Top Google searches (as of March 2017)

Tim Soulo
Tim is the guy responsible for marketing and product development at Ahrefs. But most importantly he’s the chief evangelist of the company.
    Guess what people in the United States (and around the World) are searching for the most?

    We’ve just uploaded fresh data from March into our monstrous keyword database and, naturally, we wanted to know which Google searches are the most popular as of today.

    Sidenote.
    the total size of Ahrefs’ keywords database is now 4.3 BILLION keywords (1.68 Billion of which are Google search queries from the United States alone). Which makes our database the biggest one in our industry.

    We have pulled two lists for the United States:

    1. Top100 most searched keywords in the US - a list of terms with the highest average monthly search volume as of today;
    2. Top100 new keywords in the US in March - a list of most popular search queries that we haven’t seen up until March.

    And then we also pulled these "best new keywords in March" across all countries in our database, which turned out quite interesting as well.

    So here you go:

    Top 100 Google search queries in the US

    Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is, so that you could see the full picture.

    #KeywordSearch VolumeReturn Rate
    1youtube1073000003.55
    2facebook873500003.64
    3amazon615700003.04
    4gmail446600002.84
    5google411200002.36
    6craigslist365200002.96
    7ebay340200002.88
    8netflix288200002.72
    9yahoo mail273500003.15
    10walmart272300002.28
    11google maps252800002.5
    12yahoo232400002.87
    13facebook login214700002.84
    14google translate168000003.13
    15home depot159800002.19
    16weather159200002.63
    17maps144600002.42
    18hotmail137200002.83
    19translate128000003.02
    20target125700001.95
    21paypal121900002.14
    22pornhub121500003.54
    23usps tracking119500002.52
    24lowes117100002.17
    25best buy116500001.81
    26google docs114400002.97
    27pinterest111600002.43
    28pandora111200002.36
    29calculator104300003.04
    30youtube to mp3103500002.77
    31bank of america102400002.77
    32wells fargo102100002.82
    33google drive100300002.49
    34mapquest88800002.25
    35cnn88400002.63
    36google classroom86100003.26
    37twitter85200002.05
    38zillow85100002.22
    39linkedin84800002.23
    40instagram81700001.78
    41speed test79700002.04
    42capital one72100002.49
    43espn71400002.62
    44xnxx71200003.91
    45pizza hut68400001.83
    46you tube67900002.56
    47costco67800001.9
    48ups tracking67600002.11
    49usps67000001.99
    50indeed64900002.5
    51xvideos63800003.51
    52fox news62800002.5
    53chase61500002.66
    54msn61300003.16
    55kohls60900002.07
    56verizon60900001.8
    57amazon prime59000001.94
    58dominos59000001.84
    59news58100002.54
    60porn57700003.05
    61roblox56600003.2
    62american airlines56200001.94
    63gamestop53900001.92
    64steam52200001.59
    65donald trump51200001.85
    66hulu50800001.89
    67macys50700002.09
    68expedia50600002.01
    69etsy49900002
    70spotify49800001.48
    71turbotax49300001.76
    72dropbox49000001.73
    73aol mail48700003.35
    74papa johns48200001.74
    75you47500001.81
    76bed bath and beyond47400001.66
    77reddit46300002.26
    78powerball45300002.09
    79groupon45100001.77
    80olympics44800001.7
    81walgreens44700001.66
    82southwest44400001.95
    83thesaurus44000002.03
    84autozone43100001.85
    85fedex tracking43000002.04
    86minecraft43000001.7
    87imdb42900002.09
    88comcast42700002
    89jcpenney42600001.83
    90bing41800002.45
    91xhamster41400003.55
    92credit karma41400001.89
    93sears41000001.73
    94traductor40800003.65
    95soundcloud40400002
    96nfl40000002.83
    97itunes40000001.21
    98piratebay39500002.75
    99pirate bay39300002.61
    100wikipedia38200001.7

    Before we move on to the next list of trending keywords, it's important to understand the keyword metrics that we display.

    Search volume

    Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

    Sidenote.
    here at Ahrefs we calculate search volumes by modeling data from Google Keyword Planner against clickstream data. This method has proven to be quite accurate and we keep tweaking our model to achieve even better results.

    Return Rate

    Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn't mean that people perform the same search 3-4 times a month on average.

    But Return Rate is very useful when comparing two keywords.

    For example, the keyword "iTunes" has RR 1.21, which means that people rarely search for that keyword again. (Probably because they were just looking to download this app or learn what it is.)

    On the other hand, "ebay" has RR 2.88, which means that people search for it quite frequently. (Probably because people often need to buy something and Amazon is a good place for that.)

    Learn more about Search volume & Return rate.

    Top 100 NEW Google searches in March

    This list is much more interesting, because it shows things that people in the US have started to care about in March all of a sudden.

    #KeywordSearch volumeDifficulty
    1komodo dragon preserve17000032
    2where is komodo national park?4200040
    3samurai jack season 5 episode 3240000
    4are komodo dragons endangered?2300020
    5121g site:oreillyauto.com200000
    6how fast can komodo dragons run?1800015
    7how heavy are komodo dragons?1400032
    8brad's wife1200012
    9keo ruug shrine110000
    10cookie too big100000
    11suchi leaks100000
    12prince sidon100002
    13lorde green light93006
    14breath of the wild memory locations89001
    15based stickman89006
    16tad cummins88001
    17qube tent87004
    18lotfia elnadi87002
    19123movies.re84000
    20oreillys auto parts 121g84000
    21no frauds810012
    22southpaw regional wrestling76004
    23bracket 2017740043
    24randy dee hafen73000
    25moomoo.io73001
    26remnant decryption66001
    27warframe octavia65002
    28gorillaz humanz63003
    29aprilthegiraffe.com63005
    30nicki minaj no frauds610010
    31not my rodrick60000
    32nichole cevario58003
    33breath of the wild shrine locations57002
    34room for ruby57000
    35frank ocean chanel560012
    36seriesonline.io54000
    37the heart part 4 lyrics53001
    38mirro shaz shrine52000
    39destiny age of triumph51001
    40breath of the wild shrine map51001
    41saturnz barz lyrics51000
    42i 85 bridge collapse51005
    43i 85 collapse50004
    44randy dee hafen bones50000
    45saturnz barz500010
    46emma watson vanity fair photo490017
    47divine beast vah ruta49000
    48mass effect andromeda remnant decryption49000
    49amanda seyfried hack490012
    50marisa woytek49000
    51sha warvo shrine49000
    52storm stella480016
    53passionfruit drake48000
    54fearless girl statue480013
    55humble kendrick lamar48004
    56westminster attack48006
    57d&d beyond47008
    58orisa skins47007
    59orisa release date460028
    60john's crazy socks44000
    61shee vaneer shrine44000
    62the broken shore investigating the legion43000
    63breath of the wild armor sets42002
    64green light lorde42005
    65timothy caughman420012
    66new rodrick42002
    67nude marine photos420020
    68thunderblight ganon41000
    69sidon zelda41005
    70shaq flat earth400020
    71breath of the wild lost woods40001
    72champions of legionfall40000
    73destiny 2 collector's edition40001
    74lion 4 alternate ending39000
    75based stick man38006
    76shee venath shrine37000
    77daka tuss shrine37000
    78akkala tower37000
    79dnd beyond37009
    80age of triumph37001
    81printable 2017 ncaa bracket360029
    82ncaa schedule 2017360040
    83emma watson vanity fair cover360028
    84marine photo scandal360016
    85shae loya shrine35000
    86united airlines leggings350044
    87john b mclemore35004
    88james harris jackson350019
    89botw memory locations35001
    90sarah madden fowlkes35008
    91yiga clan hideout35000
    92sheh rata shrine35000
    93steven universe room for ruby35000
    94tunic of the wild34000
    95divine beast vah naboris34000
    96kendrick lamar iv340013
    97erika butner34004
    98darkeater midir33000
    99hdonline.to33000
    100trump wiretapped320045

    What's interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.

    "Sushi leaks" vs "tad cummins" are two great examples:

    And in case you're wondering what's that "komodo dragon" hype is all about, it's because of Google doodle.

    Why is it today's Google Doodle?
    The Komodo dragon and Komodo National Park are today's Google Doodle because the conservation area is 37 years old today.

    It's fascinating how Google can create search demand in practically anything, right?

    I didn't include Return Rate this time, because the vast majority of these Google searches were very close to 1.

    But I included Keyword Difficulty metric, which is super low for almost all keywords in this list (since they're brand new).

    Keyword Difficulty

    Keyword Difficulty score shows how hard it would be to rank in top10 search results for a given keyword. It is based on the size and quality of the pages that already rank there.

    Given that KD scores for most of these keywords are so low, I wonder if this very article will rank for some of them?

    And that's it for the US.

    Let's look at what bothered people around the World in March.

    Top new Google searches in March around the World

    I know Ahrefs has a ton of customers from all around the world, and hopefully everyone will find a fun keyword from their country in this list.

    #KeywordSearch volumeCountry
    1when was the first cricket test match194000in
    2minna canth179000in
    3komodo dragon preserve170000us
    4holi frühlingsfest 2017140000de
    5セルゲイ ディアギレフ133000jp
    6ハッサン・ファトヒー127000jp
    7dünya kadınlar günü 2017102000tr
    8cyclone debbie72000au
    9marcel heße59000de
    10when was the first cricket test match55000au
    11where is komodo national park?42000us
    12suchi leaks39000in
    13hari perempuan internasional 201735000id
    14nyse:snap33000br
    15ngày quốc tế phụ nữ 201729000vn
    16lente-equinox27000nl
    17けものフレンズ 11話26000jp
    18ตรวจหวย16มีนาคม256026000th
    19モンハンダブルクロス 攻略25000jp
    20ygs sonuçları 201724000tr
    21samurai jack season 5 episode 324000us
    22niebieski wieloryb gra23000pl
    23are komodo dragons endangered?23000us
    24holi frühlingsfest 201721000at
    25dove si trova il parco nazionale di komodo?21000it
    26けものフレンズ 12話20000jp
    27하싼 화티20000kr
    28121g site:oreillyauto.com20000us
    29holi frühlingsfest 201719000ch
    30how fast can komodo dragons run?18000us
    31holi, fête des couleurs17000ca
    32コモド国立公園の場所17000jp
    33niebieski wieloryb zadania16000pl
    34cyclone debbie update15000au
    35bangladesh independence day 201715000bd
    36serge de diaghilev15000ca
    37mhxx キークエ15000jp
    38vaio phone a15000jp
    39sergei diaghilev15000se
    40st.patrick's day 201715000se
    41operação carne fraca14000br
    42westminster attack14000gb
    43google play fish farm 214000id
    44アトラル・カ14000jp
    45モンハンダブルクロス キークエ14000jp
    46わんずまざー保育園14000jp
    47¿dónde está el parque nacional de komodo?14000mx
    48ไดอารี่ตุ้ดซี่ 2 ep414000th
    49how heavy are komodo dragons?14000us
    50malina klaar13000de
    51¿dónde está el parque nacional de komodo?13000es
    52pb ampera13000id
    53八田尚輝13000jp
    54性の喜びおじさん 死亡13000jp
    55primeiro dia primavera 201713000pt
    56между нами тает лед13000ru
    57bs 3 vehicles12000in
    58suchi leaks videos12000in
    59suchitra leaks12000in
    60かごいけ12000jp
    61ゼルダの伝説 ブレス オブ ザ ワイルド 攻略12000jp
    62грибы тает лед12000ru
    63sviatok holí12000sk
    64ไดอารี่ตุ้ดซี่ 2 ep512000th
    65สอบครูผู้ช่วย 6012000th
    66brad's wife12000us
    67journée internationale des droits des femmes 201711000dz
    68hassan fathy11000ie
    69draghi di komodo rischio estinzione11000it
    70хасан фати11000rs
    71ปัจจัยพื้นฐานนักเรียนยากจน11000th
    72科莫多國家公園11000tw
    73keo ruug shrine11000us
    74moomoo.io10000br
    75ホライゾンゼロドーン 攻略10000jp
    76辻元清美 生コン10000jp
    77зкд 2 сезон 5 серия10000ru
    78cookie too big10000us
    79prince sidon10000us
    80suchi leaks10000us
    81lokasi taman nasional komodo?9900id
    82journée internationale des droits des femmes 20179800be
    83stemwijzer 2017 nl9800nl
    84ตรวจหวย16/03/609800th
    85ไดอารี่ตุ้ดซี่ 2 ep69800th
    86skip challenge9600id
    87コモドオオトカゲ 保全状況9600jp
    88suchileaks9500in
    89モンスト ブリザーガ9500jp
    90suchi leaks twitter9400in
    91journée internationale des droits des femmes 20179300ma
    92митинг 26 марта9300ru
    93เสียภาษีปี 25609300th
    94lorde green light9300us
    95nyse:snap9200ca
    96ตรวจสลากกินแบ่งรัฐบาล 16 มีนาคม 25609200th
    97payut ngaokrachang9100th
    98¿dónde está el parque nacional de komodo?9000ar
    99sergei diaghilev8900sg
    100based stickman8900us

    Unfortunately, Ukraine (where most of Ahrefs team is coming from) didn't make it to this list. But I can't miss my chance to entertain you with the song that all the "Russian-speaking web" is going nuts about.

    It is hidden behind the keyword #56: между нами тает лед.

    Free mini-tool is coming soon

    We only shared data for the US and I expect that many of you guys & girls will be asking us to do the same for your country.

    That's why we're already in the process building a free mini-tool, that would look kind of like this:

    But, unfortunately, the priority of this mini-tool on our roadmap is rather low. So if you'd like to have it faster - please leave a comment and let us know about it. This will push us to ship it sooner.

    Tim Soulo
    Tim is the guy responsible for marketing and product development at Ahrefs. But most importantly he’s the chief evangelist of the company.

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    • Would like to have the tool and also in paid version may be you can allow users to scroll till 50–100k top searched keyword in any country?

    • Hey Tim, great news about Ahref’s enlarged KW database size — especially the increase in KW for NZ. Thanks! When are the updated Domain Health and Crawl Reports likely to be available? Cheers

    • Hey Tim, great, but how enlarge the french database? 😀

    • Very cool Tim, thanks for sharing. Where is the data source from? I’d love to get a deeper understanding of how this data is acquired to understand it’s reliability and what it means. Thanks, I appreciate the transparency!

    • Austin Anderson

      Great article, crazy how much Google’s Doodle has on search volume. Keep pushing for that mini-keyword tool! It would be helpful both on the SEO and e-commerce side of things. Nothing else like capitalizing on trends!

    • Diskutant

      The mini tool sounds great, looking forward to it!

    • It’s one of the best tools, and you’re asking either to ship early or not LOL! I can get a better idea in creating a site from the top searches!

    • Vladimir Kuryatnik

      Thanks for the article and for the tool — I’m dreaming about it for a year 🙂

    • Fotis Kokkoras

      I am here for the tool 🙂

    • grisnakh

      Let’s get that tool going! Take in github and let us people help!

    • I’m here for the tool. And thanks for these lists … Really good research !

    • Really what a awesome list u have shared man that really worth…!

    • João Dobbin

      Hell yeah we want it!

    • I really need this tool!
      Please!

    • Christoph Schachner

      I was just talking about how awesome it would be to know what kw are trending for my country and then I see this post. 100% needed.

    • I really need this type of keywords.
      Thanks for sharing.

    • Bianca

      Please do add this tool, really handy for us.

    • Eagerly i’m waiting for this tool.

    • Thanks for sharing, i’m waiting for this tool.

    • Give me this tool I am eagerly waiting Tim 🙂