Web Analytics, search volume Growth forecast, and more (Dec 2024)
By Rebekah Bek
Product Marketing at Ahrefs
Web Analytics
First up, we’ve launched Web Analytics. Web Analytics is a simple Google Analytics alternative – or, a better way to track website traffic. It’s privacy-friendly, cookie-free, and lightning-fast, and offers focused insights.See essential metrics on a clean dashboard, with:
- Historical performance graph to track top-level metrics
- Top sources to see where your visitors are coming from and which pages drive the most organic traffic
- Top traffic locations and devices, to see which devices to optimize for
AI Content Helper
AI Content Helper is now multilingual! Our Content Score:
- Supports 173 non-English languages
- Generates topics in the primary language of the SERP
Site Explorer
Target list in PortfoliosCompare a list of targets and see individual metrics with the new “Targets list” overview widget. Or, use the standalone report in Site Explorer.
Old new “Organic pages by traffic” widgetThe “Organic pages by traffic” widget from a few years ago is back in Overview! Instead of the table version we’ve been using recently, we decided to restore the chart version we used in the past. By looking at the amount of pages in each bucket and how much search traffic these pages are driving cumulately, you can understand the SEO strategy of a website. Very visual, very shareable.
More traffic filtersUse these filters in the Organic keywords and Paid keywords reports to:
- Find valuable keywords that bring both organic and paid traffic
- Focus on organic-only or paid-only keywords
Keywords Explorer
12-month growth forecastUse this 12-month search volume growth forecast in Overview and report tables to predict how keywords will trend in the future and zoom in on promising opportunities.Forecasting is done by fitting statistical models with historical data.
Site Audit
Ask AI in PatchesYou can now ask AI to generate titles and meta descriptions right in the “Patch it” input box. Use this feature to draft titles and descriptions with a Pro project boost add-on, and publish patches in full with a Max project boost.
Auto-submit Patches to IndexNowEnable this feature in Site Audit's Crawl settings to auto-submit changes to search engines whenever you patch a page to fix an issue.
Rank Tracker
SoV + SoTV metricsWe’ve added the Share of Voice and Share of Traffic Value metrics to Rank Tracker’s Dashboard, Overview, and Competitors Overview. Use them to measure your brand’s popularity and visibility across organic search and see how valuable your content is compared to existing organic competitors in the market landscape.
Competitors Pages & Domains reportsBefore, the Competitors Pages and Domains reports were subreports of Traffic share. Now, we’ve made them more accessible right in the sidebar and added more metrics to them.
No rank filterEasily find the keywords that your target isn’t currently ranking for with this new filter in Overview 2.0.
History chartsMeet the new history charts in Rank Tracker’s Competitors Overview for:
- General performance
- Positions ranking history
- Owned SERP features
Do deeper analysis with the tables below.
Custom dates in GSC reportsIn all GSC reports, you can now use this date picker to see changes across custom ranges.
General
APIv3 batch updateWe have a big batch update for APIv3 – here’s everything new.
- Organic Competitors endpoint for Site Explorer: returns a list of competitors ranking in the top 10 for your keywords.
- Total search volume history endpoint: use this to pull the total search volume history for all target keywords with the top_positions parameter
- Two new fields in organic keywords endpoint: returns percentages of search volume from mobile and desktop devices. It also returns search intents.
- Competitors Overview endpoint for Rank Tracker: provides rankings and estimated traffic that your competitors receive from the keywords you track.
As always, use the API buttons in individual reports to help you build request URLs.Read API documentation → –That’s all for this month. Check out the Ahrefs changelog for more updates, and leave any feature requests on our Canny. Enjoy!
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