6hurricane michael tracker17,000
    7hurricane michael live14,000
    8lauren mccluskey14,000
    9viktoria marinova10,000
    10pittsburgh synagogue shooting9,000
    11jackson cosko8,800
    12megyn kelly blackface8,500
    13mega millions results 10/19/188,500
    14melvin rowland8,500
    15cesar sayoc jr8,300
    16rose mallinger7,900
    17dyson airwrap7,500
    18hurricane michael noaa7,500
    19goblin slayer episode 26,900
    20saudi journalist6,900
    21caesar sayoc6,700
    22noaa hurricane michael6,100
    23dennis sansoucie6,000
    24mega millions results 10/23/185,900
    25ti melania video5,900
    26limo crash ny5,800
    27powerball numbers 10/24/185,800
    28fortnite shooting galleries5,700
    29roman reigns cancer5,600
    30victoria marinova5,500
    31typhoon yutu5,500
    32kelsey quayle5,400
    33path of hurricane michael5,300
    34tricktreatwin.com5,100
    35larry gaudette5,000
    36new york limo crash4,900
    37la croix lawsuit4,900
    38hurricane michael radar4,800
    39connor and khabib4,700
    40hilary brooke mueller4,700
    41jayme closs update4,600
    42american music awards of 2018 nominees and winners4,500
    43sayoc name origin4,500
    44pete davidson ariana grande split4,400
    45mega millions numbers 10/23/184,400
    46cornerstone caroline4,400
    47tree of life shooting4,400
    48cesar sayoc van4,300
    49mega millions 10/19/184,300
    50sans forgetica4,300
    51the dragon mural in l.a. chinatown4,300
    52powerball 10/24/184,300
    53fortnite gargoyles4,200
    54ix easter egg4,200
    55kristin westra4,200
    56voiceoverpete4,200
    57witches brew frappuccino4,200
    58cesar sayoc nationality4,100
    59hurricane michael georgia4,100
    60powerball numbers 10/20/184,000
    61goblin slayer episode 34,000
    62pittsburgh shooting victims3,900
    63where is hurricane michael3,900
    64presidential alert october 33,800
    65ny limo crash3,700
    66powerball 10/20/183,700
    67hurricane willa track3,700
    68starbucks witches brew3,700
    69hurricane michael deaths3,700
    70national hurricane center michael3,700
    71natalie mayflower sours edwards3,600
    72haunting of hill house season 23,600
    73gargoyles fortnite3,600
    74bent neck lady3,500
    75kowalski analysis3,500
    76roman reigns leukemia3,500
    77sandra margulies3,400
    78e911 chip3,400
    79blood of the dead easter egg3,400
    80powerball numbers 10/27/183,400
    81megyn kelly black face3,400
    82grinch leak3,400
    83joan kathleen irion3,300
    84dx 12 shotgun3,200
    85hurricane michael pictures3,200
    86danye jones3,200
    87the haunting of hill house season 23,200
    88mexico beach damage3,200
    89jack hall gang map 13,200
    90dance in front of different gargoyles3,200
    91corner store caroline3,100
    92shooting galleries fortnite3,100
    93limo crash victims3,100
    94cody ray the voice3,100
    95red sox parade 20183,000
    96synagogue shooting pittsburgh3,000
    97mega millions numbers 10/19/183,000
    98boston vs dodgers3,000
    99hurricane michael aftermath3,000
    100mcgregor vs khabib live stream3,000

    What’s interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.

    Presidential alert october 3” vs “Dyson airwrap” are two great examples:

    google trends 1

    I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.

    But I included Keyword Difficulty metric, which is super low for almost all keywords in this list (since they’re brand new).

    Keyword Difficulty

    Keyword Difficulty score shows how hard it would be to rank in top10 search results for a given keyword (learn more here). It is based on the size and quality of the pages that already rank there.

    Given that KD scores for most of these keywords are so low, I wonder if this very article will rank for some of them?

    And that’s it for the US.

    Let’s look at what bothered people around the World in October.

    Top NEW Google searches around the World (in October 2018)

    I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country in this list.

    #KeywordSearch VolumeCountry
    1summer youth olympic games242,000in
    2ブエノスアイレスユースオリンピック 2018112,000jp
    3cesar sayoc90,000us
    4apuração eleições 2018 2 turno88,000br
    5juegos olímpicos de la juventud de verano73,000es
    6летние юношеские олимпийские игры — 201870,000ru
    7tamilrockers.hn68,000in
    8漫画塔39,000jp
    9summer youth olympic games36,000au
    10ประเทศกูมี34,000th
    11hurricane michael update31,000us
    12jayme closs29,000us
    13tricktreatwin28,000us
    14cemal kaşıkçı27,000tr
    15thế vận hội olympic trẻ 201826,000vn
    16тайрус вонг25,000ua
    17aravinda sametha review22,000in
    18apuracao eleicao 2018 2 turno22,000br
    19lion air jt 61021,000id
    20tricktreatwin com18,000us
    21laura esther rodríguez dulanto18,000pe
    22hurricane michael tracker17,000us
    23mary prince17,000cl
    24tamilrockers hn17,000in
    25resultado eleição presidente 201815,000br
    26jogos olímpicos da juventude de verão15,000pt
    27hurricane michael live14,000us
    28lauren mccluskey14,000us
    29[it] halloween13,000it
    30ziua internațională a profesorului13,000ro
    31psg naples streaming12,000fr
    32משחקים אולימפיים לנוער 201812,000il
    33amritsar train accident11,000in
    34vada chennai review11,000in
    35viktoria marinova10,000us
    36resultados das eleições: brasil10,000br
    37jamal khashoggi9,600id
    38apuração eleições 2018 ao vivo9,400br
    39теракт в керчи9,100ru
    40pittsburgh synagogue shooting9,000us
    41titli cyclone9,000in
    42gempa situbondo8,900id
    43jackson cosko8,800us
    44sarkar.sunpictures.in8,700in
    45cyclone titli8,600in
    46rini puspitawati8,500id
    47megyn kelly blackface8,500us
    48mega millions results 10/19/188,500us
    49melvin rowland8,500us
    50cesar sayoc jr8,300us
    51boca de urna segundo turno8,200br
    52woolworths com au qantas8,000au
    53rose mallinger7,900us
    54anagrama de autora7,800br
    55владислав росляков7,800ru
    56rawee pawilai7,700th
    57www.disneyland.leclerc7,600fr
    58dyson airwrap7,500us
    59hurricane michael noaa7,500us
    60desiree mariottini7,400it
    61690627337,000de
    62the fables of bidpai7,000in
    63goblin slayer episode 26,900us
    64saudi journalist6,900us
    65caesar sayoc6,700us
    66donarak ölen şehitler6,600tr
    67jt 6106,500id
    68leicester city helicopter6,500gb
    69galatasaray schalke canlı izle6,500tr
    70gremio x river ao vivo6,300br
    71naya pakistan housing scheme6,300pk
    72dhgtk v26,200id
    73juegos olímpicos de la juventud buenos aires 2018 medallas por país6,200ar
    74summer youth olympic games6,200vn
    75звоните дикаприо 2 серия6,100ru
    76resultado das eleições 2018 2 turno6,100br
    77wyniki wyborow 20186,100pl
    78résultats élections communales 20186,100be
    79noaa hurricane michael6,100us
    80hasil seleksi administrasi cpns 20186,000id
    81aravinda sametha collections6,000in
    82dennis sansoucie6,000us
    83seann and katya6,000gb
    84mega millions results 10/23/185,900us
    85ti melania video5,900us
    86limo crash ny5,800us
    87powerball numbers 10/24/185,800us
    88letné olympijské hry mládeže 20185,800sk
    89fortnite shooting galleries5,700us
    90694258315,600de
    91roman reigns cancer5,600us
    92dyson airwrap5,600de
    93naya pakistan housing scheme form5,500pk
    94victoria marinova5,500us
    95cemal kaşıkçı kimdir5,500tr
    96typhoon yutu5,500us
    97kelsey quayle5,400us
    98çukur son bölüm yeni sezon5,400tr
    99qub radio5,400ca
    100porto galatasaray maçı izle5,400tr

    It looks like the Buenos Aires 2018 Youth Olympic Games dominate this list!

    Top NEW Google searches in YOUR niche (in October 2018)

    Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?

    Keywords Explorer > enter a seed keyword > Newly discovered

    You can do some seriously cool stuff with this!

    For example, imagine that you run a tech blog.

    You could enter “hurricane” as your seed keyword and find all the relevant newly‐discovered terms from the last month.

    ahrefs newly discovered

    It looks like a lot of people were tracking hurricane Michael.

    Sidenote.
    We use clickstream data to discover new search queries, so some long‐tail keywords may come in a little delayed.

    Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂

    Free mini‐tool is coming soon… we (still) promise!

    Back when the original version of this article was first published (April 2017), I mentioned that we were working on a mini‐tool that would be updated with fresh data from all countries… every month.

    I’m quite embarrassed to admit it, but we still haven’t had a chance to finish making this.

    (In all honesty, we got carried away with the brand new Rank Tracker and Site Audit tools.)

    BUT it is ~80% complete—here’s a preview:

    top google searches tool new

    We’re expecting the next few months to be a bit less hectic, so we’ll have this ready for you soon!

    Stay tuned! 🙂

    Tim Soulo
    Tim is the CMO and Head of product strategy at Ahrefs. But most importantly he’s the biggest fanboy and the truest evangelist of the company. Learn more about Tim

    Article stats

    • Referring domains 82
    • Organic traffic 8466
    Data from Content Explorer tool.

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

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