This blog post will guide you through all our offerings so you can find a fitting plan; no matter if you’re a one-man solopreneur or work in a large multi-national marketing team.
All products in Ahrefs can be broken down in the following list:
- Free plan - allows free-forever, limited access to our core tools*
- Paid subscription plans - allows access to our core tools, with higher plans giving access to more limits and advanced features
- Optional Add-ons - extend limits on existing plans or tools
- Standalone tools - access specific tools beyond our flagship ones (don’t require an Ahrefs plan)
*Core tools: Site Explorer, Site Audit, Web Analytics, Social Media Manager
Below, we’ll explain what features best match each subscription plan. The prices mentioned below are in US Dollars, exclusive of tax.
Price: Free
Best for: Website owners looking for simple tools to manage their website, but aren’t ready to pay for marketing tools just yet.
This plan allows you to use 5 of our powerful tools for free anytime, for an unlimited number of verified projects (websites you can prove ownership of):
- Analyze website traffic and visitors in real-time with Web Analytics
- View your top performing pages, keywords, and backlinks in Site Explorer
- Audit your technical health for 170+ on-page & technical SEO issues with Site Audit
- Plan, schedule, and monitor social media posts with Social Media Manager
- Create intent optimized content with AI Content Helper
An example of crucial website data you can view without paying a single cent is backlinks for your website. You can filter by 100+ page types to surface authoritative referrers of your brand, and what drives relevant mentions of it.
Limits
- Web Analytics: 1million events
- Site Audit: 5,000 crawl credits per verified project per month
- Site Explorer: 1000 keywords, backlinks, or top pages at once
- Social Media Manager: Unlimited channels and posts (while in beta)
- AI Content Helper: 5 documents/month
Ahrefs offers 5 paid subscription plans:
- Starter ($29/mo)
- Lite ($129/mo)
- Standard ($249 /mo)
- Advanced ($449 /mo)
- Enterprise ($1490 /mo)
Asides from the Starter plan, all other paid plans can be purchased monthly or annually, with 2 free months available for annual plans.
Starter plan ($29/mo)
Best for: Beginner SEOs and digital marketers looking for an affordable way to grow their websites.
The Starter plan allows you to view traffic, keywords, and backlink data for any website (including competitors), not just websites you own in Site Explorer.
It also gives access to Keywords Explorer for keyword research, and Rank Tracker for tracking keyword movements across 190+ locations (on both mobile and desktop).
Explore over 28 billion keywords (out of 110 billion discovered) in Keywords Explorer.
The Starter plan uses credits for usage limits. One credit is spent when you load or filter a report in Site Explorer, Keywords Explorer and Content Explorer.
Limits (compared to Free)
- Credits per month: 0 → 100
- Unverified projects: 0→ 1
- Historical data: 0 → 1 month
- Site Audit: 5,000 → 10,000 crawl credits per verified project per month
- Rank Tracker: 0 → 50 keywords
Lite plan ($129/month)
Best for: Individuals or small teams working on the basics of content creation or building a brand.
Compared to the Starter plan, Ahrefs’ Lite plan has considerably increased usage limits.
You’ll get access to powerful and time-saving tools like Ahrefs MCP, which allows you to use Ahrefs’ API in ChatGPT, Claude, and other AI assistants to get actionable SEO and marketing data; and Competitor Analysis, for quickly finding keywords and backlinks gaps against your competitors.
By default, two additional users can join your workspace that includes 500 credits/month.
Content Gap finds keywords your competitors rank for (but you don’t) in just a few clicks.
Limits (compared to Starter)
- Credits per month: 100 → 500
- Unverified projects: 1 → 5
- Max additional users 0 → 2
- Historical data: 1 → 6 months
- Site Audit: 10,000 → 250,000 crawl credits per month , max 25,000 crawl credits per project
- Rank Tracker: 50 → 750 keywords
- Report Builder: 1 report, 5 widgets → 5 reports, 30 widgets
- Ahrefs API: 10 max. rows/request
- Ahrefs MCP: 0 → 25,000 API Integration units per month
Standard plan ($249/month)
Best for: Marketers who build their websites and/or brands in a competitive niche.
Alongside higher usage limits, the Standard plan comes with more advanced website analysis tools.
Portfolios, for example, allow you to group and monitor 1,000 URLs from 10 different domains, while Batch Analysis pulls SEO metrics from 1,000 different domains.
Under the Standard plan, Keywords Explorer offers more keyword research features such as Keyword clustering, Search intents, and SERP updates. You also get access to Content Explorer and Linking authors, tools that help you find PR opportunities and authors of high-authority publications in your niche.
Portfolios monitor metrics for URLs across different domains in one place.
Content Explorer finds content ideas and link prospects across 18.5 billion page
The good news is that Standard and higher plans are no longer restricted by credits. Unlimited usage is still subjected to our terms and conditions.
Limits (compared to Lite)
- Credits per month: 500 → Unlimited
- Unverified projects: 5 → 20
- Portfolios: 0 → 100 target URLs
- Max additional users 2 → 5
- Historical data: 6 → 24 months
- Site Audit: 250,000 → 500,000 crawl credits per month , max 50,000 crawl credits per project
- Rank Tracker: 750 → 2,000 keywords
- Report Builder: 5 reports, 30 widgets (no change). Scheduling reports becomes available.
- Ahrefs API: 25 max. rows/request
- Ahrefs MCP: 25,000 → 150,000 API Integration units per month
Advanced plan ($449/month)
Best for: Larger marketing teams and agencies who are growing brand discovery on well established websites with more than 50,000 pages.
The Advanced plan has more than double the data viewing, export, and historical data limits across all core tools.
Agencies can access Looker studio connectors for creating cross-tool custom reports. Even join the Digital Marketing Agencies directory for featuring their agency services to Ahrefs’ audience.
Ahrefs Looker Studio connectors are available for Site Explorer, Site Audit and Rank Tracker.
Limits (compared to Standard)
- Unlimited credit usage
- Unverified projects: 20 → 50
- Max additional users 5 → 10
- Portfolios: 100 → 250 target URLs
- Historical data: 24 → 60 months
- Site Audit: 500,000 → 1,500,000 crawl credits per month , max 250,000 crawl credits per project
- Rank Tracker: 2000 → 5,000 keywords
- Report Builder: 5 report, 30 widgets → 15 reports, 150 widgets
- Ahrefs API: 100 max. rows/request
- Ahrefs MCP: 150,000 → 500,000 API Integration units per month
Enterprise plan (Custom pricing, starts at 1499 per month, or 4490 per year)
Best for: Large organizations that want to scale their SEO and marketing with advanced customization, automation, and controls.
The Enterprise plan is our most complete plan, giving access to the full range of automations, data, and advanced access control (like SSO and 2FA) Ahrefs has to offer.
While all Lite and higher plans have access to our API, the Ahrefs Enterprise plan is the only one that grants unlimited access and no limits to the maximum rows returned when performing an API request.
If you need to sign a custom agreement or make changes to our standard terms and conditions before purchasing Ahrefs, this can only be done for special cases on the Enterprise plan.
Limits (compared to Advanced)
- Unlimited credit usage
- Unverified projects: 50 → 100
- Max additional users 10 → unlimited
- Portfolios: 250 → 1000 Target URLs
- Historical data: 60 months → unlimited
- Site Audit: 1,500,000 → 5,000,000 crawl credits per month , max 5,000,000 crawl credits per project. Additional crawl credits can be purchased.
- Rank Tracker: 5,000 → 10,000 keywords. Additional keywords can be purchased.
- Report Builder: 15 report, 150 widgets → 25 reports, 250 widgets
- Ahrefs API: Unlimited max. rows/request
- Ahrefs MCP: 500,000 → 2,000,000 API Integration units per month
Ahrefs has optional paid add-ons that can extend the usage limits on top of your existing subscription plan. Add-ons can be prepaid, or purchased any time during your billing cycle.
Examples are:
- Additional Users
- Additional Projects
- Additional Web Analytics events
- Additional Rank Tracker keywords
- Additional Export rows (for exporting more data out of the Ahrefs platform)
If you have an annual plan but wish to pay for add-ons on a monthly basis (and not for the whole year), please contact our support team to see which add-ons can be paid this way.
Standalone tools can be purchased on a monthly basis without first purchasing a paid Ahrefs subscription.
Brand Radar (starts at $199/mo/AI platform)
Best for: Marketers looking to grow their brand’s AI visibility and monitor how AI platforms talks about their brand.
Brand Radar helps you monitor any brand’s AI visibility in over 300M+ search-backed prompts (based on our keyword database) across 6 AI platforms.
Benchmark your AI share of voice against competitors, identify top cited pages and domains, and find opportunities to get mentioned more in AI answers. There’s no setup time, and you can search anything: brands, products, regions, and authors.
Think of it as a discovery tool that maps out the breadth of your AI funnel. Not just across AI search, but also in the other channels that influence AI visibility: SEO, YouTube, Reddit, and TikTok.
Limits
- Brand Radar can only be purchased on a monthly basis (only Enterprise users can buy it annually).
Custom prompts (start at $50/mo)
Best for: Monitoring high-stakes questions like “Help me choose between [your brand] vs [competitor]” and other mid or bottom-of-the-funnel questions.
If Brand Radar was about mapping out your brand’s full AI funnel, custom prompts are more about depth monitoring and optimizing for the questions that bring the most sales from AI.
They provide an incredibly affordable way to set up and monitor how AI answers specific questions important to you and your industry. You can control which of the four supported platforms (ChatGPT, Gemini, Perplexity and Copilot) to track AI responses from, and how often to check each one.
- Basic: 2,500 checks/mo ($50/mo, Overage $0.020/check/mo)
- Growth: 7,000 checks/mo ($100/mo, Overage $0.015/check/mo)
- Scale: 25,000 checks/mo ($250/mo, Overage $0.010/check/mo)
AI Content Helper ($99/mo, 50 documents included)
Best for: Creating content that ranks in search and gets cited by AI
AI Content Helper helps you write content that gets seen on both search and AI, all in one editor. It grades your content against competitors and suggests on-page improvements to rank higher in Google and get more citations in AI platforms.
Our AI writing assistant tool has full knowledge of your competitors, brand voice documentation, and ongoing draft. Use it to ask suggestions on how to improve your content draft.
Limits
- Subscription plans come included with 5 documents per month.
- The full AI Content Helper Standalone tool gives you an additional 50 documents per month
Report Builder ($99/mo/project)
Best for: Users who need to create weekly or monthly reports for clients/internal teams.
Report Builder allows you to create powerful one-page reports using customizable Ahrefs’ live charts and tables (known as widgets). Combine widgets of different websites or brands into a single report from Site Explorer, Brand Radar, Rank Tracker, and GSC. You can also schedule reports to be emailed to you regularly, or share them with teammates or clients.
Monthly SEO report in Ahrefs Report Builder
Limits
- Every plan allows you to build 5 reports for free, even the Free plan.
- The Report Builder standalone tool allows you to create up to 50 reports or set up 200 widgets across all reports, greatly expanding your report building capabilities
Project Boost Max ($200/mo/project)
Project Boost Max gives you powerful management features for your most important websites, mostly on the AI tech SEO part but not only.
You’ll be able to detect critical SEO issues 24/7 with Always-on-audit, batch-fix them with Patches, and submit the fixed pages promptly for re-indexing with Submit to IndexNow.
You can also Detect AI in page content for unlimited pages in that project, to see whether or not you’re penalized for AI-generated content.
What currencies and payment methods can I use to purchase an Ahrefs subscription?
Ahrefs supports the following currencies for payment: US Dollar (USD), Euro (EUR), British Pound (GBP), Japanese Yen (JPY).
You can buy all our paid plans via credit card. Wire transfer payments are only possible for the Enterprise plan.
I’m worried about running out of credits! Which plan can I pick to avoid that?
Only Lite and Starter plans have limited monthly usage credits. If you run out of your month’s credit limits, you can purchase additional credits on a pay-as-you-go-basis.
Alternatively, you can pick a Standard or higher plan that has unlimited once it is purchased. All users sharing the subscription can use it as much as you need, subject to our terms and conditions.
Standalone tools like Brand Radar have no credit usage limit.
Which plan is the best for me if I manage many websites?
Subscribers with larger or more complex websites find that they often quickly run out of crawl credits in Site Audit and keywords tracked in Rank Tracker. The only way to increase limits for either tool is by upgrading your plan. If you feel this applies to you, consider starting with the Standard plan, which comes with 500,000 crawl credits a month, and 2000 keywords in Rank Tracker, and upgrade to a higher plan from there if you still need more.
Which subscription plan allows me to check AI platforms in Brand Radar?
Brand Radar’s AI platform indexes are separate stand-alone purchases, and do not require a base subscription plan. No base subscription plan comes with the AI platform indexes included.
You can purchase access to Brand Radar’s AI platform indexes here.
I’m migrating from a competitor SEO/marketing platform, which Ahrefs plan should I switch to?
For more information about how Ahrefs compare against other platforms, check out this guide.
Don’t worry about historical data, you can import historical keyword positions into Rank Tracker for your websites.
Can I get a customized Ahrefs price quotation?
You can contact our support team via live chat or email [email protected] for further assistance. For Enterprise inquiries, please fill the form at the bottom of this page
