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Top YouTube Searches (as of October 2019)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

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  • Referring domains 77
  • Organic traffic 3717
Data from Content Explorer tool.
    Have you ever wondered what people search for most on YouTube?

    Today, I’m excited to share with you some brand new data:

    • Top 100 YouTube searches (US)—a list of the most popular YouTube searches in the US.
    • Top 100 YouTube searches (Worldwide)—the same data but filtered to show searches outside of the United States too. And with global search volumes.

    But first things first—some news:

    We recently launched the new version of our Keywords Explorer tool, and we’ve added search data for YouTube. It’s currently in beta, and looks like this:

    youtube search keywords explorer

    YouTube data in Ahrefs’ Keywords Explorer—now live!

    So basically, you can now use Keywords Explorer to do keyword research across all the major search engines—Google, Bing, Amazon, and YouTube!

    Sidenote.
    Do you want to know what people search for the most on Google? Here are the top Google searches.

    Now, without further ado, let’s find out just how popular cat videos really are!

    Top 100 YouTube search queries in the US

    It’s clear right away that searches for songs and musicians dominate this list.

    #KeywordSearch Volume
    1pewdiepie3,860,000
    2markiplier3,770,000
    3asmr3,200,000
    4jake paul3,020,000
    5music2,770,000
    6logan paul2,720,000
    7jacksepticeye2,700,000
    8dantdm2,160,000
    9despacito2,040,000
    10fortnite1,790,000
    11game grumps1,670,000
    12bts1,650,000
    13snl1,480,000
    14wwe1,480,000
    15joe rogan1,420,000
    16david dobrik1,400,000
    17ricegum1,380,000
    18stephen colbert1,310,000
    19shane dawson1,290,000
    20eminem1,270,000
    21popularmmos1,270,000
    22ssundee1,240,000
    23minecraft1,200,000
    24vanossgaming1,190,000
    25buzzfeed1,180,000
    26john oliver1,180,000
    27taylor swift1,110,000
    28cnn1,070,000
    29cardi b1,030,000
    30baby shark1,010,000
    31drake1,010,000
    32h3h3996,000
    33shane982,000
    34try not to laugh982,000
    35post malone972,000
    36ninja967,000
    37tyt966,000
    38pewdiepie vs t series943,000
    39fgteev935,000
    40last week tonight933,000
    41msnbc932,000
    42ariana grande929,000
    43game theory879,000
    44fox news862,000
    45nightcore853,000
    46james charles845,000
    47dude perfect844,000
    48billie eilish839,000
    49seth meyers811,000
    50study music811,000
    51songs808,000
    52cnn live798,000
    53xxxtentacion795,000
    54dunkey789,000
    55ed sheeran782,000
    56peppa pig781,000
    57alex jones773,000
    58roblox761,000
    59lofi hip hop753,000
    60colbert749,000
    61rick and morty747,000
    62fox news live742,000
    63philip defranco739,000
    64trump739,000
    65ben shapiro734,000
    66bruno mars734,000
    67idubbbz734,000
    68slime732,000
    69trevor noah718,000
    70old town road715,000
    71coryxkenshin698,000
    72t series697,000
    73youtube696,000
    74kendrick lamar691,000
    75lofi689,000
    76gmm681,000
    77buzzfeed unsolved676,000
    78vines672,000
    79react662,000
    80aphmau661,000
    81ufc659,000
    82jontron657,000
    83sml653,000
    84funny videos652,000
    85nicki minaj652,000
    86liza koshy651,000
    87michael jackson650,000
    88guava juice645,000
    89nba youngboy645,000
    90jeffree star638,000
    91jimmy fallon631,000
    92watchmojo631,000
    93studio c628,000
    94jenna marbles624,000
    95bill maher619,000
    96rachel maddow618,000
    97havana617,000
    98jordan peterson616,000
    99imagine dragons612,000
    100jimmy kimmel612,000

    In fact, around ¼ of the top 100 searches are music-related.

    If you’ve ever been in any doubt as to just how popular Justin Bieber is, doubt no more. There are a staggering 2.04M monthly searches for Despacito (a song that—while not originally a Bieber song—saw a huge boost in popularity after the release of Justin’s remix).

    So it probably comes as no surprise that the official video for Despacito (note: this is not actually the Justin Bieber version) is the most viewed video of all-time on YouTube with 6.5 BILLION views.

    https://www.youtube.com/watch?v=kJQP7kiw5Fk

    Sidenote.
    The remixed (Bieber) version of this song has far fewer views (roughly 649M).

    To put that in perspective, Gangnam Style—the first video to reach a billion views on YouTube—currently has just 3.44B views.

    But it’s not all about music…

    You’ll notice that 6 of the top 10 searches are “branded” searches—i.e., folks searching for channel names or YouTube personalities. This is a trend that continues beyond the top 10, with 49% of the top 100 searches being for specific YouTube personalities and channels.

    Here are the top 10 most popular YouTube channels and “celebrities” according to our data:

    #KeywordSearch Volume
    1pewdiepie3,860,000
    2markiplier3,770,000
    3jake paul3,020,000
    4logan paul2,720,000
    5jacksepticeye2,700,000
    6dantdm2,160,000
    7game grumps1,670,000
    8snl1,480,000
    9joe rogan1,420,000
    10david dobrik1,400,000

    These searches get a combined 24.2 MILLION searches per month in the US.

    Interestingly, quite a few of these folks are gaming vloggers (or gaming vloggers turned YouTube personalities, like PewDiePie), which brings us neatly onto what appears to be the next most popular genre of videos on YouTube: gaming videos.

    Here are all the searches that somehow relate to gaming (and their respective search volumes):

    #KeywordSearch Volume
    1pewdiepie3,860,000
    2markiplier3,770,000
    3jacksepticeye2,700,000
    4dantdm2,160,000
    5fortnite1,790,000
    6game grumps1,670,000
    7popularmmos1,270,000
    8ssundee1,240,000
    9minecraft1,200,000
    10vanossgaming1,190,000
    11ninja967,000
    12fgteev935,000
    13game theory879,000
    14dunkey789,000

    Having looked through some of those channels myself, live gaming videos—aka, “let’s plays”—seem very popular. Not familiar with such videos? Here’s one of the most popular let’s plays from one of the most popular YouTubers on our list—jacksepticeye:

    https://www.youtube.com/watch?v=rJmsCDWKCnc

    Speaking of live videos, it looks like millions of people are watching live TV on YouTube. “CNN Live,” “Fox News Live,” and simply “live” each gets millions of searches per month.

    Live videos are so popular, in fact, that YouTube now has a dedicated channel for live streams.

    youtube live

    It’s not just live TV that people like watching on YouTube either: John Oliver, Stephen Colbert, Jimmy Kimmel, Jimmy Fallon, and many other US TV personalities also get millions of searches per month.

    So, to summarise, people flock to YouTube in search of entertainment.

    Hardly surprising, right? But what is surprising is this:

    None of the top 100 YouTube searches in the US have anything to do with cats. That’s a shame because I love cats. 😉

    https://www.youtube.com/watch?v=sP4NMoJcFd4

    Now let’s see how these US stats compare to the Worldwide stats.

    Top 100 YouTube search queries in the World

    It looks like it’s not just the US that has an unhealthy obsession with the song Despacito, with monthly searches topping 27.08M worldwide!

    Sidenote.
    This number has dropped significantly over the past few months. It seems this song has passed its prime! Maybe something new will overtake it soon!
    #KeywordSearch Volume
    1despacito27,080,000
    2bts15,540,000
    3pewdiepie15,040,000
    4asmr10,430,000
    5bad bunny10,350,000
    6ed sheeran9,540,000
    7music9,080,000
    8shape of you8,800,000
    9minecraft8,500,000
    10eminem8,390,000
    11wwe8,330,000
    12ozuna8,270,000
    13ariana grande7,350,000
    14blackpink7,320,000
    15justin bieber7,320,000
    16fortnite7,280,000
    17baby shark7,240,000
    18logan paul7,200,000
    19peppa pig7,160,000
    20peliculas completas en español6,900,000
    21bruno mars6,780,000
    22maluma6,690,000
    23alan walker6,490,000
    24jake paul6,490,000
    25markiplier6,050,000
    26taylor swift6,020,000
    27havana6,000,000
    28enes batur5,950,000
    29youtube5,910,000
    30linkin park5,610,000
    31shakira5,470,000
    32michael jackson5,460,000
    33la rosa de guadalupe5,140,000
    34musica5,140,000
    35coldplay5,090,000
    36jacksepticeye5,070,000
    37twice5,060,000
    38songs5,000,000
    39sia4,930,000
    40queen4,830,000
    41rihanna4,820,000
    42imagine dragons4,800,000
    43billie eilish4,680,000
    44katy perry4,680,000
    45drake4,630,000
    46dua lipa4,560,000
    47dragon ball super4,390,000
    48badabun4,380,000
    49selena gomez4,380,000
    50fernanfloo4,320,000
    51dantdm4,290,000
    52maroon 54,290,000
    53karaoke4,280,000
    54nicki minaj4,130,000
    55taki taki4,130,000
    56funny videos3,960,000
    57doraemon3,950,000
    58post malone3,900,000
    59vegetta7773,900,000
    60mi gente3,830,000
    61nightcore3,800,000
    62pewdiepie vs t series3,750,000
    63felipe neto3,730,000
    64xxx3,710,000
    65shawn mendes3,680,000
    66squeezie3,680,000
    67dross3,660,000
    68cardi b3,650,000
    69exo3,620,000
    70adele3,580,000
    71lil pump3,580,000
    72roblox3,560,000
    73barbie3,530,000
    74faded3,520,000
    75j balvin3,510,000
    762018 fifa world cup3,500,000
    77movies3,500,000
    78gta 53,450,000
    79xxxtentacion3,450,000
    80romeo santos3,420,000
    81tik tok3,420,000
    82ninja3,390,000
    83los polinesios3,370,000
    84mr bean3,360,000
    85ncs3,350,000
    86perfect ed sheeran3,330,000
    87slime3,290,000
    88t series3,290,000
    89live3,250,000
    90rap3,250,000
    91rockstar3,180,000
    92chris brown3,160,000
    93twenty one pilots3,150,000
    94beyonce3,130,000
    95game of thrones3,100,000
    96believer3,060,000
    97juegagerman3,040,000
    98perfect3,030,000
    99pubg3,000,000
    100ksi2,990,000

    That’s over 10 searches per SECOND on average.

    And this isn’t the only song racking up the YouTube views. Searches for artists, bands and songs dominate our list of the top 100 worldwide YouTube searches with a staggering 60/100 searches (almost ⅔) being music‐related.

    So compared to the US, it seems that the rest of the World uses YouTube far more for music.

    What are they listening to besides Bieber? Ed Sheeran, Bruno Mars, Coldplay, and of course, South Korean boy band BTS.

    Not heard of BTS? Get listening. 😉

    https://www.youtube.com/watch?v=MBdVXkSdhwU

    There are also far fewer “branded” searches (i.e., for YouTube personalities) Worldwide. Only one of the top 10 searches is branded, which is quite a contrast to the US where over half the top 10 searches are.

    ASMR videos appear to be popular everywhere.

    Not familiar with ASMR videos either? You’re in for a treat… #DontJudge

    https://www.youtube.com/watch?v=GUUAu_aiaVw

    And how about this:

    There are 5.9M monthly searches on YouTube for… um, Youtube. #GoFigure

    Sidenote.
    We see a similar thing with Google searches. There are millions of searches every month for “Google” on Google. Very strange.

    See more YouTube search data in the new Keywords Explorer!

    Are you doing YouTube SEO and want to know how many searches a particular query gets on YouTube every month?

    Head over to Ahrefs Keywords Explorer, enter a query and select YouTube from the dropdown.

    Let’s see how many people search for “Ahrefs” each month in the US.

    ahrefs searches youtube

    YouTube search volume for “Ahrefs” in the US

    900 searches. Looks like Sam Oh is doing an excellent job growing our channel!

    Lots of folks outside the US also seem to be looking for our channel, as the global volume for this query is 3,100. We’re especially popular in India.

    But the fun doesn’t stop there…

    We can use the reports on the left-hand side of the screen to delve deeper and see the specific things people are searching for in relation to the topic.

    ahrefs phrase match

    Looks like a fair few people are looking for an Ahrefs tutorial.

    And they’re in luck because we have an entire playlist of Ahrefs tutorials!

    https://www.youtube.com/watch?v=DZE7FbMBuJY&list=PLvJ_dXFSpd2vX2RVxjEjBmYoeX6LmJFGP

    Fancy playing around with the new Keywords Explorer yourself?

    Take a 7‑day trial for $7. 😉

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.



    Article stats

    • Referring domains 77
    • Organic traffic 3717
    Data from Content Explorer tool.