Subscribe to Newsletter
Subscribe to Ahrefs Newsletter

General Marketing

Marketing Marketing is the process of generating awareness, interest, and desire for a product or service. Check out the resources below to improve your marketing knowledge and create effective marketing campaigns.

284K subscribers322K monthly search traffic35.8K top 10 rankings

Si Quan Ong

November 11, 2024

Why Great Marketing is Risky as Hell

Rebekah Bek

October 25, 2024

Right from X: All the best things about Ahrefs Evolve 2024

Louise Linehan

October 20, 2024

8 PR Report Examples & Templates to Bookmark for Inspiration

Despina Gavoyannis

October 14, 2024

How SEO Can Capture Demand You Create Elsewhere

Louise Linehan

September 27, 2024

9 Successful PR Campaign Examples, According to the Data

Mateusz Makosiewicz

September 27, 2024

Total Addressable Market: How to Estimate It and Source Data

Louise Linehan

August 27, 2024

So You’ve Been Asked To “Humanize” AI Content

Mateusz Makosiewicz

August 27, 2024

What Makes a Good Website? The Only 2 Things That Matter

Mateusz Makosiewicz

July 30, 2024

10 Best Competitor Analysis Tools Under $300

Tim Soulo

July 8, 2024

Don’t Start a Podcast: 10 Lessons From 10K Downloads of Ahrefs Podcast

Chris Haines

June 28, 2024

Online Reputation Management: A Beginner’s Guide

Mateusz Makosiewicz

May 29, 2024

15 Smart Ways to Check Competitor Website Traffic

Mateusz Makosiewicz

March 18, 2024

Time To Replace the Content Marketing Funnel (3 Alternatives)

Ryan Law

February 2, 2024

Marketing KPIs: 30 Metrics for Every Marketing Role

Despina Gavoyannis

January 31, 2024

Competitive Intelligence: A No-Nonsense Guide

Si Quan Ong

January 15, 2024

I Wrote 100+ Blog Posts for the Ahrefs Blog. Here’s What I Learned.

Mateusz Makosiewicz

December 21, 2023

Marketing Channels: 12 Key Options With Pros and Cons

Mateusz Makosiewicz

December 5, 2023

Competitive Analysis: The Lean Guide (With Template)

Rebecca Liew

November 28, 2023

Personal Brand: What It Really Is & How to Build One

Mateusz Makosiewicz

November 9, 2023

12+ Essential Marketing Analytics Tools for 2025 (Free & Paid)

Your weekly marketing’s must-reads

Join 284K marketers for weekly news, useful reads, industry updates, and the memes you didn’t know you needed.

Explore what’s inside the newsletter →