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Top Google searches (as of February 2019)

Tim Soulo
Tim is the CMO and Product advisor at Ahrefs. But most importantly he’s the biggest fanboy and the truest evangelist of the company. Learn more about Tim

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  • Referring domains 101
  • Organic traffic 15786
Data from Content Explorer tool.
    Are you wondering what people in the United States (and around the World) are searching for the most? Then you’re in luck!

    We’ve just uploaded fresh data from the previous month into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month.

    Sidenote.
    the total size of Ahrefs’ keywords database is now 7.5 BILLION keywords (3.16 billion of which are Google search queries from the United States alone). Which makes our database the biggest one in our industry.

    We have pulled two lists for the United States:

    • Top100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
    • Top100 new keywords in the US—a list of the most popular search queries that we haven’t seen up until last month.

    And then we also pulled worldwide data, which turned out quite interesting as well.

    So here you go:

    Top 100 Google search queries in the US (as of February 2019)

    Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is so that you could see the full picture.

    #KeywordSearch VolumeReturn Rate
    1facebook236,700,00011.32
    2youtube194,800,0006.52
    3amazon103,300,0004.46
    4gmail91,310,0005.63
    5google84,660,0004.36
    6ebay58,830,0004.7
    7yahoo57,040,0008.28
    8craigslist53,000,0004.45
    9weather52,340,0005.08
    10yahoo mail51,390,0006.53
    11google maps41,320,0003.77
    12netflix39,050,0003.42
    13walmart38,790,0002.68
    14google translate36,840,0005.28
    15google docs28,470,0005.04
    16news27,750,0009.23
    17translate25,700,0005.19
    18home depot24,850,0002.62
    19facebook login24,780,0006.05
    20cnn24,740,0007.03
    21hotmail23,980,0006.09
    22fox news22,970,0008.37
    23google drive21,800,0004.11
    24calculator21,560,0004.67
    25maps20,600,0003.28
    26msn20,260,00012.19
    27usps tracking19,520,0003.31
    28google classroom18,130,0004.73
    29lowes17,830,0002.57
    30target17,110,0002.24
    31paypal17,080,0002.49
    32espn16,490,0005.86
    33bank of america16,450,0004.14
    34instagram16,440,0002.45
    35aol mail16,210,00010.44
    36entertainment16,050,0005.14
    37wells fargo15,480,0004.21
    38pinterest15,020,0003
    39zillow14,540,0002.71
    40twitter14,140,0003.18
    41best buy14,040,0001.97
    42you tube13,980,0004.75
    43indeed13,540,0003.35
    44speed test13,540,0002.83
    45trump13,300,0009.88
    46roblox12,920,0004.73
    47linkedin12,590,0002.66
    48sports12,210,0003.78
    49youtube to mp312,060,0003.59
    50amazon prime11,130,0002.49
    51aol10,930,00010.52
    52chase10,590,0004.02
    53capital one10,440,0003.1
    54costco10,310,0002.24
    55ups tracking10,270,0002.46
    56pandora10,080,0002.68
    57nba9,910,0009.12
    58reddit9,910,0003.83
    59kohls9,900,0002.44
    60bing9,550,0005.61
    61traductor9,450,0007.53
    62hulu9,400,0002.25
    63nfl9,340,0005.87
    64finance9,000,00013.47
    65american airlines8,770,0002.28
    66usps8,590,0002.14
    67etsy8,430,0002.54
    68pizza hut8,260,0001.91
    69fb8,180,00012.1
    70twitch8,010,0003.01
    71airbnb7,980,0002.1
    72macys7,890,0002.57
    73dominos7,690,0001.98
    74123movies7,680,0003.55
    75spotify7,640,0001.73
    76google flights7,570,0003.98
    77expedia7,430,0002.36
    78google scholar7,390,0004.29
    79wells fargo login7,330,0003.99
    80verizon7,080,0001.95
    81fedex tracking6,890,0002.42
    82you6,850,0002.34
    83united airlines6,740,0002.04
    84google news6,610,0008.12
    85bed bath and beyond6,590,0001.83
    86facebook log in6,350,0004.59
    87discord6,310,0002.25
    88outlook6,280,0002.89
    89walgreens6,220,0001.83
    90gamestop6,080,0002.08
    91mapquest6,060,0002.31
    92restaurants near me6,040,0002.08
    93nfl scores6,030,0005.96
    94pof6,000,0009.7
    95southwest5,930,0002.18
    96credit karma5,900,0002.16
    97xfinity5,850,0002.37
    98solitaire5,830,00011.2
    99groupon5,790,0001.9
    100thesaurus5,790,0002.35
    Sidenote.
    We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. Here’s the raw, uncensored list for those that want it. (You’ve been warned!)

    Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.

    Search volume

    Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

    Sidenote.
    here at Ahrefs we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate and we keep tweaking our model to achieve even better results.

    Return Rate

    Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.

    But Return Rate is very useful when comparing two keywords.

    For example, the keyword “spotify” has RR 1.73, which means that people rarely search for that keyword again. (Probably because they were just looking to download this app or learn what it is.)

    On the other hand, “facebook” has RR 11.32, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and simply Google it each time they want to access it.)

    Learn more about search volume & Return Rate here.

    Top 100 NEW Google searches in the US (as of February 2019)

    This list is much more interesting because it shows things that people in the US have started to care about all of a sudden.

    #KeywordSearch VolumeKeyword Difficulty
    176th golden globe awards nominees and winners42,00037
    2nick sandmann17,00019
    3hamberder12,00037
    4jake thomas patterson12,00029
    5chilly gnomes11,00012
    6fiji water girl11,00041
    7covington catholic kentucky10,00050
    8zephen xaver10,00013
    910 year challenge8,30053
    10hamberders7,90039
    11sex education season 27,6007
    12winter storm harper7,50028
    13govt shutdown 20197,20060
    14masked singer revealed7,00010
    15jasmine eiland6,9004
    16steven universe change your mind dailymotion6,3000
    17superbowl 2019 date teams6,30017
    1891st academy awards nominees and winners6,00062
    19julen rosello6,00022
    20dakota theriot5,90030
    21what time is the super bowl in 20195,80042
    22world record egg5,80031
    23lunar eclipse 2019 astrology5,50010
    24sylas build5,5000
    25chiefs vs patriots 20195,30015
    26instagram egg5,30042
    27search between a giant rock man5,2009
    28nicholas sandmann5,1000
    29ps plus february 20194,90014
    30aoc dancing4,80043
    31covington catholic high school kentucky4,8008
    32jeff bezos lauren sanchez4,70030
    33krystal whipple4,6006
    34marlboro rewards 20194,5003
    35polar cast4,5006
    36super blood wolf moon january 20194,40051
    37surviving r kelly watch online4,4006
    38games with gold february 20194,30037
    39guaido4,3004
    40eric black jr4,00010
    41savannah spurlock4,0006
    42daughters of ash3,8005
    43polar vortex 2019 map3,70042
    44super bowl 2019 time and date3,70024
    4524th critics’ choice awards nominees and winners3,60036
    4625th screen actors guild awards nominees and winners3,60034
    47saints bad call3,60032
    48dance on top of a ranger tower3,5004
    49katlyn alix3,5001
    50my roommate is a cat3,50013
    51nathan phillips vietnam3,50039
    52watch surviving r kelly3,50012
    53bezos divorce3,40043
    54saints no call3,40018
    55lunar eclipse 2019 texas3,3006
    56masked singer revealed so far3,3009
    57deadly switch3,2000
    58maga hat kid3,10012
    59dark souls daughters of ash3,0008
    60golden globe winners 20193,00052
    61where’s my refund 20193,00031
    62giorgia whigham punisher season 22,9008
    63j cole middle child2,90010
    64nfl scores playoffs 20192,90043
    65paqio fight2,90028
    66punisher season 2 review2,90027
    67radeon vii2,90021
    68search between a mysterious hatch2,9005
    69jessie smallette2,80010
    70pacquiao vs broner live stream2,80012
    71southern california winter storm2,8007
    72trump letter to pelosi2,80038
    73fortnite chilly gnomes2,70011
    74losartan recall 20192,70026
    75overwatch bastet2,7005
    76uri movie near me2,7000
    77weezer teal2,70013
    78black hebrew israelites washington dc2,60036
    79covington catholic blackface2,60027
    80david steven bell2,60012
    81dota auto chess2,6004
    82james ingram death2,60054
    83jeremy kappell video2,6003
    84dog walk you2,50012
    85gillete ad2,50050
    86middle child lyrics2,5006
    87petta review2,5008
    88rahaf mohammed2,50036
    89search chilli gnomes2,50011
    90search chilly gnomes2,50011
    91txt bighit2,5006
    92why is the government shutdown in the united states2,50061
    93winter storm jayden2,5002
    94chateri payne2,40018
    95imke wuebbenhorst2,4006
    96it’s ma’am2,4009
    97kevin barnett cause of death2,40012
    98kylie jenner egg2,40045
    99mysterious datapad2,4002
    100new abortion law in new york2,40046

    What’s interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.

    10 year challenge” vs “sex education season 2” are two great examples:

    google trends new us searches

    I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.

    But I incuded Keyword Difficulty metric, which is super low for almost all keywords in this list (since they’re brand new).

    Keyword Difficulty

    Keyword Difficulty score shows how hard it would be to rank in top10 search results for a given keyword (learn more here). It is based on the size and quality of the pages that already rank there.

    Given that KD scores for most of these keywords are so low, I wonder if this very article will rank for some of them?

    And that’s it for the US.

    Let’s look at what bothered people around the world.

    Top NEW Google searches around the World (as of February 2019)

    I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country on this list.

    #KeywordSearch VolumeCountry
    1julen pozo69,000es
    2rescate julen63,000es
    376th golden globe awards nominees and winners42,000us
    4australia day doodle #googledoodle36,000au
    5evelyn dove33,000vn
    6brigpol dewi33,000id
    7julen spanien32,000de
    8sake dean mahomed29,000vn
    9julen ultima hora28,000es
    10fahrelnissa zeid28,000vn
    11noticias julen25,000es
    12bulog experd18,000id
    13eclipse lunar 2019 mexico17,000mx
    14nick sandmann17,000us
    15niño pozo malaga16,000es
    16嵐活動休止16,000jp
    17julen malaga16,000de
    18curp actualizada 201916,000mx
    19julen totalan14,000es
    20julen rescate14,000es
    21sake dean mahomed14,000cl
    22ultimas noticias julen14,000es
    23砂塚あきら13,000jp
    24φαχρελνισά ζεΐντ13,000gr
    25julen directo12,000es
    26sake dean mahomed12,000se
    27louay kayali12,000dz
    28evelyn dove12,000se
    29avriellia shaqqila instagram12,000id
    30hamberder12,000us
    31fahrelnissa zeid12,000pe
    32jake thomas patterson12,000us
    33uri box office collection11,000in
    34why cheat india11,000in
    35vinaya vidheya rama review11,000in
    36fiji water girl11,000us
    37junge spanien11,000de
    38ultimas noticias de julen11,000es
    39長尾里佳11,000jp
    40chilly gnomes11,000us
    41池本順哉11,000jp
    42julen malaga11,000es
    43covington catholic kentucky10,000us
    44zephen xaver10,000us
    45stefan wilmont10,000pl
    46boots 70 sale 20199,300gb
    47derdim olsun9,200tr
    48f2 movie review9,200in
    49boxeur gilet jaune9,100fr
    50広瀬晃一9,000jp
    51日下部和博9,000jp
    52julen espagne8,900fr
    53pacquiao vs broner live stream8,900ph
    54psc food inspector admit8,700in
    55explosion en hidalgo hoy8,600mx
    56manlee kongprapad8,600th
    57spanien julen8,600de
    58louay kayali8,500ma
    59dschungelcamp 2019 wer ist raus8,400de
    60sayısal loto sonuçları 20198,400tr
    61julen malaga8,300nl
    6210 year challenge8,300us
    63栗原勇一郎8,000jp
    64comprobar loteria del niño 20198,000es
    65لؤي كيالي7,900iq
    66hamberders7,900us
    67強い女メーカー7,900jp
    68كاس اسيا ٢٠١٩7,800iq
    69louay kayali7,700eg
    70sex education season 27,600us
    71tempete gabriel7,500fr
    72manikarnika box office7,500in
    73vanderson bbb7,500br
    74winter storm harper7,500us
    75foto brigpol dewi7,400id
    76sake dean mahomed7,400ie
    77govt shutdown 20197,200us
    78julen spanje7,200nl
    794000蚊申請表格7,100hk
    80masked singer revealed7,000us
    8124th national television awards nominees and winners7,000gb
    82julen rettung7,000de
    83jasmine eiland6,900us
    84菊池捺未6,800jp
    85julen news6,700de
    86ジジ・ウー6,700jp
    87мерседес соса6,700rs
    88fox canlı yayın 20196,600tr
    89die verschwundene familie6,600de
    90султан моего сердца первый канал6,500ru
    91republic day speech 20196,500in
    92louay kayali6,400sa
    93debat capres 17 januari 20196,400id
    94interbanex6,400ve
    9510 year challenge6,400in
    96superbowl 2019 date teams6,300us
    97autopsia julen6,300es
    98steven universe change your mind dailymotion6,300us
    99avriellya shaqila6,300id
    100staatsloterij januari 20196,200nl

    It looks like phrases related to the Academy Awards/Golden Globes dominate this list.

    Top NEW Google searches in YOUR niche (as of February 2019)

    Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?

    Keywords Explorer > enter a seed keyword > Newly discovered

    You can do some seriously cool stuff with this!

    For example, imagine that you run a movie reviews website.

    You could enter “netflix” as your seed keyword and find all the newly‐discovered Netflix‐related terms that we discovered in the last month.

    netflix newly discovered keywords explorer

    It looks like Netflix’s Ted Bundy documentary is especially popular right now.

    Sidenote.
    We use clickstream data to discover new search queries, so some long‐tail keywords may come in a little delayed.

    Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂

    Free mini‐tool is coming soon… we (still) promise!

    Back when the original version of this article was first published (April 2017), I mentioned that we were working on a mini‐tool that would be updated with fresh data from all countries… every month.

    I’m quite embarrassed to admit it, but we still haven’t had a chance to finish making this.

    (In all honesty, we got carried away with the brand new Rank Tracker and Site Audit tools.)

    BUT it is ~80% complete—here’s a preview:

    top google searches tool new

    We’re hoping to have this ready for you soon!

    Stay tuned! 🙂

    Tim Soulo
    Tim is the CMO and Product advisor at Ahrefs. But most importantly he’s the biggest fanboy and the truest evangelist of the company. Learn more about Tim

    Article stats

    • Referring domains 101
    • Organic traffic 15786
    Data from Content Explorer tool.

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

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