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Top Google searches (as of October 2019)

Tim Soulo
Tim is the CMO and Product advisor at Ahrefs. But most importantly he’s the biggest fanboy and the truest evangelist of the company. Learn more about Tim

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  • Referring domains 139
  • Organic traffic 11805
Data from Content Explorer tool.
    Are you wondering what people in the United States (and around the World) are searching for the most? Then you’re in luck!

    We’ve just uploaded fresh data from the previous month into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month.

    Sidenote.
    the total size of Ahrefs’ keywords database is now 9.9 BILLION keywords (3.7 billion of which are Google search queries from the United States alone). Which makes our database the biggest one in our industry.

    We have pulled two lists for the United States:

    • Top 100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
    • Top 100 new keywords in the US—a list of the most popular search queries that we haven’t seen up until last month.

    And then we also pulled worldwide data, which turned out quite interesting as well.

    So here you go:

    Top 100 Google search queries in the US (as of October 2019)

    Unsurprisingly, this list is almost entirely dominated by branded searches. But we’ve decided to leave the list as is so you can see the full picture.

    #KeywordSearch VolumeReturn Rate
    1facebook232,100,00011.77
    2youtube196,100,0006.92
    3amazon106,200,0004.83
    4gmail93,420,0005.88
    5google85,820,0004.57
    6ebay58,520,0004.93
    7yahoo56,670,0008.71
    8weather53,910,0005.56
    9craigslist50,220,0004.51
    10yahoo mail49,910,0006.72
    11google maps42,020,0004.02
    12walmart39,430,0002.85
    13netflix38,780,0003.54
    14google translate38,740,0005.65
    15google docs29,850,0005.38
    16news27,510,0009.58
    17translate27,460,0005.63
    18home depot26,100,0002.81
    19cnn24,600,0007.53
    20hotmail24,020,0006.39
    21fox news23,510,0009.13
    22calculator22,470,0004.99
    23facebook login22,470,0006.16
    24google drive22,240,0004.31
    25maps21,140,0003.5
    26usps tracking20,290,0003.52
    27msn20,110,00013
    28lowes18,440,0002.73
    29paypal18,070,0002.62
    30google classroom17,900,0004.92
    31instagram17,250,0002.58
    32target17,250,0002.37
    33bank of america16,800,0004.39
    34espn16,780,0006.24
    35wells fargo15,970,0004.43
    36aol mail15,950,00010.99
    37zillow15,480,0002.87
    38pinterest15,030,0003.14
    39twitter14,860,0003.39
    40entertainment14,400,0005.48
    41indeed14,380,0003.5
    42you tube14,190,0004.98
    43best buy14,070,0002.06
    44speed test13,950,0002.98
    45trump13,370,00010.45
    46linkedin13,240,0002.83
    47roblox13,200,0004.82
    48amazon prime12,510,0002.64
    49youtube to mp312,050,0003.81
    50capital one11,090,0003.33
    51sports11,080,0003.79
    52chase10,850,0004.26
    53nba10,790,0009.72
    54costco10,730,0002.38
    55aol10,600,00010.85
    56hulu10,560,0002.43
    57ups tracking10,410,0002.55
    58traductor10,380,0008.22
    59reddit10,280,0003.87
    60kohls9,880,0002.58
    61bing9,760,0005.87
    62pandora9,560,0002.77
    63american airlines9,250,0002.41
    64nfl9,250,0006.11
    65etsy8,780,0002.69
    66twitch8,580,0003.17
    67airbnb8,540,0002.22
    68usps8,540,0002.2
    69finance8,440,00013.8
    70pizza hut8,420,0002.01
    71google flights8,250,0004.27
    72dominos8,220,0002.09
    73spotify8,080,0001.82
    74fb7,930,00012.46
    75macys7,930,0002.72
    76google scholar7,780,0004.65
    77expedia7,710,0002.49
    78fedex tracking7,320,0002.53
    79verizon7,230,0002.02
    80123movies7,120,0003.52
    81united airlines6,870,0002.12
    82wells fargo login6,820,0004.23
    83you6,810,0002.43
    84discord6,760,0002.36
    85restaurants near me6,730,0002.25
    86outlook6,720,0002.93
    87google news6,700,0008.45
    88bed bath and beyond6,640,0001.92
    89walgreens6,480,0001.93
    90credit karma6,470,0002.29
    91facebook log in6,430,0005.17
    92harbor freight6,140,0002.2
    93pof6,030,00010.07
    94solitaire6,010,00011.66
    95xfinity6,010,0002.45
    96ikea5,930,0001.88
    97timer5,910,0004.73
    98nfl scores5,900,0006.03
    99autozone5,890,0002.05
    100gamestop5,890,0002.15
    Sidenote.
    We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. Here’s the raw, uncensored list for those that want it. (You’ve been warned!)

    Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.

    Search volume

    Search volume shows how many times a given keyword gets searched for in Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

    Sidenote.
    here at Ahrefs we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate, and we keep tweaking our model to achieve even better results.

    Return Rate

    Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.

    But Return Rate is very useful when comparing two keywords.

    For example, the keyword “spotify” has RR 1.82, which means that people rarely search for that keyword again. (Probably because they were looking to download this app or learn what it is.)

    On the other hand, “facebook” has RR 11.77, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and Google it each time they want to access it.)

    Learn more about search volume & Return Rate here.

    Top 100 NEW Google searches in the US (as of October 2019)

    This list is much more interesting because it shows things that people in the US have started to care about all of a sudden.

    #KeywordSearch Volume
    1joseph antoine ferdinand plateau515,000
    2brooke nevils33,000
    3saddleridge fire20,000
    4fortnite chapter 214,000
    5anne sacoolas13,000
    6brooke nevils nbc12,000
    7kamille mckinney12,000
    8kincade fire map12,000
    9brooke neville10,000
    10typhoon hagibis9,900
    11kincade fire update8,800
    12blizzard hong kong7,900
    13kincaid fire7,800
    14pierre delecto7,400
    15mason rudolph hit6,900
    16pastor wilson video6,100
    17feast of legends6,000
    18saddleridge fire map5,700
    19tatiana jefferson5,700
    20mayor of lannach5,600
    21fallout 1st5,500
    22tropical storm nestor5,500
    23blitzchung4,800
    24cupcake mckinney4,700
    25pastor david wilson video4,500
    26the masked singer season 2 episode 54,400
    27trump letter to erdogan4,400
    288kun4,300
    29captive cord destiny 24,100
    30lose you to love me lyrics4,100
    31cody james reedy4,000
    32surface duo4,000
    33pg&e power shutoff map3,900
    34horned wreath destiny 23,800
    35inyoung you3,600
    36lose you to love me3,600
    37nats vs astros3,600
    38brooke nevels3,500
    39quid pro quo means what3,500
    40kincaid fire map3,400
    41peppa pig antagonist3,400
    42truett foster mckeehan3,400
    4311 146 15 623,300
    44kamille cupcake mckinney3,300
    45joker after credits3,200
    46verizon disney plus3,200
    47vindman3,200
    48daily mail katie hill3,100
    49eyes on the moon destiny 23,000
    50play runeterra3,000
    51band in china2,900
    52pain and gain destiny 22,900
    53sulli death2,900
    54tick fire map2,900
    55daryl morey tweet2,800
    56elijah cummings cause of death2,800
    57senna abilities2,800
    58visitor recordings fortnite2,800
    59#teamtrees2,700
    60elijah cummings funeral2,700
    61aniah blanchard2,600
    62fortnite chapter 2 map2,600
    63pge power shutoff map2,600
    64pioneer mtg2,600
    65katie hill tattoo2,500
    66trump booed at world series2,500
    67destiny 2 eyes on the moon2,400
    68destiny 2 horned wreath2,400
    69joker post credits2,400
    70julia rose and lauren summer2,400
    71julia rose mlb2,400
    72make bows not war2,400
    73raising dion season 22,400
    74canadian pharmacy ezzz2,300
    75surface neo2,300
    76destiny 2 captive cord2,200
    77horned wreath2,200
    78kincaid fire update2,200
    79kylie jenner rise and shine2,200
    80national black sports and entertainment hall of fame2,200
    81hevrin khalaf2,100
    82new orleans hotel collapse2,100
    83scour the rust2,100
    84world series game 7 20192,100
    85lin tzu ting2,000
    86meteor shower oct 20192,000
    87patrick day knockout2,000
    88rock+hall+fan+vote2,000
    89aew dark1,900
    90atlas monroe vegan chicken1,900
    91fangs of shungath1,900
    92great and unmatched wisdom1,900
    93brook nevils1,800
    94chamber of night destiny 21,800
    95hervin khalaf1,800
    96kanye west up from the ashes1,800
    97making assmends1,800
    98new zealand badminton team name1,800
    99pge power outage by address1,800
    100rojean kar1,800

    What’s interesting is that some of these new keywords had a significant spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.

    verizon disney plus” vs “blizzard hong kong” are two great examples:

    verizon plus blizzard hong kong

    I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.

    Let’s look at what bothered people around the world.

    Top NEW Google searches around the World (as of October 2019)

    I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country on this list.

    #KeywordSearch VolumeCountry
    1joseph antoine ferdinand plateau515,000us
    2joseph antoine ferdinand plateau192,000in
    3joseph antoine ferdinand plateau119,000gb
    4ジョゼフ・アントワーヌ・フェルディナンド・プラトー102,000jp
    5joseph antoine ferdinand plateau81,000de
    6楠瀬喜多生誕 183 周年81,000jp
    7joseph antoine ferdinand plateau74,000fr
    8ウィリアム・ラムゼイ卿62,000jp
    9inaugurazione della prima linea ferroviaria italiana54,000it
    10brooke nevils33,000us
    11saddleridge fire20,000us
    12ชิมช้อปใช้ .com ลงทะเบียนเฟส 220,000th
    13ตรวจหวย 1 ตุลาคม 6218,000th
    14熊田貴樹18,000jp
    15joseph antoine ferdinand plateau18,000tw
    16ชิมช้อปใช้ 218,000th
    17長谷川雅代18,000jp
    18сэр уильям рамзай15,000ua
    19fortnite chapter 214,000us
    20anne sacoolas14,000gb
    21joseph antoine ferdinand plateau14,000pe
    22happy diwali images 201914,000in
    23anne sacoolas13,000us
    24typhoon hagibis13,000jp
    25joseph antoine ferdinand plateau13,000se
    26joseph antoine ferdinand plateau12,000ve
    27kincade fire map12,000us
    28brooke nevils nbc12,000us
    29kamille mckinney12,000us
    30eşkiya dünyaya hükümdar olmaz 144 bölüm izle11,000tr
    31神戸市立東須磨小学校11,000jp
    32ชิมช้อปใช้ 2 ลงทะเบียน10,000th
    33brooke neville10,000us
    34joseph antoine ferdinand plateau9,900ch
    35typhoon hagibis9,900us
    36world series flasher9,300us
    37typhoon hagibis (typhoon no. 19)9,000jp
    38жозеф антуан фердинанд плато9,000ua
    39kincade fire update8,800us
    40www.ชิมช้อปใช้.com ลงทะเบียนรอบ28,800th
    41bahis siteleri betlio8,700tr
    42sujith status8,100in
    43barış pınarı hareketi7,900tr
    44blizzard hong kong7,900us
    45kincaid fire7,800us
    46ラグビー決勝トーナメント7,800jp
    47ชิมช้อปใช้เฟส2ลงทะเบียน7,600th
    48joseph antoine ferdinand plateau7,500ie
    49ลงทะเบียนชิมช้อปใช้เฟส 27,400th
    50pierre delecto7,400us
    51barış pınarı harekatı7,400tr
    52ラグビースコットランド戦7,100jp
    53木崎喬滋7,100jp
    54joseph antoine ferdinand plateau6,900ec
    55mason rudolph hit6,900us
    56menteri jokowi 2019 sampai 20246,800id
    57сер вільям рамсей6,800ua
    58stephan balliet6,800de
    59ลงทะเบียนชิมช้อปใช้รอบ 26,700th
    60barış pınarı6,500tr
    61joseph antoine ferdinand plateau6,100nz
    62pastor wilson video6,100us
    63усесвітній день учителів6,000ua
    64feast of legends6,000us
    65joseph antoine ferdinand plateau6,000sg
    66wiranto ditusuk5,900id
    67staatsloterij trekking 10 oktober 20195,900nl
    68首里城火災5,800jp
    69saddleridge fire map5,700us
    70sscn.bkn.go.id oktober 20195,700id
    71tatiana jefferson5,700us
    72mayor of lannach5,600us
    73team trees5,600gb
    74typhoon hagibis5,600gb
    75蔀俊5,600jp
    76mucize doktor son bölüm full izle youtube5,600tr
    77fallout 1st5,500us
    78tropical storm nestor5,500us
    79ラグビー準決勝5,400jp
    80wiranto di serang5,400id
    81木下優樹菜タピオカ5,100jp
    82二子玉川の環境と安全を考える会5,100jp
    83ชิมช้อปใช้เฟส 25,100th
    84world series flash5,000us
    85zmiana czasu 2019 zima5,000pl
    86หวยไทยรัฐ16/10/625,000th
    87bill robinson scientist5,000nz
    88az ördög ügyvédje blog4,900hu
    89world series flashers4,900us
    90hard rock hotel collapse4,900us
    91blitzchung4,800us
    92joseph antoine ferdinand plateau4,800do
    93cupcake mckinney4,700us
    94joseph antoine ferdinand plateau4,700hr
    95sir william ramsay4,600sg
    96joseph antoine ferdinand plateau4,600sk
    97หนังออนไลน์ฟรี 20194,600th
    98pastor david wilson video4,500us
    99mucize doktor son bölüm ful izle fox4,500tr
    100joel marin4,500fi

    It looks like queries related to the Joseph Plateau—who was featured in one of October’s Google Doodle’s—dominate this list.

    Top NEW Google searches in YOUR niche (as of October 2019)

    Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?

    Keywords Explorer > enter a seed keyword > Newly discovered

    You can do some seriously cool stuff with this!

    For example, imagine that you run a movie reviews website.

    You could enter “Netflix” as your seed keyword and find all the newly-discovered Netflix-related terms that we discovered in the last month.

    netflix newly discovers ahrefs keywords explorer

    It looks like Netflix’s Eli movie is especially popular right now.

    Sidenote.
    We use clickstream data to discover new search queries so some long-tail keywords may come in a little delayed.

    Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂

    Top 100+ Google search queries for 188 countries

    Looking to see more than the top 100 Google searches?

    Go to Ahrefs’ Keywords Explorer, choose Google as the search engine, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country, sorted by monthly search volume in descending order.

    ahrefs keywords blank search

    Need to see the most searched keywords in another country?

    Hit the dropdown and choose one of the 188 countries in our database.

    keywords explorer blank country

    We also show SEO metrics like Keyword Difficulty (KD), Clicks, CPC, and Parent topic for each keyword.

    To see the current top-ranking pages for any query, hit the SERP button.

    serp overview

    We update this data (and this post) monthly. 🙂

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.



    Article stats

    • Referring domains 139
    • Organic traffic 11805
    Data from Content Explorer tool.