Top Bing Searches (as of November 2018)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

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  • Organic traffic 835
Data from Content Explorer tool.
    Do you want to know the most searched things on Bing as of November 2018?

    Here’s the data we’ll be sharing in this post:

    • Top100 most searched queries on Bing (US)—the most popular searches (by volume) for the US as of November 2018.
    • Top100 most searched queries on Bing (Worldwide)—the same data as above, but global stats. That means global search volumes.

    But before we get to that—some exciting news:

    We’ll shortly be adding Bing, Amazon, and YouTube data to Keywords Explorer—our keyword research tool. Here’s a sneak peek at what it will look like:

    Preview of Bing data in Ahrefs’ Keywords Explorer — to be released soon!

    In other words, you’ll be able to use Keywords Explorer to check search volumes for any keyword across Google, Bing, YouTube, and Amazon. Pretty cool, right?

    Ready for the data? Here goes…

    Top 100 Bing search queries in the US (as of November 2018)

    It’s clear right away that branded queries dominate this list.

    A whopping 73% of them revolve around well‐known brands and websites.

    #KeywordSearch Volume
    1facebook15,050,000
    2youtube11,470,000
    3google10,150,000
    4how to get help in windows 108,300,000
    5gmail6,780,000
    6on this day in history6,500,000
    7yahoo4,470,000
    8facebook log in4,290,000
    9amazon4,220,000
    10top stories3,910,000
    11yahoo mail3,800,000
    12ebay3,490,000
    13get help with file explorer in windows 102,930,000
    14bing2,560,000
    15us news2,120,000
    16walmart2,060,000
    17local news2,020,000
    18craigslist1,800,000
    19netflix1,730,000
    20google maps1,670,000
    21hotmail1,580,000
    22fox news1,380,000
    23bing weekly quiz1,370,000
    24aol1,230,000
    25gmail login1,210,000
    26msn1,150,000
    27amazon.com1,140,000
    28aol mail1,140,000
    29home depot1,110,000
    30drudge report1,070,000
    31wells fargo1,060,000
    32you tube1,050,000
    33yahoo.com1,040,000
    34weather1,010,000
    35roblox982,000
    36espn964,000
    37yahoo mail login947,000
    38google.com926,000
    39bank of america901,000
    40local893,000
    41pinterest880,000
    42gmail.com868,000
    43www.google.com849,000
    44zillow827,000
    45www.facebook.com810,000
    46news for you795,000
    47cnn744,000
    48weekly quiz741,000
    49hotmail sign in734,000
    50entertainment701,000
    51lowes677,000
    52nfl672,000
    53politics662,000
    54paypal655,000
    55chase654,000
    56world645,000
    57target632,000
    58amazon prime629,000
    59solitaire629,000
    60google docs621,000
    61fix connections to bluetooth audio devices and wireless displays in windows 10609,000
    62best buy600,000
    63u.s.598,000
    64realtor.com588,000
    65ebay official site580,000
    66twitter577,000
    67entertainment news576,000
    68mapquest569,000
    69news569,000
    70sci/tech568,000
    71business561,000
    72facebook.com556,000
    73mlb553,000
    74world news547,000
    75aol.com541,000
    76weather channel538,000
    77google translate526,000
    78indeed520,000
    79sports512,000
    80political news509,000
    81usps tracking509,000
    82instagram507,000
    83youtube videos496,000
    84gmail inbox496,000
    85science technology news477,000
    86southwest airlines473,000
    87pogo470,000
    88capital one463,000
    89wells fargo login460,000
    90accuweather456,000
    91nascar452,000
    92for you450,000
    93pandora443,000
    94youtube.com442,000
    95hotmail.com441,000
    96hulu435,000
    97google drive430,000
    98nba423,000
    99facebook login420,000
    100west420,000
    Sidenote.
    This was also the case with the most popular Google search queries.

    Many of the queries are not only branded but navigational—i.e., folks using Bing to search for particular websites or login pages.

    Here are some examples of such queries:

    #KeywordSearch Volume
    1facebook log in4,290,000
    2gmail login1,210,000
    3ebay official site580,000
    4wells fargo login460,000
    5facebook login420,000

    Did you notice the same thing as I did?

    There are a lot of people are trying to access Facebook via Bing.

    So many, in fact, that Facebook‐related queries (e.g., “Facebook,” Facebook login,” “www.facebook.com,” etc.) make up 13.52% of the total search volume from the top 100.

    You might also have noticed an interesting query in 3rd place—”Google.”

    Believe it or not, there are over 10 million monthly US searches for “Google” on Bing.

    That’s people using one search engine (Bing) to find another (Google).

    Just in case you’re one of those people, here’s a quick trick 😉 -

    You may also have noticed that there are quite a few queries from seemingly frustrated Windows 10 users looking for help.


    #
    KeywordSearch Volume
    1how to get help in windows 108,300,000
    2get help with file explorer in windows 102,930,000
    3fix connections to bluetooth audio devices and wireless displays in windows 10609,000

    Amazingly, those three searches alone account for 7.58% of all search volume across the top 100.

    No searches related to Windows 10 (or any version of Windows for that matter) appear on our list of the top 100 Google search queries. So what’s going on here?

    This is actually the result of a strange quirk in Windows 10.

    You see, when you press the F1 key in Windows 10, it opens up your browser window and searches for “get help with file explorer in windows 10” or something similar (it varies depending on the application you’re using).

    Long story short, most of these searches are almost certainly accidental.

    Still, there’s significant overlap between the searches people are making in Bing vs. Google. 53% of the top 100 US Bing searches also appear on our list of the top US Google searches.

    So if people are searching for something on Google (e.g., your brand), then it’s very likely that the same is true of Bing—just on a lesser scale.

    Now let’s take a look at the top 100 Worldwide Bing searches.

    Top 100 Bing search queries in the World (as of November 2018)

    It’s not just US users that use Bing to access Google.

    The most popular Worldwide search query on Bing is “Google”—and by quite a hefty margin too.

    #KeywordSearch Volume
    1google48,550,000
    2youtube34,960,000
    3facebook33,730,000
    4gmail16,860,000
    5how to get help in windows 1015,790,000
    6yahoo7,760,000
    7get help with file explorer in windows 107,380,000
    8on this day in history6,810,000
    9facebook log in6,720,000
    10amazon6,540,000
    11hotmail6,460,000
    12yahoo mail6,330,000
    13ebay5,510,000
    14top stories3,990,000
    15file extension apk3,870,000
    16www.google.com3,720,000
    17bing3,570,000
    18google maps3,230,000
    19netflix3,170,000
    20you tube3,120,000
    21fb2,970,000
    22google chrome2,910,000
    23cómo obtener ayuda en windows 102,720,000
    24file extension crdownload2,630,000
    25gmail login2,560,000
    26google.com2,480,000
    27hotmail sign in2,290,000
    28walmart2,260,000
    29facebook login2,120,000
    30us news2,100,000
    31www.facebook.com2,100,000
    32le bon coin2,090,000
    33msn2,080,000
    34craigslist2,050,000
    35gmail.com1,920,000
    36local news1,880,000
    37comment obtenir de l’aide dans windows 101,860,000
    38file extension rar1,820,000
    39roblox1,800,000
    40aol1,800,000
    41outlook1,800,000
    42fox news1,670,000
    43instagram1,600,000
    44file extension torrent1,540,000
    45bing weekly quiz1,460,000
    46aol mail1,410,000
    47yahoo mail login1,410,000
    48youtube videos1,310,000
    49yt1,280,000
    50google translate1,260,000
    51file extension dat1,260,000
    52file extension dll1,230,000
    53pinterest1,220,000
    54g1,210,000
    55www.youtube.com1,200,000
    56file extension tmp1,200,000
    57yahoo.com1,170,000
    58fix connections to bluetooth audio devices and wireless displays in windows 101,170,000
    59amazon.com1,170,000
    60home depot1,160,000
    61google search1,160,000
    62drudge report1,150,000
    63twitter1,150,000
    64weather1,130,000
    65hotmail.com1,120,000
    66wells fargo1,090,000
    67maps1,060,000
    68facebook entrar1,050,000
    69paypal1,050,000
    70facebook connexion1,040,000
    71espn1,030,000
    72y1,010,000
    73f992,000
    74facebook.com986,000
    75file extension doc986,000
    76face984,000
    77bank of america969,000
    78yahoo japan945,000
    79local935,000
    80youtube.com914,000
    81получение справки в windows 10891,000
    82chrome886,000
    83cnn877,000
    84file extension pdf865,000
    85file extension bin856,000
    86indeed848,000
    87obtener ayuda con el explorador de archivos en windows 10833,000
    88zillow825,000
    89friv824,000
    90www.gmail.com803,000
    91daily mail800,000
    92sat799,000
    93news775,000
    94translate763,000
    95youtube music753,000
    96amazon prime751,000
    97file extension part745,000
    98news for you742,000
    99entertainment741,000
    100bbc news734,000

    There are a whopping 48.55M searches for “Google” on Bing every month—that accounts for 14.45% of all worldwide search volume. Crazy!

    But the similarities don’t end there:

    62% of the top 100 US searches also appear on the worldwide list.

    Sidenote.
    The Worldwide list does include all US searches, which may be part of the reason for the significant overlap.

    Here are a few notable searches that are popular around the world but not in the US:

     KeywordSearch Volume
    1google chrome2,910,000
    2outlook1,800,000
    3google search1,160,000
    4chrome886,000
    5daily mail800,000
    6youtube music753,000
    7bbc news734,000

    The most interesting observation here is that people around the world seem to be using Bing to download Google Chrome—Google’s web browser.

    Not only does that mean that many people are unhappy with their current browser—which is likely to be Microsoft Edge if they’re using Bing—but also their current search engine.

    A fun point here is that Google Chrome defaults to Google search…

    … meaning that this will likely be the last Bing search those people ever make.

    Should you really care about Bing?

    Hands up who uses Google as their primary search engine?

    I’m sensing a lot of raised hands… which is hardly surprising.

    Google has an estimated Worldwide market share of 72.68%. Bing’s market share is 7.76%.

    So generally speaking, for every search performed on Bing, ten searches are conducted on Google.

    Now, I couldn’t find any statistics about the number of daily searches on Bing. However, according to internetlivestats.com, 3.5 billion searches are performed on Google every day.

    If we run a few numbers, we can work out that Bing likely gets around 372M searches per day.

    Sidenote.
    Want to know what folks are searching for on Google? Take a look at the most popular Google searches as of November 2018.

    Conclusion: Bing still matters.

    Which brings me to:

    Full Bing Keywords Explorer is coming soon!

    Have you used Ahrefs’ Keywords Explorer before?

    It’s a bit like Google Keyword Planner but waaaayyy more powerful.

    For starters, when you search in Keywords Explorer, we don’t show vague ranges like Google Keyword Planner does. We show precise numbers based on mountains of clickstream data.

    SEO metrics for “apple” via Ahrefs’ Keywords Explorer

    (Not familiar with clickstream? Read this.)

    Furthermore, we give you thousands of keyword ideas and suggestions in our various reports.

    Phrase match report for “apple” in Ahrefs’ Keywords Explorer.

    However, all of the keyword search volumes you see above are for Google only—they don’t take into account Bing searches…

    … but they will soon. 🙂

    We’ll soon be incorporating Bing data into Ahrefs’ Keywords Explorer.

    Just to recap, here’s what it will look like:

    Preview of Bing data in Ahrefs’ Keywords Explorer — to be released soon!

    Not only will it show search volume estimate for Bing (based on clickstream data) for the US and other countries, but you’ll also be able to see keyword ideas using those same reports mentioned above.

    If all goes to plan, we will release this functionality in the next few months.

    Stay tuned! 🙂

    Joshua Hardwick
    Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

    Article stats

    • Referring domains 23
    • Organic traffic 835
    Data from Content Explorer tool.

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

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