Data & Studies

Top Google Searches (January 2024)

Si Quan Ong
Content marketer @ Ahrefs. I've been in digital marketing for the past 6 years and have spoken at some of the industry’s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my Substack.
Article Performance
Data from Ahrefs

The number of websites linking to this post.

This post's estimated monthly organic search traffic.

As of 2024, the most searched thing on Google is “youtube.” The next most popular searched words are “amazon,” “facebook,” “google,” “wordle,” and “weather.”

Below are lists of the top 100 most popular searches and questions in the US and worldwide, pulled from our database of 16.2 billion keywords:

#KeywordSearch Volume
1youtube137,500,000
2amazon104,400,000
3facebook98,140,000
4google58,570,000
5wordle58,470,000
6weather57,810,000
7gmail52,000,000
8google translate39,270,000
9yahoo mail36,290,000
10yahoo35,020,000
11walmart33,120,000
12translate32,500,000
13fox news28,310,000
14nfl26,550,000
15ebay26,260,000
16home depot26,220,000
17nba25,080,000
18traductor23,600,000
19news22,260,000
20amazon prime21,230,000
21target20,400,000
22calculator18,280,000
23google docs16,480,000
24instagram15,940,000
25costco15,780,000
26lowes15,710,000
27zillow15,430,000
28indeed14,830,000
29twitter14,100,000
30chatgpt13,910,000
31nfl scores13,790,000
32espn13,330,000
33google flights13,080,000
34nba scores12,280,000
35google classroom12,180,000
36craigslist12,030,000
37maps12,000,000
38restaurants near me11,850,000
39etsy11,620,000
40world cup11,610,000
41usps tracking11,420,000
42msn11,150,000
43bank of america10,800,000
44aol mail10,270,000
45wells fargo10,010,000
46hulu9,710,000
47hotmail9,710,000
48blooket9,680,000
49best buy9,190,000
50ups tracking8,950,000
51steam8,870,000
52twitch8,620,000
53spanish to english8,390,000
54chase8,370,000
55solitaire8,310,000
56canva8,270,000
57macys8,210,000
58facebook marketplace8,210,000
59mlb scores8,190,000
60shein8,140,000
61outlook7,970,000
62speed test7,940,000
63cnn7,880,000
64facebook login7,830,000
65internet speed test7,700,000
66pinterest7,660,000
67spotify7,620,000
68capital one7,550,000
69taylor swift6,940,000
70cvs6,940,000
71english to spanish6,920,000
72chat gpt6,900,000
73lakers6,880,000
74harbor freight6,670,000
75aol6,650,000
76gmail login6,640,000
77food near me6,480,000
78walgreens6,460,000
79fedex tracking6,430,000
80roblox6,380,000
81premier league6,090,000
82kohl’s6,030,000
83google drive6,020,000
84damar hamlin5,940,000
85weather tomorrow5,930,000
86dominos5,920,000
87dallas cowboys5,910,000
88autozone5,850,000
89pizza hut5,690,000
90tiempo5,630,000
91dow jones5,600,000
92mlb5,590,000
93netflix5,580,000
94nba standings5,580,000
95face5,540,000
96paypal5,470,000
97hobby lobby5,380,000
98kohls5,350,000
99starbucks5,330,000
100ikea5,300,000

We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. You can see the full list with NSFW keywords in Ahrefs’ Keywords Explorer

Before we move on to the next list of trending keywords, it’s important to understand what search volume is and how it works.

Search volume

Search volume shows how many times a given keyword gets searched for in Google per month. And because the search demand for many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

#KeywordSearch Volume
1youtube732,400,000
2facebook584,900,000
3google431,700,000
4whatsapp web394,800,000
5amazon309,300,000
6translate299,600,000
7gmail236,200,000
8google translate222,700,000
9weather215,900,000
10traductor215,800,000
11instagram192,900,000
12hotmail159,500,000
13netflix142,300,000
14satta king118,300,000
15wordle106,300,000
16whatsapp103,600,000
17yahoo99,750,000
18yahoo mail98,140,000
19twitter96,370,000
20yandex96,250,000
21chatgpt94,270,000
22tradutor90,890,000
23sarkari result90,270,000
24canva74,730,000
25outlook74,140,000
26weather tomorrow73,800,000
27local guide program72,530,000
28pinterest72,120,000
29fb69,660,000
30tiempo69,450,000
31xsmb69,050,000
32xsmn69,020,000
33nba64,600,000
34maps63,620,000
35satta59,200,000
36ebay57,850,000
37roblox57,030,000
38yt53,450,000
39chat gpt52,130,000
40speed test48,650,000
41premier league47,210,000
42news46,430,000
43bbc news45,880,000
44hava durumu45,370,000
45google traduction45,060,000
46çeviri44,590,000
47bet36544,530,000
48ютуб43,950,000
49twitch42,120,000
50e devlet41,920,000
51tiktok41,200,000
52xổ số miền nam40,410,000
53walmart40,280,000
54clima38,580,000
55indeed37,930,000
56discord37,680,000
57flipkart37,430,000
58ikea37,390,000
59banco de venezuela37,110,000
60nfl37,060,000
61linkedin36,290,000
62spotify35,850,000
63переводчик35,840,000
64amazon prime35,530,000
65shein35,270,000
66facebook login35,270,000
67google scholar34,990,000
68olx34,840,000
69ibomma34,570,000
70traduction34,480,000
71wp34,290,000
72gg dịch33,960,000
73meteo33,480,000
74le bon coin33,070,000
75dpboss32,820,000
76matka32,610,000
77world cup31,870,000
78calculator31,700,000
79betano31,140,000
80google docs31,110,000
81steam30,720,000
82wa web30,630,000
83home depot30,620,000
84serie a30,080,000
85fox news29,990,000
86übersetzer29,620,000
87real madrid29,480,000
88cricket29,240,000
89google drive29,190,000
90traduttore28,910,000
91google tradutor27,760,000
92english to hindi27,660,000
93gmail login27,650,000
94booking27,430,000
95speedtest26,980,000
96face26,970,000
97xổ số miền bắc26,610,000
98aliexpress26,340,000
99google dịch26,120,000
100ind vs aus26,000,000
#KeywordSearch Volume
1what to watch1,190,000
2what time is it1,130,000
3what is my ip754,000
4how many weeks in a year577,000
5how many ounces in a cup571,000
6how many ounces in a gallon541,000
7where the crawdads sing532,000
8how many days until christmas466,000
9when is the super bowl417,000
10when is easter413,000
11how to screenshot on mac409,000
12who called me from this phone number401,000
13when is mothers day392,000
14when is father’s day353,000
15how to tie a tie340,000
16how to screenshot on windows336,000
17how many ounces in a pound325,000
18when is thanksgiving322,000
19what time is the super bowl301,000
20what time is it in california291,000
21when is daylight savings266,000
22how many quarts in a gallon244,000
23what is my ip address237,000
24what is today237,000
25what is juneteenth234,000
26how many days till christmas233,000
27how many teaspoons in a tablespoon228,000
28how many cups in a quart226,000
29when is mother’s day226,000
30how many grams in an ounce216,000
31what day is it216,000
32what is rsv215,000
33how i met your mother212,000
34how many liters in a gallon210,000
35how many oz in a gallon209,000
36what is tiktok208,000
37how many oz in a cup204,000
38how long to boil eggs203,000
39why him202,000
40how many cups in a gallon202,000
41why were chainsaws invented201,000
42what holiday is today199,000
43how to vote195,000
44where to vote191,000
45how many tablespoons in a cup188,000
46how to lose a guy in 10 days186,000
47how many of me185,000
48how to lose weight fast184,000
49who is183,000
50how much house can i afford182,000
51how to pronounce181,000
52what time is it in arizona180,000
53what is the weather179,000
54what we do in the shadows178,000
55what is a woman177,000
56what is176,000
57where am i173,000
58how to train your dragon172,000
59when i work169,000
60how many steps in a mile169,000
61what is the weather today164,000
62what song is this163,000
63what time is it in london163,000
64what time is it in hawaii162,000
65who won the world cup 2022161,000
66how to lower blood pressure160,000
67how to delete instagram account159,000
68what is pansexual159,000
69what time is it in australia156,000
70how to boil eggs154,000
71what time is it in japan154,000
72how many people are in the world153,000
73when does the time change151,000
74how to deactivate facebook151,000
75how many feet in a mile150,000
76how to clear cache150,000
77where is xur149,000
78how to write a check147,000
79how many grams in a pound146,000
80how many ounces in a quart145,000
81what is today’s date144,000
82when is fathers day143,000
83how to take a screenshot on mac142,000
84when does spring start141,000
85when is daylight savings time140,000
86what time does the super bowl start140,000
87how i met your father139,000
88when is labor day139,000
89what does 444 mean138,000
90when to work137,000
91why is my poop green137,000
92where to watch yellowstone tv show136,000
93how to delete facebook account136,000
94who is the richest person in the world136,000
95what is lupus135,000
96how to delete apps134,000
97when is the next full moon134,000
98what time does mcdonald’s stop serving breakfast133,000
99when does fall start133,000
100how old is hasbulla133,000
#KeywordSearch Volume
1what is my ip3,460,000
2what time is it1,960,000
3what to watch1,730,000
4how many ounces in a cup1,490,000
5where is my train1,260,000
6how many weeks in a year1,040,000
7where the crawdads sing1,010,000
8how i met your mother877,000
9que significa877,000
10what the font832,000
11what is831,000
12なにわ男子829,000
13how many ounces in a cup?821,000
14o que significa820,000
15que hora es802,000
16dove cameron772,000
17cuando cobro772,000
18cuando juega boca719,000
19令和何年710,000
20how many days until christmas673,000
21what is my ip address639,000
22how to628,000
23how to screenshot on mac622,000
24camera que a foto sai na hora616,000
25when is easter612,000
26qué significa611,000
27how to delete instagram account601,000
28cuando juega river584,000
29when is mothers day582,000
30how to tie a tie579,000
31how many ounces in a gallon560,000
32who is538,000
33how to screenshot on windows526,000
34who called me from this phone number515,000
35how late is the closest grocery store open484,000
36when is father’s day476,000
37cuando juega argentina469,000
38where am i462,000
39インボイス制度とは458,000
40o que assistir455,000
41strictly come dancing455,000
42onde comprar mochila aberto agora450,000
43what is love449,000
44где посылка444,000
45when is the super bowl440,000
46how i met your father429,000
47o que é428,000
48que horas são422,000
49what is today420,000
50how to lose weight fast419,000
51what is the418,000
52what is the meaning of414,000
53how to train your dragon406,000
54ibuprofeno para que sirve405,000
55how to make money online401,000
56what we do in the shadows400,000
57who are ya399,000
58why him387,000
59how many days till christmas384,000
60how to pronounce379,000
61who called me377,000
62when is thanksgiving375,000
63how many ounces in a pound373,000
64how to get synthetics monitoring to work in new relic365,000
65what time is it in california361,000
66cuando y donde cobro360,000
67какой сегодня праздник353,000
68how are you341,000
69cual es mi ip336,000
70how to lose a guy in 10 days332,000
71how many calories are in an apple326,000
72what web324,000
73anses cuando cobro321,000
74how to delete facebook account321,000
75when is black friday318,000
76cuando juega el real madrid318,000
77quien juega hoy314,000
78what time is the super bowl311,000
79how to calculate percentage311,000
80what is okx giveaway308,000
81que hora es en españa307,000
82how to draw305,000
83what is computer305,000
84naproxeno para que sirve300,000
85how many countries in the world299,000
86hasta que la plata nos separe297,000
87what time is it in australia293,000
88how many liters in a gallon291,000
89how many grams in an ounce285,000
90what song is this284,000
91when is daylight savings284,000
92who is erin carter283,000
93why were chainsaws invented279,000
94dexametasona para que sirve278,000
95when is mother’s day277,000
96how many days in a year277,000
97a que hora juega boca276,000
98que pasa salta275,000
99see how they run274,000
100what day is it273,000

Looking to see more than the top 100 Google searches?

Go to Ahrefs’ Keywords Explorer, choose Google as the search engine, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country sorted by monthly search volume in descending order.

empty search keywords explorer

Need to see the most searched keywords in another country?

Hit the dropdown and choose one of the 200+ countries in our database.

country search keywords explorer

We also show SEO metrics like Traffic Potential (TP), Keyword Difficulty (KD), clicks, CPC, and Parent Topic for each keyword.

To see the current top-ranking pages for any query, hit the SERP button.

SERP overview

Did you know that you can use the keyword ideas reports in Keywords Explorer to find the most popular searches on any topic?

For example, if you search for “netflix” and go to the Matching terms report, there are over 2.9 million keyword ideas sorted by monthly search volume.

keywords explorer search for netflix

How is this useful?

Imagine that you run a website about movie reviews. You can filter this report for queries containing the word “review” to find the most popular Netflix shows people want reviews for.

Add "review" to include filter

If you then add a KD filter into the mix, you can narrow down the report to find the easiest topics to rank for.

keyword difficulty filter

Want to do keyword research for your site? Sign up for Keywords Explorer

Article Performance
Data from Ahrefs

The number of websites linking to this post.

This post's estimated monthly organic search traffic.