Data & Studies

The 100 Most Searched People on Google in 2024

Si Quan Ong
Content marketer @ Ahrefs. I've been in digital marketing for the past 6 years and have spoken at some of the industry’s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my Substack.
We analyzed our database of 28.7 billion keywords to identify the people most often searched for on Google.

These are the 100 most searched people, along with their monthly search volumes.

#KeywordSearch volume
1donald trump7450000
2taylor swift7300000
3travis kelce4970000
4matthew perry3790000
5kamala harris2730000
6joe biden2480000
7caitlin clark2400000
8olivia rodrigo2100000
9jd vance2060000
10billie eilish1720000
11sabrina carpenter1680000
12kate middleton1660000
13patrick mahomes1570000
14gypsy rose1520000
15jason kelce1490000
16mihály csíkszentmihályi1460000
17timothee chalamet1450000
18tyreek hill1380000
19lola beltrán1350000
20lebron james1330000
21lauren boebert1310000
22barry keoghan1300000
23brock purdy1280000
24drake1250000
25griselda blanco1210000
26ryan reynolds1200000
27zendaya1180000
28scottie scheffler1170000
29aaron rodgers1170000
30casimir funk1170000
31zach bryan1150000
32tom brady1150000
33jacob elordi1140000
34blake lively1130000
35millie bobby brown1120000
36margot robbie1110000
37luisa moreno1110000
38bruce willis1090000
39v1090000
40eminem1050000
41cillian murphy1040000
42anthony edwards1020000
43peso pluma1000000
44fani willis1000000
45etel adnan1000000
46dua lipa991000
47jennifer aniston986000
48bianca censori983000
49megan fox982000
50shannen doherty977000
51mike tyson973000
52megan thee stallion971000
53ariana grande960000
54james baldwin958000
55britney spears954000
56oj simpson941000
57lainey wilson937000
58dan schneider933000
59emma stone932000
60raoul a. cortez930000
61dolly parton926000
62joe burrow925000
63anya taylor-joy925000
64amanda bynes924000
65danny masterson920000
66matt rife918000
67kendrick lamar912000
68messi901000
69bronny james901000
70adam sandler898000
71james earl jones897000
72coco gauff892000
73michael jackson884000
74victor wembanyama870000
75pink865000
76luka doncic861000
77selena gomez861000
78jelly roll861000
79jonathan majors840000
80justin fields824000
81meghan markle821000
82florence pugh819000
83post malone813000
84jayson tatum808000
85diddy804000
86justin jefferson799000
87sza794000
88ana de armas793000
89cj stroud790000
90ben affleck788000
91jake paul786000
92zac efron783000
93scarlett johansson779000
94deion sanders771000
95dr. victor chang760000
96andrew tate759000
97jason momoa756000
98pedro pascal755000
99bad bunny744000
100christian mccaffrey735000
#KeywordSearch volume
1taylor swift17000000
2trump12400000
3matthew perry9100000
4sydney sweeney8500000
5travis kelce7500000
6oppenheimer7300000
7messi7000000
8elon musk6500000
9sinner6300000
10cristiano ronaldo6100000
11kate middleton5900000
12billie eilish5200000
13joe biden5000000
14xxxtentacion5000000
15大谷翔平4900000
16virat kohli4800000
17jenna ortega4700000
18v4600000
19ronaldo4600000
20kamala harris4300000
21olivia rodrigo4200000
22griselda blanco4000000
23margot robbie4000000
24cillian murphy3800000
25carlos alcaraz3600000
26dua lipa3600000
27zendaya3600000
28djokovic3500000
29bianca censori3500000
30jude bellingham3400000
31alcaraz3400000
32millie bobby brown3400000
33ana de armas3300000
34sabrina carpenter3300000
35henry cavill3300000
36ryan reynolds3200000
37ice spice3200000
38anne hathaway3100000
39timothée chalamet3100000
40putin3100000
41barry keoghan3000000
42lana rhoades3000000
43michael jackson3000000
44peso pluma3000000
45ariana grande3000000
46jacob elordi3000000
47lebron james3000000
48blake lively2900000
49bruce willis2900000
50lamine yamal2900000
51emma stone2900000
52shubman gill2900000
53simone biles2900000
54rohit sharma2900000
55brad pitt2900000
56eminem2900000
57jennifer aniston2800000
58timothee chalamet2800000
59mike tyson2700000
60megan fox2700000
61lola beltrán2700000
62caitlin clark2700000
63leonardo dicaprio2700000
64johnny depp2600000
65scarlett johansson2600000
66selena gomez2600000
67drake2600000
68mihály csíkszentmihályi2600000
69anya taylor-joy2500000
70madonna2500000
71britney spears2500000
72max verstappen2500000
73jeremy allen white2500000
74gypsy rose2500000
75andrew tate2500000
76kylie jenner2500000
77travis scott2400000
78fabrizio romano2400000
79jennifer lawrence2400000
80meghan markle2400000
81hardik pandya2400000
82keanu reeves2400000
83angelina jolie2400000
84glen powell2400000
85jd vance2400000
86shannen doherty2300000
87jungkook2300000
88jason momoa2300000
89jennifer lopez2300000
90bellingham2200000
91jeffrey epstein2200000
92justin bieber2200000
93florence pugh2200000
94kim kardashian2200000
95ben affleck2200000
96haaland2200000
97zac efron2200000
98tyson fury2200000
99imane khelif2100000
100adam sandler2100000

In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which tennis racket Novak Djokovic uses. Or a football player might want to know the boots Trent Alexander-Arnold wears.

In fact, Equipboard has taken this idea seriously and created a site around the gear used by professional musicians.

equipboard

You can do the same for your industry too.

Here’s how:

  1. Go to Keywords Explorer
  2. Enter the names of famous people in your niche
  3. Go to the Matching terms report
  4. Filter for keywords related to gears using the Include filter

Keywords related to gear used by tennis pros

For example, if I entered the names of professional tennis players (Roger Federer, Emma Radacanu, Rafael Nadal) and filtered for tennis gear keywords (e.g., shoes, racket, wristband, shorts), I see 960 potential keywords I could target. If I were a tennis site, I could create a category page for each celebrity and list out all their preferred equipment.

Another way is to enter a relevant keyword into Keywords Explorer, go to the Matching terms report, and observe keyword patterns. For example, if I were a fitness site, I could enter “weight loss” into Keywords Explorer.

celebrity names weight loss

The first thing I’ll notice is that many people are actually interested in how certain celebrities lost their weight. The second thing I notice is that the keywords all form a pattern: [first name][last name] weight loss.

As such, I can use the Word count filter to look for keywords that have 4 words, which gives me a list of celebrity-related weight loss keywords:

celebrity weight loss keywords

Want to do keyword research for your site? Sign up for Keywords Explorer.