
Content Marketer at Ahrefs
Venture money is pouring back into software, but it's piling up in a handful of names: a record $510 billion flowed into startups in the first half of 2026, and 43% of it went to just two AI labs, OpenAI and Anthropic.
For everyone else, you can't out-spend that kind of concentration. What you can do is build a product people come looking for by name.
So the question we set out to answer is: which software companies, across every category from dev tools to fintech to creative software to security, are actually growing demand right now?
This list was built with Letaido
This article was researched and built by Letaido, Ahrefs' AI marketing platform. Letaido pulls live Ahrefs data, runs its own analysis, and assembles findings like the ranking below, so the numbers you're about to read come straight from the same data set our tools run on.
You can recreate this kind of research for your specific niche or vertical using Letaido.
Sidenote
Below are the 25 fastest growing companies by brand-name search demand, ordered from highest growth to lowest, each with a chart, the key numbers, and a short read on what's driving the climb.

Supabase is an open-source backend platform built on Postgres, giving developers a database, authentication, storage, and real-time APIs without having to stitch together multiple services.
The company has raised over $1 billion in total funding, most recently a $500M Series F announced in June 2026 at a $10.5B valuation, led by GIC, with Accel, Stripe, Salesforce Ventures, and Y Combinator among the participants.
Supabase is the fastest growing company on the whole list, and the +370% jump in brand searches is about as emphatic as it gets. A lot of that momentum comes from how naturally Supabase fits into the way developers are building today: agents, prototypes, and production apps all need a backend, and Supabase has become the default answer for a generation of builders who want something that works immediately and scales when it needs to.

Manychat is a chat marketing platform that lets businesses automate conversations on Instagram, WhatsApp, Facebook Messenger, and Telegram, used by over a million brands to drive sales through messaging.
In April 2025, Manychat closed a $140M Series B led by Summit Partners, bringing total disclosed funding to $163.3M. The earlier institutional round was an $18M Series A in 2019, backed by Bessemer Venture Partners.
Messaging as a sales channel has gone from novelty to necessity for e-commerce brands and creators, and Manychat is the platform most of them reach for first. The ~90K monthly brand searches reflect a user base that keeps growing organically, largely through word of mouth in the creator and DTC communities where Manychat has built a strong foothold.

Airwallex is a financial infrastructure platform used by businesses to manage multi-currency accounts, international payments, and corporate cards across global markets.
Airwallex has raised $1.8B in total funding as of its June 2026 Series H, a $320M round led by Addition that valued the company at $11B.
Cross-border payments used to be a problem only multinationals worried about; now it's a day-one concern for any software business selling internationally. Airwallex has positioned itself as the infrastructure layer for that shift, and the +160% climb in brand searches suggests a lot of businesses are discovering it for the first time and then telling others.

Hopin is a virtual and hybrid events platform whose product portfolio now includes StreamYard, Streamable, and Session, tools for live streaming, online events, and video recording used by communities, businesses, and creators.
Hopin raised over $1B in total funding across multiple rounds, including a $450M Series D in August 2021 co-led by Arena Holdings and Altimeter Capital.
Hopin's trajectory has been anything but linear, but what's interesting here is the renewed search interest. The company shed its original events platform and doubled down on products like StreamYard that have genuine standalone utility, and it looks like that pivot is pulling in a fresh wave of users who are finding the brand through those products rather than through the original virtual events use case.

Eldorado.gg is a peer-to-peer marketplace where players buy and sell in-game currencies, accounts, items, and boosting services across a wide range of online games.
In June 2026, Eldorado.gg raised a $9M Series A led by Paradigm, with Coinbase Ventures and Verda Ventures participating, bringing total disclosed funding to around $12M.
The gaming economy is enormous and largely invisible to people outside it, but the players inside it take it very seriously. Eldorado.gg has built a marketplace with ~1M monthly organic visits by becoming the most trusted place to trade in-game assets, and the doubling of brand searches reflects a user base that's clearly spreading the word within gaming communities faster than any ad campaign could.

Vercel needs little introduction: it's the frontend cloud platform behind Next.js, used by development teams to deploy, scale, and manage web applications, with customers ranging from indie developers to enterprises like Nintendo and The Washington Post.
Vercel raised $300M in a Series F in September 2025, co-led by Accel and GIC at a $9.3B valuation, bringing total funding to around $863M.
Doubling brand searches when you're already pulling in ~130K searches a month is genuinely hard, which makes Vercel's +100% growth worth noticing. The likely driver is the explosion in AI-assisted web development: every new wave of developers building with AI tools seems to land on Next.js and Vercel as the default deployment stack, which keeps feeding fresh demand into a brand that's already well-established.

Socialinsider is a social media analytics and competitive intelligence tool used by marketers and agencies to benchmark performance, analyze competitors, and pull reporting across major social platforms.
Socialinsider is bootstrapped, with no disclosed venture funding.
It's one of the smallest brands on the list by monthly search volume, which makes a +92% increase all the more meaningful: you're essentially doubling a base that was already hard-won without a paid acquisition budget behind it. Social media analytics is a crowded space, and Socialinsider has carved out a niche among agencies and in-house teams who want deeper competitive data than the native platform tools provide, building its audience through content and word of mouth rather than outbound sales.

Kpler is a data and analytics platform for global trade intelligence, tracking commodity flows, vessel movements, and energy markets in real time for traders, analysts, and financial institutions.
Kpler has raised over $1.2B in total disclosed funding, including a major growth equity investment from Sixth Street in June 2026, following a prior $200M+ strategic investment led by Insight Partners and Five Arrows in April 2022.
Global trade data used to be the domain of a handful of expensive terminals, and Kpler has spent a decade building a more accessible alternative that covers commodities, containers, and energy in one place. The near-doubling of brand searches points to growing adoption among financial analysts and trading desks who are increasingly treating real-time trade flow data as a standard part of their research stack.

Infisical is an open-source secrets management platform that helps engineering teams store, sync, and control access to API keys, environment variables, and credentials across their infrastructure.
Infisical raised a $16M Series A in June 2025, led by Elad Gil, with Y Combinator, Gradient Ventures, and several notable angels participating, bringing total funding to around $19.3M.
As one of the youngest companies on the list, Infisical has moved fast: it only launched in 2022, and the open-source route has clearly worked in its favor, letting developers discover and adopt the tool on their own terms before any enterprise sales motion kicks in. The +80% brand search growth reflects a developer community that's actively choosing it over established alternatives, which in secrets management is a category where trust matters more than almost anything else.

Whalesync is a no-code data sync tool that keeps records automatically updated across platforms like Airtable, Webflow, Notion, Bubble, and Postgres, used by teams managing content, CRM data, or marketing campaigns spread across multiple SaaS tools.
Whalesync raised $1.8M in a pre-seed round in January 2023, backed by Y Combinator, Ascend, Liquid 2, and Soma Capital.
The no-code ecosystem has matured to the point where the data sprawl problem is real and felt by a lot of teams: things live in Airtable, get published via Webflow, get tracked in Notion, and keeping them in sync without an engineer is genuinely painful. Whalesync is solving a specific and tedious problem, and the +79% growth in brand searches suggests the people who've found it are spreading the word among the communities where that pain is most acutely felt.

Vista Social is a social media management platform used by marketing agencies, freelancers, and brand teams to schedule, publish, and analyze content across multiple social channels from a single dashboard.
Vista Social appears to be bootstrapped, with no publicly verified venture funding.
As one of the youngest companies on the list, Vista Social launched in 2022 into a market full of incumbents and has grown purely on product and word of mouth, a path that's reflected in the +77% brand search growth without any institutional capital behind it. Social media management is a category where agencies talk to each other constantly, and when a tool earns a reputation for offering more integrations at a better price point, that reputation travels fast.

Storylane is a no-code interactive demo platform that lets sales and marketing teams build clickable product walkthroughs without engineering help, used to improve conversion rates on websites and in sales cycles.
Storylane has raised a total of $125K, from Y Combinator and a small group of angels including AltaIR Capital and Redbird Ventures, and by its own account has operated largely on that early capital while growing to several million dollars in ARR.
Interactive demos have become a standard expectation in SaaS buying: if your website doesn't let a prospect try before they buy, you're losing deals to someone whose does. Storylane landed squarely in the middle of that shift, and its +74% brand search growth reflects sales teams actively searching for the tool by name after seeing it on competitors' sites or hearing about it from peers.

MarqVision is an AI-powered brand protection platform that helps companies detect and remove counterfeit products and unauthorized sellers across over 1,500 online marketplaces and thousands of websites globally.
MarqVision closed a $48M Series B in September 2025, led by Peak XV Partners with participation from HSG, Salesforce Ventures, Coral Capital, and Y Combinator, bringing total funding to $90M.
Online counterfeiting has grown into a serious operational problem for consumer brands, and the legal and manual processes for addressing it haven't kept pace with the scale of the marketplaces. MarqVision's use of AI to automate detection and takedown at scale is resonating, and the +71% lift in brand searches points to growing awareness among brand protection and legal teams who are actively researching solutions in a space that most companies have historically underinvested in.

accessiBe is a web accessibility platform that helps businesses make their websites compliant with ADA and WCAG standards, using AI-powered tools to automate remediation and testing.
accessiBe raised a total of $58M, including a $30M Series A extension in August 2022 led by K1 Capital Management, Glilot Capital Partners, and The Phoenix.
Web accessibility compliance has moved from a nice-to-have to a genuine legal risk for businesses of all sizes, with ADA lawsuits targeting websites continuing to rise. That regulatory backdrop is pushing more companies to actively search for solutions, and accessiBe has built both the brand recognition and the distribution to capture a lot of that demand, which helps explain a +68% jump in brand searches for a product that's fundamentally compliance-driven.

NinjaOne is an IT management platform used by managed service providers and internal IT teams to monitor, manage, patch, and secure endpoints across organizations, serving more than 17,000 IT teams worldwide.
NinjaOne has raised over $1.18B in total funding, most recently a $400M+ Series C extension in June 2026 at a $12.3B valuation, with investors including Wellington Management, Sequoia Capital, ICONIQ, and CapitalG.
As one of the most established companies on the list, NinjaOne has been around since 2013, but its search trajectory looks more like a growth-stage company than a thirteen-year-old one. The endpoint management market has expanded significantly as IT teams manage increasingly distributed workforces, and NinjaOne's consistent top rankings on review platforms have made it a name that IT professionals reach for without prompting.

CloudTalk is an AI-powered business calling platform used by sales and customer support teams at over 4,000 companies to make and receive calls across 160+ countries, with integrations into CRM and helpdesk tools.
CloudTalk raised a $28M Series B in January 2024, co-led by KPN Ventures and Lead Ventures, with Point Nine Capital, henQ, and others participating, bringing total funding to around $38.4M.
Business phone software has been one of the slower-moving corners of SaaS, largely because legacy systems stuck around for a long time, but AI-powered call analytics and automation are giving teams a genuine reason to switch. CloudTalk's +66% brand search growth suggests a real acceleration in awareness, particularly among teams who want CRM-integrated calling without the complexity and cost of enterprise telephony.

Wati is a WhatsApp Business API platform that lets companies automate customer conversations, run broadcast campaigns, and manage team inboxes at scale, used by over 8,000 businesses across 100+ countries.
Wati raised a $23M Series B in October 2022, led by Tiger Global with participation from Sequoia Capital India, DST Global Partners, and Shopify, following an $8.3M Series A led by Sequoia Capital India, bringing total disclosed funding to over $35M.
WhatsApp is where a huge share of business communication happens in Asia, the Middle East, Latin America, and increasingly Europe, and Wati is one of the most adopted platforms for businesses that want to build proper automation on top of it rather than managing it manually. The +65% climb in brand searches reflects markets where WhatsApp-first customer engagement is becoming the norm, and Wati is pulling in teams who've outgrown ad hoc messaging.

Sumsub is a verification platform covering KYC, KYB, transaction monitoring, and fraud prevention, used by fintech, crypto, gaming, and e-commerce companies to onboard users and stay compliant with global regulations.
Sumsub has raised a total of $36.6M, including a $30M Series B in December 2022, with earlier rounds led by Flint Capital and MetaQuotes Corporation.
The compliance burden on digital businesses keeps growing, and KYC has gone from a fintech-only concern to a baseline requirement across crypto, gaming, and online marketplaces. Sumsub has built a product that covers the full verification journey in one place, and its +63% brand search growth points to a broadening customer base of companies that are hitting regulatory requirements for the first time and actively looking for a solution.

Better Stack is a developer observability platform that combines uptime monitoring, log management, and incident management tools in a single interface, used by engineering teams who want cleaner visibility into their systems.
Better Stack has raised $28.6M in total venture funding, including a $10M round in January 2024 led by KAYA, and an earlier $18.6M Series A led by Creandum. The company says it's been profitable since 2024.
Better Stack has one of the lowest organic traffic footprints on the list, which makes the +59% brand search growth a signal worth taking seriously: these are people actively typing the name, not arriving through content or ads. Developer tools spread through GitHub READMEs, Slack recommendations, and Twitter threads, and Better Stack has clearly earned enough genuine fans in engineering communities to make that kind of word-of-mouth work.

Favikon is an influencer discovery and analytics platform focused on B2B creators, used by marketing teams and agencies to find, vet, and track creators across LinkedIn, YouTube, Instagram, and other channels.
Favikon raised around $591K in seed funding in late 2020 from a small group of investors including Angelsquare and Polymatter, and has operated largely on that capital since.
B2B influencer marketing has gone from a fringe tactic to a genuine acquisition channel for a lot of software companies, particularly on LinkedIn, and Favikon has built its product around that specific use case rather than the broader creator economy. The +49% brand search growth, driven almost entirely on a shoestring budget, points to a category waking up and to Favikon being well-positioned as the go-to tool for teams running it.

PDFMonkey is a document generation API used by developers and product teams to automate PDF creation from templates, handling everything from invoices and contracts to reports without requiring custom code.
PDFMonkey is bootstrapped, with no disclosed outside funding.
With only ~350 monthly brand searches, PDFMonkey is one of the smallest brands on the list, but a +46% increase from a bootstrapped, solo-founder product is the kind of quiet compounding that often precedes a real breakout. Document automation is an unsexy but persistent problem for a lot of SaaS products, and developers who find a reliable API for it tend to stick with it and recommend it to others.

Culture Amp is an employee experience platform used by HR and people teams at over 6,500 companies to run engagement surveys, manage performance, and develop employees, with more than 25 million employees on the platform.
Culture Amp's most recent disclosed round was a $100M Series F in July 2021, led by TDM Growth Partners and Sequoia Capital China, with Salesforce Ventures, Felicis Ventures, and Blackbird Ventures among the participants, bringing total funding to around $228M.
As one of the most established companies on the list, Culture Amp has been building in the people analytics space since 2010, but the +45% brand search growth suggests the category itself is accelerating rather than maturing. HR teams are under more pressure to demonstrate the link between people programs and business outcomes, and Culture Amp has positioned itself as the platform for doing that at scale, which keeps pulling in new buyers even as the company approaches its fifteenth year.

Roboflow is a computer vision development platform used by over 500,000 developers to manage image datasets, annotate training data, train models, and deploy them via API or to edge devices.
Roboflow raised a $40M Series B in November 2024, led by Google Ventures, with Craft Ventures and Y Combinator participating, bringing total disclosed funding to around $99.7M.
Computer vision used to require a fairly specialist skill set and a lot of infrastructure work before you could train anything useful. Roboflow has compressed that significantly, which is part of why it's become a default tool for developers building anything that needs to see and interpret the world, from quality control systems to autonomous robots. The +45% brand search growth points to a category that's broadening well beyond its research roots into production applications across a lot of industries.

ClickUp is a productivity and project management platform used by over 10 million users and 2 million teams to manage tasks, documents, goals, and workflows in a single workspace.
ClickUp raised $535M in total disclosed funding, including a $400M Series C in October 2021, co-led by Andreessen Horowitz and Tiger Global at a $4B valuation.
ClickUp is one of the biggest brands on the list by monthly search volume, and growing by +44% when you're already generating 170K brand searches a month is a meaningful feat. The productivity space has fragmented over the years, with different tools winning different workflows, and ClickUp has leaned hard into consolidation as its pitch, positioning itself as the place where teams can actually pull things back into one place rather than managing five different subscriptions.

Hubstaff is a workforce management platform used by over 95,000 businesses to track time, manage remote teams, handle payroll, and run project reporting, with a focus on distributed and field-based workforces.
Hubstaff operated as a bootstrapped company for most of its history before receiving a growth investment from WestView Capital Partners in August 2023, with PitchBook listing total disclosed funding at $17.1M.
Remote and hybrid work management has become a permanent fixture rather than a pandemic workaround, and tools that help businesses track and manage distributed teams have found a durable market. Hubstaff has been building in this space since 2013, and the +42% brand search growth suggests its audience is still expanding, with teams discovering it through peer recommendations and the kind of organic search demand that tends to compound steadily over time.
# | Company | Industry | Brand search growth | Monthly brand searches |
|---|---|---|---|---|
1 | Dev tools | +370% (this year vs last) | 129,000 | |
2 | Marketing | +190% (this year vs last) Breakout | 88,000 | |
3 | Fintech | +160% (this year vs last) Breakout | 34,000 | |
4 | Video | +110% (this year vs last) | 5,800 | |
5 | E-commerce | +110% (this year vs last) | 8,000 | |
6 | Dev tools | +100% (this year vs last) Breakout | 128,000 | |
7 | Analytics | +92% (this year vs last) | 400 | |
8 | Data infrastructure | +89% (this year vs last) | 3,000 | |
9 | Dev tools | +80% (this year vs last) | 2,200 | |
10 | No-code | +79% (this year vs last) | 800 | |
11 | Marketing | +77% (this year vs last) | 1,600 | |
12 | Sales / CRM | +74% (this year vs last) | 3,600 | |
13 | Security | +71% (this year vs last) | 900 | |
14 | Productivity | +68% (this year vs last) | 6,800 | |
15 | IT management | +68% (this year vs last) | 20,000 | |
16 | Customer support | +66% (this year vs last) | 3,000 | |
17 | Customer support | +65% (this year vs last) | 2,000 | |
18 | Security | +63% (this year vs last) | 4,600 | |
19 | Dev tools | +59% (this year vs last) | 1,200 | |
20 | Marketing | +49% (this year vs last) | 1,100 | |
21 | Dev tools | +46% (this year vs last) | 350 | |
22 | HR | +45% (this year vs last) | 19,000 | |
23 | AI / ML | +45% (this year vs last) | 16,000 | |
24 | Productivity | +44% (this year vs last) | 170,000 | |
25 | HR | +42% (this year vs last) | 23,000 | |
26 | Design | +38% (this year vs last) | 30,000 | |
27 | Productivity | +36% (this year vs last) | 8,200 | |
28 | Data infrastructure | +36% (this year vs last) | 159,000 | |
29 | Fintech | +35% (this year vs last) | 3,000 | |
30 | Marketing | +33% (this year vs last) Breakout | 24,000 | |
31 | Marketing | +33% (this year vs last) | 55,000 | |
32 | Sales / CRM | +32% (this year vs last) | 2,600 | |
33 | Customer support | +32% (this year vs last) | 3,100 | |
34 | Dev tools | +32% (this year vs last) | 400 | |
35 | AI / ML | +32% (this year vs last) | 16,000 | |
36 | Security | +30% (this year vs last) | 1,000 | |
37 | Education | +29% (this year vs last) | 121,000 | |
38 | Analytics | +29% (this year vs last) | 700 | |
39 | Security | +28% (this year vs last) | 4,000 | |
40 | Productivity | +27% (this year vs last) | 54,000 | |
41 | Sales / CRM | +26% (this year vs last) | 1,200 | |
42 | Fintech | +26% (this year vs last) | 27,000 | |
43 | Dev tools | +25% (this year vs last) | 700 | |
44 | Dev tools | +25% (this year vs last) | 26,000 | |
45 | E-commerce | +25% (this year vs last) | 2,100 | |
46 | Productivity | +25% (this year vs last) | 18,000 | |
47 | Video | +25% (this year vs last) | 36,000 | |
48 | HR | +24% (this year vs last) | 22,000 | |
49 | AI / ML | +24% (this year vs last) | 13,000 | |
50 | Security | +23% (this year vs last) | 2,500 |
You can rebuild this entire analysis yourself in Ahrefs. Here's the short version:



What stands out across this list of fastest growing SaaS companies is how varied the categories are: developer infrastructure, cross-border payments, workforce management, brand protection, social media analytics, computer vision, web accessibility, and document generation all appear here, which is a useful reminder that brand search growth isn't something that clusters in one part of the market.
Across the fastest growing companies here, the common thread is products that earned their search demand through genuine utility, many of them growing through developer communities, agency word of mouth, or compliance-driven discovery rather than through advertising.
If you're watching where real software demand is forming right now, this list is a good place to start.

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