Product announcement: Ahrefs Adds YouTube and Reddit Tracking to Brand Radar

Ahrefs has expanded Brand Radar, its fastest-growing product, with new indexes for YouTube, TikTok, and Reddit. Teams can now track brand mentions across videos and Reddit visibility in Google Search – key surfaces influencing discovery and decision-making.

People now discover and evaluate brands on video and Reddit. Most monitoring tools still treat these as isolated mentions. Brand Radar brings them into one view, showing where brands appear, how competitors compare, and which channels matter most. This supports Ahrefs’ broader goal of helping businesses stay discoverable across every surface that matters.Brand Radar’s video and Reddit indexes are built on the same infrastructure that powers its AI visibility tracking. This infrastructure processes over 239M prompts every month, giving Brand Radar the ability to index, compare, and monitor brand visibility across fast-moving surfaces. It currently includes:

This scale lets businesses study any brand’s visibility across AI, search, video, and community platforms. 

YouTube + TikTok (Beta)Brand Radar now scans video descriptions, transcripts, and titles for mentions, surfacing only snippets with brand mentions, instead of full transcripts. Teams can quickly see which videos reference their brand and understand the context those mentions appear in.

Reddit in SERPs (Beta)Tracks where brands appear in Reddit results shown in Google Search, including titles, descriptions, and subreddit snippets.

– Tim Soulo, Chief Marketing Officer at Ahrefs

AvailabilityYouTube, TikTok, and Reddit indexes are available while in beta for all paid Ahrefs customers. They will move into Brand Radar add-ons after beta.Get started with Brand Radar at https://ahrefs.com/brand-radar