Data & Studies

Top Google Searches (October 2024)

Si Quan Ong
Content marketer @ Ahrefs. I've been in digital marketing for the past 6 years and have spoken at some of the industry’s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my Substack.
As of 2024, the most searched thing on Google is “youtube.” The next most popular searched words are “amazon,” “facebook,” “wordle,” “gmail,” and “google.”

Below are lists of the top 100 most popular searches and questions in the US and worldwide, pulled from our database of 28.7 billion keywords:

#KeywordSearch Volume
1youtube106700000
2amazon81380000
3facebook72320000
4wordle58170000
5gmail55000000
6google42090000
7google translate34820000
8translate31770000
9weather31530000
10walmart24740000
11yahoo24490000
12nfl21690000
13chatgpt21590000
14calculator21120000
15yahoo mail20980000
16ebay20810000
17home depot20420000
18fox news18970000
19google maps18830000
20google docs17470000
21netflix17450000
22target17130000
23blooket15220000
24instagram14520000
25news14230000
26nfl scores14210000
27onlyfans13950000
28roblox13860000
29amazon prime13770000
30google flights13770000
31canva13750000
32weather tomorrow13020000
33usps tracking12880000
34indeed12320000
35connections12240000
36nba11810000
37zillow11610000
38traductor11490000
39reddit11410000
40shein11260000
41google classroom11030000
42twitter10990000
43streameast10750000
44speed test10580000
45spotify10120000
46cnn10100000
47etsy10070000
48costco10040000
49lowes9760000
50food near me9530000
51linkedin9400000
52espn9310000
53maps9300000
54chat gpt9110000
55solitaire8520000
56discord8480000
57airbnb8150000
58cool math games8040000
59kahoot8040000
60capital one8020000
61english to spanish8000000
62taylor swift7780000
63restaurants near me7700000
64best buy7680000
65paypal7600000
66clever7560000
67trump7450000
68spanish to english7200000
69google drive7100000
70nba scores7050000
71pinterest7000000
72outlook6810000
73craigslist6780000
74facebook marketplace6740000
75msn6710000
76hulu6250000
77temu6170000
78prodigy6000000
79bitcoin price5910000
80gmail login5820000
81internet speed test5810000
82walgreens5780000
83hotmail5760000
84bank of america5700000
85snake game5700000
86snake5670000
87connections nyt5650000
88american airlines5510000
89mlb scores5510000
90nfl games5490000
91fedex tracking5380000
92cvs5320000
93macys5300000
94aol mail5280000
95tiktok5280000
96usps5280000
97gimkit5240000
98dominos5120000
99connections hint5080000
100sniffies5060000

We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. You can see the full list with NSFW keywords in Ahrefs’ Keywords Explorer

#KeywordSearch Volume
1youtube580,000,000
2whatsapp web506,000,000
3facebook359,000,000
4translate248,000,000
5google244,000,000
6gmail232,000,000
7amazon220,000,000
8instagram174,000,000
9chatgpt171,000,000
10google translate140,000,000
11canva124,000,000
12weather115,000,000
13wordle102,000,000
14traductor100,000,000
15netflix95,000,000
16whatsapp95,000,000
17hotmail89,000,000
18roblox84,000,000
19chat gpt82,000,000
20satta king75,000,000
21मौसम72000,000
22yahoo71,000,000
23google maps67,000,000
24twitter67,000,000
25sarkari result66,000,000
26pinterest65,000,000
27maps62,000,000
28clima61,000,000
29weather tomorrow61,000,000
30yahoo mail59,000,000
31outlook58,000,000
32speed test55,000,000
33tiempo53,000,000
34fb52,000,000
35tiktok50,000,000
36ebay46,000,000
37ipl 202445,000,000
38yandex45,000,000
39ipl44,000,000
40ibomma44,000,000
41xsmn43,000,000
42yt43,000,000
43погода42,000,000
44wa web41,000,000
45linkedin41,000,000
46tradutor40,000,000
47shein40,000,000
48xsmb40,000,000
49spotify38,000,000
50betano38,000,000
51bet36538,000,000
52nba38,000,000
53proxy37,000,000
54calculator36,000,000
55xổ số miền nam35,000,000
56news34,000,000
57classificações de brasileirão série a34,000,000
58discord34,000,000
59ikea34,000,000
60سكس34,000,000
61premier league33,000,000
62cricket33,000,000
63bbc news33,000,000
64onlyfans33,000,000
65ютуб32,000,000
66google scholar32,000,000
67порно32,000,000
68hava durumu32,000,000
69nfl31,000,000
70dpboss31,000,000
71poki31,000,000
72real madrid31,000,000
73कल का मौसम30,000,000
74indeed30,000,000
75airbnb30,000,000
76serie a30,000,000
77e devlet29,000,000
78ind vs aus29,000,000
79walmart28,000,000
80ssstiktok28,000,000
81clima para amanhã28,000,000
82euro 202428,000,000
83ind vs eng28,000,000
84cricbuzz28,000,000
85lottery sambad28,000,000
86olx27,000,000
87google traduction27,000,000
88paypal27,000,000
89satta27,000,000
90aliexpress27,000,000
91speedtest27,000,000
92flipkart27,000,000
93gg dịch26,000,000
94google docs25,000,000
95kahoot25,000,000
96snaptik25,000,000
97india national cricket team vs england cricket team match scorecard25,000,000
98google flights24,000,000
99twitch24,000,000
100amazon prime24,000,000

Looking to see more than the top 100 Google searches?

Go to Ahrefs’ Keywords Explorer, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country sorted by monthly search volume in descending order.

Blank search in Keywords Explorer

Need to see the most searched keywords in another country?

Hit the dropdown and choose one of the 200+ countries in our database.

Countries dropdown in Keywords Explorer

We also show SEO metrics like:

  • The keyword’s search intent (informational, navigational, commercial, or branded)
  • Keyword Difficulty (KD)
  • Its search volume growth over the past 3 months
  • Its mobile/desktop search distribution 
  • Global search volume
  • Traffic Potential (TP)
  • Global TP
  • Cost-per-click (CPC)
  • Parent Topic

To see the current top-ranking pages for any query, hit the SERP button.

SERP Overview in Keywords Explorer

Did you know that you can use the keyword ideas reports in Keywords Explorer to find the most popular searches on any topic?

For example, if you search for “Netflix” and go to the Matching terms report, you will find >2 million keyword ideas sorted by monthly search volume.

Matching terms report

How is this useful?

Imagine that you run a website about movie reviews. You can filter this report for queries containing the word “review” to find the most popular Netflix shows people want reviews for.

Include filter in Keywords Explorer

Want to do keyword research for your site? Sign up for Keywords Explorer