Topics

This is the Topics report, which clusters AI answers into topics to help you uncover content gaps and find new content opportunities in your niche.

Here are some actionable use cases for this report.

See what topics AI associates with your brand for a given niche

Just enter your brand followed and go to the Topics report.

Now, Ahrefs has recently expanded its scope: from an SEO tool to an all-encompassing marketing platform.

By checking the Topics report, we can see which topics we need to prioritize creating content for, so we can strengthen our positioning as a marketing platform.

For example, when it comes to AI Overview, data shows that we should focus on building trust for “email marketing” related topics.

But when it comes to ChatGPT, we ought to cover “google ads".

So rinse and repeat this for all AI platforms to identify the most common topics.

Compare your AI visibility against competitors in specific topics

This is useful, because you might find that your brand dominates AI mentions in a specific category, but has a weaker presence in a completely different one.

For example, Monday.com, a brand mostly known for project management, broke into the CRM category.

To see how well they fare in it, enter your brand and competitors.

Go to the Topics report. And apply a filter that contains your specific topic, the “CRM” category in this case.

And it looks like Monday.com has zero AI visibility when it comes to topics like “salesofrce crm”, and “crm for non profits”, and “salesforce crm training”.