Top Google Searches (2021)

Updated: January 1, 2021
Tim Soulo
Tim is the CMO at Ahrefs. But most importantly he’s the biggest fanboy and the truest evangelist of the company.
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Contents
    Are you wondering what people in the United States (and around the World) are searching for the most? Then you’re in luck!

    We’ve pulled two lists from our database of 9.5 billion keywords:

    Top 100 Google searches in the US

    #KeywordSearch Volume
    1youtube181,332,474
    2facebook172,774,794
    3amazon135,128,982
    4gmail87,845,698
    5google85,201,314
    6yahoo51,944,114
    7yahoo mail50,500,422
    8weather49,368,220
    9netflix49,278,433
    10walmart48,766,775
    11ebay48,588,898
    12google translate42,094,748
    13home depot34,159,327
    14usps tracking30,680,995
    15translate30,656,005
    16craigslist30,356,938
    17fox news30,147,246
    18google docs28,933,670
    19news27,678,787
    20google maps27,517,382
    21google classroom25,227,858
    22roblox24,464,688
    23cnn24,433,995
    24lowes23,821,356
    25calculator22,886,264
    26amazon prime21,274,403
    27paypal21,248,316
    28speed test20,218,156
    29hotmail20,139,882
    30target19,883,135
    31google drive18,254,849
    32msn18,188,764
    33instagram17,536,905
    34zillow17,047,827
    35twitter16,904,003
    36best buy16,449,915
    37aol mail16,385,825
    38bank of america16,219,137
    39wells fargo14,946,460
    40maps14,905,440
    41hulu14,700,546
    42discord14,300,907
    43ups tracking13,850,082
    44trump13,460,465
    45traductor13,458,984
    46costco13,427,480
    47reddit13,367,594
    48indeed13,109,495
    49disney plus13,053,552
    50you tube12,096,249
    51usps12,063,727
    52pinterest12,022,907
    53thank you coronavirus helpers11,765,054
    54espn11,591,707
    55etsy11,569,706
    56linkedin11,554,906
    57facebook login11,297,083
    58twitch11,210,158
    59doodle for google11,129,635
    60nfl11,098,440
    61dow jones10,596,678
    62fedex tracking10,448,471
    63capital one10,362,865
    64chase10,293,764
    65aol9,926,650
    66kohls9,760,479
    67dominos9,216,101
    68airbnb9,165,172
    69nba9,163,230
    70harbor freight8,790,295
    71spotify8,696,408
    72bing8,642,927
    73internet speed test8,567,872
    74womens world cup 20198,204,092
    75wayfair8,197,100
    76nfl scores8,051,002
    77outlook7,852,653
    78you7,845,330
    79walgreens7,697,802
    80finance7,648,954
    81entertainment7,510,009
    82solitaire7,441,917
    83pizza hut7,342,946
    84google flights7,280,772
    85google scholar7,272,891
    86restaurants near me7,263,126
    87menards7,254,692
    88youtube to mp37,254,283
    89macys7,136,750
    90google news7,132,026
    91xfinity7,024,018
    92face6,966,095
    93turbotax6,910,395
    94amazon prime video6,739,599
    95pandora6,679,636
    96timer6,620,929
    97yahoo finance6,510,294
    98zoom6,508,204
    99sports6,393,832
    100verizon6,369,542
    Sidenote.
    We removed all NSFW queries from this list. What you see above are the top 100 ‘clean’ search queries. You can see the full list with NSFW keywords in Ahrefs’ Keywords Explorer.

    Before we move on to the next list of trending keywords, it’s important to understand what search volume is and how it works.

    Search volume

    Search volume shows how many times a given keyword gets searched for in Google per month. And because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

    Sidenote.
    Here at Ahrefs, we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate and we keep tweaking our model to achieve even better results.

    Top 100 Google searches globally

    #KeywordSearch Volume
    1youtube1,361,079,416
    2facebook1,204,988,365
    3google616,128,363
    4gmail539,374,260
    5whatsapp web500,011,833
    6amazon401,920,785
    7hotmail330,586,433
    8netflix279,463,743
    9translate260,783,879
    10traductor246,467,637
    11google translate238,522,372
    12instagram184,665,591
    13yahoo173,117,875
    14yahoo mail140,616,976
    15ebay139,350,210
    16fb134,234,056
    17ютуб129,971,203
    18whatsapp126,027,872
    19twitter120,960,473
    20google maps111,382,823
    21outlook107,092,645
    22вк104,499,096
    23roblox102,622,790
    24maps96,421,663
    25tradutor93,547,227
    26google classroom90,619,616
    27yt83,592,655
    28переводчик77,466,815
    29weather73,827,160
    30pinterest71,178,331
    31paypal67,694,957
    32you tube67,459,233
    33news65,592,006
    34speed test65,069,348
    35olx65,023,150
    36walmart59,314,866
    37australian open59,178,192
    38google drive58,671,864
    39bbc news57,529,733
    40twitch55,518,904
    41traduction54,931,076
    42google traduction54,110,884
    43you52,556,650
    44amazon prime51,594,949
    45ikea51,569,496
    46le bon coin51,471,406
    47яндекс50,744,184
    48discord49,725,611
    49msn48,520,259
    50linkedin46,807,164
    51facebook login46,527,025
    52face46,143,973
    53classroom45,206,575
    54aliexpress45,183,038
    55google docs45,130,401
    56одноклассники45,109,798
    57coronavirus43,497,818
    58speedtest41,331,583
    59calculator40,157,671
    60home depot40,074,755
    61google tradutor37,587,006
    62banco de venezuela37,260,685
    63cnn36,617,417
    64mercado livre36,061,817
    65wa web35,939,575
    66wp35,226,780
    67spotify34,969,273
    68mercado libre34,840,789
    69indeed34,707,270
    70фейсбук34,090,982
    71airbnb33,761,312
    72fox news33,149,126
    73traduttore32,883,293
    74google scholar32,716,251
    75craigslist32,639,398
    76çeviri32,513,512
    77uol32,224,343
    78programme tv32,189,819
    79usps tracking32,075,735
    80nba31,889,213
    81onet31,535,024
    82يوتيوب30,478,450
    83amazon prime video29,704,800
    84flipkart29,224,312
    85booking29,093,064
    86youtube to mp328,850,195
    87steam28,812,316
    88globo27,822,068
    89sahibinden27,315,724
    90e devlet27,282,368
    91patria26,614,634
    92mynet26,602,266
    93meteo26,177,654
    94lidl26,135,239
    95allegro26,079,728
    96decathlon25,972,958
    97ebay kleinanzeigen25,827,057
    98canva25,542,921
    99trump25,112,483
    100office 36525,056,895

    I know Ahrefs has a ton of customers from all around the world, and hopefully everyone will find a fun keyword from their country in this list.

    You can see that, as with our list of US queries, most of the top global queries are branded.

    However, there are some brands that don’t make an appearance on the US list including Meteo, AliExpress, and the BBC. This makes sense, as none of these are US-based companies.

    There are also lots of searches for translation tools.

    #KeywordSearch Volume
    1translate260,783,879
    2google translate238,522,372
    3tradutor93,547,227
    4переводчик77,466,815
    5traduction54,931,076
    6google traduction54,110,884
    7google tradutor37,587,006
    8traduttore32,883,293

    If we sum the search volume from these keywords, we get almost 800,000.

    That means more people are searching for translations on Google than for Amazon and Hotmail combined.

    Top 100+ Google searches in 187 countries

    Looking to see more than the top 100 Google searches?

    Go to Ahrefs’ Keywords Explorer, choose Google as the search engine, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country, sorted by monthly search volume in descending order.

    Need to see the most searched keywords in another country?

    Hit the dropdown and choose one of the 187 countries in our database.

    We also show SEO metrics like Keyword Difficulty (KD), Clicks, CPC, and Parent topic for each keyword.

    To see the current top-ranking pages for any query, hit the SERP button.

    Top 100+ Google searches in your niche

    Did you know that you can use the keyword ideas reports in Keywords Explorer to find the most popular searches on any topic?

    For example, if you search for “Netflix” and go to the “Phrase match” report, there are over 2.5 million keyword ideas sorted by monthly search volume.

    How is this useful?

    Imagine that you run a movie reviews website. You could filter this report for queries containing the word “review” to find the most popular Netflix shows people want reviews for.

    If you then add a Keyword Difficulty filter into the mix, you can narrow down the report to find the easiest topics to rank for.

    Fancy doing some keyword research for your site?

    Try Keywords Explorer for 7 days for $7.

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    • Linking websites 323
    Data from Content Explorer
    Tim Soulo

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    Tim is the CMO at Ahrefs. But most importantly he’s the biggest fanboy and the truest evangelist of the company.