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Top Google searches (as of 2020)

Tim Soulo
Tim is the CMO and Product advisor at Ahrefs. But most importantly he’s the biggest fanboy and the truest evangelist of the company. Learn more about Tim

Article stats

  • Referring domains 157
  • Organic traffic 17138
Data from Content Explorer tool.
    Are you wondering what people in the United States (and around the World) are searching for the most? Then you’re in luck!

    We pulled two lists from our database of 9.9 billion keywords:

    • Top 100 most searched keywords in the US
    • Top 100 most searched keywords Worldwide

    Top 100 Google search queries in the US (as of 2020)

    Unsurprisingly, this list is almost entirely dominated by branded searches. But we’ve decided to leave the list as is so you can see the full picture.

    #KeywordSearch VolumeReturn Rate
    1facebook151,500,00011.85
    2youtube142,200,0006.99
    3amazon87,440,0004.92
    4gmail71,240,0005.92
    5google63,840,0004.62
    6weather43,400,0005.63
    7ebay41,010,0004.96
    8yahoo39,170,0008.78
    9walmart31,970,0002.9
    10yahoo mail31,880,0006.77
    11google translate31,640,0005.7
    12google maps30,560,0004.05
    13craigslist27,140,0004.52
    14netflix26,860,0003.55
    15google docs25,100,0005.46
    16translate23,520,0005.68
    17home depot22,040,0002.84
    18news19,110,0009.63
    19fox news19,060,0009.28
    20calculator17,790,0005.04
    21usps tracking17,650,0003.56
    22cnn17,330,0007.61
    23hotmail17,020,0006.42
    24google drive16,810,0004.35
    25maps15,830,0003.52
    26paypal15,700,0002.65
    27lowes14,580,0002.76
    28instagram14,350,0002.61
    29msn14,030,00013.11
    30amazon prime13,980,0002.71
    31target13,880,0002.4
    32espn13,160,0006.32
    33zillow13,120,0002.89
    34bank of america12,850,0004.42
    35wells fargo12,690,0004.47
    36twitter12,510,0003.43
    37google classroom12,470,0004.98
    38indeed12,290,0003.52
    39best buy11,700,0002.09
    40speed test10,950,0003.01
    41linkedin10,880,0002.85
    42aol mail10,780,00010.99
    43hulu10,760,0002.44
    44you tube10,740,0005.01
    45pinterest10,640,0003.16
    46trump10,500,00010.29
    47nba10,390,0009.98
    48roblox9,930,0004.84
    49capital one9,720,0003.37
    50traductor9,660,0008.36
    51nfl9,650,0006.4
    52facebook login9,470,0006.21
    53costco9,400,0002.42
    54youtube to mp38,510,0003.85
    55ups tracking8,420,0002.57
    56chase8,390,0004.29
    57kohls8,220,0002.62
    58reddit8,220,0003.88
    59google flights7,870,0004.32
    60american airlines7,750,0002.43
    61bing7,650,0005.92
    62etsy7,520,0002.71
    63twitch7,400,0003.19
    64dominos7,380,0002.12
    65airbnb7,280,0002.23
    66spotify6,940,0001.84
    67fedex tracking6,900,0002.56
    68nfl scores6,660,0006.49
    69restaurants near me6,590,0002.28
    70macys6,550,0002.75
    71aol6,530,00010.88
    72google scholar6,500,0004.72
    73pizza hut6,470,0002.03
    74women’s world cup 20196,270,0001.71
    75usps6,190,0002.21
    76expedia6,110,0002.5
    77discord6,010,0002.39
    78credit karma6,000,0002.32
    79outlook5,970,0002.94
    80southwest airlines5,710,0002.23
    81verizon5,670,0002.03
    82walgreens5,660,0001.95
    83harbor freight5,560,0002.23
    84entertainment5,400,0005.53
    85pandora5,400,0002.78
    86bed bath and beyond5,370,0001.94
    87united airlines5,280,0002.14
    88turbotax5,110,0001.8
    89facebook log in5,090,0005.24
    90google news5,080,0008.52
    91amazon prime video4,950,0002.61
    92sports4,930,0003.78
    93wayfair4,880,0002.04
    94fb4,830,00012.6
    95solitaire4,830,00011.74
    96autozone4,800,0002.06
    97ikea4,800,0001.89
    98timer4,790,0004.76
    99spanish to english4,780,0004.42
    100xfinity4,730,0002.46
    Sidenote.
    We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. Here’s the raw, uncensored list for those that want it. (You’ve been warned!)

    Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.

    Search volume

    Search volume shows how many times a given keyword gets searched for in Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

    Return Rate

    Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.

    But Return Rate is very useful when comparing two keywords.

    For example, the keyword “spotify” has RR 1.84, which means that people rarely search for that keyword again. (Probably because they were looking to download this app or learn what it is.)

    On the other hand, “facebook” has RR 11.85, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and Google it each time they want to access it.)

    Learn more about search volume & Return Rate here.

    Top 100 Google search queries around the World (as of 2020)

    I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country on this list.

    #KeywordSearch Volume
    1youtube1,363,700,000
    2facebook1,189,200,000
    3gmail562,900,000
    4google483,300,000
    5hotmail349,600,000
    6amazon275,300,000
    7whatsapp web259,800,000
    8translate201,100,000
    9traductor194,300,000
    10google translate192,000,000
    11netflix176,700,000
    12fb170,700,000
    13ютуб158,500,000
    14yahoo157,100,000
    15instagram148,900,000
    16вк140,500,000
    17google maps129,200,000
    18ebay123,300,000
    19maps116,100,000
    20yt114,500,000
    21yahoo mail113,400,000
    22outlook83,900,000
    23twitter80,860,000
    24you tube78,740,000
    25tradutor78,720,000
    26whatsapp68,350,000
    27roblox67,260,000
    28weather65,910,000
    29olx62,680,000
    30переводчик62,020,000
    31pinterest59,500,000
    32paypal53,620,000
    33google drive52,220,000
    34le bon coin50,190,000
    35aliexpress49,660,000
    36face47,550,000
    37linkedin45,280,000
    38news44,690,000
    39you44,040,000
    40msn43,950,000
    41يوتيوب41,710,000
    42g41,540,000
    43traduction41,240,000
    44google traduction40,830,000
    45bbc news40,650,000
    46facebook login40,160,000
    47walmart39,760,000
    48speed test39,190,000
    49фейсбук38,810,000
    50twitch38,720,000
    51google docs38,520,000
    52ikea38,030,000
    53booking37,720,000
    54friv36,250,000
    55airbnb35,980,000
    56одноклассники35,330,000
    57y35,090,000
    58nba33,400,000
    59calculator33,230,000
    60indeed32,980,000
    61яндекс32,480,000
    62banco de venezuela32,360,000
    63facebook entrar31,820,000
    64amazon prime31,300,000
    65google tradutor30,860,000
    66youtube to mp330,850,000
    67mercado libre30,740,000
    68speedtest30,280,000
    69uol29,790,000
    70mercado livre29,670,000
    71craigslist29,240,000
    72spotify28,770,000
    73traduttore28,700,000
    74facebook iniciar sesion28,430,000
    75flipkart28,340,000
    76google scholar27,800,000
    77f27,790,000
    78globo27,460,000
    79home depot27,170,000
    80skyscanner26,230,000
    81google map25,790,000
    82cnn25,150,000
    83çeviri24,730,000
    84discord23,250,000
    85youtube mp322,990,000
    86steam22,610,000
    87ebay kleinanzeigen22,320,000
    88irctc22,040,000
    89ryanair21,840,000
    90cricbuzz21,560,000
    91libero mail21,540,000
    92onet21,540,000
    93wp21,440,000
    94google classroom21,320,000
    95meteo21,150,000
    96fox news20,940,000
    97translator20,890,000
    98groupon20,660,000
    99trump20,500,000
    100badoo20,310,000

    You can see that, as with our list of US queries, most of the top global queries are branded.

    However, there are some brands that don’t make an appearance on the US list including WhatsApp, AliExpress, Friv, and Ryanair. This makes sense, as none of these are US-based companies.

    There are also lots of searches for translation tools.

    #KeywordSearch Volume
    1translate201,100,000
    2traductor194,300,000
    3google translate192,000,000
    4переводчик62,020,000
    5traduction41,240,000
    6google traduction40,830,000
    7google tradutor30,860,000
    8traduttore28,700,000

    If we sum the search volume from these keywords, we get almost 800,000.

    That means more people are searching for translations on Google than for Amazon and Hotmail combined.

    Top 100+ Google search queries for 188 countries

    Looking to see more than the top 100 Google searches?

    Go to Ahrefs’ Keywords Explorer, choose Google as the search engine, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country, sorted by monthly search volume in descending order.

    8 empty keywords explorer search google

    Need to see the most searched keywords in another country?

    Hit the dropdown and choose one of the 188 countries in our database.

    9 keywords explorer country google

    We also show SEO metrics like Keyword Difficulty (KD), Clicks, CPC, and Parent topic for each keyword.

    To see the current top-ranking pages for any query, hit the SERP button.

    10 serp overview google

    Top Google searches in YOUR niche (as of 2020)

    Did you know that you can use the keyword ideas reports in Keywords Explorer to find the most popular searches on any topic?

    For example, if you search for “Netflix” and go to the “Phrase match” report, there are over 2.5 million keyword ideas—sorted by monthly search volume.

    11 netflix keyword ideas google

    How is this useful?

    Imagine that you run a movie reviews website. You could filter this report for queries containing the word “review” to find the most popular Netflix shows people want reviews for.

    12 keywords explorer filters

    If you then add a Keyword Difficulty filter into the mix, you can narrow down the report to find the easiest topics to rank for.

    13 keywords explorer filters 2 google

    Fancy doing some keyword research for your site?

    Try Keywords Explorer for 7 days for $7.

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.



    Article stats

    • Referring domains 157
    • Organic traffic 17138
    Data from Content Explorer tool.