Web Analytics additions, share of voice charts in Rank Tracker, and more (Jan 2025)

Google Search Console integrationWe’ve integrated Web Analytics with Google Search Console data. Just filter by Source: is Google to see the keywords that are actually getting you clicks under Traffic sources. 

Visitor languages The Languages widget shows you your visitors’ browser languages, so you can tweak your content strategy accordingly.

Page Inspect in Web AnalyticsClick the magnifying class in the Inspect column to open Page inspect and see the HTML history for pages directly in Web Analytics – no need to leave the tool. 

Keyword groups in positions chartThe Organic keywords report now features a position chart that shows keyword distribution by positions over time.This lets you easily track the movements and performance of keywords by popular ranking groups. 

Note: this chart is already in Overview, but now you can access all the filters here to slice your data even more.

SoV + SoTV metrics and chartsUse the Share of Voice and Share of Traffic Value metrics to measure your brand’s popularity and visibility for your tracked keywords across organic search.

Available in: Dashboard, Overview, and Competitors Overview reports.GSC overview > Keyword groups in positions chartWe’ve added a keywords history chart with position groups in the GSC overview report.

Note: This feature doesn’t exist in Google Search Console itself, so take full advantage of it in Ahrefs to track performance for different position groups and adjust your content strategy accordingly.GSC overview > Page history chartUse the new page history chart to see how your published pages have evolved over time and cross-reference them with performance.

Project boosts available for all plansYou can now purchase Project Boost add-ons for all verified projects, even if you’re on a free Ahrefs Webmaster Tools plan.

On top of all additional features listed, applying a Boost to a project also grants you 1 month of historical data and unlocks all reports in Site Explorer for that project. For example, boosting a project while on a Starter or Lite plan lets you use advanced reports like:

Learn more about Project Boosts →  –That’s all for this month. Check out the Ahrefs changelog for more updates, and leave any feature requests on our Canny. Enjoy!