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Top Searches on Amazon (as of July 2019)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

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  • Organic traffic 539
Data from Content Explorer tool.
    Are you curious as to which products get the most searches on Amazon? Today is your lucky day.

    In this post, I’m going to share the following new pieces of data with you:

    • Top100 Amazon searches (US)—a list of the most popular Amazon searches in the US as of July 2019.
    • Top100 Amazon searches (Worldwide)—the same data but with searches from outside of the United States too (and with global search volumes).

    But first, a quick announcement:

    We recently launched the new version of Keywords Explorer, which includes search data for Amazon. It looks like this:

    nintendo switch amazon sv

    Amazon search data in Ahrefs’ Keywords Explorer for “Nintendo Switch”

    In other words, Keywords Explorer is now a fully-fledged Amazon keyword research tool. We also added data for Bing, YouTube, Baidu, and many other search engines.

    Sidenote.
    Here are the top searches on Google, Bing, and YouTube—in case you missed them.

    Now, it’s data time!

    Top 100 Amazon searches in the US (as of July 2019)

    Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth headphones, smartwatches, SSDs, gaming controllers and so on.

    #KeywordSearch Volume
    1nintendo switch2,000,000
    2laptop1,240,000
    3fidget spinner1,070,000
    4headphones895,000
    5fitbit803,000
    6ps4803,000
    7kindle783,000
    8bluetooth headphones753,000
    9instant pot700,000
    10fire stick697,000
    11external hard drive689,000
    12tv667,000
    13books661,000
    14game of thrones651,000
    15ipad647,000
    16ssd606,000
    17tablet605,000
    18micro sd card591,000
    19roku569,000
    20toilet paper561,000
    21wireless headphones511,000
    22alexa508,000
    23backpack500,000
    24air fryer491,000
    25monitor485,000
    26prime video457,000
    27bluetooth speakers456,000
    28harry potter452,000
    29switch449,000
    30paper towels448,000
    31shoes448,000
    32doctor who446,000
    33iphone charger445,000
    34kindle fire445,000
    35hdmi cable441,000
    36xbox one437,000
    37desk434,000
    38pop socket424,000
    39gift card419,000
    40earbuds412,000
    41water bottle410,000
    42echo406,000
    43lego404,000
    44apple watch402,000
    45wireless earbuds401,000
    46gaming chair399,000
    47iphone 7 case397,000
    48wireless mouse391,000
    49echo dot388,000
    50office chair386,000
    51coffee maker383,000
    52essential oils374,000
    53gaming mouse372,000
    54keyboard371,000
    55mouse pad368,000
    56star wars367,000
    57coffee365,000
    58printer360,000
    59xbox one controller359,000
    60socks358,000
    61gift cards for amazon357,000
    62sd card356,000
    63mouse345,000
    64playstation 4345,000
    65shower curtain342,000
    66ps4 controller339,000
    67bluetooth earbuds336,000
    68camera334,000
    69iphone 7 plus case334,000
    70iphone 7331,000
    71iphone329,000
    72smart watch328,000
    73ps4 games322,000
    74mattress314,000
    75drone312,000
    76iphone 6309,000
    77iphone 6 case309,000
    78microwave309,000
    79protein powder308,000
    80vacuum cleaner308,000
    81iphone x case306,000
    82yoga mat303,000
    83airpods299,000
    84movies299,000
    85projector297,000
    86laptops296,000
    87aa batteries294,000
    88hard drive293,000
    89iphone 6s case293,000
    90computer desk290,000
    91chromebook289,000
    92dash cam288,000
    93gaming headset282,000
    94fan278,000
    95flash drive275,000
    96gtx 1080275,000
    97gtx 1070273,000
    98blender270,000
    99hbo270,000
    100iphone 8 plus case270,000

    So much so, that 53/100 of our top searches are (almost ⅔) are for gadgets.

    That’s excluding searches for iPhone accessories too, of which there are many.

    What’s the most popular iPhone accessory? Cases.

    Here are the most popular iPhone case models and their search volumes:

    #KeywordSearch Volume
    1iphone 7 case397,000
    2iphone 7 plus case334,000
    3iphone 6 case309,000
    4iphone x case306,000
    5iphone 6s case293,000
    6iphone 8 plus case270,000

    (It looks like a lot of people are still rocking iPhone 6’s and 7’s.)

    Speaking of iPhone accessories, there are 753,000 monthly searches for “Bluetooth headphones,” which makes it the 8th most popular product search on our list. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years.

    Sidenote.
    There are a further 511,000 searches for “wireless headphones” and 336,000 for “Bluetooth earbuds.”.

    Amazon also appears to be a popular place to purchase games consoles and games.

    The Nintendo Switch tops the list with 2M monthly searches, followed by the PS4 with 803K, then the Xbox One with 437K.

    Gaming mice and chairs are popular too with almost 771K combined monthly searches.

    But what else is popular on Amazon besides gadgets and games?

    Well, there are still a fair few searches for “books” (661K) which, of course, is what started this whole thing for Amazon back in the ’90s. But it looks as though most people prefer to do their reading on electronic devices these days as there are 783K searches for “kindle.”

    The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get millions of combined monthly searches.

    Other than that, there are many searches for everyday essentials and other “basic” items:

    #KeywordSearch Volume
    1toilet paper561,000
    2paper towels448,000
    3water bottle410,000
    4coffee365,000
    5shower curtain342,000
    6aa batteries294,000
    7fan278,000

    Oh, and one non-physical product made it to the list too: “prime video” (457K monthly searches).

    Is Amazon catching up with Netflix? Maybe.

    Either way, one thing is for sure: Amazon is genuinely an everything store. It’s no longer just about books.

    Now let’s see the most popular Amazon searches in the US compare to the rest of the World.

    Top 100 Amazon searches in the World (as of July 2019)

    It looks like the Nintendo Switch is just as popular elsewhere as in the United States.

    #KeywordSearch Volume
    1nintendo switch4,100,000
    2ps42,670,000
    3laptop2,530,000
    4kindle1,980,000
    5ssd1,940,000
    6fidget spinner1,920,000
    7tablet1,500,000
    8headphones1,450,000
    9switch1,430,000
    10fitbit1,390,000
    11ipad1,370,000
    12iphone 71,320,000
    13iphone1,280,000
    14game of thrones1,240,000
    15tv1,230,000
    16harry potter1,150,000
    17lego1,150,000
    18iphone 61,130,000
    19books1,070,000
    20alexa1,050,000
    21bluetooth headphones1,010,000
    22monitor941,000
    23xbox one920,000
    24iphone x889,000
    25playstation 4879,000
    26external hard drive876,000
    27iphone 6s869,000
    28instant pot855,000
    29fire stick844,000
    30star wars832,000
    31shoes821,000
    32micro sd card817,000
    33ps4 pro773,000
    34samsung763,000
    35backpack740,000
    36wireless headphones736,000
    37mouse724,000
    38drone722,000
    39samsung galaxy s8714,000
    40redmi 4699,000
    41echo694,000
    42smart watch693,000
    43redmi 4a689,000
    44apple watch678,000
    45gtx 1060678,000
    46gtx 1070673,000
    47gtx 1080657,000
    48iphone 8656,000
    49power bank653,000
    50roku648,000
    51keyboard646,000
    52bluetooth speakers641,000
    53ps4 controller634,000
    54ps4 games633,000
    55xiaomi630,000
    56smartphone616,000
    57earphones612,000
    58camera611,000
    59gaming mouse607,000
    60water bottle607,000
    61toilet paper605,000
    62echo dot599,000
    63hdmi cable596,000
    64kindle fire589,000
    65huawei588,000
    66laptops588,000
    67prime video587,000
    68amazon586,000
    69doctor who585,000
    70xbox one x582,000
    71gopro581,000
    72wireless mouse580,000
    73air fryer578,000
    74xbox one controller574,000
    75chromecast573,000
    76sd card572,000
    77gaming chair570,000
    78airpods568,000
    79printer564,000
    80samsung galaxy s7559,000
    81vans555,000
    82watch553,000
    83iphone 7 plus551,000
    84pokemon549,000
    85gift card547,000
    86notebook539,000
    87desk534,000
    88nike532,000
    89pop socket532,000
    90iphone se530,000
    91anker527,000
    92gaming pc527,000
    93iphone 7 case526,000
    94windows 10526,000
    95iphone charger523,000
    96mouse pad509,000
    97xbox one s509,000
    98office chair503,000
    99mobile498,000
    100adidas496,000

    Furthermore, “switch” is at #8 with 1.43M monthly searches. So yeah, I think it’s fair to say that people are lovin’ the Switch!

    Same goes for iPhone’s. They’re even more popular Worldwide than in the US.

    Here are the top iPhone searches (and their respective volumes):

    #KeywordSearch Volume
    1iphone 71,320,000
    2iphone1,280,000
    3iphone 61,130,000
    4iphone x889,000
    5iphone 6s869,000
    6iphone 8656,000
    7iphone se530,000

    Interestingly, while there are thousands of searches for older models like the iPhone SE around the world, this phone didn’t even make it to the top 100 searches in the US.

    There are also millions of searches for other non-Apple smartphones on this list whereas there were no such searches on the US list.

    Here are just a few of them:

    #KeywordSearch Volume
    1samsung galaxy s8714,000
    2redmi 4699,000
    3redmi 4a689,000
    4samsung galaxy s7559,000

    However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.)

    For example, although “toilet paper” does still make it into the top 100 Worldwide searches (#62), you’ll notice that the search volume is only 605K. That’s only 44K higher than the US-only volume, meaning that 92.73% of searches for “toilet paper” come from the US.

    Perhaps Amazon hasn’t yet made the push into this market outside the US?

    See more Amazon search data in Keywords Explorer!

    Do you want to know the number of searches for a specific query on Amazon?

    Go to Ahrefs Keywords Explorer, enter a query and select Amazon as your search engine.

    Let’s see how many people search for “bellroy” each month in the US.

    bellyroy amazon sv

    Amazon search volume for “bellroy” in the US

    5.1K searches. That’s a lot of people with great taste in wallets!

    It also looks like Bellroy is popular in Japan, Germany, the UK, Canada, and the Philippines.

    But wait, there’s more!

    Using one of the keyword ideas reports on the left-hand menu, it’s possible to dig deeper and see the other queries people are making on Amazon in relation to this topic.

    bellroy keywords ideas

    Looks like a lot of people want to buy the note sleeve!

    Fancy learning more about the searches people are making on Amazon?

    Take the new Keywords Explorer for a spin with a 7‑day trial for $7. 😉

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.



    Article stats

    • Referring domains 29
    • Organic traffic 539
    Data from Content Explorer tool.