marketing

Marketing

Marketing is the process of generating awareness, interest, and desire for a product or service. Check out the resources below to improve your marketing knowledge and create effective marketing campaigns.

Our Best Articles on General Marketing

We handpicked these from the 250+ posts on the blog.

15 Effective Marketing Tactics Anyone Can Use

Use these tactics to help achieve your marketing objectives.

How to Conduct a Competitive Analysis (Template Included)

Gain a competitive advantage by identifying and researching competitors.

Quora Marketing: ~1 Million Views Generated. Here's How to Replicate Our Success

Follow in our footsteps to get more traffic from Quora.

13 Free Ways to Promote Your Business

Get the tactics we used to grow Ahrefs by +65% year-on-year.

7 Digital Marketing Strategies That Actually Work

Ignore the noise and latest fads; focus on what works.

Most Recent Articles

9 Holiday Marketing Strategies for a Profitable Season This 2024

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What I Learned From Ahrefs Evolve: 4 Marketing Things I’m Doing Differently

Why Great Marketing is Risky as Hell

Right from X: All the best things about Ahrefs Evolve 2024

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8 PR Report Examples & Templates to Bookmark for Inspiration

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How SEO Can Capture Demand You Create Elsewhere

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9 Successful PR Campaign Examples, According to the Data

Total Addressable Market: How to Estimate It and Source Data

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So You’ve Been Asked To “Humanize” AI Content

What Makes a Good Website? The Only 2 Things That Matter

10 Best Competitor Analysis Tools Under $300

I Asked 26 Marketers for Their Best Marketing Books. Here’s What They Recommend

Don’t Start a Podcast: 10 Lessons From 10K Downloads of Ahrefs Podcast

Online Reputation Management: A Beginner’s Guide

15 Unique Ways to Check Competitor Website Traffic

Time To Replace the Content Marketing Funnel (3 Alternatives)

Marketing KPIs: 30 Metrics for Every Marketing Role

Competitive Intelligence: A No-Nonsense Guide

I Wrote 100+ Blog Posts for the Ahrefs Blog. Here’s What I Learned.

Marketing Channels: 12 Key Options With Pros and Cons

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