Top Google Searches (2021)

Updated: January 1, 2021
Tim Soulo
Tim is the CMO at Ahrefs. But most importantly he’s the biggest fanboy and the truest evangelist of the company.
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  • Linking websites 495
  • Tweets 260
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Contents
    Are you wondering what people in the United States (and around the World) are searching for the most? Then you’re in luck!

    We’ve pulled two lists from our database of 11.8 billion keywords:

    Top 100 Google searches in the US

    #KeywordSearch Volume
    1facebook163,200,000
    2youtube160,800,000
    3amazon123,100,000
    4weather94,510,000
    5google74,340,000
    6walmart62,150,000
    7gmail57,940,000
    8home depot43,230,000
    9google translate41,700,000
    10yahoo mail40,390,000
    11yahoo36,210,000
    12eresults34,970,000
    13fox news33,220,000
    14target32,620,000
    15ebay32,050,000
    16december global holidays28,490,000
    17translate27,930,000
    18instagram26,500,000
    19cnn25,890,000
    20weather tomorrow25,830,000
    21amazon prime25,700,000
    22food near me25,030,000
    23usps tracking24,310,000
    24ltarget23,320,000
    25best buy23,150,000
    26nba22,270,000
    27restaurants22,160,000
    28restaurants near me22,030,000
    29craigslist21,770,000
    30google maps20,940,000
    31election results20,830,000
    32craiglist20,800,000
    33lowes20,020,000
    34costco19,360,000
    35news19,100,000
    36google classroom18,340,000
    37zillow18,280,000
    38espn18,270,000
    39starbucks18,210,000
    40calculator17,970,000
    41nfl16,970,000
    42traductor16,860,000
    43twitter16,070,000
    44mcdonalds15,680,000
    45walgreens15,640,000
    46netflix15,380,000
    47wells fargo14,640,000
    48bank of america14,140,000
    49google docs14,070,000
    50trump13,870,000
    51nfl scores13,550,000
    52gas station13,440,000
    53maceys13,320,000
    54etsy13,100,000
    55dominos13,080,000
    56chick fil a13,060,000
    57msn12,740,000
    58food12,540,000
    59indeed12,520,000
    60hotmail12,260,000
    61roblox11,980,000
    62macys11,790,000
    63thank you coronavirus helpers11,770,000
    64kohls11,550,000
    65election11,530,000
    66aol mail11,330,000
    67omegle11,270,000
    68electric11,260,000
    69nba scores11,220,000
    70cvs11,150,000
    71hotel11,120,000
    72amc stock10,970,000
    73walmart near me10,720,000
    74fedex tracking10,590,000
    75pizza hut10,330,000
    76bitcoin price10,000,000
    77usps9,770,000
    78sqm club9,750,000
    79english to spanish9,670,000
    80lakers9,640,000
    81dow jones9,640,000
    82paypal9,620,000
    83speed test9,510,000
    84maps9,330,000
    85shein9,210,000
    86zoom8,950,000
    87irs8,760,000
    88gamestop8,760,000
    89old navy8,750,000
    90ps58,750,000
    91stimulus check8,750,000
    92autozone8,720,000
    93ikea8,300,000
    94taco bell8,250,000
    95linkedin8,220,000
    96capital one8,190,000
    97bed bath and beyond8,110,000
    98facebook login8,100,000
    99google drive8,070,000
    100pinterest8,010,000
    Sidenote.
    We removed all NSFW queries from this list. What you see above are the top 100 ‘clean’ search queries. You can see the full list with NSFW keywords in Ahrefs’ Keywords Explorer.

    Before we move on to the next list of trending keywords, it’s important to understand what search volume is and how it works.

    Search volume

    Search volume shows how many times a given keyword gets searched for in Google per month. And because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

    Sidenote.
    Here at Ahrefs, we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate and we keep tweaking our model to achieve even better results.

    Top 100 Google searches globally

    #KeywordSearch Volume
    1youtube1,225,900,000
    2facebook1,102,800,000
    3whatsapp web607,900,000
    4google548,200,000
    5gmail438,800,000
    6amazon381,600,000
    7translate371,100,000
    8google translate314,600,000
    9traductor287,300,000
    10hotmail243,500,000
    11instagram230,700,000
    12weather156,600,000
    13netflix152,500,000
    14yahoo133,100,000
    15twitter131,800,000
    16yahoo mail130,600,000
    17google maps107,200,000
    18whatsapp105,600,000
    19fb102,200,000
    20roblox100,200,000
    21ebay95,710,000
    22outlook89,090,000
    23tradutor85,210,000
    24вк79,800,000
    25переводчик78,500,000
    26google classroom74,170,000
    27walmart73,980,000
    28çeviri73,680,000
    29maps72,110,000
    30yt71,600,000
    31satta68,540,000
    32pinterest66,510,000
    33google traduction66,040,000
    34speed test65,420,000
    35nba64,530,000
    36flipkart63,450,000
    37bbc news63,020,000
    38traduction58,390,000
    39ikea57,590,000
    40omegle56,690,000
    41ютуб56,260,000
    42news55,580,000
    43classroom55,000,000
    44twitch52,960,000
    45meteo52,140,000
    46e devlet51,930,000
    47home depot51,740,000
    48amazon prime51,370,000
    49olx50,470,000
    50sarkari result50,100,000
    51le bon coin47,830,000
    52weather tomorrow46,150,000
    53facebook login46,100,000
    54discord45,250,000
    55hava durumu45,100,000
    56paypal44,350,000
    57linkedin44,170,000
    58tiempo42,120,000
    59you41,060,000
    60lottery sambad40,880,000
    61яндекс39,640,000
    62traduttore39,530,000
    63serie a39,360,000
    64погода39,280,000
    65cnn39,000,000
    66livescore38,770,000
    67clima para amanhã38,700,000
    68порно38,450,000
    69ヤフー37,950,000
    70tlumacz37,690,000
    71calculator37,550,000
    72übersetzer37,540,000
    73shein37,420,000
    74fox news37,240,000
    75matka37,160,000
    76google dịch37,010,000
    77google drive36,550,000
    78wp35,620,000
    79target35,140,000
    80eresults34,970,000
    81google tradutor34,910,000
    82eba34,490,000
    83programme tv34,390,000
    84aliexpress34,290,000
    85mercado libre34,130,000
    86mercado livre33,960,000
    87globo33,960,000
    88daily mail32,900,000
    89you tube32,830,000
    90traductor de ingles a español32,270,000
    91bet36531,920,000
    92msn31,850,000
    93indeed31,500,000
    94premier league31,460,000
    95gmail login31,400,000
    96canva31,260,000
    97office 36531,180,000
    98ps531,070,000
    99speedtest30,780,000
    100uol30,290,000

    I know Ahrefs has a ton of customers from all around the world, and hopefully everyone will find a fun keyword from their country in this list.

    You can see that, as with our list of US queries, most of the top global queries are branded.

    However, there are some brands that don’t make an appearance on the US list including WhatsApp, Daily Mail, and AliExpress. This makes sense, as none of these are US-based companies.

    There are also lots of searches for translation tools.

    #KeywordSearch Volume
    1translate371,100,000
    2google translate314,600,000
    3tradutor85,210,000
    4переводчик78,500,000
    5google traduction66,040,000
    6traduction58,390,000
    7traduttore39,530,000
    8google tradutor34,910,000

    If we sum the search volume from these keywords, we get over 1B.

    That means more people are searching for translations on Google than for Google and Amazon combined.

    Top 100+ Google searches in 187 countries

    Looking to see more than the top 100 Google searches?

    Go to Ahrefs’ Keywords Explorer, choose Google as the search engine, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country, sorted by monthly search volume in descending order.

    Need to see the most searched keywords in another country?

    Hit the dropdown and choose one of the 187 countries in our database.

    We also show SEO metrics like Keyword Difficulty (KD), Clicks, CPC, and Parent topic for each keyword.

    To see the current top-ranking pages for any query, hit the SERP button.

    Top 100+ Google searches in your niche

    Did you know that you can use the keyword ideas reports in Keywords Explorer to find the most popular searches on any topic?

    For example, if you search for “Netflix” and go to the “Phrase match” report, there are over 2.5 million keyword ideas sorted by monthly search volume.

    How is this useful?

    Imagine that you run a movie reviews website. You could filter this report for queries containing the word “review” to find the most popular Netflix shows people want reviews for.

    If you then add a Keyword Difficulty filter into the mix, you can narrow down the report to find the easiest topics to rank for.

    Fancy doing some keyword research for your site?

    Try Keywords Explorer for 7 days for $7.

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    • Monthly traffic 10,969
    • Linking websites 495
    • Tweets 260
    Data from Content Explorer
    Tim Soulo

    Article by

    Tim is the CMO at Ahrefs. But most importantly he’s the biggest fanboy and the truest evangelist of the company.
    Like what we do? Come work with us