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Plans & pricing

From first projects to enterprise scale, Ahrefs’ plans help your business stay discoverable in search, AI, and beyond—powered by the world’s second-most active crawler and 10+ years of web-scale data.

Lite

Essential data for small businesses and personal projects.

Standard

Perfect for freelance SEOs and marketing consultants.

Advanced

More tools and data for lean in-house marketing teams.
Why upgrade?
$
129 /mo
$
249 /mo
$
449 /mo
Get started
Get started
Get started
5 projects
6 months of historical data
750 tracked keywords
100,000 crawl credits
500 credits per user
1 user included
Add 2 more users at $40/mo each
20 projects
2 years of historical data
2,000 tracked keywords
500,000 crawl credits
Unlimited credits per user
1 user included
Add 5 more users at $60/mo each
50 projects
5 years of historical data
5,000 tracked keywords
1,500,000 crawl credits
Unlimited credits per user
1 user included
Add 10 more users at $80/mo each
What's included
Dashboard
Site Explorer
Keywords Explorer
Brand Radar
Site Audit
Rank Tracker
Competitive Analysis
SERP history
Page Inspect
Web Analytics
All Lite features, plus:
Portfolios
Content Explorer
Batch Analysis
SERP comparison
More in Brand Radar
Web visibility
More in Site Explorer
Site structure
Broken backlinks
Broken links
Outgoing links
Calendar view
Linking authors
More in Keywords Explorer
AI suggestions
Keyword clusters
Search intents
Translations
SERP updates
All Standard features, plus:
Looker Studio integration
Search type distribution
Agency directory listing
More in Site Explorer
Segmentation Soon
More in Site Audit
HTTP authentication
blue gradient color imageorange gradient color image

Enterprise

Scale with advanced customization, automation, and controls – backed by the data and infrastructure trusted by Fortune 500 teams. Talk to us for tailored solutions that ensure visibility where it matters most.

$
1,499 /mo
Annual commitment required
Talk to sales
Why upgrade?

All Advanced features, plus:

API access
SSO & enterprise-grade security
Access management & audit log
Unlimited historical data
Personalized higher limits & data exports
Forecasting & trends

Starter

Access to Site Explorer, Keywords Explorer, and Site Audit for those who are just starting out.

Learn more ↗
$
29
/mo
Get started

Webmaster Tools

Limited free access to Site Explorer and Site Audit for website owners.

Learn more ↗
Free
Get started

Optional Add-ons

Designed to take your plan further with deeper data, advanced AI, and added control.

Brand Radar AI

See how your brand shows up in AI platforms and position it across every relevant AI answer.

Google AI Overviews & AI Mode
ChatGPT
Perplexity
Gemini
Microsoft Copilot

$199/mo per index

Learn more ↗

Content Kit

Align your content with search intent, uncover and apply competitor insights to your advantage, and get clear guidance to refine your writing.

AI Content Helper
AI Content Grader
AI Content Inventory
Soon

From $99/mo

Report Builder

Bring all your data together to make smarter marketing decisions, drive growth, measure impact, and prove the value of your work.

50 reports
50 widgets per report
200 total widgets
Sharing and scheduling
Soon

$99/mo

Learn more ↗

Project Boost Pro

Supercharge your projects with advanced capabilities.

Auto-submit to IndexNow
Ask AI in Site Audit
Always-on site audit, 1 page per minute
Instant recrawl

$20/mo per project

Demo
Learn more ↗

Project Boost Max

Take your projects even further with extra advanced features.

Patches
Daily keyword updates in Rank Tracker
Auto-submit to IndexNow
Batch AI in Site Audit
Always-on site audit, 30 pages per minute

$200/mo per project

Demo
Learn more ↗

Compare plans & features

Key features & limits
Lite
$129 /mo
Standard
$249 /mo
Advanced
$449 /mo
Enterprise
$1,499 /mo
Users and usage
Included users
111From 3
Additional users
Up to 2Up to 5Up to 10 Unlimited
Cost for additional users
$40/mo per user$60/mo per user$80/mo per user$100/mo per user
Credits per user /mo
500
Unlimited
Unlimited
Unlimited
Projects
Verified ownership
UnlimitedUnlimitedUnlimitedUnlimited
Unverified ownership
52050100
Portfolios
Target URLs
1002501,000
Historical data
Performance trends
Point-in-time comparison
6 months2 years5 yearsUnlimited
In-depth analysis
6 months2 years5 yearsUnlimited
Data
Max rows per report
2,50030,00075,000150,000
Export rows /mo
500,0001.5M4MFrom 10M
Rank Tracker
Tracked keywords
7502,0005,000From 10,000
Update frequency
WeeklyWeeklyWeeklyWeekly
Daily updates available with Project Boost add-onDaily updates available with Project Boost add-onDaily updates available with Project Boost add-onDaily updates available with Project Boost add-on
Site Audit
Crawl credits /mo
100,000500,0001.5MFrom 5M
Max pages per project
25,00050,000250,0005M
Keywords Explorer
Keyword lists
50100200500
Batch Analysis
Target URLs per report
2005001,000
API & Integrations
API units /mo
10,000150,000500,0002M
API access
MCP Server
Max rows per request
1025100Unlimited
Ahrefs Connect

Questions? We have answers

  • Do you offer discounts or free trials?

    We never run discounts. But if you're a website owner, you can sign up for Ahrefs Webmaster Tools to get free limited access to Site Explorer & Site Audit.

  • What payment methods do you offer?

    We accept Visa, Mastercard, American Express and UnionPay. For Enterprise plans, we also support wire transfers on request.

  • Are there any automatic charges?

    Yes. If not prepaid for, additional users are automatically charged on a pay-as-you-go basis. Also, if you enable additional pay-as-you-go credits and data, you’ll be automatically charged when consumption exceeds your plan’s limits.

  • Are there any contracts or setup fees?

    There are no contracts or setup fees. You can switch your plan or cancel your Ahrefs subscription at any time.

  • How can I switch my plan?

    Upgrade or downgrade your account anytime from your Account Settings. Upgrades take effect immediately, while downgrades and cancellations become effective at the end of your current billing period.

  • Can I purchase only one tool?

    No, we don’t offer tools separately. Ahrefs plans include access to all our tools.

  • How can I cancel my plan?

    Cancel your plan anytime from your Account Settings. When you cancel, you’ll still be able to use your plan until the end of your subscription period. After your paid subscription ends, you’ll be switched to a free Ahrefs Webmaster Tools plan with free limited access to Site Explorer & Site Audit.

  • How can I switch to annual billing?

    Please contact our support team at [email protected].

  • How do you charge for additional data and credits?

    Once you enable additional pay-as-you-go credits and data, you’ll be automatically charged when consumption exceeds your plan’s limits. If you’re on an annual plan, you can choose to prepay at a discounted rate.

  • Is unused additional data carried over to the next month?

    Yes. PAYG purchases such as report credits, export rows, crawl credits, and API units, last for three billing months, including the current one. For example, if the usage reset date is set to the 20th October and you’ve purchased PAYG credits on the 15th October, they will expire on the 20th December. Please note though that pre-paid limits are always used first.

  • What is your refund policy?

    Ahrefs does not issue refunds in general. For monthly subscriptions, you can request for a refund if you haven't used the service, but we may decline your request if we see any material activity in your account.

  • How do Integrations work?

    We just released Ahrefs Connect, our new integration system based on the latest API. It lets selected 3rd-party tools access your data using your API units. Current apps still use our legacy system (with separate monthly limits: Lite — 50K, Standard — 300K, Advanced — 1M, Enterprise — 5M), but we’re working with partners to move them to the new system. Learn more

Have other questions?

If you have more questions,
contact us so we can help.