Ahrefs Pricing: How to Choose the Right Ahrefs Plan

This blog post will guide you through all our offerings so you can find a fitting plan; no matter if you're a one-man solopreneur or work in a large multi-national marketing team. 

All products in Ahrefs can be broken down in the following list:

*Core tools: Site Explorer, Site Audit, Web Analytics, Social Media Manager 

Below, we’ll explain what features best match each subscription plan. The prices mentioned below are in US Dollars, exclusive of tax.

Price: Free

Best for: Website owners looking for simple tools to manage their website, but aren’t ready to pay for marketing tools just yet. 

This plan allows you to use 6 of our powerful tools for free anytime, for an unlimited number of verified projects (websites you can prove ownership of):

An example of crucial website data you can view without paying a single cent is backlinks for your website. You can filter by 100+ page types to surface authoritative referrers of your brand, and what drives relevant mentions of it.

Ahrefs offers 5 paid subscription plans:

Asides from the Starter plan, all other paid plans can be purchased monthly or annually, with 2 free months available for annual plans.

Best for: Beginner SEOs and digital marketers looking for an affordable way to grow their websites.

The Starter plan allows you to view traffic, keywords, and backlink data for any website (including competitors), not just websites you own in Site Explorer. 

It also gives access to Keywords Explorer for keyword research, and Rank Tracker for tracking keyword movements across 190+ locations (on both mobile and desktop).

The Starter plan uses credits for usage limits. One credit is spent when you load or filter a report in Site Explorer, Keywords Explorer and Content Explorer.

Best for: Individuals or small teams working on the basics of content creation or building a brand.

Compared to the Starter plan, Ahrefs’ Lite plan has considerably increased usage limits. 

You’ll get access to powerful and time-saving tools like Ahrefs API and MCP, which allows you to use Ahrefs’ API in ChatGPT, Claude, and other AI assistants to get actionable SEO and marketing data; and Competitor Analysis, for quickly finding keywords and backlinks gaps against your competitors.

By default, two additional users can join your workspace that includes 500 credits/month. 

From Lite plan onwards, you'll also be able to start tracking AI Visibility using custom prompts across all our supported AI platforms: ChatGPT, Perplexity, Gemini, Copilot and even Claude.

Best for: Marketers who build their websites and/or brands in a competitive niche.

Alongside higher usage limits, the Standard plan comes with more advanced website analysis tools.Portfolios, for example, allow you to group and monitor 1,000 URLs from 10 different domains, while Batch Analysis pulls SEO metrics from 1,000 different domains.Under the Standard plan, Keywords Explorer offers more keyword research features such as Keyword clustering, Search intents, and SERP updates. You also get access to Content Explorer and Linking authors, tools that help you find PR opportunities and authors of high-authority publications in your niche.

Best for: Larger marketing teams and agencies who are growing brand discovery on well established websites with more than 50,000 pages.

The Advanced plan has more than double the data viewing, export, and historical data limits across all core tools.Agencies can access Looker studio connectors for creating cross-tool custom reports. Even join the Digital Marketing Agencies directory for featuring their agency services to Ahrefs' audience.

Best for: Large organizations that want to scale their SEO and marketing with advanced customization, automation, and controls.

The Enterprise plan is our most complete plan, giving access to the full range of automations, data, and advanced access control (like SSO and 2FA) Ahrefs has to offer. 

While all Lite and higher plans have access to our API, the Ahrefs Enterprise plan is the only one that grants unlimited access and no limits to the maximum rows returned when performing an API request. The Enterprise plan is also the only plan where you can request for custom API endpoints.

If you need to sign a custom agreement or make changes to our standard terms and conditions before purchasing Ahrefs, this can only be done for special cases on the Enterprise plan.

Ahrefs has optional paid add-ons that can extend the usage limits on top of your existing subscription plan. Add-ons can be prepaid, or purchased any time during your billing cycle. 

Examples are:

If you have an annual plan but wish to pay for add-ons on a monthly basis (and not for the whole year), please contact our support team to see which add-ons can be paid this way.

Standalone tools can be purchased on a monthly basis without first purchasing a paid Ahrefs subscription.

Think of it as a discovery tool that maps out the breadth of your AI funnel. Not just across AI search, but also in the other channels that influence AI visibility: SEO, YouTube, Reddit, and TikTok.

If Brand Radar was about mapping out your brand's full AI funnel, custom prompts are more about depth monitoring and optimizing for the questions that bring the most sales from AI.

They provide an incredibly affordable way to set up and monitor how AI answers specific questions important to you and your industry. You can control which of the five supported platforms (ChatGPT, Gemini, Perplexity, Copilot and Claude) to track AI responses from, and how often to check each one.

Pricing:

AI Content Helper helps you write content that gets seen on both search and AI, all in one editor. It grades your content against competitors and suggests on-page improvements to rank higher in Google and get more citations in AI platforms.

Our AI writing assistant tool has full knowledge of your competitors, brand voice documentation, and ongoing draft. Use it to ask suggestions on how to improve your content draft.

Best for: Users who need to create weekly or monthly reports for clients/internal teams.

Project Boost Max gives you powerful management features for your most important websites, mostly on the AI tech SEO part but not only.You’ll be able to detect critical SEO issues 24/7 with Always-on-audit, batch-fix them with Patches, and submit the fixed pages promptly for re-indexing with Submit to IndexNow.

Ahrefs supports the following currencies for payment: US Dollar (USD), Euro (EUR), British Pound (GBP), Japanese Yen (JPY).

You can buy all our paid plans via credit card. Wire transfer payments are only possible for the Enterprise plan.

Only Lite and Starter plans have limited monthly usage credits. If you run out of your month’s credit limits, you can purchase additional credits on a pay-as-you-go-basis. 

Alternatively, you can pick a Standard or higher plan that has unlimited once it is purchased. All users sharing the subscription can use it as much as you need, subject to our terms and conditions.

Standalone tools like Brand Radar have no credit usage limit.

Subscribers with larger or more complex websites find that they often quickly run out of crawl credits in Site Audit and keywords tracked in Rank Tracker. The only way to increase limits for either tool is by upgrading your plan. If you feel this applies to you, consider starting with the Standard plan, which comes with 500,000 crawl credits a month, and 2000 keywords in Rank Tracker, and upgrade to a Advanced or higher plan from there if you still need more.

Brand Radar’s AI platform indexes are separate stand-alone purchases, and do not require a base subscription plan. No base subscription plan comes with the AI platform indexes included. 

Alternatively, you can start with custom prompts, which are only $50/month for 2,500 checks per month (or 83 prompts a day).

You can view all the pricing packages for Brand Radar here.

For more information about how Ahrefs compare against other platforms, check out this guide.

Don’t worry about historical data, you can import historical keyword positions into Rank Tracker for your websites.

You can contact our support team via live chat or email [email protected] for further assistance. For Enterprise inquiries, please fill the form at the bottom of this page