Top Bing Searches (as of 2019)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

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  • Referring domains 34
  • Organic traffic 1263
Data from Content Explorer tool.
    Do you want to know what people are searching for on Bing as of 2019?

    Here’s the data we’ll be sharing in this post:

    • Top100 most searched queries on Bing (US)—the most popular searches (by volume) for the US as of 2019.
    • Top100 most searched queries on Bing (Worldwide)—the same data as above, but global stats. That means global search volumes.

    But before we get to that—some exciting news:

    We’ll soon be adding Bing, Amazon, and YouTube data to Keywords Explorer—our keyword research tool. Here’s a sneak peek at what it will look like:

    Preview of Bing data in Ahrefs’ Keywords Explorer — to be released soon!

    In other words, you’ll be able to use Keywords Explorer to check search volumes for any keyword across Google, Bing, YouTube, and Amazon. Pretty cool, right?

    Ready for the data? Here goes…

    Top 100 Bing search queries in the US (as of 2019)

    It’s clear right away that branded queries dominate this list.

    A whopping 70% of them revolve around well‐known brands and websites.

    #KeywordSearch Volume
    1facebook14,970,000
    2youtube11,450,000
    3google10,040,000
    4how to get help in windows 107,880,000
    5gmail6,720,000
    6on this day in history6,550,000
    7yahoo4,440,000
    8amazon4,270,000
    9facebook log in4,240,000
    10top stories3,920,000
    11yahoo mail3,730,000
    12ebay3,520,000
    13get help with file explorer in windows 102,780,000
    14bing2,650,000
    15walmart2,080,000
    16us news2,040,000
    17local news1,780,000
    18craigslist1,710,000
    19netflix1,660,000
    20google maps1,560,000
    21fox news1,390,000
    22hotmail1,380,000
    23aol1,210,000
    24bing weekly quiz1,210,000
    25gmail login1,170,000
    26msn1,150,000
    27amazon.com1,140,000
    28aol mail1,050,000
    29home depot1,050,000
    30drudge report1,040,000
    31wells fargo980,000
    32weather968,000
    33you tube953,000
    34yahoo.com919,000
    35espn915,000
    36roblox890,000
    37news for you887,000
    38local886,000
    39yahoo mail login863,000
    40google.com852,000
    41bank of america847,000
    42pinterest807,000
    43weekly quiz793,000
    44gmail.com784,000
    45zillow740,000
    46www.facebook.com735,000
    47www.google.com721,000
    48entertainment694,000
    49nfl684,000
    50cnn684,000
    51bing homepage quiz683,000
    52politics676,000
    53world663,000
    54hotmail sign in646,000
    55paypal639,000
    56lowes636,000
    57target630,000
    58u.s.625,000
    59chase622,000
    60amazon prime620,000
    61best buy608,000
    62fix connections to bluetooth audio devices and wireless displays in windows 10597,000
    63google docs593,000
    64solitaire592,000
    65sci/tech578,000
    66ebay official site575,000
    67business570,000
    68twitter570,000
    69realtor.com562,000
    70news549,000
    71mapquest542,000
    72entertainment news532,000
    73mlb531,000
    74facebook.com511,000
    75sports509,000
    76aol.com506,000
    77google translate503,000
    78weather channel501,000
    79indeed499,000
    80usps tracking484,000
    81world news483,000
    82instagram468,000
    83for you466,000
    84youtube videos458,000
    85political news449,000
    86southwest airlines444,000
    87gmail inbox440,000
    88west437,000
    89capital one437,000
    90nascar435,000
    91nba434,000
    92wells fargo login430,000
    93science technology news430,000
    94health427,000
    95northeast427,000
    96pogo426,000
    97south425,000
    98accuweather423,000
    99midwest414,000
    100hulu411,000
    Sidenote.
     This was also the case with the most popular Google search queries.

    Many of the queries are not only branded but navigational—i.e., folks using Bing to search for particular websites or login pages.

    Here are some examples of such queries:

    #KeywordSearch Volume
    1facebook log in4,240,000
    2gmail login1,170,000
    3yahoo mail login863,000
    4ebay official site575,000
    5wells fargo login430,000

    Did you notice the same thing as I did?

    There are a lot of people are trying to access Facebook via Bing.

    So many, in fact, that Facebook‐related queries (e.g., “Facebook,” Facebook login,” “www.facebook.com,” etc.) make up 13.41% of the total search volume from the top 100.

    You might also have noticed an interesting query in 3rd place—”Google.”

    Believe it or not, there are over 10 million monthly US searches for “Google” on Bing.

    That’s people using one search engine (Bing) to find another (Google).

    Just in case you’re one of those people, here’s a quick trick 😉 -

    google bookmark

    You may also have noticed that there are quite a few queries from seemingly frustrated Windows 10 users looking for help.

    #KeywordSearch Volume
    1how to get help in windows 107,880,000
    2get help with file explorer in windows 102,780,000
    3fix connections to bluetooth audio devices and wireless displays in windows 10597,000

    Amazingly, those three searches alone account for 7.38% of all search volume across the top 100.

    No searches related to Windows 10 (or any version of Windows for that matter) appear on our list of the top 100 Google search queries. So what’s going on here?

    This is actually the result of a strange quirk in Windows 10.

    You see, when you press the F1 key in Windows 10, it opens up your browser window and searches for “get help with file explorer in windows 10” or something similar (it varies depending on the application you’re using).

    Long story short, most of these searches are almost certainly accidental.

    Still, there’s significant overlap between the searches people are making in Bing vs. Google. 51% of the top 100 US Bing searches also appear on our list of the top US Google searches.

    So if people are searching for something on Google (e.g., your brand), it’s very likely that Bing users are searching for that same thing—just on a lesser scale.

    Now let’s take a look at the top 100 Worldwide Bing searches.

    Top 100 Bing search queries in the World (as of 2019)

    It’s not just US users that use Bing to access Google.

    The most popular Worldwide search query on Bing is “Google”—and by quite a hefty margin too.

    #KeywordSearch Volume
    1google47,760,000
    2youtube34,710,000
    3facebook33,270,000
    4gmail16,650,000
    5how to get help in windows 1014,990,000
    6yahoo7,680,000
    7get help with file explorer in windows 107,010,000
    8on this day in history6,880,000
    9amazon6,640,000
    10facebook log in6,610,000
    11hotmail6,360,000
    12yahoo mail6,190,000
    13ebay5,530,000
    14top stories4,010,000
    15file extension apk3,770,000
    16www.google.com3,630,000
    17bing3,430,000
    18netflix3,320,000
    19google maps3,150,000
    20you tube3,140,000
    21fb2,930,000
    22google chrome2,850,000
    23cómo obtener ayuda en windows 102,640,000
    24file extension crdownload2,500,000
    25gmail login2,500,000
    26google.com2,410,000
    27walmart2,290,000
    28facebook login2,200,000
    29us news2,150,000
    30hotmail sign in2,110,000
    31www.facebook.com2,060,000
    32msn2,060,000
    33le bon coin2,060,000
    34craigslist1,990,000
    35local news1,930,000
    36gmail.com1,850,000
    37comment obtenir de l’aide dans windows 101,840,000
    38roblox1,800,000
    39file extension rar1,790,000
    40aol1,760,000
    41fox news1,690,000
    42outlook1,680,000
    43instagram1,530,000
    44aol mail1,490,000
    45bing weekly quiz1,460,000
    46yt1,430,000
    47google translate1,400,000
    48yahoo mail login1,310,000
    49youtube videos1,250,000
    50amazon.com1,240,000
    51file extension torrent1,240,000
    52g1,220,000
    53fix connections to bluetooth audio devices and wireless displays in windows 101,200,000
    54pinterest1,200,000
    55www.youtube.com1,190,000
    56file extension dat1,190,000
    57yahoo.com1,170,000
    58home depot1,170,000
    59file extension dll1,170,000
    60file extension tmp1,150,000
    61weather1,120,000
    62drudge report1,120,000
    63twitter1,110,000
    64google search1,100,000
    65maps1,100,000
    66wells fargo1,070,000
    67paypal1,050,000
    68facebook connexion1,050,000
    69hotmail.com1,050,000
    70facebook entrar1,050,000
    71espn1,040,000
    72y1,030,000
    73news for you984,000
    74local983,000
    75f982,000
    76facebook.com979,000
    77bank of america975,000
    78face957,000
    79yahoo japan956,000
    80file extension doc913,000
    81youtube.com892,000
    82получение справки в windows 10892,000
    83weekly quiz886,000
    84chrome863,000
    85cnn854,000
    86indeed846,000
    87entertainment831,000
    88world821,000
    89amazon prime809,000
    90zillow808,000
    91translate807,000
    92news800,000
    93daily mail794,000
    94friv785,000
    95politics780,000
    96file extension pdf753,000
    97nfl748,000
    98www.gmail.com746,000
    99obtener ayuda con el explorador de archivos en windows 10742,000
    100youtube music742,000

    There are a whopping 47.76M searches for “Google” on Bing every month—that accounts for 14.40% of all worldwide search volume. Crazy!

    But the similarities don’t end there:

    63% of the top 100 US searches also appear on the worldwide list.

    Sidenote.
    The Worldwide list does include all US searches, which may be part of the reason for the significant overlap.

    Here are a few notable searches that are popular around the world but not in the US:

    #KeywordSearch Volume
    1google chrome2,850,000
    2outlook1,680,000
    3google search1,100,000
    4chrome863,000
    5daily mail794,000
    6friv785,000
    7youtube music742,000

    The most interesting observation here is that people around the world seem to be using Bing to download Google Chrome—Google’s web browser.

    Not only does that mean that many people are unhappy with their current browser—which is likely to be Microsoft Edge if they’re using Bing—but also their current search engine.

    A fun point here is that Google Chrome defaults to Google search…

    … meaning that this will be the last Bing search ever for those people.

    Should you really care about Bing?

    Hands up who uses Google as their primary search engine?

    I’m sensing a lot of raised hands… which is hardly surprising.

    Google has an estimated Worldwide market share of 73.62%. Bing’s market share is 7.9%.

    So for every search performed on Bing, ten searches are conducted on Google.

    Now, I couldn’t find any statistics about the number of daily searches on Bing. However, according to internetlivestats.com, over 3.5 billion searches are performed on Google every day.

    If we run a few numbers, we can work out that Bing likely gets around 375M searches per day.

    Sidenote.
    Want to know what folks are searching for on Google? Take a look at the most popular Google searches as of November 2018.

    Conclusion: Bing still matters.

    Which brings me onto:

    Full Bing Keywords Explorer is coming soon!

    Have you used Ahrefs’ Keywords Explorer before?

    It’s a bit like Google Keyword Planner but waaaayyy more powerful.

    For starters, when you search in Keywords Explorer, we don’t show vague ranges like Google Keyword Planner does. We show precise estimations numbers based on mountains of clickstream data.

    SEO metrics for “apple” via Ahrefs’ Keywords Explorer

    (Not familiar with clickstream? Read this.)

    Furthermore, we give you thousands of keyword ideas and suggestions in our various reports.

    Phrase match report for “apple” in Ahrefs’ Keywords Explorer.

    However, all of the keyword search volumes you see above are for Google only—they don’t take into account Bing searches…

    … but they will soon. 🙂

    We’ll soon be incorporating Bing data into Ahrefs’ Keywords Explorer.

    Just to recap, here’s what it will look like:

    Preview of Bing data in Ahrefs’ Keywords Explorer — to be released soon!

    Not only will it show accurate search volume estimate for Bing (based on clickstream data) for the US and other countries, but you’ll also be able to see keyword ideas using those same reports mentioned above.

    If all goes to plan, we will release this functionality in the next few months.

    Stay tuned! 🙂

    Joshua Hardwick
    Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

    Article stats

    • Referring domains 34
    • Organic traffic 1263
    Data from Content Explorer tool.

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

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