In this post, I’m going to share the following new pieces of data with you:
- Top100 Amazon searches (US)—a list of the most popular Amazon searches in the US as of 2018.
- Top100 Amazon searches (Worldwide)—the same data but with searches from outside of the United States too (and with global search volumes).
But first, a quick announcement:
We’ll soon be adding Amazon search volumes and metrics to Keywords Explorer.
Here’s what that will look like:
That means you’ll soon be able to check keyword metrics across four search engines—Google, YouTube, Bing, and Amazon!
Now, it’s data time!
Top 100 Amazon searches in the US (as of 2019)
Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth speakers, smartwatches, SSDs, gaming mice and so on.
|9||external hard drive||1,670,000|
|16||micro sd card||1,370,000|
|24||game of thrones||1,110,000|
|26||iphone 7 case||1,080,000|
|48||iphone x case||883,000|
|49||iphone 7 plus case||879,000|
|58||xbox one controller||833,000|
|59||iphone 6 case||832,000|
|69||iphone 6s case||787,000|
|82||iphone 8 plus case||717,000|
|89||gift cards for amazon||701,000|
|96||solar eclipse glasses||654,000|
So much so, that 52/100 of our top searches are (almost ⅔) are for gadgets.
That’s excluding searches for iPhone accessories too, of which there are many.
What’s the most popular iPhone accessory? Cases.
Here are the most popular iPhone case models and their search volumes:
|1||iphone 7 case||1,080,000|
|2||iphone x case||883,000|
|3||iphone 7 plus case||879,000|
|4||iphone 6 case||832,000|
|5||iphone 6s case||787,000|
|6||iphone 8 plus case||717,000|
(It looks like a lot of people are still rocking iPhone 6’s and 7’s.)
Speaking of iPhone accessories, there are 1.67M monthly searches for “Bluetooth headphones,” which makes it the 8th most popular product search on our list. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years.
Amazon also appears to be a popular place to purchase games consoles and games.
The Nintendo Switch tops the list with 4.61M monthly searches, followed by the PS4 with 1.82M, and finally the Xbox One with 968K. The SNES Classic (ooh, retro!) just misses out on a place in the top 100 with 583K searches.
Gaming mice and chairs are popular too with almost ~1.84M combined monthly searches.
But what else is popular on Amazon besides gadgets and games?
Well, there are still a fair few searches for “books” (1.16M) which, of course, is what started this whole thing for Amazon back in the ’90s. But it looks as though most people prefer to do their reading on electronic devices these days as there are 1.65M searches for “kindle.”
The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get millions of combined monthly searches.
Other than that, there are many searches for everyday essentials and other “basic” items:
Oh, and one non‐physical product made it to the list too: “prime video” (775K monthly searches).
Is Amazon catching up with Netflix? Maybe.
Either way, one thing is for sure: Amazon is genuinely an everything store. It’s no longer just about books.
Now let’s see the most popular Amazon searches in the US compare to the rest of the World.
Top 100 Amazon searches in the World (as of 2019)
It looks like the Nintendo Switch is just as popular elsewhere as in the United States.
|21||game of thrones||2,310,000|
|28||external hard drive||2,150,000|
|33||micro sd card||1,890,000|
|36||samsung galaxy s8||1,760,000|
|59||iphone 7 plus||1,460,000|
|68||iphone 7 case||1,410,000|
|70||lego star wars||1,400,000|
|73||samsung galaxy s7||1,380,000|
|79||xbox one controller||1,330,000|
|82||redmi note 4||1,310,000|
|83||xbox one x||1,300,000|
|96||xbox one s||1,240,000|
Furthermore, “switch” is at #8 with 3.66M monthly searches.
So yeah, I think it’s fair to say that people are lovin’ the Switch!
Same goes for iPhone’s. They’re even more popular Worldwide than in the US.
Here are the top iPhone searches (and their respective volumes):
Interestingly, while there are millions of searches the older and smaller iPhone SE around the world, this phone didn’t even make it to the top 100 searches in the US.
There are also millions of searches for other non‐Apple smartphones on this list whereas there were no such searches on the US list.
Here are just a few of them:
|3||samsung galaxy s8||1,760,000|
|4||samsung galaxy s7||1,380,000|
|5||redmi note 4||1,310,000|
However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.)
For example, although “toilet paper” does still make it into the top 100 Worldwide searches (#81), you’ll notice that the search volume is 1.32M. That’s only 100K higher than the US‐only volume, meaning that 92.42% of searches for “toilet paper” come from the US.
Perhaps Amazon hasn’t yet made the push into this market outside the US?
Full Amazon Keywords Explorer is coming soon!
Did you know that we have a keyword research tool called Ahrefs’ Keywords Explorer?
Here’s how it works: You enter a “seed” keyword and then we show you how many times it gets searched on Google each month.
We also generate THOUSANDS of keyword suggestions based on your chosen keyword.
Now wouldn’t it be cool if there was a tool that did the same thing for Amazon?
Definitely. That’s why we decided to make one—we’ll be integrating it into Keywords Explorer soon.
Here’s what it will look like:
It will display the most popular product searches on Amazon (from the US and elsewhere) along with historical search trends. You will also be able to find Amazon product ideas using our various reports.
We think this is going to be a game changer for FBA sellers. 😉
Estimated launch date: Early‐2019.
Stay tuned! 🙂