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data-studies

Data & Studies

Studies and data-driven insights are crucial for understanding the ever-changing search landscape. Check out the resources below to improve your SEO knowledge with unique data and insights.

Meet the New Web Crawlers: AI Bots Are Closing in on Search Engine Bots

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Websites Using AI Content Grow 5% Faster [+ New Research Report]

Does AI Search Traffic Convert Better Than Traditional Search? For Ahrefs, Yes: 0.5% of Visitors Drove 12.1% of Signups

80% of Our AI Search Traffic Goes to Our Homepage, Product Pages, and Free Tools

86% of Top Mentioned Sources Are Not Shared Across ChatGPT, Perplexity, and AI Overviews

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Marketers Using AI Publish 42% More Content [+ New Research Report]

The 10 Most Mentioned Domains for ChatGPT, Perplexity, and AI Overviews Across 78.6M Searches

Almost Half of Google Searches Are Branded. Here’s Why That Matters

An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)

The SEO Bots That ~140 Million Websites Block the Most

Do Higher Content Scores Mean Higher Google Rankings? We Studied It (So You Don’t Have To)

The AI Bots That ~140 Million Websites Block the Most

74% of New Webpages Include AI Content (Study of 900k Pages)

Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs

How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?

Top 40 Fastest-Growing Cybersecurity Companies

Top 50 Fastest-Growing EdTech Companies

AI Overviews Have Doubled (25M AIOs Analyzed)

AI Overviews Reduce Clicks by 34.5%

AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything

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