Top Bing Searches (2021)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).
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    Do you want to know what people are searching for on Bing as of 2021?

    Here’s the data we’ll be sharing in this post:

    But first, a quick tip for those of you doing Bing keyword research:

    You can find Bing search volumes (and more) for 124 million keywords in Ahrefs’ Keywords Explorer.

    Now let’s get to the data…

    #KeywordSearch Volume
    1facebook12,983,821
    2youtube11,452,722
    3google8,060,698
    4gmail6,043,283
    5bing homepage quiz5,578,736
    6amazon4,838,409
    7bing4,620,531
    8news for you4,298,308
    9yahoo3,746,439
    10ebay3,428,642
    11top stories3,403,727
    12facebook log in3,201,621
    13weekly quiz3,110,115
    14yahoo mail2,720,281
    15walmart1,988,367
    16us news1,810,576
    17fox news1,673,326
    18bing weekly quiz1,634,519
    19google maps1,569,468
    20nfl1,566,064
    21weather1,565,351
    22local1,547,407
    23netflix1,509,540
    24u.s.1,361,948
    25hotmail1,355,496
    26gmail login1,328,701
    27amazon.com1,304,095
    28mlb1,247,441
    29sports1,240,746
    30craigslist1,238,023
    31msn1,223,725
    32nba1,206,916
    33world1,197,887
    34espn1,164,494
    35home depot1,123,612
    36aol1,096,234
    37nascar1,062,355
    38entertainment1,033,242
    39science1,028,573
    40northeast1,015,265
    41west1,012,379
    42wwe1,002,767
    43south1,001,340
    44mma991,631
    45midwest987,173
    46soccer985,211
    47amazon prime982,294
    48nhl980,348
    49technology968,175
    50zillow952,808
    51cfb949,857
    52wells fargo937,992
    53africa929,660
    54local news892,458
    55europe847,037
    56americas842,434
    57golf837,960
    58bank of america835,593
    59politics823,938
    60asia pacific823,565
    61google docs821,588
    62roblox820,388
    63you tube809,041
    64fix connections to bluetooth audio devices and wireless displays in windows 10805,183
    65twitter777,983
    66tennis774,838
    67business769,667
    68paypal766,409
    69middle east763,491
    70pinterest759,633
    71www.facebook.com754,900
    72cbb737,296
    73ebay official site695,766
    74how to get help in windows 10692,540
    75instagram691,843
    76drudge report690,822
    77music687,855
    78target687,855
    79news685,602
    80horse racing682,944
    81cnn678,016
    82esports670,316
    83best buy669,441
    84google translate668,241
    85aol mail666,036
    86lowes.com663,329
    87hulu662,081
    88google.com653,344
    89movie & tv652,047
    90fact check648,141
    91current weather633,487
    92yahoo mail login624,879
    93amazon com610,258
    94boxing602,963
    95solitaire595,766
    96chase594,388
    97indeed588,893
    98cycling582,263
    99realtor.com566,653
    100usps tracking562,617
    Sidenote.
    This was also the case with the most popular Google search queries.

    It’s clear right away that branded queries dominate this list.

    A whopping 61% of them revolve around well-known brands and websites.

    Many of the queries are not only branded but navigational—i.e., folks using Bing to search for particular websites or login pages.

    Here are some examples of such queries:

    #KeywordSearch Volume
    1facebook log in3,201,621
    2gmail login1,328,701
    3ebay official site695,766
    4yahoo mail login624,879

    Did you notice the same thing as I did?

    There are a lot of people trying to access Facebook via Bing.

    So many, in fact, that Facebook-related queries (e.g., “Facebook,” Facebook login,” “www.facebook.com,” etc.) make up 10.68% of the total search volume from the top 100.

    You might also have noticed an interesting query in 3rd place—”Google.”

    Believe it or not, there are 8 million monthly US searches for “Google” on Bing.

    That’s people using one search engine (Bing) to find another (Google).

    Just in case you’re one of those people, here’s a quick trick 😉 -

    You may also have noticed that there are quite a few queries from seemingly frustrated Windows 10 users looking for help.

    #KeywordSearch Volume
    1fix connections to bluetooth audio devices and wireless displays in windows 10805,183
    2how to get help in windows 10692,540

    Amazingly, those two searches alone account for 0.94% of all search volume across the top 100.

    No searches related to Windows 10 (or any version of Windows for that matter) appear on our list of the top 100 Google search queries. So what’s going on here?

    This is actually the result of a strange quirk in Windows 10.

    You see, when you press the F1 key in Windows 10, it opens up your browser window and searches for “get help with file explorer in windows 10” or something similar (it varies depending on the application you’re using).

    Long story short, most of these searches are almost certainly accidental.

    Now let’s take a look at the top 100 Worldwide Bing searches.

    #KeywordSearch Volume
    1google40,958,757
    2youtube35,279,042
    3facebook28,550,537
    4gmail15,868,334
    5amazon7,854,752
    6yahoo6,389,306
    7hotmail6,150,624
    8open apk file5,987,940
    9bing homepage quiz5,580,018
    10bing5,532,575
    11ebay5,371,425
    12facebook log in4,888,446
    13yahoo mail4,604,333
    14news for you4,428,936
    15netflix3,949,973
    16open crdownload file3,636,316
    17top stories3,623,073
    18google maps3,448,167
    19weekly quiz3,137,848
    20how to get help in windows 102,993,580
    21you tube2,612,049
    22gmail login2,555,717
    23open rar file2,350,075
    24whatsapp web2,079,782
    25walmart2,076,554
    26fix connections to bluetooth audio devices and wireless displays in windows 102,013,703
    27msn1,893,438
    28instagram1,876,874
    29open torrent file1,851,983
    30google chrome1,836,663
    31us news1,823,305
    32open dat file1,823,242
    33outlook1,822,763
    34open tmp file1,813,353
    35le bon coin1,803,946
    36roblox1,797,883
    37yt1,795,227
    38fb1,788,518
    39open dll file1,787,848
    40facebook connexion1,783,558
    41fox news1,731,784
    42weather1,725,782
    43get help with file explorer in windows 101,712,156
    44facebook login1,686,386
    45bing weekly quiz1,678,370
    46www.google.com1,671,540
    47google translate1,659,295
    48nfl1,611,417
    49local1,556,614
    50google.com1,478,076
    51twitter1,417,904
    52world1,369,293
    53sports1,366,093
    54u.s.1,364,015
    55amazon.com1,351,900
    56gmail.com1,334,372
    57aol1,326,697
    58pinterest1,314,294
    59www.facebook.com1,313,681
    60amazon prime1,286,938
    61hotmail sign in1,284,999
    62mlb1,282,784
    63nba1,279,758
    64craigslist1,276,072
    65open pdf file1,270,968
    66maps1,255,627
    67open bin file1,245,281
    68espn1,238,300
    69g1,236,147
    70paypal1,192,048
    71home depot1,176,626
    72on this day in history1,146,153
    73translate1,142,674
    74entertainment1,140,576
    75open doc file1,125,275
    76nascar1,086,824
    77youtube videos1,059,330
    78wwe1,058,942
    79science1,037,433
    80nhl1,036,063
    81google docs1,018,231
    82west1,017,474
    83northeast1,015,859
    84bbc news1,015,057
    85south1,004,992
    86mma1,001,336
    87soccer995,280
    88midwest988,503
    89technology974,189
    90y958,253
    91zillow955,543
    92cfb950,355
    93wells fargo943,271
    94africa937,968
    95hotmail.com931,598
    96google drive920,313
    97yahoo mail login918,748
    98indeed909,047
    99local news896,385
    100cómo obtener ayuda en windows 10895,284

    It’s not just US users that use Bing to access Google.

    The most popular Worldwide search query on Bing is “Google”—and by quite a hefty margin too. There are a whopping 40.96M searches for “Google” on Bing every month—that accounts for 13.2% of all worldwide search volume. Crazy!

    But the similarities don’t end there:

    68% of the top 100 US searches also appear on the worldwide list.

    Sidenote.
    The Worldwide list does include all US searches, which may be part of the reason for the significant overlap. 

    Here are a few notable searches that are popular around the world but not in the US:

    #KeywordSearch Volume
    1google chrome2,600,000
    2outlook1,400,000
    3google search1,020,000
    4chrome777,000
    5daily mail729,000
    6friv710,000
    7youtube music706,000

    The most interesting observation here is that people around the world seem to be using Bing to download Google Chrome—Google’s web browser.

    Not only does that mean that many people are unhappy with their current browser—which is likely to be Microsoft Edge if they’re using Bing—but also their current search engine.

    A fun point here is that Google Chrome defaults to Google search…

    … meaning that this will be the last Bing search ever for those people.

    Should you really care about Bing?

    Hands up who uses Google as their primary search engine?

    I’m sensing a lot of raised hands… which is hardly surprising.

    Google has an estimated Worldwide market share of 91.38%. Bing’s market share is 2.69%.

    So for every search performed on Bing, roughly 34 searches are conducted on Google.

    Now, I couldn’t find any statistics about the number of daily searches on Bing. However, according to internetlivestats.com, 3.5 billion searches are performed on Google every day.

    If we run a few numbers, we can work out that Bing likely gets around 82.6M searches per day.

    Sidenote.
    Want to know what folks are searching for on Google? Here are the top Google searches.

    Conclusion: Bing still matters.

    Which brings me onto:

    See more Bing search data in Keywords Explorer

    Looking to find out how many searches a particular word or phrase gets on Bing every month?

    Go to Ahrefs’ Keywords Explorer, enter a query and choose Bing as the search engine.

    Let’s see how many searches there are for “Photoshop” each month in the US.

    19,000. Then a further 41,000 searches from elsewhere around the globe.

    However, there’s more…

    If we hit go to the Questions report, we see some of the other Photoshop-related searches people make using Bing, plus their respective search volumes.

    Looks like a fair few people are struggling to remove backgrounds in Photoshop! That could make for a nice tutorial!

    Fancy researching some topics of your own?

    Give the new Keywords Explorer a whirl with a 7‑day trial for $7.

    • Linking websites 169
    • Tweets 71
    Data from Content Explorer