Top Searches on Amazon (as of 2019)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

Article stats

  • Referring domains 34
  • Organic traffic 752
Data from Content Explorer tool.
    Are you curious as to which products get the most searches on Amazon? Today is your lucky day.

    In this post, I’m going to share the following new pieces of data with you:

    • Top100 Amazon searches (US)—a list of the most popular Amazon searches in the US as of 2018.
    • Top100 Amazon searches (Worldwide)—the same data but with searches from outside of the United States too (and with global search volumes).

    But first, a quick announcement:

    We’ll soon be adding Amazon search volumes and metrics to Keywords Explorer.

    Here’s what that will look like:

    Preview of Amazon data in Ahrefs’ Keywords Explorer—to be released soon!

    That means you’ll soon be able to check keyword metrics across four search engines—Google, YouTube, Bing, and Amazon!

    Sidenote.
    Here are the top searches on Google, Bing, and YouTube—in case you missed them.

    Now, it’s data time!

    Top 100 Amazon searches in the US (as of 2019)

    Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth speakers, smartwatches, SSDs, gaming mice and so on.

    #KeywordSearch Volume
    1nintendo switch4,610,000
    2fidget spinner3,000,000
    3laptop2,970,000
    4headphones1,950,000
    5fitbit1,840,000
    6instant pot1,820,000
    7ps41,820,000
    8bluetooth headphones1,670,000
    9external hard drive1,670,000
    10kindle1,650,000
    11tv1,570,000
    12ipad1,500,000
    13tablet1,420,000
    14ssd1,400,000
    15fire stick1,390,000
    16micro sd card1,370,000
    17roku1,340,000
    18toilet paper1,220,000
    19monitor1,190,000
    20air fryer1,180,000
    21backpack1,170,000
    22wireless headphones1,170,000
    23books1,160,000
    24game of thrones1,110,000
    25bluetooth speakers1,090,000
    26iphone 7 case1,080,000
    27essential oils1,050,000
    28harry potter1,030,000
    29switch1,020,000
    30lego1,020,000
    31alexa1,020,000
    32iphone charger1,000,000
    33pop socket996,000
    34desk995,000
    35doctor who989,000
    36paper towels979,000
    37xbox one968,000
    38coffee maker962,000
    39water bottle953,000
    40gaming chair949,000
    41kindle fire923,000
    42hdmi cable918,000
    43shoes898,000
    44wireless mouse894,000
    45earbuds893,000
    46gaming mouse888,000
    47printer883,000
    48iphone x case883,000
    49iphone 7 plus case879,000
    50office chair875,000
    51apple watch867,000
    52wireless earbuds857,000
    53echo856,000
    54iphone 7854,000
    55gift card853,000
    56keyboard841,000
    57socks835,000
    58xbox one controller833,000
    59iphone 6 case832,000
    60iphone 6831,000
    61mouse pad821,000
    62sd card820,000
    63shower curtain818,000
    64echo dot816,000
    65star wars808,000
    66yoga mat803,000
    67playstation 4797,000
    68iphone796,000
    69iphone 6s case787,000
    70drone783,000
    71camera783,000
    72prime video775,000
    73mouse766,000
    74projector746,000
    75dash cam743,000
    76ps4 controller736,000
    77bluetooth earbuds736,000
    78smart watch735,000
    79protein powder732,000
    80coffee729,000
    81microwave722,000
    82iphone 8 plus case717,000
    83ps4 games717,000
    84laptops715,000
    85chromebook713,000
    86nerf guns711,000
    87mattress710,000
    88vacuum cleaner707,000
    89gift cards for amazon701,000
    90router665,000
    91computer desk663,000
    92blender660,000
    93hard drive658,000
    94aa batteries657,000
    95gaming headset655,000
    96solar eclipse glasses654,000
    97luggage652,000
    98gtx 1080647,000
    99portable charger646,000
    100air purifier639,000

    So much so, that 52/100 of our top searches are (almost ⅔) are for gadgets.

    That’s excluding searches for iPhone accessories too, of which there are many.

    What’s the most popular iPhone accessory? Cases.

    Here are the most popular iPhone case models and their search volumes:

    #KeywordSearch Volume
    1iphone 7 case1,080,000
    2iphone x case883,000
    3iphone 7 plus case879,000
    4iphone 6 case832,000
    5iphone 6s case787,000
    6iphone 8 plus case717,000

    (It looks like a lot of people are still rocking iPhone 6’s and 7’s.)

    Speaking of iPhone accessories, there are 1.67M monthly searches for “Bluetooth headphones,” which makes it the 8th most popular product search on our list. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years.

    Sidenote.
    There are a further 1.17M searches for “wireless headphones” and 736K for “Bluetooth earbuds.”.

    Amazon also appears to be a popular place to purchase games consoles and games.

    The Nintendo Switch tops the list with 4.61M monthly searches, followed by the PS4 with 1.82M, and finally the Xbox One with 968K. The SNES Classic (ooh, retro!) just misses out on a place in the top 100 with 583K searches.

    Gaming mice and chairs are popular too with almost ~1.84M combined monthly searches.

    But what else is popular on Amazon besides gadgets and games?

    Well, there are still a fair few searches for “books” (1.16M) which, of course, is what started this whole thing for Amazon back in the ’90s. But it looks as though most people prefer to do their reading on electronic devices these days as there are 1.65M searches for “kindle.”

    The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get millions of combined monthly searches.

    Other than that, there are many searches for everyday essentials and other “basic” items:

    #KeywordSearch Volume
    1toilet paper1,220,000
    2paper towels979,000
    3water bottle953,000
    4shower curtain818,000
    5coffee729,000
    6aa batteries657,000

    Oh, and one non‐physical product made it to the list too: “prime video” (775K monthly searches).

    Is Amazon catching up with Netflix? Maybe.

    Either way, one thing is for sure: Amazon is genuinely an everything store. It’s no longer just about books.

    Now let’s see the most popular Amazon searches in the US compare to the rest of the World.

    Top 100 Amazon searches in the World (as of 2019)

    It looks like the Nintendo Switch is just as popular elsewhere as in the United States.

    #KeywordSearch Volume
    1nintendo switch10,170,000
    2ps46,460,000
    3laptop6,240,000
    4fidget spinner5,710,000
    5ssd4,710,000
    6kindle4,480,000
    7tablet3,990,000
    8switch3,660,000
    9iphone 73,450,000
    10fitbit3,300,000
    11headphones3,260,000
    12ipad3,230,000
    13iphone 63,170,000
    14iphone3,120,000
    15harry potter3,050,000
    16lego3,030,000
    17tv2,870,000
    18redmi 4a2,610,000
    19redmi 42,380,000
    20iphone 6s2,350,000
    21game of thrones2,310,000
    22monitor2,310,000
    23bluetooth headphones2,240,000
    24instant pot2,220,000
    25iphone x2,190,000
    26alexa2,160,000
    27playstation 42,160,000
    28external hard drive2,150,000
    29xbox one2,120,000
    30star wars2,090,000
    31books2,030,000
    32drone1,890,000
    33micro sd card1,890,000
    34shoes1,840,000
    35ps4 pro1,810,000
    36samsung galaxy s81,760,000
    37samsung1,750,000
    38backpack1,730,000
    39power bank1,730,000
    40smartphone1,720,000
    41mouse1,700,000
    42fire stick1,690,000
    43wireless headphones1,690,000
    44gtx 10601,680,000
    45smart watch1,650,000
    46gtx 10701,640,000
    47iphone 81,620,000
    48xiaomi1,620,000
    49gtx 10801,590,000
    50vans1,580,000
    51bluetooth speakers1,560,000
    52spinner1,550,000
    53roku1,530,000
    54keyboard1,520,000
    55apple watch1,490,000
    56gaming mouse1,480,000
    57echo1,480,000
    58earphones1,470,000
    59iphone 7 plus1,460,000
    60iphone se1,460,000
    61camera1,460,000
    62laptops1,450,000
    63huawei1,450,000
    64gopro1,440,000
    65ps4 games1,430,000
    66water bottle1,420,000
    67printer1,420,000
    68iphone 7 case1,410,000
    69ps4 controller1,400,000
    70lego star wars1,400,000
    71air fryer1,390,000
    72gaming chair1,390,000
    73samsung galaxy s71,380,000
    74nerf1,380,000
    75playmobil1,380,000
    76wireless mouse1,370,000
    77gaming pc1,360,000
    78doctor who1,360,000
    79xbox one controller1,330,000
    80sd card1,320,000
    81toilet paper1,320,000
    82redmi note 41,310,000
    83xbox one x1,300,000
    84essential oils1,290,000
    85watch1,290,000
    86nike1,280,000
    87echo dot1,280,000
    88hdmi cable1,280,000
    89pokemon1,280,000
    90windows 101,270,000
    91notebook1,270,000
    92pop socket1,260,000
    93chromecast1,260,000
    94adidas1,250,000
    95projector1,240,000
    96xbox one s1,240,000
    97mp3 player1,240,000
    98kindle fire1,230,000
    99mobile1,230,000
    100anker1,230,000

    Furthermore, “switch” is at #8 with 3.66M monthly searches.

    So yeah, I think it’s fair to say that people are lovin’ the Switch!

    Same goes for iPhone’s. They’re even more popular Worldwide than in the US.

    Here are the top iPhone searches (and their respective volumes):

    #KeywordSearch Volume
    1iphone 73,450,000
    2iphone 63,170,000
    3iphone3,120,000
    4iphone 6s2,350,000
    5iphone x2,190,000
    6iphone 81,620,000
    7iphone se1,460,000

    Interestingly, while there are millions of searches the older and smaller iPhone SE around the world, this phone didn’t even make it to the top 100 searches in the US.

    There are also millions of searches for other non‐Apple smartphones on this list whereas there were no such searches on the US list.

    Here are just a few of them:

    #KeywordSearch Volume
    1redmi 4a2,610,000
    2redmi 42,380,000
    3samsung galaxy s81,760,000
    4samsung galaxy s71,380,000
    5redmi note 41,310,000

    However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.)

    For example, although “toilet paper” does still make it into the top 100 Worldwide searches (#81), you’ll notice that the search volume is 1.32M. That’s only 100K higher than the US‐only volume, meaning that 92.42% of searches for “toilet paper” come from the US.

    Perhaps Amazon hasn’t yet made the push into this market outside the US?

    Full Amazon Keywords Explorer is coming soon!

    Did you know that we have a keyword research tool called Ahrefs’ Keywords Explorer?

    Here’s how it works: You enter a “seed” keyword and then we show you how many times it gets searched on Google each month.

    SEO metrics for “xbox” via Ahrefs’ Keywords Explorer

    We also generate THOUSANDS of keyword suggestions based on your chosen keyword.

    Phrase match report for “xbox” in Ahrefs’ Keywords Explorer.

    Now wouldn’t it be cool if there was a tool that did the same thing for Amazon?

    Definitely. That’s why we decided to make one—we’ll be integrating it into Keywords Explorer soon.

    Here’s what it will look like:

    Preview of Amazon data in Ahrefs’ Keywords Explorer—to be released soon!

    It will display the most popular product searches on Amazon (from the US and elsewhere) along with historical search trends. You will also be able to find Amazon product ideas using our various reports.

    We think this is going to be a game changer for FBA sellers. 😉

    Estimated launch date: Early‐2019.

    Stay tuned! 🙂

    Joshua Hardwick
    Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

    Article stats

    • Referring domains 34
    • Organic traffic 752
    Data from Content Explorer tool.

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

    Get notified of new articles

    53,075 marketers are already subscribed to Ahrefs blog. Leave your email to get our weekly newsletter.