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Top Searches on Amazon (as of October 2019)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

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  • Organic traffic 498
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    Are you curious as to which products get the most searches on Amazon? Today is your lucky day.

    In this post, I’m going to share the following new pieces of data with you:

    • Top100 Amazon searches (US)—a list of the most popular Amazon searches in the US as of October 2019.
    • Top100 Amazon searches (Worldwide)—the same data but with searches from outside of the United States too (and with global search volumes).

    But first, a quick announcement:

    We recently launched the new version of Keywords Explorer, which includes search data for Amazon. It looks like this:

    amazon keywords explorer preview

    Amazon search data in Ahrefs’ Keywords Explorer for “Nintendo Switch”

    In other words, Keywords Explorer is now a fully-fledged Amazon keyword research tool. We also added data for Bing, YouTube, Baidu, and many other search engines.

    Sidenote.
    Here are the top searches on Google, Bing, and YouTube—in case you missed them.

    Now, it’s data time!

    Top 100 Amazon searches in the US (as of October 2019)

    Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth headphones, tablets, SSDs, gaming controllers and so on.

    #KeywordSearch Volume
    1nintendo switch1,960,000
    2laptop1,260,000
    3fidget spinner998,000
    4headphones904,000
    5fitbit801,000
    6ps4785,000
    7kindle781,000
    8bluetooth headphones749,000
    9fire stick715,000
    10instant pot695,000
    11external hard drive687,000
    12tv679,000
    13ipad665,000
    14books626,000
    15game of thrones623,000
    16ssd618,000
    17tablet607,000
    18micro sd card594,000
    19roku577,000
    20toilet paper570,000
    21backpack521,000
    22alexa508,000
    23wireless headphones503,000
    24air fryer502,000
    25monitor496,000
    26paper towels460,000
    27bluetooth speakers454,000
    28desk452,000
    29harry potter447,000
    30switch447,000
    31iphone charger445,000
    32doctor who443,000
    33hdmi cable442,000
    34shoes442,000
    35kindle fire441,000
    36wireless earbuds431,000
    37prime video429,000
    38earbuds425,000
    39xbox one424,000
    40water bottle421,000
    41pop socket419,000
    42apple watch418,000
    43gift card414,000
    44gaming chair413,000
    45lego406,000
    46echo402,000
    47office chair399,000
    48wireless mouse398,000
    49iphone 7 case392,000
    50echo dot389,000
    51gaming mouse376,000
    52keyboard376,000
    53mouse pad375,000
    54coffee maker373,000
    55printer369,000
    56essential oils367,000
    57coffee366,000
    58sd card359,000
    59star wars357,000
    60xbox one controller357,000
    61gift cards for amazon355,000
    62socks353,000
    63mouse352,000
    64shower curtain350,000
    65airpods341,000
    66bluetooth earbuds341,000
    67ps4 controller340,000
    68iphone338,000
    69playstation 4334,000
    70camera333,000
    71smart watch333,000
    72iphone 7330,000
    73mattress323,000
    74iphone 7 plus case322,000
    75ps4 games317,000
    76microwave314,000
    77vacuum cleaner314,000
    78protein powder312,000
    79drone307,000
    80chromebook306,000
    81yoga mat304,000
    82aa batteries302,000
    83iphone x case299,000
    84laptops299,000
    85projector299,000
    86iphone 6 case298,000
    87iphone 6297,000
    88computer desk295,000
    89hard drive293,000
    90fan291,000
    91dash cam290,000
    92movies290,000
    93gaming headset286,000
    94iphone 6s case286,000
    95flash drive277,000
    96blender275,000
    97tv stand273,000
    98luggage270,000
    99portable charger270,000
    100hbo268,000

    So much so, that 52/100 of our top searches are for gadgets.

    That’s excluding searches for iPhone accessories too, of which there are many.

    What’s the most popular iPhone accessory? Cases.

    Here are the most popular iPhone case models and their search volumes:

    #KeywordSearch Volume
    1iphone 7 case392,000
    2iphone 7 plus case322,000
    3iphone x case299,000
    4iphone 6 case298,000
    5iphone 6s case286,000

    (It looks like a lot of people are still rocking iPhone 6’s and 7’s.)

    Speaking of iPhone accessories, there are 749K monthly searches for “Bluetooth headphones,” which makes it the 8th most popular product search on our list. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years.

    Sidenote.
    There are a further 503K searches for “wireless headphones” and 341K for “Bluetooth earbuds.”.

    Amazon also appears to be a popular place to purchase games consoles and games.

    The Nintendo Switch tops the list with 1.96M monthly searches, followed by the PS4 with 785K, and finally the Xbox One with 424K.

    Gaming mice and chairs are popular too with almost 789K combined monthly searches.

    But what else is popular on Amazon besides gadgets and games?

    Well, there are still a fair few searches for “books” (626K) which, of course, is what started this whole thing for Amazon back in the ’90s. But it looks as though most people prefer to do their reading on electronic devices these days as there are 781K searches for “kindle.”

    The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get millions of combined monthly searches.

    Other than that, there are many searches for everyday essentials and other “basic” items:

    #KeywordSearch Volume
    1toilet paper570,000
    2paper towels460,000
    3water bottle421,000
    4coffee366,000
    5shower curtain350,000
    6aa batteries302,000
    7fan291,000

    Oh, and one non-physical product made it to the list too: “prime video” (429K monthly searches).

    Is Amazon catching up with Netflix? Maybe.

    Either way, one thing is for sure: Amazon is genuinely an everything store. It’s no longer just about books.

    Now let’s see the most popular Amazon searches in the US compare to the rest of the World.

    Top 100 Amazon searches in the World (as of October 2019)

    It looks like the Nintendo Switch is just as popular elsewhere as in the United States.

    #KeywordSearch Volume
    1nintendo switch4,020,000
    2ps42,590,000
    3laptop2,560,000
    4kindle1,970,000
    5ssd1,960,000
    6fidget spinner1,790,000
    7tablet1,500,000
    8headphones1,460,000
    9ipad1,400,000
    10switch1,400,000
    11fitbit1,380,000
    12iphone1,300,000
    13iphone 71,300,000
    14tv1,240,000
    15game of thrones1,190,000
    16lego1,150,000
    17harry potter1,130,000
    18iphone 61,080,000
    19alexa1,070,000
    20books1,020,000
    21bluetooth headphones1,000,000
    22monitor956,000
    23iphone x894,000
    24xbox one894,000
    25external hard drive870,000
    26fire stick866,000
    27playstation 4853,000
    28instant pot847,000
    29iphone 6s840,000
    30micro sd card819,000
    31shoes810,000
    32star wars807,000
    33samsung768,000
    34backpack762,000
    35ps4 pro752,000
    36mouse735,000
    37wireless headphones727,000
    38drone710,000
    39apple watch703,000
    40smart watch697,000
    41echo689,000
    42samsung galaxy s8687,000
    43iphone 8670,000
    44power bank656,000
    45roku656,000
    46keyboard653,000
    47xiaomi651,000
    48redmi 4650,000
    49gtx 1060647,000
    50redmi 4a641,000
    51gtx 1070640,000
    52airpods639,000
    53bluetooth speakers637,000
    54ps4 controller635,000
    55gtx 1080627,000
    56ps4 games623,000
    57water bottle622,000
    58smartphone618,000
    59gaming mouse615,000
    60toilet paper615,000
    61earphones612,000
    62camera608,000
    63echo dot605,000
    64hdmi cable597,000
    65air fryer592,000
    66laptops592,000
    67gaming chair591,000
    68wireless mouse589,000
    69huawei583,000
    70kindle fire583,000
    71doctor who579,000
    72amazon578,000
    73printer577,000
    74sd card574,000
    75gopro573,000
    76xbox one controller570,000
    77chromecast569,000
    78xbox one x569,000
    79desk555,000
    80prime video554,000
    81vans552,000
    82watch550,000
    83pokemon548,000
    84notebook545,000
    85gift card542,000
    86iphone 7 plus541,000
    87gaming pc536,000
    88samsung galaxy s7533,000
    89nike527,000
    90pop socket526,000
    91iphone charger524,000
    92office chair521,000
    93windows 10521,000
    94anker520,000
    95mouse pad520,000
    96iphone 7 case519,000
    97iphone se509,000
    98wireless earbuds505,000
    99earbuds498,000
    100mobile497,000

    Furthermore, “switch” is at #10 with 1.4M monthly searches. So yeah, I think it’s fair to say that people are lovin’ the Switch!

    Same goes for iPhone’s. They’re even more popular Worldwide than in the US.

    Here are the top iPhone searches (and their respective volumes):

    #KeywordSearch Volume
    1iphone1,300,000
    2iphone 71,300,000
    3iphone 61,080,000
    4iphone x894,000
    5iphone 6s840,000
    6iphone 8670,000
    7iphone se509,000

    Interestingly, while there are thousands of searches for older models like the iPhone SE around the world, this phone didn’t even make it to the top 100 searches in the US.

    There are also millions of searches for other non-Apple smartphones on this list whereas there were no such searches on the US list.

    Here are just a few of them:

    #KeywordSearch Volume
    1samsung galaxy s8687,000
    2redmi 4650,000
    3redmi 4a641,000
    4samsung galaxy s7533,000

    However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.)

    For example, although “toilet paper” does still make it into the top 100 Worldwide searches (#60), you’ll notice that the search volume is 615K. That’s only 45K higher than the US-only volume, meaning that 94.6% of searches for “toilet paper” come from the US.

    Perhaps Amazon hasn’t yet made the push into this market outside the US?

    See more Amazon search data in the new Keywords Explorer!

    Do you want to know the number of searches for a specific query on Amazon?

    Go to Ahrefs Keywords Explorer, enter a query and select Amazon as your search engine.

    Let’s see how many people search for “bellroy” each month in the US.

    bellroy sv amazon

    Amazon search volume for “bellroy” in the US

    5.2K searches. That’s a lot of people with great taste in wallets!

    It also looks like Bellroy is popular in Japan, Germany, the UK, Canada, and the Philippines.

    But wait, there’s more!

    Using one of the reports on the left-hand menu, it’s possible to dig deeper and see the other queries people are making on Amazon in relation to this topic.

    bellroy phrase match

    Looks like a lot of people want to buy the note sleeve!

    Fancy learning more about the searches people are making on Amazon?

    Take the new Keywords Explorer for a spin with a 7‑day trial for $7. 😉

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.



    Article stats

    • Referring domains 32
    • Organic traffic 498
    Data from Content Explorer tool.