Ahrefs Web Analytics
Simple, free Google Analytics alternative
A better way to track website traffic: focused insights, privacy-friendly, cookie-free, and lightning-fast.
Web Analytics is included with Ahrefs Free ↗
What makes Ahrefs Web Analytics different
Privacy-friendly. No cookies. No IP addresses stored with analytics data.
Zero complexity. Get just the right metrics you need.
Lightning fast. Instantly see website visitors within 1 minute of an event.
Free for websites with verified ownership.
Simple setup. Install JS snippet in seconds or import data from GA4.
Lightweight script.
Timezone setting.
See everything happening to your website
Monitor AI traffic
See which AI chatbots like ChatGPT, Perplexity, Gemini, and so on drive AI traffic to your site. Start optimizing for AI search today, not tomorrow.
Track SEO wins
Connect Google Search Console to see which keywords bring visitors from Google. Get the full picture from search rankings to website conversion.
Analyze user journeys
Use funnels to see exactly how visitors move through your website's key stages. Identify where people drop off and optimize your conversion path.
Setup custom events
Monitor button clicks, form submissions, downloads for each activity that matters to your business. See exactly which pages convert visitors into customers.
Measure ad performance
Add UTM tags to monitor your PPC, affiliate, and partnership campaigns. Get clear breakdowns by landing page, continent, language, and device.
Capture outbound links
Discover which external links your visitors click and from which pages. Spot your most engaging content and potential revenue leaks.
Set up Ahrefs Web Analytics in seconds—no technical skills needed
Install JavaScript snippet by copying and pasting it into your site.
Re-check the installation to confirm the snippet is correctly installed.
See real-time website analytics as visitor behavior and data update instantly.
Closing the loopholes in Google Analytics
Google Analytics is a must-have tool for any website owner. But its complexity can often get in the way of its usefulness. Here’s how Ahrefs’ free website analytics tool bridges the gap.
 | GA4 | |
| Privacy | Zero cookies | First-party cookies |
| Data load time | Instantly | 24-48 hours |
| Script size | 2kb | ±98kb |
| Historical data | Unlimited | 26 months |
Unlock higher limits with Web Analytics Add-on
Ahrefs Web Analytics is free for up to 1 million events per project each month. Upgrade easily as your site grows and keep scaling your insights without limits.
More reasons to use Ahrefs as your go-to marketing platform
See every bot crawling your website
Track activity across 12 bot categories
See which pages are crawled frequently
Stop crawl budget waste