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Top Bing Searches (as of July 2019)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

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  • Referring domains 41
  • Organic traffic 1176
Data from Content Explorer tool.
    Do you want to know what people are searching for on Bing as of 2019?

    Here’s the data we’ll be sharing in this post:

    • Top100 most searched queries on Bing (US)—the most popular searches (by volume) for the US as of 2019.
    • Top100 most searched queries on Bing (Worldwide)—the same data as above, but global stats. That means global search volumes.

    But before we get to that—some exciting news:

    We recently launched the new version of Keywords Explorer—our keyword research tool—and it now has data for Bing!

    Here it is in action:

    bing seo ke

    Bing search data in the new Ahrefs’ Keywords Explorer.

    In other words, you can now use Keywords Explorer to check search volumes for any keyword across Google, Bing, YouTube, and Amazon. Pretty cool, right?

    Ready for the data? Here goes…

    Top 100 Bing search queries in the US (as of July 2019)

    It’s clear right away that branded queries dominate this list.

    A whopping 68% of them revolve around well-known brands and websites.

    #KeywordSearch Volume
    1facebook14,560,000
    2youtube11,330,000
    3google9,670,000
    4how to get help in windows 106,830,000
    5gmail6,550,000
    6on this day in history5,690,000
    7yahoo4,340,000
    8amazon4,230,000
    9facebook log in4,050,000
    10top stories3,840,000
    11yahoo mail3,580,000
    12ebay3,490,000
    13bing2,920,000
    14get help with file explorer in windows 102,400,000
    15us news2,000,000
    16walmart2,000,000
    17local news1,760,000
    18craigslist1,650,000
    19netflix1,630,000
    20google maps1,540,000
    21fox news1,400,000
    22hotmail1,360,000
    23bing homepage quiz1,350,000
    24news for you1,350,000
    25bing weekly quiz1,250,000
    26aol1,190,000
    27amazon.com1,180,000
    28gmail login1,180,000
    29msn1,150,000
    30weekly quiz1,130,000
    31home depot1,040,000
    32weather1,030,000
    33drudge report995,000
    34aol mail992,000
    35local987,000
    36wells fargo964,000
    37espn923,000
    38you tube918,000
    39roblox859,000
    40yahoo.com856,000
    41bank of america833,000
    42yahoo mail login824,000
    43google.com816,000
    44pinterest795,000
    45nfl776,000
    46zillow767,000
    47world749,000
    48gmail.com745,000
    49entertainment744,000
    50www.facebook.com737,000
    51u.s.734,000
    52politics697,000
    53cnn675,000
    54www.google.com664,000
    55paypal649,000
    56amazon prime637,000
    57mlb632,000
    58fix connections to bluetooth audio devices and wireless displays in windows 10631,000
    59chase618,000
    60target616,000
    61google docs609,000
    62lowes609,000
    63sports609,000
    64business607,000
    65best buy598,000
    66ebay official site593,000
    67solitaire589,000
    68hotmail sign in587,000
    69twitter586,000
    70realtor.com556,000
    71nba554,000
    72news549,000
    73nascar530,000
    74sci/tech524,000
    75west523,000
    76google translate514,000
    77mapquest514,000
    78northeast513,000
    79south511,000
    80indeed510,000
    81midwest499,000
    82technology491,000
    83science489,000
    84usps tracking488,000
    85weather channel487,000
    86aol.com486,000
    87entertainment news485,000
    88instagram482,000
    89europe479,000
    90facebook.com474,000
    91asia pacific462,000
    92africa461,000
    93for you461,000
    94americas458,000
    95nhl458,000
    96wwe458,000
    97music448,000
    98youtube videos448,000
    99capital one442,000
    100middle east440,000
    Sidenote.
     This was also the case with the most popular Google search queries.

    Many of the queries are not only branded but navigational—i.e., folks using Bing to search for particular websites or login pages.

    Here are some examples of such queries:

    #KeywordSearch Volume
    1facebook log in4,050,000
    2gmail login1,180,000
    3yahoo mail login824,000
    4ebay official site593,000

    Did you notice the same thing as I did?

    There are a lot of people are trying to access Facebook via Bing.

    So many, in fact, that Facebook-related queries (e.g., “Facebook,” Facebook login,” “www.facebook.com,” etc.) make up 13.12% of the total search volume from the top 100.

    You might also have noticed an interesting query in 3rd place—”Google.”

    Believe it or not, there are 9 million monthly US searches for “Google” on Bing.

    That’s people using one search engine (Bing) to find another (Google).

    Just in case you’re one of those people, here’s a quick trick 😉 -

    google bookmark

    You may also have noticed that there are quite a few queries from seemingly frustrated Windows 10 users looking for help.

    #KeywordSearch Volume
    1how to get help in windows 106,830,000
    2get help with file explorer in windows 102,400,000
    3fix connections to bluetooth audio devices and wireless displays in windows 10631,000

    Amazingly, those three searches alone account for 6.53% of all search volume across the top 100.

    No searches related to Windows 10 (or any version of Windows for that matter) appear on our list of the top 100 Google search queries. So what’s going on here?

    This is actually the result of a strange quirk in Windows 10.

    You see, when you press the F1 key in Windows 10, it opens up your browser window and searches for “get help with file explorer in windows 10” or something similar (it varies depending on the application you’re using).

    Long story short, most of these searches are almost certainly accidental.

    Still, there’s significant overlap between the searches people are making in Bing vs. Google. 50% of the top 100 US Bing searches also appear on our list of the top US Google searches.

    So if people are searching for something on Google (e.g., your brand), it’s very likely that Bing users are searching for that same thing—just on a lesser scale.

    Now let’s take a look at the top 100 Worldwide Bing searches.

    Top 100 Bing search queries in the World (as of July 2019)

    It’s not just US users that use Bing to access Google.

    The most popular Worldwide search query on Bing is “Google”—and by quite a hefty margin too.

    #KeywordSearch Volume
    1google45,510,000
    2youtube33,840,000
    3facebook31,820,000
    4gmail16,070,000
    5how to get help in windows 1013,040,000
    6yahoo7,390,000
    7amazon6,590,000
    8facebook log in6,260,000
    9get help with file explorer in windows 106,120,000
    10hotmail6,070,000
    11on this day in history6,070,000
    12yahoo mail5,850,000
    13ebay5,470,000
    14top stories3,940,000
    15bing3,600,000
    16netflix3,170,000
    17google maps3,100,000
    18www.google.com3,090,000
    19file extension apk3,070,000
    20you tube2,800,000
    21fb2,670,000
    22google chrome2,440,000
    23gmail login2,260,000
    24cómo obtener ayuda en windows 102,170,000
    25walmart2,080,000
    26google.com2,050,000
    27file extension crdownload2,030,000
    28us news2,020,000
    29facebook login1,940,000
    30hotmail sign in1,890,000
    31www.facebook.com1,850,000
    32msn1,820,000
    33le bon coin1,780,000
    34local news1,760,000
    35craigslist1,720,000
    36gmail.com1,650,000
    37roblox1,510,000
    38comment obtenir de l’aide dans windows 101,470,000
    39fox news1,440,000
    40aol1,430,000
    41outlook1,400,000
    42news for you1,360,000
    43bing homepage quiz1,350,000
    44instagram1,330,000
    45bing weekly quiz1,280,000
    46yt1,280,000
    47file extension rar1,260,000
    48fix connections to bluetooth audio devices and wireless displays in windows 101,250,000
    49google translate1,240,000
    50amazon.com1,220,000
    51aol mail1,180,000
    52pinterest1,170,000
    53g1,140,000
    54yahoo mail login1,140,000
    55youtube videos1,140,000
    56weekly quiz1,130,000
    57weather1,120,000
    58home depot1,090,000
    59twitter1,060,000
    60facebook connexion1,040,000
    61yahoo.com1,030,000
    62www.youtube.com1,020,000
    63file extension torrent1,010,000
    64drudge report1,000,000
    65maps1,000,000
    66local994,000
    67paypal992,000
    68open apk file970,000
    69wells fargo968,000
    70espn963,000
    71file extension dat952,000
    72google search948,000
    73hotmail.com943,000
    74file extension dll928,000
    75file extension tmp909,000
    76y898,000
    77facebook entrar880,000
    78f854,000
    79world848,000
    80bank of america840,000
    81entertainment807,000
    82nfl804,000
    83facebook.com797,000
    84face790,000
    85amazon prime775,000
    86whatsapp web775,000
    87translate769,000
    88zillow769,000
    89yahoo japan767,000
    90cnn766,000
    91indeed764,000
    92youtube.com764,000
    93получение справки в windows 10758,000
    94chrome745,000
    95politics742,000
    96u.s.736,000
    97news731,000
    98daily mail716,000
    99google docs713,000
    100bbc news694,000

    There are a whopping 45.51M searches for “Google” on Bing every month—that accounts for 14.72% of all worldwide search volume. Crazy!

    But the similarities don’t end there:

    66% of the top 100 US searches also appear on the worldwide list.

    Sidenote.
    The Worldwide list does include all US searches, which may be part of the reason for the significant overlap.

    Here are a few notable searches that are popular around the world but not in the US:

    #KeywordSearch Volume
    1google chrome2,440,000
    2outlook1,400,000
    3google search948,000
    4chrome745,000
    5daily mail716,000
    6bbc news694,000

    The most interesting observation here is that people around the world seem to be using Bing to download Google Chrome—Google’s web browser.

    Not only does that mean that many people are unhappy with their current browser—which is likely to be Microsoft Edge if they’re using Bing—but also their current search engine.

    A fun point here is that Google Chrome defaults to Google search…

    … meaning that this will be the last Bing search ever for those people.

    Should you really care about Bing?

    Hands up who uses Google as their primary search engine?

    I’m sensing a lot of raised hands… which is hardly surprising.

    Google has an estimated Worldwide market share of 76.06%. Bing’s market share is 8.94%.

    So for every search performed on Bing, 8–9 searches are conducted on Google.

    Now, I couldn’t find any statistics about the number of daily searches on Bing. However, according to internetlivestats.com, 3.5 billion searches are performed on Google every day.

    If we run a few numbers, we can work out that Bing likely gets around 388M searches per day.

    Sidenote.
    Want to know what folks are searching for on Google? Take a look at the most popular Google searches as of July 2019.

    Conclusion: Bing still matters.

    Which brings me onto:

    See more Bing search data in Keywords Explorer

    Looking to find out how many searches a particular word or phrase gets on Bing every month?

    Go to Ahrefs Keywords Explorer, enter a query and choose Bing as the search engine.

    Let’s see how many searches there are for “Photoshop” each month in the US.

    bing photoshop searches

    Bing search volume for “photoshop” in the US.

    18,000. Then a further 31,000 searches from elsewhere around the globe.

    However, there’s more…

    If we hit one of the reports on the left menu, we see some of the other Photoshop-related searches people make using Bing, plus their respective search volumes.

    Screenshot 2019 08 03 at 04 39 10

    Looks like a fair few people are struggling to remove backgrounds in Photoshop! That could make for a nice tutorial!

    Fancy researching some topics of your own?

    Give the new Keywords Explorer a whirl with a 7‑day trial for $7. 😉

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.



    Article stats

    • Referring domains 41
    • Organic traffic 1176
    Data from Content Explorer tool.