We’ve curated, vetted, and categorized a list of up-to-date stats below.
Click to jump to a category, or keep reading for our top SEO statistics.
- Top SEO statistics
- Ranking statistics
- Backlink statistics
- Keyword statistics
- SEO industry statistics
- Search engine statistics
- Local SEO statistics
- Video SEO statistics
- Mobile SEO statistics
- Voice search statistics
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These are the most interesting SEO stats we think you should know.
- 68% of online experiences begin with a search engine. (BrightEdge)
- 0.78% of Google searchers click on results from the 2nd page. (Backlinko)
- 53.3% of all website traffic comes from organic search. (BrightEdge)
- 92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro)
- SEO drives 1000%+ more traffic than organic social media. (BrightEdge)
- 69.7% of search queries contain four words or more. (Ahrefs)
- 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads. (HubSpot)
- SEO leads have a 14.6% close rate. (HubSpot)
These stats about ranking in Google might surprise you.
- 90.63% of pages get no organic search traffic from Google. (Ahrefs)
- The top-ranking page gets the most search traffic only 49% of the time. (Ahrefs)
- Only 5.7% of pages will rank in the top 10 search results within a year of publication. (Ahrefs)
- 25.02% of top-ranking pages don’t have a meta description. (Ahrefs)
- 40.61% of pages have meta descriptions that truncate. (Ahrefs)
- Google shows meta descriptions in search results only 37.22% of the time. That rises to 40.35% for fat-head keywords and drops to 34.38% for long-tails. (Ahrefs)
- The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. (Ahrefs)
- The average page in the top 10 is 2+ years old. (Ahrefs)
- 66.31% of pages have no backlinks. (Ahrefs)
- Most top-ranking pages get ‘followed’ backlinks from new websites at a pace of +5%-14.5% per month. (Ahrefs)
- Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google. (Ahrefs)
- The average cost of buying a link is $361.44. (Ahrefs)
- The average cost of publishing a paid guest post is $77.80. (Ahrefs)
- 73.6% of domains have reciprocal links, meaning that some of the sites they link to also link to them. (Ahrefs)
- 43.7% of the top-ranking pages have some reciprocal links. (Ahrefs)
Most SEO campaigns begin with keyword research. Here are some stats about how people are searching on Google.
- 92.42% of keywords get ten monthly searches or fewer. (Ahrefs)
- 70.87% of keywords with more than 10,000 monthly searches consist of only one or two words. (Ahrefs)
- 13.53% of keywords with ten searches per month or fewer consist of only one or two words. (Ahrefs)
- Around 8% of search queries are phrased as questions. (Moz)
- 0.16% of the most popular keywords are responsible for 60.67% of all searches (Ahrefs)
How much do SEO professionals charge for their services? Are you charging higher or lower than the average? Let’s look at the stats.
- 74.71% of SEOs charge a monthly retainer fee for their clients. (Ahrefs)
- For monthly retainers, $501-$1,000 per month is the most popular pricing tier. (Ahrefs)
- For hourly pricing, $100-$150 per hour is the most popular pricing tier. (Ahrefs)
- For per-project pricing, $501-$1,000 is the most popular pricing tier. (Ahrefs)
- 88.28% of SEOs charge $150/hour or less for their services. (Ahrefs)
- On average, SEOs who’ve been in business for 2+ years charge 39.4% more per hour, 102.41% more for monthly retainers, and a 275% more for one-off projects than those who’ve been in business for fewer than two years. (Ahrefs)
- On average, SEOs serving the worldwide market charge 130.74% more than those serving the local market for monthly retainers. (Ahrefs)
As SEOs, it is important to understand where search engines are right now—and where they’re going.
- 12.29% of search queries have featured snippets in their search results. (Ahrefs)
- The #1 result in Google’s organic search results has an average CTR of 31.7%. (Backlinko)
- There are an estimated 3.5 billion searches on Google each day. (Internet Live Stats)
- 39% of purchasers are influenced by a relevant search. (Think With Google)
- 61.5% of desktop searches and 34.4% of mobile searches result in no-clicks. (Sparktoro)
If you serve customers locally, you should focus on improving your local search presence so more people can find you. These stats show the importance of good local SEO.
- 30% of all mobile searches are related to location. (Think With Google)
- 76% of people who search on their smartphones for something nearby visit a business within a day. (Think With Google)
- 28% of searches for something nearby result in a purchase. (Think With Google)
- Yelp appears in the top five search results for 92% of Google web queries that include a city and business category. (FreshChalk)
- 54% of smartphone users search for business hours and 53% search for directions to a local store. (Think With Google)
- About 45% of global shoppers buy online and then pick up in-store (Think With Google)
- “Where to buy” + “near me” mobile queries have grown by over 200% from 2017–2019. (Think With Google)
- Mobile searches for “store open near me” (e.g., “grocery store open near me”) have grown by over 250% from 2017–2019. (Think With Google)
- Mobile searches for “on sale” + “near me” (e.g., “tires on sale near me”) have grown by over 250% YOY from 2017–2019. (Think With Google)
We’ve had great success driving customers using video marketing. Are you doing it too? If not, these statistics might surprise you.
- Video is the #1 form of media used in content strategy, overtaking blogs and infographics. (HubSpot)
- The number of comments, views, shares, and ‘likes’ had a strong correlation with higher YouTube rankings. (Backlinko)
- 68.2% of first-page YouTube results are HD videos. (Backlinko)
- The average length of a first-page YouTube video is 14 minutes, 50 seconds. (Backlinko)
- 52.2% of all website traffic worldwide comes from mobile phones. (Statista)
- There are more searches on mobile than on desktop. (Think With Google)
- 51% of smartphone users have discovered a new company or product when conducting a search on their smartphones. (Think With Google)
- On average, ranking in position #1 on mobile gets you 27.7% of the clicks, whereas ranking in position #1 on desktop gets you 19.3% of the clicks. (SEOClarity)
- 40.7% of all voice search answers come from a featured snippet. (Backlinko)
- The typical voice search result is only 29 words in length. (Backlinko)
- Approximately 75% of voice search results rank in the top 3 for that query. (Backlinko)
- The average reading level of a voice search result is 9th grade. (Backlinko)
- Websites with strong ‘link authority’ tend to rank well in voice search. In fact, the average Domain Rating of a Google Home result is 76.8. (Backlinko)
- 48% of consumers are using voice for “general web searches.” (Search Engine Land)
With more and more people moving to mobile search, and Google’s move to mobile-first indexing, there is no doubt that mobile SEO has become incredibly important.
“Hey, Google, what’s the current state of voice search?”
Interested in learning more about SEO? Read about the basics here, or watch this video:
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