Ahead of Ahrefs Evolve 2025, we asked our speakers and panelists to share the shows they actually listen to, the ones that make them better marketers, leaders, and thinkers.
From deep dives into AI to frank discussions on what’s working in content, these are the marketing podcasts our speakers swear by.
Tickets are selling out fast, so grab your Ahrefs Evolve ticket before they’re gone.
Host: Kevin Roose, Casey Newton
Topics: Technology, AI, business, and society
Frequency: Weekly
Listen on: Apple Podcasts, YouTube, Spotify
Recommended by: Chris Schweppe, Heather Physioc
When Hard Fork drops each week, Heather is first in line to listen.
“I listen to Hard Fork every week for big technology news and exploration. It helps me stay on the cutting edge of important developments without the existential dread spiral. I genuinely believe it helps me think more strategically, critically and creatively about the changes to come, and how we should respond to them.”
Chris Schweppe agrees, even if the show isn’t strictly about marketing.
“It’s an essential source for the latest developments in AI with marketing implications.”
The mix of tech, culture, and humor makes Hard Fork the kind of podcast that keeps you smart about what’s next.
Host: Gael Breton, Mark Webster
Topics: SEO, affiliate marketing, AI
Frequency: Two times a month
Listen on: Apple Podcasts, YouTube, Spotify
Recommended by: James Norquay
James Norquay doesn’t listen to many podcasts, but when he does, Authority Hacker is top of his queue.
“Mark and Gael actually implement, test, and share what works. It’s all actionable advice, not theory. And I like that they’ve started tackling more AI topics too.”
Expect candid discussions, real data, actionable active and hard-won lessons from two marketers who are actually deep, deep, deep in the trenches figuring things out. Especially now that they’re all-in on AI.
Host: Tim Soulo
Topics: SEO, marketing
Frequency: Varies
Listen on: Apple Podcasts, YouTube, Spotify
Recommended by: Ryan Law
Hosted by our own Tim Soulo, this podcast is built around deep, honest conversations with some of the smartest marketers and founders around.
In fact, it’s how we’ve selected and gotten some of the best marketers to speak at Ahrefs Evolve!
It’s long-form in the best way: big ideas, candid stories, and insights that go well beyond what you’ll find in blog posts or LinkedIn.
If you’ve never listened to a single episode, check out this blog post where I curated the 11 best marketing insights from our podcast.
Here’s Ryan’s favorite episode with Peep Laja, 3x successful founder of Wynter, CXL, and Speero:
Host: Dave Gerhardt
Topics: B2B marketing, leadership, careers
Frequency: Weekly
Listen on: Apple Podcasts, YouTube, Spotify
Recommended by: Madhav Bhandari
Madhav Bhandari has been tuning into Exit Five since before COVID and still finds new value in every episode.
“I’ve learned everything from new channel playbooks, to how CMOs navigate their careers, to even how people balance parenthood while working.”
What keeps him coming back is Dave Gerhardt’s knack for asking the right questions. Each episode feels like sitting in on a conversation between peers: open, practical, and surprisingly personal. Check out when my colleague, Andrei, was a guest on the Exit Five podcast:
If you’re in B2B and want insights that go beyond campaign metrics, this one’s a staple.
Host: Lenny Rachitsky
Topics: Product marketing, startups, career advice
Frequency: Weekly
Listen on: Substack, Apple Podcasts, YouTube, Spotify
Recommended by: John-Henry Scherck
Lenny’s Podcast is where product meets marketing. Each episode blends growth strategy with storytelling, as Lenny talks to guests from the fastest-growing startups in the world.
He’s not afraid to dig deep into the messy parts of building teams, products, and audiences, making it as useful for content strategists as it is for PMs. You’ll walk away with frameworks you can actually apply, but also plenty of big-picture ideas to chew on.
Check out one of his episodes with a favorite marketer of mine, Wes Kao:
Host: Kipp Bodnar, Kieran Flanagan
Topics: Marketing, growth, AI
Frequency: Weekly
Listen on: Apple Podcasts, YouTube, Spotify
Recommended by: Brandon Lincoln Hendricks
For Brandon, Marketing Against the Grain stands out because it focuses on what’s actually working right now.
“They move fast, think in systems, and aren’t afraid to call out what’s dead in the water. I respect operators who build in public and aren’t selling you a course every episode. This is that.”
It’s an energetic mix of tactical advice and forward-looking thinking. Kipp and Kieran approach marketing like engineers: pulling apart growth systems, testing hypotheses, and challenging assumptions most marketers take for granted.
Check out this episode on how to make ChatGPT-5 write well:
Host: Scott Galloway
Topics: Business, marketing, tech, culture
Frequency: Twice weekly
Listen on: Apple Podcasts, Spotify
Recommended by: Kevin Indig
Scott Galloway doesn’t sugarcoat. He rants, riffs, and unpacks the week’s business headlines with equal parts wit and wisdom.‘
The show swings between high-level brand strategy and Galloway’s trademark “winners and losers” segments. You’ll get sharp takes on everything from Apple’s ad model to leadership lessons disguised as life advice.
It’s not your average marketing podcast, and that’s exactly the point.
Host: Shaan Puri, Sam Parr
Topics: Entrepreneurship, trends, and growth
Frequency: 2-3 times per week
Listen on: Apple Podcasts, YouTube, Spotify
Recommended by: Sam Oh
Shaan and Sam blend sharp business intuition with a casual, conversational tone.
Think of it as brainstorming with two smart friends who just happen to have built and sold companies. It’s fun, fast-paced, and surprisingly educational.
They’re the epitome of chemistry in podcasting, which is refreshing considering that everybody now has a podcast.
Here’s one of my favorite episodes, about high agency:
Host: Joe Pulizzi, Robert Rose
Topics: Content marketing, storytelling, media
Frequency: Weekly
Listen on: Apple Podcasts, Spotify
Recommended by: Devin Bramhall
This Old Marketing is for anyone serious about building a brand with real staying power. Joe Pulizzi and Robert Rose have been dissecting the art (and business) of content marketing for over a decade, and their chemistry is half the fun.
They weave in current marketing headlines, personal anecdotes, and the kind of industry perspective you only get from two veterans who’ve seen it all. It’s smart, funny, and surprisingly evergreen. You’ll learn something new even from their older episodes.
Host: Paul Roetzer, Mike Kaput
Topics: AI in marketing and business strategy
Frequency: 2-3 times per week
Listen on: Apple Podcasts, YouTube, Spotify
Recommended by: Mark Schaefer
This podcast is for marketers who want to understand what AI really means for all of us.
Each week, the pair break down the latest developments in generative tech, automation, and analytics, translating them into plain English. It’s like a standing meeting with two AI-savvy CMOs who actually care about strategy and outcomes, not just shiny tools.
Here’s one of their latest episodes:
Final thoughts
While not a podcast, one of our speakers, Carrie Rose, recommended a video that she says will change the way you view marketing:
Anyway, whether you’re staying on top of AI, seeking real marketing stories, or looking for the latest tactics, these podcasts deliver a steady stream of ideas worth stealing.
Want to hear from some of these marketers in person? Join us at Ahrefs Evolve 2025 in San Diego (October 13–15), where many of them will be speaking live on stage.
