Top Google searches (as of August 2018)

Tim Soulo
Tim is the guy responsible for marketing and product strategy at Ahrefs. But most importantly he’s the chief evangelist of the company. Learn more about Tim

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  • Organic traffic 7107
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    Are you wondering what people in the United States (and around the World) are searching for the most? Then you’re in luck!

    We’ve just uploaded fresh data from August into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month.

    the total size of Ahrefs’ keywords database is now 6.9 BILLION keywords (2.8 Billion of which are Google search queries from the United States alone). Which makes our database the biggest one in our industry.

    We have pulled two lists for the United States:

    • Top100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
    • Top100 new keywords in the US in August—a list of the most popular search queries that we haven’t seen up until August.

    And then we also pulled these “best new keywords in August” across all countries in our database, which turned out quite interesting as well.

    So here you go:

    Top 100 Google search queries in the US (in August, 2018)

    Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is, so that you could see the full picture.

    #KeywordSearch VolumeReturn Rate
    10yahoo mail52,060,0006.41
    12google maps40,830,0003.6
    15google translate34,840,0005
    17facebook login26,860,0005.91
    19google docs25,980,0004.75
    20home depot24,170,0002.5
    25fox news21,630,0008.02
    26google drive20,620,0003.91
    30usps tracking18,300,0003.16
    32google classroom17,030,0004.49
    34aol mail16,070,0009.87
    35bank of america16,020,0003.97
    40wells fargo15,220,0004.07
    45you tube13,340,0004.56
    46speed test12,960,0002.72
    47best buy12,950,0001.89
    53youtube to mp311,900,0003.45
    57amazon prime10,300,0002.38
    60ups tracking9,920,0002.42
    61capital one9,880,0002.96
    64porn hub9,440,0006.31
    72american airlines8,440,0002.2
    74free porn8,200,00011.68
    78pizza hut7,940,0001.85
    85wells fargo login7,100,0003.83
    87google flights7,060,0003.81
    88google scholar6,860,0004.09
    90united airlines6,630,0001.97
    92fedex tracking6,470,0002.35
    94google news6,360,0007.97
    96bed bath and beyond6,110,0001.75

    Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.

    Search volume

    Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

    here at Ahrefs we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate and we keep tweaking our model to achieve even better results.

    Return Rate

    Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.

    But Return Rate is very useful when comparing two keywords.

    For example, the keyword “spotify” has RR 1.61, which means that people rarely search for that keyword again. (Probably because they were just looking to download this app or learn what it is.)

    On the other hand, “ebay” has RR 4.51, which means that people search for it quite frequently. (Probably because people often need to buy something and eBay is a good place for that.)

    Learn more about Search volume & Return rate here.

    Top 100 NEW Google searches in the US (in August, 2018)

    This list is much more interesting, because it shows things that people in the US have started to care about in August all of a sudden.

    #KeywordSearch Volume
    1aretha franklin funeral29,000
    2madden shooting25,000
    3hurricane lane update19,000
    4rtx 208019,000
    5hurricane lane path16,000
    6shanann watts15,000
    7holy fire update14,000
    8shannan watts12,000
    9search where the stone heads are looking12,000
    10fortnite galaxy skin11,000
    11rtx 2080 ti11,000
    12lyric mchenry10,000
    13new deadly spider9,200
    14cristhian bahena rivera9,100
    15western watch drustvar9,100
    16madden tournament shooting8,900
    17barbie dreams lyrics8,500
    18new mexico compound8,200
    19chad boyce8,100
    20genoa bridge collapse7,900
    21time trials fortnite7,800
    22stolen plane7,700
    23fortnite time trials7,200
    24sicko mode lyrics7,200
    25post malone plane7,100
    26urban meyer update6,500
    27hurricane lane hawaii6,400
    28donnell fire6,300
    29lauren elizabeth cutshaw6,300
    30sicko mode6,200
    31barbie dreams6,200
    32galaxy skin fortnite6,100
    33monkey this up5,900
    34search between a gas station soccer pitch and stunt mountain5,800
    35coal hollow fire5,700
    36aretha franklin funeral services televised5,700
    37disenchantment season 25,700
    38jacksonville shooting video5,600
    40rtx 20705,400
    41girl pushed off bridge5,400
    42genoa bridge5,200
    43hurrican lane5,200
    44josie totah5,100
    45time trial locations5,000
    46bitch im a cow4,900
    47paul flart4,900
    48mass shooting jacksonville4,800
    49andrew stoecklein4,700
    50follow the treasure map in dusty divot4,700
    51vote save america4,700
    52tol dagor entrance4,600
    53donnel fire4,600
    54seatac stolen plane4,500
    55jamel myles4,400
    56rachel hundley burning man4,400
    57jordan holgerson4,300
    58timed trials fortnite4,300
    59cristhian rivera4,300
    60ps4 pro 500 million4,300
    61drustvar western watch4,300
    62national dog day day 20184,200
    64hypersensitive azerite sensor4,100
    652018 teen choice awards nominees and winners4,100
    66judge sarah backus4,100
    67hurricane lane track4,000
    68hollow knight godmaster4,000
    69how to get boogie down emote3,900
    70fortnite timed trials3,900
    71noaa hurricane lane3,900
    72search between a gas station soccer pitch3,900
    732018 mtv video music awards nominees and winners3,800
    74new deadly spider spreads across usa3,800
    75operation grim sky3,800
    76truth isn’t truth3,800
    77mia melano3,700
    78hirz fire3,700
    79search between three oversized seats3,700
    80magic for humans fake3,700
    81chad boyce the 1003,700
    82seattle plane stolen3,700
    83kerala floods3,600
    84search between a gas station3,500
    85kansas election results 20183,500,500
    87stop trying to be god3,500
    88rachel hundley underwear3,400
    89aretha franklin casket3,400
    90torchlight frontiers3,400
    91flaming hoops fortnite3,300
    92500 million ps4 pro3,300
    93nexus blitz tier list3,300
    94hawaii hurricane lane3,300
    95llws regionals 20183,300
    96urban meyer latest news3,200
    97bridge collapses genoa italy3,200
    98nikon z73,200
    99fortnite com 2fa3,200
    100what did garrett like on social media3,100

    What’s interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.

    fortnite time trials” vs “hurricane lane update” are two great examples:

    google trends popularity spike

    And in case you’re wondering what that “fortnite time trials” stuff is all about… it’s a video game.

    I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.

    Top NEW Google searches around the World (in August, 2018)

    I know Ahrefs has a ton of customers from all around the world, and hopefully everyone will find a fun keyword from their country in this list.

    #KeywordSearch VolumeCountry
    1ebenezer cobb morley247,000in
    2sir donald george bradman125,000gb
    3ebenezer cobb morley119,000de
    4primer día de clases 201873,000mx
    5jakarta palembang 2018 asian games medals by country69,000in
    6ebenezer cobb morley50,000vn
    7ebenezer cobb morley48,000au
    8crollo ponte genova42,000it
    9sir donald george bradman39,000au
    10aretha franklin funeral29,000us
    11ตรวจหวย 16 สิงหาคม 256129,000th
    13poco f127,000in
    14madden shooting25,000us
    16ประยูร ยมเยี่ยม21,000th
    17hurricane lane update19,000us
    18qui était avicenne ?19,000dz
    19asian games 2018 jakarta palembang perolehan medali menurut negara19,000id
    20rtx 208019,000us
    21тнт премьер19,000ru
    22ebenezer cobb morley17,000gr
    23bitcoin trading bitseven ビットセブン17,000jp
    24hurricane lane path16,000us
    25momo game15,000in
    26shanann watts15,000us
    27ebenezer cobb morley15,000se
    28talal maddah15,000se
    29домашний арест 2 серия15,000ru
    30asiatiska spelen 201814,000se
    31ebenezer cobb morley14,000at
    32holy fire update14,000us
    33momo challenge13,000id
    34ασιατικοί αγώνες 201813,000gr
    35สรุปเหรียญเอเชียนเกมส์ 201813,000th
    36ebenezer cobb morley13,000ch
    37sir donald george bradman13,000gr
    38sergey prokudin‐gorsky13,000vn
    39qui était avicenne ?13,000ma
    40anbara salam khalidi13,000dz
    41shannan watts12,000us
    42jakarta palembang 2018 asian games medals by country12,000id
    43sir donald george bradman12,000se
    44truc tiep bong da asiad 201812,000vn
    45kerajaan ubur ubur12,000id
    46search where the stone heads are looking12,000us
    48fortnite galaxy skin11,000us
    49kerala flooding11,000in
    50kruidvat nl thuiskomen11,000nl
    51medal tally asian games 201811,000in
    52rtx 2080 ti11,000us
    53зенит динамо минск11,000ru
    54عنبرة سلام الخالدي10,000iq
    55kurban bayramı namazı saat kaçta 201810,000tr
    56manuela bailo10,000it
    58calculadora soberana10,000ve
    59lyric mchenry10,000us
    61peringkat asian games 20189,600id
    62anbara salam khalidi9,600ma
    64ebenezer cobb morley9,300nz
    65genua brückeneinsturz9,200de
    66new deadly spider9,200us
    67pont genes9,200fr
    68cristhian bahena rivera9,100us
    69western watch drustvar9,100us
    70ponte crollato genova9,000it
    71甲子園 2018 速報9,000jp
    72brücke genua8,900de
    73partizan beşiktaş8,900tr
    74madden tournament shooting8,900us
    75دورة الألعاب الآسيوية 20188,700iq
    76barbie dreams lyrics8,500us
    77dien hi cong luoc tap 588,500vn
    80new mexico compound8,200us
    81chad boyce8,100us
    82diên hi công lược tập 588,100vn
    83ebenezer cobb morley8,000sg
    84fenerbahçe benfica canlı izle8,000tr
    85genoa bridge collapse7,900us
    86time trials fortnite7,800us
    87stolen plane7,700us
    88anbara salam khalidi7,700eg
    89asian games live7,700in
    90talal maddah7,600nz
    932018 asian games7,400sa
    94prayoon yomyiam7,400th
    95fenerbahçe benfica maçı canlı izle7,400tr
    96deniz bezek7,200tr
    97fortnite time trials7,200us
    98sicko mode lyrics7,200us
    99モンスト 志々雄真7,100jp
    100anbara salam khalidi7,100sa

    It looks like “ebenezer cobb morley” dominates the worldwide searches!

    This was because of a Google Doodle on 16th August.

    Top NEW Google searches in YOUR niche (in August, 2018)

    Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?

    Keywords Explorer -> enter a seed keyword -> Newly discovered.

    You can do some seriously cool stuff with this!

    For example, imagine that you run a gaming blog.

    You could enter “ps4” as your seed keyword and find all the newly‐discovered ps4‐related terms that we discovered in the last month.

    ps4 newly discovered

    It looks like people were eager to preorder the 500 million limited edition PS4!

    We use clickstream data to discover new search queries, so some long‐tail keywords may come in a little delayed.

    Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂

    Free mini‐tool is coming soon… we (still) promise!

    Back when the original version of this article was first published (April 2017), I mentioned that we were working on a mini‐tool that would be updated with fresh data from all countries… every month.

    I’m quite embarrassed to admit it, but we still haven’t had a chance to finish making this.

    (In all honesty, we got carried away with the brand new Rank Tracker and Site Audit tools.)

    BUT it is ~80% complete—here’s a preview:

    top google searches tool new

    We’re expecting the next few months to be a bit less hectic, so we’ll have this ready for you soon!

    Stay tuned! 🙂

    Tim Soulo
    Tim is the guy responsible for marketing and product strategy at Ahrefs. But most importantly he’s the chief evangelist of the company. Learn more about Tim

    Article stats

    • Referring domains 69
    • Organic traffic 7107
    Data from Content Explorer tool.

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

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