In this post, I’m going to share the following new pieces of data with you:
- Top100 Amazon searches (US)—a list of the most popular Amazon searches in the US as of October 2019.
- Top100 Amazon searches (Worldwide)—the same data but with searches from outside of the United States too (and with global search volumes).
But first, a quick announcement:
We recently launched the new version of Keywords Explorer, which includes search data for Amazon. It looks like this:
In other words, Keywords Explorer is now a fully-fledged Amazon keyword research tool. We also added data for Bing, YouTube, Baidu, and many other search engines.
Now, it’s data time!
Top 100 Amazon searches in the US (as of October 2019)
Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth headphones, tablets, SSDs, gaming controllers and so on.
|11||external hard drive||687,000|
|15||game of thrones||623,000|
|18||micro sd card||594,000|
|49||iphone 7 case||392,000|
|60||xbox one controller||357,000|
|61||gift cards for amazon||355,000|
|74||iphone 7 plus case||322,000|
|83||iphone x case||299,000|
|86||iphone 6 case||298,000|
|94||iphone 6s case||286,000|
So much so, that 52/100 of our top searches are for gadgets.
That’s excluding searches for iPhone accessories too, of which there are many.
What’s the most popular iPhone accessory? Cases.
Here are the most popular iPhone case models and their search volumes:
|1||iphone 7 case||392,000|
|2||iphone 7 plus case||322,000|
|3||iphone x case||299,000|
|4||iphone 6 case||298,000|
|5||iphone 6s case||286,000|
(It looks like a lot of people are still rocking iPhone 6’s and 7’s.)
Speaking of iPhone accessories, there are 749K monthly searches for “Bluetooth headphones,” which makes it the 8th most popular product search on our list. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years.
Amazon also appears to be a popular place to purchase games consoles and games.
The Nintendo Switch tops the list with 1.96M monthly searches, followed by the PS4 with 785K, and finally the Xbox One with 424K.
Gaming mice and chairs are popular too with almost 789K combined monthly searches.
But what else is popular on Amazon besides gadgets and games?
Well, there are still a fair few searches for “books” (626K) which, of course, is what started this whole thing for Amazon back in the ’90s. But it looks as though most people prefer to do their reading on electronic devices these days as there are 781K searches for “kindle.”
The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get millions of combined monthly searches.
Other than that, there are many searches for everyday essentials and other “basic” items:
Oh, and one non-physical product made it to the list too: “prime video” (429K monthly searches).
Is Amazon catching up with Netflix? Maybe.
Either way, one thing is for sure: Amazon is genuinely an everything store. It’s no longer just about books.
Now let’s see the most popular Amazon searches in the US compare to the rest of the World.
Top 100 Amazon searches in the World (as of October 2019)
It looks like the Nintendo Switch is just as popular elsewhere as in the United States.
|15||game of thrones||1,190,000|
|25||external hard drive||870,000|
|30||micro sd card||819,000|
|42||samsung galaxy s8||687,000|
|76||xbox one controller||570,000|
|78||xbox one x||569,000|
|86||iphone 7 plus||541,000|
|88||samsung galaxy s7||533,000|
|96||iphone 7 case||519,000|
Furthermore, “switch” is at #10 with 1.4M monthly searches. So yeah, I think it’s fair to say that people are lovin’ the Switch!
Same goes for iPhone’s. They’re even more popular Worldwide than in the US.
Here are the top iPhone searches (and their respective volumes):
Interestingly, while there are thousands of searches for older models like the iPhone SE around the world, this phone didn’t even make it to the top 100 searches in the US.
There are also millions of searches for other non-Apple smartphones on this list whereas there were no such searches on the US list.
Here are just a few of them:
|1||samsung galaxy s8||687,000|
|4||samsung galaxy s7||533,000|
However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.)
For example, although “toilet paper” does still make it into the top 100 Worldwide searches (#60), you’ll notice that the search volume is 615K. That’s only 45K higher than the US-only volume, meaning that 94.6% of searches for “toilet paper” come from the US.
Perhaps Amazon hasn’t yet made the push into this market outside the US?
See more Amazon search data in the new Keywords Explorer!
Do you want to know the number of searches for a specific query on Amazon?
Go to Ahrefs Keywords Explorer, enter a query and select Amazon as your search engine.
Let’s see how many people search for “bellroy” each month in the US.
5.2K searches. That’s a lot of people with great taste in wallets!
It also looks like Bellroy is popular in Japan, Germany, the UK, Canada, and the Philippines.
But wait, there’s more!
Using one of the reports on the left-hand menu, it’s possible to dig deeper and see the other queries people are making on Amazon in relation to this topic.
Looks like a lot of people want to buy the note sleeve!
Fancy learning more about the searches people are making on Amazon?
Take the new Keywords Explorer for a spin with a 7‑day trial for $7. 😉