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Top Bing Searches (as of 2020)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.
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  • Monthly traffic 698
  • Linking websites 155
  • Shares 292
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    Do you want to know what people are searching for on Bing as of 2020?

    Here’s the data we’ll be sharing in this post:

    • Top100 most searched queries on Bing (US)—the most popular searches (by volume) for the US as of 2020.
    • Top100 most searched queries on Bing (Worldwide)—the same data as above, but global stats. That means global search volumes.

    But first, a quick tip for those of you doing Bing keyword research:

    You can find Bing search volumes (and more) for 117 million keywords in Ahrefs’ Keywords Explorer—our keyword research tool.

    Bing search data in the new Ahrefs’ Keywords Explorer.

    Now let’s get to the data…

    Top 100 Bing search queries in the US (as of 2020)

    It’s clear right away that branded queries dominate this list.

    A whopping 60% of them revolve around well-known brands and websites.

    #KeywordSearch Volume
    1facebook7,740,000
    2youtube6,830,000
    3google4,800,000
    4gmail3,600,000
    5bing homepage quiz3,310,000
    6amazon2,830,000
    7bing2,750,000
    8news for you2,560,000
    9yahoo2,240,000
    10ebay2,050,000
    11top stories2,030,000
    12facebook log in1,910,000
    13weekly quiz1,860,000
    14yahoo mail1,620,000
    15walmart1,160,000
    16us news1,080,000
    17fox news986,000
    18bing weekly quiz964,000
    19google maps934,000
    20weather931,000
    21local928,000
    22nfl922,000
    23netflix902,000
    24u.s.816,000
    25hotmail808,000
    26gmail login792,000
    27amazon.com782,000
    28mlb745,000
    29craigslist744,000
    30sports739,000
    31msn726,000
    32nba722,000
    33world720,000
    34espn686,000
    35home depot666,000
    36aol654,000
    37nascar639,000
    38entertainment619,000
    39science614,000
    40northeast608,000
    41west607,000
    42south600,000
    43wwe600,000
    44mma593,000
    45midwest592,000
    46soccer588,000
    47nhl585,000
    48technology580,000
    49zillow571,000
    50amazon prime570,000
    51local news569,000
    52cfb567,000
    53wells fargo558,000
    54africa553,000
    55europe509,000
    56americas505,000
    57golf500,000
    58bank of america496,000
    59asia pacific494,000
    60politics491,000
    61roblox486,000
    62fix connections to bluetooth audio devices and wireless displays in windows 10485,000
    63google docs483,000
    64you tube478,000
    65business463,000
    66tennis462,000
    67twitter459,000
    68middle east458,000
    69paypal456,000
    70pinterest455,000
    71www.facebook.com452,000
    72cbb440,000
    73how to get help in windows 10419,000
    74drudge report417,000
    75ebay official site417,000
    76music414,000
    77horse racing407,000
    78instagram405,000
    79news403,000
    80cnn402,000
    81aol mail400,000
    82esports399,000
    83target397,000
    84lowes.com395,000
    85google translate393,000
    86movie & tv392,000
    87hulu391,000
    88fact check390,000
    89best buy388,000
    90google.com388,000
    91yahoo mail login375,000
    92current weather374,000
    93boxing356,000
    94chase356,000
    95solitaire355,000
    96indeed353,000
    97amazon com351,000
    98cycling344,000
    99realtor.com338,000
    100nhra332,000
    Sidenote.
     This was also the case with the most popular Google search queries.

    Many of the queries are not only branded but navigational—i.e., folks using Bing to search for particular websites or login pages.

    Here are some examples of such queries:

    #KeywordSearch Volume
    1facebook log in1,910,000
    2gmail login792,000
    3ebay official site417,000
    4yahoo mail login375,000

    Did you notice the same thing as I did?

    There are a lot of people trying to access Facebook via Bing.

    So many, in fact, that Facebook-related queries (e.g., “Facebook,” Facebook log in,” “www.facebook.com,” etc.) make up 10.69% of the total search volume from the top 100.

    You might also have noticed an interesting query in 3rd place—”Google.”

    Believe it or not, there are nearly 5 million monthly US searches for “Google” on Bing.

    That’s people using one search engine (Bing) to find another (Google).

    Just in case you’re one of those people, here’s a quick trick 😉 -

    google bookmark

    You may also have noticed that there are quite a few queries from seemingly frustrated Windows 10 users looking for help.

    #KeywordSearch Volume
    1fix connections to bluetooth audio devices and wireless displays in windows 10485,000
    2how to get help in windows 10419,000

    No searches related to Windows 10 (or any version of Windows for that matter) appear on our list of the top 100 Google search queries. So what’s going on here?

    This is actually the result of a strange quirk in Windows 10.

    You see, when you press the F1 key in Windows 10, it opens up your browser window and searches for “get help with file explorer in windows 10” or something similar (it varies depending on the application you’re using).

    Long story short, most of these searches are almost certainly accidental.

    Still, there’s a significant overlap between the searches people are making in Bing vs. Google. So, if people are searching for something on Google (e.g., your brand), it’s very likely that Bing users are searching for that same thing—just on a lesser scale.

    Now let’s take a look at the top 100 Worldwide Bing searches.

    Top 100 Bing search queries in the World (as of 2020)

    It’s not just US users that use Bing to access Google.

    The most popular Worldwide search query on Bing is “Google”—and by quite a hefty margin too.

    #KeywordSearch Volume
    1google25,840,000
    2youtube21,870,000
    3facebook17,720,000
    4gmail9,550,000
    5amazon5,000,000
    6yahoo3,870,000
    7hotmail3,630,000
    8ebay3,550,000
    9open apk file3,410,000
    10bing3,380,000
    11bing homepage quiz3,320,000
    12facebook log in2,950,000
    13yahoo mail2,820,000
    14news for you2,640,000
    15netflix2,500,000
    16google maps2,220,000
    17top stories2,170,000
    18open crdownload file2,060,000
    19weekly quiz1,880,000
    20how to get help in windows 101,690,000
    21you tube1,610,000
    22gmail login1,510,000
    23open rar file1,390,000
    24comment obtenir de l’aide dans windows 101,380,000
    25le bon coin1,250,000
    26facebook connexion1,240,000
    27yt1,220,000
    28walmart1,210,000
    29fix connections to bluetooth audio devices and wireless displays in windows 101,170,000
    30facebook login1,160,000
    31msn1,160,000
    32instagram1,150,000
    33whatsapp web1,150,000
    34open torrent file1,140,000
    35outlook1,120,000
    36fb1,110,000
    37google chrome1,110,000
    38roblox1,090,000
    39us news1,090,000
    40open dat file1,070,000
    41open dll file1,040,000
    42weather1,030,000
    43fox news1,020,000
    44google translate1,020,000
    45open tmp file1,010,000
    46bing weekly quiz993,000
    47paypal992,000
    48get help with file explorer in windows 10974,000
    49www.google.com966,000
    50nfl949,000
    51local935,000
    52google.com866,000
    53maps864,000
    54twitter860,000
    55aol835,000
    56world833,000
    57hotmail sign in824,000
    58sports824,000
    59u.s.818,000
    60pinterest815,000
    61amazon.com813,000
    62www.facebook.com795,000
    63ebay kleinanzeigen792,000
    64amazon prime783,000
    65gmail.com782,000
    66nba771,000
    67craigslist770,000
    68mlb765,000
    69g760,000
    70open bin file742,000
    71open pdf file742,000
    72espn725,000
    73on this day in history722,000
    74home depot698,000
    75translate691,000
    76entertainment689,000
    77open doc file687,000
    78nascar656,000
    79bbc news635,000
    80wwe635,000
    81nhl622,000
    82science620,000
    83youtube videos615,000
    84google docs610,000
    85west610,000
    86northeast609,000
    87y609,000
    88south602,000
    89mma600,000
    90soccer595,000
    91obtener ayuda con el explorador de archivos en windows 10594,000
    92midwest593,000
    93gmx591,000
    94technology584,000
    95zillow573,000
    96local news572,000
    97indeed568,000
    98cfb567,000
    99google drive565,000
    100wells fargo561,000

    There are a whopping 25.84M searches for “Google” on Bing every month. That accounts for 13.5% of all Worldwide search volume across the top 100 queries. Crazy!

    But the similarities don’t end there:

    66% of the top 100 US searches also appear on the Worldwide list.

    Sidenote.
    The Worldwide list does include all US searches, which may be part of the reason for the significant overlap.

    Here are a few notable searches that are popular around the World but not in the US:

    #KeywordSearch Volume
    1whatsapp web1,150,000
    2outlook1,120,000
    3google chrome1,110,000
    4google search313,000

    The most interesting observation here is that people around the World seem to be using Bing to download Google Chrome—Google’s web browser.

    Not only does that mean that many people are unhappy with their current browser—which is likely to be Microsoft Edge if they’re using Bing—but also their current search engine.

    A fun point here is that Google Chrome defaults to Google search…

    … meaning that this will be the last Bing search ever for those people.

    Should you really care about Bing?

    Hands up who uses Google as their primary search engine?

    I’m sensing a lot of raised hands… which is hardly surprising.

    Google has an estimated Worldwide market share of 73.44%. Bing’s market share is 11.22%.

    So for every search performed on Bing, around seven searches are conducted on Google.

    Now, I couldn’t find any statistics about the number of daily searches on Bing. However, according to internetlivestats.com, 3.5 billion searches are performed on Google every day.

    If we run a few numbers, we can work out that Bing likely gets around 530M searches per day.

    Sidenote.
    Want to know what folks are searching for on Google? Take a look at the most popular Google searches as of 2020.

    Conclusion: Bing still matters.

    Which brings me onto:

    See more Bing search data in the new Keywords Explorer!

    Looking to find out how many searches a particular word or phrase gets on Bing every month?

    Go to Ahrefs’ Keywords Explorer, enter a query and choose Bing as the search engine.

    Let’s see how many searches there are for “Photoshop” each month in the US.

    photoshop search volume bing

    Bing search volume for “photoshop” in the US.

    12,000. Then a further 25,000 searches from elsewhere around the globe.

    However, there’s more…

    If we hit one of the reports on the left menu, we see some of the other Photoshop-related searches people make using Bing, plus their respective search volumes.

    Looks like a fair few people are struggling to remove backgrounds in Photoshop! That could make for a nice tutorial!

    Fancy researching some topics of your own?

    Give the Bing Keyword Explorer a whirl with a 7‑day trial for $7.

    • Monthly traffic 698
    • Linking websites 155
    • Shares 292
    Data from Content Explorer

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