Enjoyed the Read?

Don’t miss our next article!

Top YouTube Searches (as of July 2019)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

Article stats

  • Referring domains 86
  • Organic traffic 4958
Data from Content Explorer tool.
    Have you ever wondered what people search for most on YouTube?

    Today, I’m excited to share with you some brand new data:

    • Top 100 YouTube searches (US)—a list of the most popular YouTube searches in the US.
    • Top 100 YouTube searches (Worldwide)—the same data but filtered to show searches outside of the United States too. And with global search volumes.

    But first things first—some news:

    We recently launched the new version of our Keywords Explorer tool, and we’ve added search data for YouTube. It’s currently in beta, and looks like this:

    pewdiepie volume youtube

    YouTube data in Ahrefs’ Keywords Explorer—now live!

    So basically, you can now use Keywords Explorer to do keyword research across all the major search engines—Google, Bing, Amazon, and YouTube!

    Sidenote.
    Do you want to know what people search for the most on Google? Here are the top Google searches.

    Now, without further ado, let’s find out just how popular cat videos really are!

    Top 100 YouTube search queries in the US

    It’s clear right away that searches for songs and musicians dominate this list.

    #KeywordSearch Volume
    1markiplier3,800,000
    2pewdiepie3,670,000
    3jake paul3,160,000
    4asmr3,090,000
    5logan paul2,850,000
    6jacksepticeye2,720,000
    7music2,680,000
    8dantdm2,170,000
    9despacito2,140,000
    10fortnite1,770,000
    11game grumps1,680,000
    12bts1,650,000
    13snl1,540,000
    14wwe1,480,000
    15ricegum1,460,000
    16joe rogan1,370,000
    17david dobrik1,330,000
    18shane dawson1,320,000
    19stephen colbert1,320,000
    20popularmmos1,310,000
    21eminem1,290,000
    22buzzfeed1,230,000
    23ssundee1,220,000
    24john oliver1,200,000
    25vanossgaming1,190,000
    26minecraft1,140,000
    27taylor swift1,110,000
    28cardi b1,050,000
    29cnn1,040,000
    30h3h31,040,000
    31shane1,040,000
    32drake1,030,000
    33ninja993,000
    34pewdiepie vs t series992,000
    35try not to laugh990,000
    36tyt961,000
    37post malone957,000
    38baby shark944,000
    39last week tonight935,000
    40ariana grande922,000
    41msnbc921,000
    42fgteev905,000
    43game theory887,000
    44cnn live846,000
    45dude perfect845,000
    46james charles844,000
    47nightcore830,000
    48seth meyers823,000
    49fox news817,000
    50xxxtentacion817,000
    51alex jones809,000
    52dunkey792,000
    53rick and morty783,000
    54ed sheeran782,000
    55fox news live782,000
    56songs776,000
    57peppa pig774,000
    58bruno mars758,000
    59idubbbz758,000
    60colbert755,000
    61philip defranco753,000
    62roblox752,000
    63slime746,000
    64ben shapiro737,000
    65trump729,000
    66kendrick lamar721,000
    67trevor noah716,000
    68billie eilish712,000
    69lofi hip hop710,000
    70coryxkenshin703,000
    71youtube703,000
    72t series697,000
    73gmm687,000
    74liza koshy679,000
    75vines678,000
    76react673,000
    77aphmau671,000
    78buzzfeed unsolved670,000
    79guava juice669,000
    80jontron668,000
    81nicki minaj662,000
    82michael jackson654,000
    83funny videos652,000
    84jimmy fallon649,000
    85havana648,000
    86fox news live stream647,000
    87nba youngboy642,000
    88lofi638,000
    89sml637,000
    90game of thrones634,000
    91jeffree star634,000
    92studio c634,000
    93ksi631,000
    94jimmy kimmel629,000
    95watchmojo628,000
    96rachel maddow624,000
    97imagine dragons621,000
    98jordan peterson621,000
    99jenna marbles619,000
    100bill maher618,000

    In fact, ¼ of the top 100 searches are music-related.

    If you’ve ever been in any doubt as to just how popular Justin Bieber is, doubt no more. There are a staggering 2.14M monthly searches for Despacito (a song that—while not originally a Bieber song—saw a huge boost in popularity after the release of Justin’s remix).

    So it probably comes as no surprise that the official video for Despacito (note: this is not actually the Justin Bieber version) is the most viewed video of all-time on YouTube with 6.35 BILLION views.

    https://www.youtube.com/watch?v=kJQP7kiw5Fk

    Sidenote.
    The remixed (Bieber) version of this song has far fewer views (roughly 647M).

    To put that in perspective, Gangnam Style—the first video to reach a billion views on YouTube—currently has just 3.39B views.

    But it’s not all about music…

    You’ll notice that 6 of the top 10 searches are “branded” searches—i.e., folks searching for channel names or YouTube personalities. This is a trend that continues beyond the top 10, with 49% of the top 100 searches being for specific YouTube personalities and channels.

    Here are the top 10 most popular YouTube channels and “celebrities” according to our data:

    #KeywordSearch Volume
    1markiplier3,800,000
    2pewdiepie3,670,000
    3jake paul3,160,000
    4logan paul2,850,000
    5jacksepticeye2,720,000
    6dantdm2,170,000
    7game grumps1,680,000
    8snl1,540,000
    9ricegum1,460,000
    10joe rogan1,370,000

    These searches get a combined 24.42 MILLION searches per month in the US.

    Interestingly, quite a few of these folks are gaming vloggers (or gaming vloggers turned YouTube personalities, like PewDiePie), which brings us neatly onto what appears to be the next most popular genre of videos on YouTube: gaming videos.

    Here are all the searches that somehow relate to gaming (and their respective search volumes):

    #KeywordSearch Volume
    1markiplier3,800,000
    2pewdiepie3,670,000
    3jacksepticeye2,720,000
    4dantdm2,170,000
    5fortnite1,770,000
    6game grumps1,680,000
    7popularmmos1,310,000
    8ssundee1,220,000
    9vanossgaming1,190,000
    10minecraft1,140,000
    11ninja993,000
    12fgteev905,000
    13game theory887,000
    14dunkey792,000

    Having looked through some of those channels myself, live gaming videos—aka, “let’s plays”—seem very popular. Not familiar with such videos? Here’s one of the most popular let’s plays from one of the most popular YouTubers on our list—jacksepticeye:

    https://www.youtube.com/watch?v=rJmsCDWKCnc

    Speaking of live videos, it looks like millions of people are watching live TV on YouTube. “CNN Live,” “Fox News Live,” and “Fox News Live Stream” get millions of searches per month combined.

    Live videos are so popular, in fact, that YouTube now has a dedicated channel for live streams.

    youtube live

    It’s not just live TV that people like watching on YouTube either: John Oliver, Stephen Colbert, Jimmy Kimmel, Jimmy Fallon, and many other US TV personalities also get millions of searches per month.

    So, to summarise, people flock to YouTube in search of entertainment.

    Hardly surprising, right? But what is surprising is this:

    None of the top 100 YouTube searches in the US have anything to do with cats. That’s a shame because I love cats. 😉

    https://www.youtube.com/watch?v=sP4NMoJcFd4

    Now let’s see how these US stats compare to the Worldwide stats.

    Top 100 YouTube search queries in the World

    It looks like it’s not just the US that has an unhealthy obsession with the song Despacito, with monthly searches topping 28.52M worldwide!

    Sidenote.
    This number has dropped significantly over the past few months. It seems this song has passed its prime! Maybe something new will overtake it soon!
    #KeywordSearch Volume
    1despacito28,520,000
    2bts15,230,000
    3pewdiepie14,440,000
    4bad bunny10,520,000
    5asmr9,910,000
    6ed sheeran9,550,000
    7shape of you9,250,000
    8music8,860,000
    9ozuna8,510,000
    10eminem8,450,000
    11wwe8,350,000
    12minecraft8,210,000
    13logan paul7,520,000
    14justin bieber7,500,000
    15ariana grande7,310,000
    16peppa pig7,190,000
    17fortnite7,090,000
    18blackpink7,040,000
    19bruno mars6,950,000
    20jake paul6,780,000
    21maluma6,740,000
    22baby shark6,700,000
    23peliculas completas en español6,690,000
    24alan walker6,250,000
    25havana6,250,000
    26markiplier6,100,000
    27taylor swift5,970,000
    28youtube5,950,000
    29linkin park5,680,000
    30shakira5,640,000
    31enes batur5,580,000
    32michael jackson5,460,000
    33coldplay5,180,000
    34jacksepticeye5,080,000
    35la rosa de guadalupe5,030,000
    36sia5,020,000
    37twice5,000,000
    38musica4,940,000
    39rihanna4,880,000
    40songs4,800,000
    41imagine dragons4,770,000
    42katy perry4,750,000
    43queen4,720,000
    44drake4,690,000
    45dua lipa4,690,000
    46dragon ball super4,620,000
    47selena gomez4,500,000
    48fernanfloo4,470,000
    49maroon 54,340,000
    50dantdm4,290,000
    51karaoke4,180,000
    52nicki minaj4,170,000
    53taki taki4,150,000
    54mi gente4,030,000
    55funny videos3,980,000
    56badabun3,950,000
    57pewdiepie vs t series3,930,000
    58vegetta7773,930,000
    592018 fifa world cup3,770,000
    60post malone3,770,000
    61billie eilish3,740,000
    62doraemon3,740,000
    63felipe neto3,730,000
    64xxx3,710,000
    65squeezie3,700,000
    66lil pump3,680,000
    67exo3,670,000
    68dross3,660,000
    69nightcore3,660,000
    70cardi b3,650,000
    71adele3,600,000
    72shawn mendes3,600,000
    73faded3,580,000
    74j balvin3,540,000
    75barbie3,520,000
    76xxxtentacion3,520,000
    77ninja3,470,000
    78movies3,440,000
    79perfect ed sheeran3,420,000
    80romeo santos3,410,000
    81gta 53,400,000
    82roblox3,400,000
    83live3,320,000
    84mr bean3,320,000
    85ncs3,300,000
    86los polinesios3,280,000
    87slime3,270,000
    88t series3,240,000
    89game of thrones3,230,000
    90rockstar3,220,000
    91rap3,190,000
    92twenty one pilots3,170,000
    93beyonce3,140,000
    94chris brown3,140,000
    95perfect3,110,000
    96juegagerman3,100,000
    97ksi3,080,000
    98despacito justin bieber3,040,000
    99tik tok3,040,000
    100te bote3,030,000

    That’s over 11 searches per SECOND on average.

    And this isn’t the only song racking up the YouTube views. Searches for artists, bands and songs dominate our list of the top 100 worldwide YouTube searches with a staggering 66/100 searches (⅔) being music‐related.

    So compared to the US, it seems that the rest of the World uses YouTube far more for music.

    What are they listening to besides Bieber? Ed Sheeran, Bruno Mars, Coldplay, Billie Eilish and of course, South Korean boy band BTS.

    Not heard of BTS? Get listening. 😉

    https://www.youtube.com/watch?v=MBdVXkSdhwU

    There are also far fewer “branded” searches (i.e., for YouTube personalities) Worldwide. Only one of the top 10 searches is branded, which is quite a contrast to the US where over half of the top 10 searches are.

    ASMR videos appear to be popular everywhere.

    Not familiar with ASMR videos either? You’re in for a treat… #DontJudge

    https://www.youtube.com/watch?v=GUUAu_aiaVw

    And how about this:

    There are 5.54M monthly searches on YouTube for… um, Youtube. #GoFigure

    Sidenote.
    We see a similar thing with Google searches. There are millions of searches every month for “Google” on Google. Very strange.

    See more YouTube search data in Ahrefs Keywords Explorer!

    Do you want to know how many searches a particular query gets on YouTube every month?

    Head over to Ahrefs Keywords Explorer, enter a query and select YouTube from the dropdown.

    Let’s see how many people search for “Ahrefs” each month in the US.

    ahrefs searches youtube

    YouTube search volume for “Ahrefs” in the US

    800 searches. Looks like Sam Oh is doing an excellent job growing our channel!

    Lots of folks outside the US also seem to be looking for our channel, as the global volume for this query is 2,900. We’re especially popular in India.

    But the fun doesn’t stop there…

    We can use the reports on the left-hand side of the screen to delve deeper and see the specific things people are searching for in relation to the topic.

    ahrefs phrase match youtube

    Looks like a fair few people are looking for an Ahrefs tutorial.

    And they’re in luck because we have an entire playlist of Ahrefs tutorials!

    https://www.youtube.com/watch?v=DZE7FbMBuJY&list=PLvJ_dXFSpd2vX2RVxjEjBmYoeX6LmJFGP

    Fancy playing around with the new Keywords Explorer yourself?

    Take a 7‑day trial for $7. 😉

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.



    Article stats

    • Referring domains 86
    • Organic traffic 4958
    Data from Content Explorer tool.