How to Persuade Your Boss to Send You to Ahrefs Evolve in 2027

After a huge 2026, with Evolve in Singapore in May and San Diego in October, we're running three events next year: Singapore (April 14–15), London (May 26–27), and Austin (September 9–10). Each one has its own lineup, its own venue, and its own city to explore.

And there's only one teeny-tiny little thing standing between you and two days of world-class talks and networking: your boss (and their budget).

So here are five reasons your boss should send you to Ahrefs Evolve (with a handy email you can send them).

Pick the city that's easiest for you to get to. Each event has its own venue and its own speaker lineup. The speakers listed below are the ones announced so far, with more to come.

We open 2027 in Asia, with international speakers and marketers who work across APAC markets, at Pan Pacific Orchard. Speakers announced so far include Cyrus Shepard (Zyppy), Amanda Natividad (Zero Click Marketing), Cristina Song (Xpandir), Takanori Kawaharada (Ahrefs), and Tim Soulo (Ahrefs). See the Singapore lineup and tickets.

Evolve's UK debut takes over Town Hall by Bottaccio, one of King's Cross's grandest heritage buildings, with main stage talks in the art deco Vision Hall. Speakers announced so far include Rory Sutherland (Ogilvy UK), Kevin Indig (Growth Memo), Charlie Marchant (Exposure Ninja), Ryan Law (Ahrefs, that's me), and Tim Soulo (Ahrefs). See the London lineup and tickets.

We close the year with our biggest Evolve yet, at the JW Marriott in downtown Austin. Speakers announced so far include Wil Reynolds (Seer Interactive), Lily Ray (Algorythmic), Dan Petrovic (DEJAN), Lars Lofgren, Eddie Shleyner (VeryGoodCopy), Ryan Law (Ahrefs, that's me again), and Tim Soulo (Ahrefs). See the Austin lineup and tickets.

One thing all three events have in common: you'll see real workflows from high-performing teams, and learn how they're winning across AEO, SEO, and all the channels that drive discoverability. This is how modern marketing teams actually operate.

At San Diego in October, that meant talks from Ann Handley, Ross Simmonds, Rand Fishkin, Aleyda Solís, Austin Lau from Anthropic, and Tara Robertson from Bitly, plus a few familiar faces from Ahrefs. Singapore in May brought APAC practitioners from brands like Canva alongside Tim Soulo. The 2027 events each get a fresh lineup, so there's something new to learn whichever city you pick.

Not every talk is a keynote, either. At San Diego we tried two new formats: Small Talks, where attendees got five minutes on the main stage to share one idea, and Sponsor Grilling, where Tim put tough questions to our sponsors live on stage. Tim says both were a hit, so we're keeping them for 2027.

See speakers and agenda.

Networking is half the value of in-person events. You can meet your industry peers, your customers (and future customers), and maybe even a few of your marketing heroes. Past Evolve attendees have included people from companies like IBM, Microsoft, adidas, HubSpot, Alibaba, Stripe, and AT&T.

We've organized dedicated spaces to meet and connect, with networking opportunities scheduled throughout the day. You can enjoy a catered lunch, and there's the evening happy hour and afterparty with good company.

Don't just take our word for it. Here's what attendees from San Diego and Singapore posted afterwards:

Meeting people in real life is a career cheat code. Come to Evolve 2027, and you can look forward to...

So who knows what serendipitous connections you'll make?

If you're an Ahrefs customer (thank you!), you'll learn tons of tips, tricks and workflow improvements from attending Evolve. You'll have opportunities to:

Here's a small snapshot of the limited edition swag we've given out in the past:

And at San Diego, we had something new to show off: Tim announced the launch of his book, Discoverable, from the main stage.

Hey, “having fun” isn't your traditional business expense, but it really matters.

Conferences are an opportunity to break from routine, meet other folks facing the same professional challenges, and come back to work with a head full of new ideas. That's good for you, and good for your company.

Tim counted more than 260 LinkedIn posts from over 150 people about San Diego alone. Read his full recap for what stood out, or see what these attendees took away:

Tickets are released in batches at fixed prices, so buying earlier means better value. Check the event page for the current price, and ask about a group discount if you're bringing a few colleagues along for the ride.

There's a lot included in the ticket price, too:

In Austin, there's also a discounted Evolve room rate at the JW Marriott, where the sessions are held (listed at $339 a night plus taxes for attendees, with a limited number of rooms).

And remember: if you can improve your company's SEO and AI search performance after attending Ahrefs Evolve (and we think you will), you'll very easily see a positive return on the investment.

If you're nervous about pitching your boss on attending Ahrefs Evolve, remember: the worst that can happen is a polite “not this time”, and you'll find yourself in the same position you are now.

So here goes: copy this email template, pick the event that works best for you, tweak it to your liking, and send it to your boss over email or Slack… and we'll see you at Evolve ;)

Pick the event that's closest to you, and delete the other two from the template.