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Top Bing Searches (as of May 2019)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

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  • Organic traffic 1371
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    Do you want to know what people are searching for on Bing as of 2019?

    Here’s the data we’ll be sharing in this post:

    • Top100 most searched queries on Bing (US)—the most popular searches (by volume) for the US as of 2019.
    • Top100 most searched queries on Bing (Worldwide)—the same data as above, but global stats. That means global search volumes.

    But before we get to that—some exciting news:

    We recently launched the new version of Keywords Explorer—our keyword research tool—and it now has data for Bing!

    Here it is in action:

    bing keywords explorer ahrefs

    Bing search data in the new Ahrefs’ Keywords Explorer.

    In other words, you can now use Keywords Explorer to check search volumes for any keyword across Google, Bing, YouTube, and Amazon. Pretty cool, right?

    Ready for the data? Here goes…

    Top 100 Bing search queries in the US (as of May 2019)

    It’s clear right away that branded queries dominate this list.

    A whopping 67% of them revolve around well‐known brands and websites.

    #KeywordSearch Volume
    1facebook14,690,000
    2youtube11,360,000
    3google9,800,000
    4how to get help in windows 107,130,000
    5gmail6,610,000
    6on this day in history5,930,000
    7yahoo4,380,000
    8amazon4,230,000
    9facebook log in4,120,000
    10top stories3,870,000
    11yahoo mail3,610,000
    12ebay3,510,000
    13bing2,830,000
    14get help with file explorer in windows 102,510,000
    15walmart2,020,000
    16us news2,000,000
    17local news1,770,000
    18craigslist1,670,000
    19netflix1,640,000
    20google maps1,540,000
    21fox news1,400,000
    22hotmail1,370,000
    23news for you1,230,000
    24bing weekly quiz1,210,000
    25aol1,200,000
    26gmail login1,180,000
    27amazon.com1,160,000
    28bing homepage quiz1,160,000
    29msn1,150,000
    30home depot1,040,000
    31weekly quiz1,030,000
    32aol mail1,020,000
    33weather1,020,000
    34drudge report1,010,000
    35wells fargo971,000
    36local962,000
    37you tube927,000
    38espn926,000
    39yahoo.com877,000
    40roblox861,000
    41bank of america837,000
    42yahoo mail login837,000
    43google.com827,000
    44pinterest800,000
    45gmail.com759,000
    46zillow759,000
    47nfl755,000
    48www.facebook.com739,000
    49entertainment734,000
    50world728,000
    51u.s.705,000
    52politics690,000
    53cnn681,000
    54www.google.com679,000
    55paypal648,000
    56amazon prime633,000
    57fix connections to bluetooth audio devices and wireless displays in windows 10623,000
    58chase621,000
    59target621,000
    60lowes614,000
    61google docs610,000
    62hotmail sign in605,000
    63business604,000
    64best buy602,000
    65mlb593,000
    66solitaire592,000
    67ebay official site589,000
    68twitter584,000
    69sports575,000
    70realtor.com556,000
    71sci/tech549,000
    72news546,000
    73mapquest522,000
    74nba513,000
    75google translate511,000
    76indeed509,000
    77nascar502,000
    78west496,000
    79aol.com494,000
    80weather channel492,000
    81entertainment news491,000
    82usps tracking491,000
    83northeast486,000
    84facebook.com485,000
    85south484,000
    86for you481,000
    87instagram476,000
    88midwest472,000
    89technology469,000
    90science465,000
    91europe459,000
    92youtube videos452,000
    93asia pacific443,000
    94world news442,000
    95capital one440,000
    96southwest airlines440,000
    97africa439,000
    98americas438,000
    99health436,000
    100music434,000
    Sidenote.
     This was also the case with the most popular Google search queries.

    Many of the queries are not only branded but navigational—i.e., folks using Bing to search for particular websites or login pages.

    Here are some examples of such queries:

    #KeywordSearch Volume
    1facebook log in4,120,000
    2gmail login1,180,000
    3yahoo mail login837,000
    4ebay official site589,000

    Did you notice the same thing as I did?

    There are a lot of people are trying to access Facebook via Bing.

    So many, in fact, that Facebook‐related queries (e.g., “Facebook,” Facebook login,” “www.facebook.com,” etc.) make up 13.23% of the total search volume from the top 100.

    You might also have noticed an interesting query in 3rd place—”Google.”

    Believe it or not, there are over 9 million monthly US searches for “Google” on Bing.

    That’s people using one search engine (Bing) to find another (Google).

    Just in case you’re one of those people, here’s a quick trick 😉 -

    google bookmark

    You may also have noticed that there are quite a few queries from seemingly frustrated Windows 10 users looking for help.

    #KeywordSearch Volume
    1how to get help in windows 107,130,000
    2get help with file explorer in windows 102,510,000
    3fix connections to bluetooth audio devices and wireless displays in windows 10623,000

    Amazingly, those three searches alone account for 6.78% of all search volume across the top 100.

    No searches related to Windows 10 (or any version of Windows for that matter) appear on our list of the top 100 Google search queries. So what’s going on here?

    This is actually the result of a strange quirk in Windows 10.

    You see, when you press the F1 key in Windows 10, it opens up your browser window and searches for “get help with file explorer in windows 10” or something similar (it varies depending on the application you’re using).

    Long story short, most of these searches are almost certainly accidental.

    Still, there’s significant overlap between the searches people are making in Bing vs. Google. 49% of the top 100 US Bing searches also appear on our list of the top US Google searches.

    So if people are searching for something on Google (e.g., your brand), it’s very likely that Bing users are searching for that same thing—just on a lesser scale.

    Now let’s take a look at the top 100 Worldwide Bing searches.

    Top 100 Bing search queries in the World (as of May 2019)

    It’s not just US users that use Bing to access Google.

    The most popular Worldwide search query on Bing is “Google”—and by quite a hefty margin too.

    #KeywordSearch Volume
    1google46,220,000
    2youtube34,120,000
    3facebook32,270,000
    4gmail16,250,000
    5how to get help in windows 1013,610,000
    6yahoo7,490,000
    7amazon6,600,000
    8facebook log in6,380,000
    9get help with file explorer in windows 106,380,000
    10on this day in history6,300,000
    11hotmail6,160,000
    12yahoo mail5,940,000
    13ebay5,500,000
    14top stories3,960,000
    15bing3,500,000
    16file extension apk3,230,000
    17www.google.com3,190,000
    18netflix3,160,000
    19google maps3,110,000
    20you tube2,830,000
    21fb2,720,000
    22google chrome2,500,000
    23cómo obtener ayuda en windows 102,270,000
    24gmail login2,270,000
    25file extension crdownload2,140,000
    26walmart2,100,000
    27google.com2,090,000
    28us news2,020,000
    29facebook login1,980,000
    30hotmail sign in1,950,000
    31www.facebook.com1,890,000
    32msn1,830,000
    33le bon coin1,800,000
    34local news1,770,000
    35craigslist1,750,000
    36gmail.com1,690,000
    37comment obtenir de l’aide dans windows 101,530,000
    38roblox1,510,000
    39aol1,440,000
    40fox news1,440,000
    41outlook1,400,000
    42file extension rar1,330,000
    43instagram1,320,000
    44yt1,260,000
    45bing weekly quiz1,240,000
    46news for you1,240,000
    47fix connections to bluetooth audio devices and wireless displays in windows 101,230,000
    48google translate1,230,000
    49amazon.com1,210,000
    50aol mail1,210,000
    51pinterest1,170,000
    52bing homepage quiz1,160,000
    53yahoo mail login1,160,000
    54youtube videos1,160,000
    55g1,140,000
    56weather1,110,000
    57home depot1,080,000
    58file extension torrent1,060,000
    59twitter1,060,000
    60yahoo.com1,060,000
    61www.youtube.com1,050,000
    62facebook connexion1,030,000
    63weekly quiz1,030,000
    64drudge report1,020,000
    65file extension dat1,000,000
    66maps993,000
    67paypal991,000
    68file extension dll975,000
    69wells fargo974,000
    70google search973,000
    71local969,000
    72espn966,000
    73file extension tmp956,000
    74hotmail.com954,000
    75facebook entrar906,000
    76y898,000
    77f864,000
    78bank of america844,000
    79world825,000
    80facebook.com817,000
    81face805,000
    82open apk file800,000
    83entertainment796,000
    84yahoo japan788,000
    85nfl784,000
    86youtube.com777,000
    87cnn773,000
    88получение справки в windows 10768,000
    89amazon prime766,000
    90indeed763,000
    91zillow761,000
    92chrome757,000
    93translate756,000
    94whatsapp web739,000
    95politics735,000
    96file extension doc729,000
    97news729,000
    98daily mail721,000
    99google docs711,000
    100u.s.707,000

    There are a whopping 46.22M searches for “Google” on Bing every month—that accounts for 14.77% of all worldwide search volume. Crazy!

    But the similarities don’t end there:

    66% of the top 100 US searches also appear on the worldwide list.

    Sidenote.
    The Worldwide list does include all US searches, which may be part of the reason for the significant overlap.

    Here are a few notable searches that are popular around the world but not in the US:

    #KeywordSearch Volume
    1google chrome2,500,000
    2outlook1,400,000
    3google search973,000
    4chrome757,000
    5whatsapp web739,000

    The most interesting observation here is that people around the world seem to be using Bing to download Google Chrome—Google’s web browser.

    Not only does that mean that many people are unhappy with their current browser—which is likely to be Microsoft Edge if they’re using Bing—but also their current search engine.

    A fun point here is that Google Chrome defaults to Google search…

    … meaning that this will be the last Bing search ever for those people.

    Should you really care about Bing?

    Hands up who uses Google as their primary search engine?

    I’m sensing a lot of raised hands… which is hardly surprising.

    Google has an estimated Worldwide market share of 75.93%. Bing’s market share is 8.42%.

    So for every search performed on Bing, 9–10 searches are conducted on Google.

    Now, I couldn’t find any statistics about the number of daily searches on Bing. However, according to internetlivestats.com, 3.5 billion searches are performed on Google every day.

    If we run a few numbers, we can work out that Bing likely gets around 388M searches per day.

    Sidenote.
    Want to know what folks are searching for on Google? Take a look at the most popular Google searches as of May 2019.

    Conclusion: Bing still matters.

    Which brings me onto:

    See more Bing search data in the new Keywords Explorer!

    Looking to find out how many searches a particular word or phrase gets on Bing every month?

    Go to Ahrefs Keywords Explorer, enter a query and choose Bing as the search engine.

    Let’s see how many searches there are for “Photoshop” each month in the US.

    photoshop bing ahrefs

    Bing search volume for “photoshop” in the US.

    18,000. Then a further 30,000 searches from elsewhere around the globe.

    However, there’s more…

    If we hit one of the reports on the left menu, we see some of the other Photoshop‐related searches people make using Bing, plus their respective search volumes.

    photoshop questions ahrefs

    Looks like a fair few people are struggling to remove backgrounds in Photoshop! That could make for a nice tutorial!

    Fancy researching some topics of your own?

    Give the new Keywords Explorer a whirl with a 7‐day trial for $7. 😉

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.



    Article stats

    • Referring domains 37
    • Organic traffic 1371
    Data from Content Explorer tool.