This is the Reddit visibility report. And with it, you can see how often your brand appears in Reddit threads that already rank on Google.

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Now, this isn't tracking Reddit itself. It's tracking Google's search results; specifically, the Reddit pages that show up there.

Brand Radar scans the titles, descriptions, and subreddit names in those SERP snippets and flags every mention of your brand.

Here's some actionable use cases for this report.

Discover which subreddits drive your visibility

Google is surfacing more Reddit results than ever. So if your competitor gets recommended in a thread ranking for "best ecommerce platform," that's visibility you're losing to them.

Each result shows which subreddit the thread comes from. Scroll through and you'll quickly see where your brand conversations cluster.

For Shopify, r/ecommerce dominates with threads like "Is Shopify that good..." with 390 comments.

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But mentions also show up in r/webdesign and r/smallbusiness.

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To dig deeper into a specific community, open the Filter dropdown, set it to Subreddit, and enter the name like "ecommerce." Now you're only seeing threads from that one subreddit.

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Focus on the keywords that matter most

To do so, let's narrow the results down by setting Volume to a minimum of 1,000 and Position to the top 5. Now you're only seeing high-traffic keywords where Reddit threads rank near the very top.

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Here's what's interesting: check the Cited in AI column. You'll notice that nearly all of these Reddit threads also get cited in AI responses.

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So if your competitor is mentioned in these threads and you're not, you're losing visibility on two fronts at once: Google and AI. These are the topics to focus on. Get active in the subreddits where these discussions happen.

About this course

How to Use Brand Radar

10 lessons
29m
Learn practical ways to use Ahrefs' Brand Radar to increase your brand's AI visibility.

What you’ll learn

  • How to monitor your brand's visibility

  • How to benchmark it against competitors in AI search

  • How to spot AI visibility gaps to show up in relevant conversations

  • How to find and secure valuable AI citations

  • How to monitor your brand's video visibility across YouTube and TikTok (soon)

  • How to monitor your brand's search demand and web visibility

Course by

Andrei ȚițAndrei Țiț is a product marketer at Ahrefs. He develops content to help you make the most out of Ahrefs.