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57 SEO Statistics for 2020

Marketing @ Ahrefs. Obsessed with lists. I read, breakdance and try random experiments. I also summarise books on my personal blog.
    Are you curious about the state of SEO in 2020? Then look no further.

    We’ve curated, vetted, and categorized a list of always up-to-date stats below.

    Click to jump to a category or see the top SEO statistics.

    These are the most interesting SEO stats we think you should know.

    1. 68% of online experiences begin with a search engine. (BrightEdge)
    2. 0.78% of Google searchers click on results from the 2nd page. (Backlinko)
    3. 53.3% of all website traffic comes from organic search. (BrightEdge)
    4. 92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro)
    5. SEO drives 1000%+ more traffic than organic social media. (BrightEdge)
    6. 69.7% of search queries contain four words or more. (Ahrefs)
    7. 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads. (HubSpot)
    8. SEO leads have a 14.6% close rate. (HubSpot)

    These stats about ranking in Google might surprise you.

    1. 90.63% of pages get no organic search traffic from Google. (Ahrefs)
    2. The top-ranking page gets the most total search traffic only 49% of the time. (Ahrefs)
    3. Only 5.7% of pages will rank in the top 10 search results within a year of publication. (Ahrefs)
    4. Google rewrites meta descriptions 62.78% of the time. That drops to 59.65% for fat-head keywords and rises to 65.62% for long-tails. (Ahrefs)
    5. 25.02% of top-ranking pages don’t have a meta description. (Ahrefs)
    6. 40.61% of pages have meta descriptions that truncate. (Ahrefs)
    7. The average #1 ranking page will also rank in the top 10 search results for nearly 1,000 other relevant keywords. (Ahrefs)

    Google says that backlinks are one of their top three ranking factors.

    1. 66.31% of pages don’t even have a single backlink. (Ahrefs)
    2. Most top-ranking pages get followed backlinks from new referring domains at a pace of +5%-14.5% per month. (Ahrefs)
    3. Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google. (Ahrefs)
    4. The average cost of buying a link is $361.44. (Ahrefs)
    5. The average cost of publishing a paid guest post is $77.80. (Ahrefs)

    Most SEO campaigns begin with keyword research. Here are some stats about how people are searching in Google.

    1. 92.42% of keywords get ten monthly searches or lower. (Ahrefs)
    2. 29.13% of keywords with 10,001+ monthly searches are made up of three or more words. (Ahrefs)
    3. 13.53% of keywords with ten searches per month or fewer consist of only one or two words. (Ahrefs)
    4. ~8% of search queries are phrased as questions. (Moz)

    How much do SEO professionals charge for their services? Are you charging higher or lower than the average? Let’s look at a few stats.  

    1. 74.71% of SEOs charge a monthly retainer fee for their clients. (Ahrefs)
    2. For monthly retainers, $501-$1,000 per month is the most popular pricing tier. (Ahrefs)
    3. For hourly pricing, $100-$150 per hour is the most popular pricing tier. (Ahrefs)
    4. For per-project pricing, $501-$1,000 is the most popular pricing tier. (Ahrefs)
    5. 88.28% of SEOs charge $150/hour or less for their services. (Ahrefs)
    6. On average, SEOs who’ve been in business for 2+ years charge 39.4% more per hour, 102.41% more for monthly retainers, and a 275% more for one-off projects than those who’ve been in business for fewer than 2 years. (Ahrefs)
    7. On average, SEOs serving the worldwide market charge 130.74% more than those serving the local market when it comes to monthly retainer pricing. (Ahrefs)

    As SEOs, it is important to understand where search engines are right now—and where they’re going.

    1. 60.67% of all “search demand” is generated by only 0.16% of the most popular keywords, with search volumes of 1,001 or more. (Ahrefs)
    2. About 12.29% of search queries have featured snippets in their search results. (Ahrefs)
    3. The average page ranking in the top 10 is 2+ years old. (Ahrefs)
    4. 73.6% of domains have reciprocal links. This means that some of the sites that link to also link back to them. (Ahrefs)
    5. 43.7% of the top-ranking pages have some reciprocal links. (Ahrefs)
    6. 67.60% of all clicks go to the first five organic results. (Marketing Land)
    7. 3.5 billion searches are done on Google each day. (Internet Live Stats)
    8. 39% of purchasers were influenced by a relevant search. (Think With Google)

    If you serve customers locally, it is important that you focus on improving your local search presence so that more people can find you. These stats show the importance of good local SEO.

    1. 30% of all mobile searches are related to location. (Think With Google)
    2. 76% of people who searched on their smartphones for something nearby visited a business within a day. (Think With Google)
    3. 28% of searches for something nearby resulted in a purchase.  (Think With Google)
    4. Yelp appears in the top five search results for 92% of Google web queries that include a city and business category. (FreshChalk)
    5. 46% of searches on Google are looking for local information. (Social Media Today)
    6. 54% of smartphone users search for business hours and 53% search for directions to a local store. (Think With Google)
    7. About 45% of global shoppers buy online and then pick up in-store, which offers them a more flexible way to purchase and receive their items. (Think With Google)
    8. Where to buy” + “near me” mobile queries have grown by over 200% from 2017 — 2019. (Think With Google)
    9. Mobile searches for “store open near me” (such as, “grocery store open near me”) have grown by over 250% from 2017 — 2019. (Think With Google)
    10. Mobile searches for “on sale” + “near me” (such as “tires on sale near me” have grown by over 250% YOY from 2017 — 2019. (Think With Google)

    We’ve had great success driving customers using video marketing. Are you doing it too? If not, these statistics might surprise you.

    1. Video is the #1 form of media used in content strategy, overtaking blogs and infographics. (HubSpot)
    2. The number of comments, view count, number of shares, and number of likes had a strong correlation with higher YouTube rankings. (Backlinko)
    3. 68.2% of first-page YouTube results are HD videos. (Backlinko)
    4. The average length of a first-page YouTube video is 14 minutes, 50 seconds. (Backlinko)

    With more and more people moving to mobile search, plus Google’s move to mobile-first indexing, there is no doubt that mobile SEO has become incredibly important.

    1. 52.2% of all website traffic worldwide comes from mobile phones. (Statista)
    2. There are more searches on mobile than on desktop. (Think With Google)
    3. 51% of smartphone users have discovered a new company or product when conducting a search on their smartphones. (Think With Google)
    4. On average, ranking in position #1 on mobile gets you 27.7% of the clicks, whereas ranking in position #1 on desktop gets you 19.3% of the clicks. (SEOClarity)

    Hey Google, what’s the current state of voice search?”

    1. 40.7% of all voice search answers came from a featured snippet. (Backlinko)
    2. The typical voice search result is only 29 words in length. (Backlinko)
    3. Approximately 75% of voice search results rank in the top 3 for that query. (Backlinko)
    4. The average reading level of a voice search result is 9th grade. (Backlinko)
    5. Websites with strong link authority tend to rank well in voice search. In fact, the average Ahrefs’ Domain Rating of a Google Home result is 76.8. (Backlinko)
    6. 48% of consumers are using voice for “general web searches.” (Search Engine Land)

    Final thoughts

    Interested in learning more about SEO? Read about the basics here, or watch this video:


    Did I miss out on any cool or important SEO stats? Let me know on Twitter.

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.