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Top Bing Searches (as of February 2019)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

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  • Referring domains 31
  • Organic traffic 1086
Data from Content Explorer tool.
    Do you want to know what people are searching for on Bing as of February 2019?

    Here’s the data we’ll be sharing in this post:

    • Top100 most searched queries on Bing (US)—the most popular searches (by volume) for the US as of February 2019.
    • Top100 most searched queries on Bing (Worldwide)—the same data as above, but global stats. That means global search volumes.

    But before we get to that—some exciting news:

    We recently launched the new version of Keywords Explorer—our keyword research tool—and it now has data for Bing!

    Here it is in action:

    Bing search data in the new Ahrefs’ Keywords Explorer.

    In other words, you can now use Keywords Explorer to check search volumes for any keyword across Google, Bing, YouTube, and Amazon. Pretty cool, right?

    Ready for the data? Here goes…

    Top 100 Bing search queries in the US (as of February 2019)

    It’s clear right away that branded queries dominate this list.

    A whopping 68% of them revolve around well‐known brands and websites.

    #KeywordSearch Volume
    1facebook14,990,000
    2youtube11,510,000
    3google10,040,000
    4how to get help in windows 107,720,000
    5gmail6,740,000
    6on this day in history6,430,000
    7yahoo4,460,000
    8amazon4,300,000
    9facebook log in4,230,000
    10top stories3,930,000
    11yahoo mail3,730,000
    12ebay3,540,000
    13get help with file explorer in windows 102,720,000
    14bing2,710,000
    15walmart2,070,000
    16us news2,050,000
    17local news1,790,000
    18craigslist1,710,000
    19netflix1,670,000
    20google maps1,570,000
    21fox news1,400,000
    22hotmail1,380,000
    23aol1,220,000
    24bing weekly quiz1,210,000
    25gmail login1,190,000
    26amazon.com1,150,000
    27msn1,150,000
    28aol mail1,050,000
    29home depot1,050,000
    30drudge report1,040,000
    31weather991,000
    32news for you988,000
    33wells fargo984,000
    34you tube953,000
    35espn925,000
    36local915,000
    37yahoo.com915,000
    38roblox887,000
    39weekly quiz860,000
    40yahoo mail login859,000
    41bank of america850,000
    42google.com850,000
    43bing homepage quiz813,000
    44pinterest811,000
    45gmail.com782,000
    46zillow748,000
    47www.facebook.com743,000
    48entertainment714,000
    49www.google.com713,000
    50nfl712,000
    51politics699,000
    52cnn693,000
    53world688,000
    54u.s.652,000
    55paypal646,000
    56hotmail sign in640,000
    57lowes633,000
    58target632,000
    59amazon prime629,000
    60chase627,000
    61best buy612,000
    62fix connections to bluetooth audio devices and wireless displays in windows 10609,000
    63google docs599,000
    64sci/tech598,000
    65solitaire597,000
    66business594,000
    67ebay official site580,000
    68twitter579,000
    69realtor.com564,000
    70news554,000
    71mlb543,000
    72mapquest539,000
    73sports526,000
    74entertainment news524,000
    75facebook.com510,000
    76indeed509,000
    77google translate508,000
    78aol.com506,000
    79weather channel504,000
    80usps tracking488,000
    81for you487,000
    82world news474,000
    83instagram473,000
    84youtube videos460,000
    85west456,000
    86nba450,000
    87northeast445,000
    88southwest airlines445,000
    89south444,000
    90nascar443,000
    91health441,000
    92political news441,000
    93capital one440,000
    94gmail inbox435,000
    95wells fargo login433,000
    96midwest432,000
    97accuweather428,000
    98europe428,000
    99technology424,000
    100science technology news423,000
    Sidenote.
     This was also the case with the most popular Google search queries.

    Many of the queries are not only branded but navigational—i.e., folks using Bing to search for particular websites or login pages.

    Here are some examples of such queries:

    #KeywordSearch Volume
    1facebook log in4,230,000
    2gmail login1,190,000
    3yahoo mail login859,000
    4ebay official site580,000
    5wells fargo login433,000

    Did you notice the same thing as I did?

    There are a lot of people trying to access Facebook via Bing.

    So many, in fact, that Facebook‐related queries (e.g., “Facebook,” Facebook login,” “www.facebook.com,” etc.) make up 13.36% of the total search volume from the top 100.

    You might also have noticed an interesting query in 3rd place—”Google.”

    Believe it or not, there are over 10 million monthly US searches for “Google” on Bing.

    That’s people using one search engine (Bing) to find another (Google).

    Just in case you’re one of those people, here’s a quick trick 😉 -

    google bookmark

    You may also have noticed that there are quite a few queries from seemingly frustrated Windows 10 users looking for help.

    #KeywordSearch Volume
    1how to get help in windows 107,720,000
    2get help with file explorer in windows 102,720,000
    3fix connections to bluetooth audio devices and wireless displays in windows 10609,000

    Amazingly, those three searches alone account for 7.21% of all search volume across the top 100.

    No searches related to Windows 10 (or any version of Windows for that matter) appear on our list of the top 100 Google search queries. So what’s going on here?

    This is actually the result of a strange quirk in Windows 10.

    You see, when you press the F1 key in Windows 10, it opens up your browser window and searches for “get help with file explorer in windows 10” or something similar (it varies depending on the application you’re using).

    Long story short, most of these searches are almost certainly accidental.

    Still, there’s significant overlap between the searches people are making in Bing vs. Google. 50% of the top 100 US Bing searches also appear on our list of the top US Google searches.

    So if people are searching for something on Google (e.g., your brand), it’s very likely that Bing users are searching for that same thing—just on a lesser scale.

    Now let’s take a look at the top 100 Worldwide Bing searches.

    Top 100 Bing search queries in the World (as of February 2019)

    It’s not just US users that use Bing to access Google.

    The most popular Worldwide search query on Bing is “Google”—and by quite a hefty margin too.

    #KeywordSearch Volume
    1google47,450,000
    2youtube34,640,000
    3facebook33,120,000
    4gmail16,600,000
    5how to get help in windows 1014,660,000
    6yahoo7,660,000
    7get help with file explorer in windows 106,850,000
    8on this day in history6,780,000
    9amazon6,670,000
    10facebook log in6,570,000
    11hotmail6,320,000
    12yahoo mail6,150,000
    13ebay5,550,000
    14top stories4,020,000
    15file extension apk3,520,000
    16bing3,380,000
    17www.google.com3,370,000
    18netflix3,180,000
    19google maps3,140,000
    20you tube2,910,000
    21fb2,820,000
    22google chrome2,600,000
    23cómo obtener ayuda en windows 102,440,000
    24file extension crdownload2,330,000
    25gmail login2,300,000
    26google.com2,170,000
    27walmart2,150,000
    28us news2,060,000
    29facebook login2,040,000
    30hotmail sign in2,040,000
    31www.facebook.com1,970,000
    32msn1,850,000
    33le bon coin1,830,000
    34craigslist1,800,000
    35local news1,800,000
    36gmail.com1,750,000
    37comment obtenir de l’aide dans windows 101,650,000
    38roblox1,530,000
    39aol1,460,000
    40file extension rar1,450,000
    41fox news1,440,000
    42outlook1,400,000
    43instagram1,320,000
    44aol mail1,250,000
    45bing weekly quiz1,240,000
    46yt1,240,000
    47google translate1,220,000
    48amazon.com1,200,000
    49yahoo mail login1,200,000
    50fix connections to bluetooth audio devices and wireless displays in windows 101,190,000
    51youtube videos1,190,000
    52pinterest1,180,000
    53file extension torrent1,160,000
    54g1,160,000
    55yahoo.com1,110,000
    56home depot1,100,000
    57www.youtube.com1,100,000
    58file extension dat1,090,000
    59weather1,080,000
    60file extension dll1,060,000
    61twitter1,060,000
    62drudge report1,050,000
    63file extension tmp1,040,000
    64google search1,020,000
    65facebook connexion995,000
    66news for you993,000
    67maps989,000
    68paypal989,000
    69wells fargo987,000
    70hotmail.com973,000
    71espn966,000
    72facebook entrar944,000
    73local922,000
    74y909,000
    75f885,000
    76weekly quiz861,000
    77bank of america857,000
    78facebook.com857,000
    79face837,000
    80yahoo japan823,000
    81bing homepage quiz814,000
    82youtube.com803,000
    83file extension doc796,000
    84получение справки в windows 10792,000
    85cnn788,000
    86chrome777,000
    87world776,000
    88entertainment770,000
    89indeed765,000
    90amazon prime755,000
    91zillow749,000
    92politics745,000
    93translate745,000
    94nfl742,000
    95news739,000
    96daily mail729,000
    97friv710,000
    98youtube music706,000
    99www.gmail.com704,000
    100whatsapp web702,000

    There are a whopping 47.45M searches for “Google” on Bing every month—that accounts for 14.8% of all worldwide search volume. Crazy!

    But the similarities don’t end there:

    64% of the top 100 US searches also appear on the worldwide list.

    Sidenote.
    The Worldwide list does include all US searches, which may be part of the reason for the significant overlap.

    Here are a few notable searches that are popular around the world but not in the US:

    #KeywordSearch Volume
    1google chrome2,600,000
    2outlook1,400,000
    3google search1,020,000
    4chrome777,000
    5daily mail729,000
    6friv710,000
    7youtube music706,000

    The most interesting observation here is that people around the world seem to be using Bing to download Google Chrome—Google’s web browser.

    Not only does that mean that many people are unhappy with their current browser—which is likely to be Microsoft Edge if they’re using Bing—but also their current search engine.

    A fun point here is that Google Chrome defaults to Google search…

    … meaning that this will be the last Bing search ever for those people.

    Should you really care about Bing?

    Hands up who uses Google as their primary search engine?

    I’m sensing a lot of raised hands… which is hardly surprising.

    Google has an estimated Worldwide market share of 74.28%. Bing’s market share is 7.87%.

    So for every search performed on Bing, ten searches are conducted on Google.

    Now, I couldn’t find any statistics about the number of daily searches on Bing. However, according to internetlivestats.com, 3.5 billion searches are performed on Google every day.

    If we run a few numbers, we can work out that Bing likely gets around ~371M searches per day.

    Sidenote.
    Want to know what folks are searching for on Google? Take a look at the most popular Google searches.

    Conclusion: Bing still matters.

    Which brings me onto:

    See more Bing search data in the new Keywords Explorer!

    Looking to find out how many searches a particular word or phrase gets on Bing every month?

    Go to Ahrefs Keywords Explorer, enter a query and choose Bing as the search engine.

    Let’s see how many searches there are for “Photoshop” each month in the US.

    Bing search volume for “photoshop” in the US

    18,000. Then a further 31,000 searches from elsewhere around the globe.

    However, there’s more…

    If we hit one of the reports on the left menu, we see some of the other Photoshop‐related searches people make using Bing, plus their respective search volumes.

    photoshop questions report ahrefs kw explorer

    Looks like a fair few people are struggling to remove backgrounds in Photoshop! That could make for a nice tutorial!

    Fancy researching some topics of your own?

    Give the new Keywords Explorer a whirl with a  7‐day trial for $7. 😉

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.



    Article stats

    • Referring domains 31
    • Organic traffic 1086
    Data from Content Explorer tool.