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data-studies

Data & Studies

Studies and data-driven insights are crucial for understanding the ever-changing search landscape. Check out the resources below to improve your SEO knowledge with unique data and insights.

Our Best Articles on Data & Studies

We handpicked these from the 250+ posts on the blog.

How Ahrefs Counts Links and Domains

Every backlink tool stores different links. Learn what we do and don't store.

How long does it take to rank in Google? (A study by Ahrefs)

Make better SEO decisions by aligning your ranking expectations with reality.

Anchor Text: A Data‐Driven Guide (384,614 Web Pages Studied)

Understand the correlation between anchors and rankings.

Most Recent Articles

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Wikipedia vs Grokipedia: 5x the Pages, 70x the Citations, 1615x the Traffic

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Update: 38% of AI Overview Citations Pull From Top 10 Pages

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ChatGPT Has 12% of Google’s Search Volume but Google Sends 190x More Traffic to Websites

Anonymized Queries Make Up Nearly Half of Google Search Console Traffic

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Update: AI Overviews Reduce Clicks by 58%

ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTok

The 100 Most Searched People on Google in 2026

100 Most Expensive Keywords for Google Ads in 2026

100 Most Asked Questions on Google (January 2026)

Top Google Searches (January 2026)

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Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)

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Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)

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I Ran an AI Misinformation Experiment. Every Marketer Should See the Results

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Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs

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Short vs. Long Content in AI Overviews: The Data Says Both Work

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43 B2B SEO Statistics for 2025

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AI Overviews Change Every 2 Days (But Never Change Their Mind)

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What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed

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Which Countries Have the Most AI Overviews? 108 Million Queries Analyzed

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67% of ChatGPT’s Top 1,000 Citations Are Off-Limits to Marketers (+ More Findings)

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