Here’s the data we’ll be sharing in this post:
- Top100 most searched queries on Bing (US)—the most popular searches (by volume) for the US as of November 2018.
- Top100 most searched queries on Bing (Worldwide)—the same data as above, but global stats. That means global search volumes.
But before we get to that—some exciting news:
In other words, you’ll be able to use Keywords Explorer to check search volumes for any keyword across Google, Bing, YouTube, and Amazon. Pretty cool, right?
Ready for the data? Here goes…
Top 100 Bing search queries in the US (as of November 2018)
It’s clear right away that branded queries dominate this list.
A whopping 73% of them revolve around well‐known brands and websites.
|4||how to get help in windows 10||8,300,000|
|6||on this day in history||6,500,000|
|8||facebook log in||4,290,000|
|13||get help with file explorer in windows 10||2,930,000|
|23||bing weekly quiz||1,370,000|
|37||yahoo mail login||947,000|
|39||bank of america||901,000|
|46||news for you||795,000|
|49||hotmail sign in||734,000|
|61||fix connections to bluetooth audio devices and wireless displays in windows 10||609,000|
|65||ebay official site||580,000|
|85||science technology news||477,000|
|89||wells fargo login||460,000|
Many of the queries are not only branded but navigational—i.e., folks using Bing to search for particular websites or login pages.
Here are some examples of such queries:
|1||facebook log in||4,290,000|
|3||ebay official site||580,000|
|4||wells fargo login||460,000|
Did you notice the same thing as I did?
There are a lot of people are trying to access Facebook via Bing.
So many, in fact, that Facebook‐related queries (e.g., “Facebook,” Facebook login,” “www.facebook.com,” etc.) make up 13.52% of the total search volume from the top 100.
You might also have noticed an interesting query in 3rd place—”Google.”
Believe it or not, there are over 10 million monthly US searches for “Google” on Bing.
That’s people using one search engine (Bing) to find another (Google).
Just in case you’re one of those people, here’s a quick trick 😉 -
You may also have noticed that there are quite a few queries from seemingly frustrated Windows 10 users looking for help.
|1||how to get help in windows 10||8,300,000|
|2||get help with file explorer in windows 10||2,930,000|
|3||fix connections to bluetooth audio devices and wireless displays in windows 10||609,000|
Amazingly, those three searches alone account for 7.58% of all search volume across the top 100.
No searches related to Windows 10 (or any version of Windows for that matter) appear on our list of the top 100 Google search queries. So what’s going on here?
This is actually the result of a strange quirk in Windows 10.
You see, when you press the F1 key in Windows 10, it opens up your browser window and searches for “get help with file explorer in windows 10” or something similar (it varies depending on the application you’re using).
Long story short, most of these searches are almost certainly accidental.
Still, there’s significant overlap between the searches people are making in Bing vs. Google. 53% of the top 100 US Bing searches also appear on our list of the top US Google searches.
So if people are searching for something on Google (e.g., your brand), then it’s very likely that the same is true of Bing—just on a lesser scale.
Now let’s take a look at the top 100 Worldwide Bing searches.
Top 100 Bing search queries in the World (as of November 2018)
It’s not just US users that use Bing to access Google.
The most popular Worldwide search query on Bing is “Google”—and by quite a hefty margin too.
|5||how to get help in windows 10||15,790,000|
|7||get help with file explorer in windows 10||7,380,000|
|8||on this day in history||6,810,000|
|9||facebook log in||6,720,000|
|15||file extension apk||3,870,000|
|23||cómo obtener ayuda en windows 10||2,720,000|
|24||file extension crdownload||2,630,000|
|27||hotmail sign in||2,290,000|
|32||le bon coin||2,090,000|
|37||comment obtenir de l’aide dans windows 10||1,860,000|
|38||file extension rar||1,820,000|
|44||file extension torrent||1,540,000|
|45||bing weekly quiz||1,460,000|
|47||yahoo mail login||1,410,000|
|51||file extension dat||1,260,000|
|52||file extension dll||1,230,000|
|56||file extension tmp||1,200,000|
|58||fix connections to bluetooth audio devices and wireless displays in windows 10||1,170,000|
|75||file extension doc||986,000|
|77||bank of america||969,000|
|81||получение справки в windows 10||891,000|
|84||file extension pdf||865,000|
|85||file extension bin||856,000|
|87||obtener ayuda con el explorador de archivos en windows 10||833,000|
|97||file extension part||745,000|
|98||news for you||742,000|
There are a whopping 48.55M searches for “Google” on Bing every month—that accounts for 14.45% of all worldwide search volume. Crazy!
But the similarities don’t end there:
62% of the top 100 US searches also appear on the worldwide list.
Here are a few notable searches that are popular around the world but not in the US:
The most interesting observation here is that people around the world seem to be using Bing to download Google Chrome—Google’s web browser.
Not only does that mean that many people are unhappy with their current browser—which is likely to be Microsoft Edge if they’re using Bing—but also their current search engine.
A fun point here is that Google Chrome defaults to Google search…
… meaning that this will likely be the last Bing search those people ever make.
Should you really care about Bing?
Hands up who uses Google as their primary search engine?
I’m sensing a lot of raised hands… which is hardly surprising.
Google has an estimated Worldwide market share of 72.68%. Bing’s market share is 7.76%.
So generally speaking, for every search performed on Bing, ten searches are conducted on Google.
Now, I couldn’t find any statistics about the number of daily searches on Bing. However, according to internetlivestats.com, 3.5 billion searches are performed on Google every day.
If we run a few numbers, we can work out that Bing likely gets around 372M searches per day.
Conclusion: Bing still matters.
Which brings me to:
Full Bing Keywords Explorer is coming soon!
Have you used Ahrefs’ Keywords Explorer before?
It’s a bit like Google Keyword Planner but waaaayyy more powerful.
For starters, when you search in Keywords Explorer, we don’t show vague ranges like Google Keyword Planner does. We show precise numbers based on mountains of clickstream data.
(Not familiar with clickstream? Read this.)
Furthermore, we give you thousands of keyword ideas and suggestions in our various reports.
However, all of the keyword search volumes you see above are for Google only—they don’t take into account Bing searches…
… but they will soon. 🙂
We’ll soon be incorporating Bing data into Ahrefs’ Keywords Explorer.
Just to recap, here’s what it will look like:
Not only will it show search volume estimate for Bing (based on clickstream data) for the US and other countries, but you’ll also be able to see keyword ideas using those same reports mentioned above.
If all goes to plan, we will release this functionality in the next few months.
Stay tuned! 🙂