15 of the Best AI Visibility Tools

That means...

If you successfully optimize your way into AI responses, you'll lead what is becoming a massive adoption curve.

Here are 15 of the best AI search monitoring tools that can help you get there:

Check out the table below for details on pricing, USPs, and AI models tracked.

Best for: Finding granular instances of AI brand misinformation

I recently got a demo of Waikay from SEO expert Dixon Jones (ex-Majestic) at BrightonSEO, and immediately saw its value for AI brand protection. The tool works by building a knowledge graph of your brand (using inLinks data) and compares it against what LLMs understand about you.

What stood out to me was how it tackles misinformation. Waikay extracts specific facts that LLMs assert about your brand and lets you flag incorrect ones, as an internal reminder to take further action and resolve the inaccuracy—crucial for reputation management.

Gemini (both grounded/RAG data and training data), Claude, ChatGPT, Sonar

Ahrefs Brand Radar is huge database of 263M+ monthly prompts prompts which can help you track your brands, competitors, and core topics in AI.

You may have already started tracking a handful of self-engineered brand prompts to see how you show up in AI platforms.

Whilst that is definitely useful for things like fact checking and understanding how AI perceives your brand, it's often just not enough data to account for all of the variance that comes with tracking AI.

There's also the issue that you're engineering what you expect to see, rather than what might actually be popular.

We built Brand Radar with these kinds of things in mind:

Ahrefs Brand Radar is the best AI search tool for monitoring your brand holistically in AI, search, and across the web.

I've been using it since its beta launch, and constantly discover new use cases—like spotting gaps in our AI Overview visibility vs competitors, and tracking co-mentions of our brand alongside relevant topics, to understand our share of that market.

It even helped me track the impact of Google’s March Core Update on the visibility of AI Overviews, when AI overview visibility doubled.

You can track your mentions across a total of eleven different indices, all in one dashboard:

And now you can track all of your custom prompts within Brand Radar too.

Meaning you can dive deeper into your niche, go further into the funnel, and build out the AI Visibility insights you need to see by adding prompts that aren't already in the Brand Radar database.

Available on Ahrefs Lite Plan, from $129 per month ($108/month annually)—this includes both "Search demand" and "Web visibility" indexes.

Indexes for AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot, and Gemini are available as separate add-ons from $199/month.

Best for: Analyzing bottom-funnel AI mentions

While most AI search monitoring tools try to boil the ocean, xofu goes deep on a single critical area: bottom-funnel buyer prompts. Powered by CitationLabs, it tracks when ChatGPT recommends your brand (or worse, your competitors) in high-intent purchase scenarios—the moments when real revenue is on the line.

ChatGPT alone

Custom pricing available on request.

Best for: Simple, low-cost weekly tracking

Rather than just telling you if your brand appeared, Morningscore captures excerpts of prompt responses on a weekly basis.

It’s a very straightforward AI search visibility tool, with few bells and whistles.

Like most of the tools on this list, you have to enter your brand/competitors to begin tracking.

But, unlike most of the other tools, you are also expected to input your own prompts manually–making the setup slightly more time consuming.

ChatGPT alone

Included as part of Morningscore SEO packages starting at $49/month, with a separate AI beta access offer.

Best for: Measuring AI referral traffic

Ahrefs Web Analytics is a free, cookie-less, user-friendly version of GA4–and it’s also a great LLM optimization tool.

Unlike other analytics platforms, Ahrefs Web Analytics doesn't bury AI traffic under generic "referral" sources.

It breaks out AI search visitors as a distinct channel, showing which pages get actual traffic from ChatGPT, Perplexity, and other assistants.

You can use these reports to identify which content types consistently drive AI clicks, to prioritize your AI efforts where they actually deliver measurable results.

All AI referral traffic (ChatGPT, Gemini, Perplexity, Copilot, Claude, Mistral, Meta, and more)

Free access for all websites, as part of Ahrefs Webmaster Tools.

Dan Petrovic's was one of the first-to-market with Airank. He built a tool that maps the semantic relationships between your brand and other entities in AI knowledge graphs.

It uses the DEJAN methodology of querying the LLM on a weekly basis on a “Brand-to-entity” (e.g. “List ten things that you associate with a brand called [Brand Name].”) and “Entity-to-brand” basis (e.g. “List ten brands that you associate with [Entity/Keyword]”).

It's all about seeing how AI actually conceptualizes your brand—not just where it mentions you. Other than brands, it can track people's names, products, services, and events.

Google and OpenAI LLMs (both grounded/RAG and ungrounded)

You can get a free demo for 1 brand, 1 domain, and 10 tracked phrases. Contact for custom pricing.

Best for: Conducting AI audits

RankScale describes itself as a Generative Engine Optimization (GEO) platform designed to analyze, track, and optimize brand visibility across AI-powered search engines.

This AI visibility tool doesn't just tell you where your brand appears—it evaluates how AI crawlers perceive your site, assigns you an AI readiness score, and gives you actionable recommendations for improvement.

ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews

Contact for pricing.

Best for: Free AI search monitoring

Mangools deserves credit for creating a free entry point into AI search optimization.

Their AI Search Grader gives you a simple 0-100 score across multiple LLMs without requiring a major investment. I appreciate tools that democratize access to emerging AI tech like this.

ChatGPT, DeepSeek, Claude, Google Gemini, Mistral AI, Meta's Llama 4

Free access to basic features with three AI models (ChatGPT, Google Gemma, and Meta's Llama 4). Full access to all six models requires creating a free account.

Best for: Tracking AI crawler traffic

Cloudflare Radar approaches AI optimization from an entirely different angle—focusing on the crawlers themselves rather than just the outputs.

Launched in February 2025, it gives you visibility into which AI bots are accessing your content, how they're treated by robots.txt, and overall crawler traffic patterns.

For technical SEOs, this data is pure gold.

AI crawlers and bots across the web

Free access through Cloudflare Radar.

Best for: Custom AI visibility reports

Seer Interactive's GenAI Answer Tracker is a custom report you can request to be created for your brand. It grew out of their fascinating research on correlations between SEO factors and LLM visibility.

After analyzing over 10,000 AI responses, they built a report that quantifies exactly which websites influence AI mentions the most.

It works by monitoring the questions and topics you’re associated with across LLM answers.

Various LLMs (specific models not disclosed)

Custom pricing, with a one-time analysis available.

Best for: Segmenting AI visibility data

xfunnel specializes in market segmentation for AI visibility, allowing brands to analyze their presence across different regions, customer journey stages, and user personas.

Instead of one-size-fits-all tracking, xfunnel segments your LLM presence by geographic region, customer journey stage, and even user persona.

This level of granularity reveals which audience segments are encountering your brand in AI—and which aren't.

Multiple LLMs (specific models not disclosed)

Free (100 queries); Pro $199/mo

Best for: Simple "yes/no" check for AI brand presence

Am I On AI? answers the fundamental question keeping marketers up at night: "Is my brand appearing in AI at all?"

To set it up, you just input your website, select the AI model, and choose some AI suggested topics to track.

You’ll get an email that your report is in the “oven”, but it does take a little long to “bake”–we waited ~40 hours, but thankfully Am I On AI founder, Tomer Dean, has since extended our free trial.

Once ready, the report will give you an overall AI visibility score (Ahrefs shows up 69% of the time), showing you how you size up against your competitors, and which proxy-prompts generate a response that contains your brand name.

The "Competitors" tab reveals the other sites that return in those same responses, and in the "Queries" tab you'll be able to study your ownership of 50 of those proxy-prompts (you'll see more with a paid account).

Then you have the "Sources" tab, revealing which websites have the most influence on your AI mentions, to inform your PR and content placement efforts.

And finally, there's the "Growth" tab which captures how your AI visibility score changes week-over-week, when the entire report gets regenerated.

ChatGPT, Perplexity, Google Gemini

Starting at $49/month for basic monitoring.

Best for: Scaled tracking via AI-generated prompt suggestions

Profound enables you to track both AI-generated and real prompt data, then builds estimates of search volumes into its Conversation Explorer, to approximate how often topics appear in platforms like ChatGPT and Perplexity.

Another stand-out feature is its ChatGPT Shopping visibility tracker.

ChatGPT, Perplexity, Copilot, Google AI Overviews, Amazon Rufus

Contact for custom pricing.

Best for: Tracking visibility in niche LLMs—e.g. DeepSeek

Peec is designed for marketing teams that need straightforward LLM insights, and recommendations.

It monitors brand mentions across six AI platforms including less-tracked ones like Llama and DeepSeek.

You can check what visibility might be strong on one AI assistant but weak on another, track custom or suggested prompts, see in-context AI mentions, and get alerted when your AI visibility changes.

Perplexity, ChatGPT, Gemini, Llama, Claude, and DeepSeek.

Starter plan from €90, with enterprise options available.

Best for: Building AI-centered personas

Scrunch AI monitors how brands appear in AI search platforms like ChatGPT and Perplexity, tracking competitive positioning, content attribution, and identifying gaps that hurt visibility.

It helps you optimize content for AI through configurable user personas, keyword tracking, and actionable recommendations.

ChatGPT, Claude, Gemini, Perplexity, Meta

Custom pricing based on monitoring needs and scale.

These are some of the best AI search monitoring tools for understanding how AI assistants perceive your brand.

That said, it is possible to track your AI search visibility without third-party tools.

You can query various AI platforms on a regular basis with consistent prompts about your brand and industry–then document the responses in a spreadsheet to monitor mentions over time.

If you do decide to invest in an AI visibility tool, start small. Pick one, and focus on fixing your biggest visibility gaps first.