ahrefs.com/blog/link-rot-study
At Least 66.5% of Links to Sites in the Last 9 Years Are Dead (Ahrefs Study on Link Rot)
Ahrefs looked at the link profile of over 2 million domains and found that 66.5% of the links to these sites since 2013 are dead.
ahrefs.com/seo/keyword-research
Keyword Research: The Beginner’s Guide by Ahrefs
Everything you need for a winning keyword strategy.
ahrefs.com/blog/product-research
The Lean Guide to Product Research
Discover how to validate product ideas by analyzing market signals, online conversations, and competitor insights, without breaking the bank.
ahrefs.com/seo/link-building
Link Building for SEO: The Beginner’s Guide
Learn the essentials of link building for SEO in this beginner’s guide. Discover effective strategies to enhance your website’s authority and ranking.
ahrefs.com/seo/glossary/link-juice
What is Link Juice?
Link juice is the value that one page or website can pass to another page or website through a link.
ahrefs.com/blog/ppc-keyword-research
PPC Keyword Research for Google Ads: A First-Timer’s Guide
Learn how to do PPC keyword research for Google Ads—from finding low-cost, high-intent keywords to analyzing competitors and preparing your first campaign.
ahrefs.com/seo/glossary/link-building
What is Link Building?
The process of getting other websites to link to pages on your website.
ahrefs.com/blog/link-building-strategies
12 Link Builders Share Strategies That Work in 2024
I asked 12 SEOs for the link building strategy that's working best for them right now. Here are the tactics they shared and how to do them.
ahrefs.com/blog/reciprocal-links
Reciprocal Links: Will They Hurt Your SEO? (A Study by Ahrefs)
Reciprocal links occur when two websites exchange backlinks to each other, usually for SEO purposes. But will reciprocal links hurt your SEO?
ahrefs.com/blog/who-links-to-my-site
How to Find Who Links to Your Website (and What to Do Next)
Do you want to know who links to yours or a competitor’s website? Learn how to do that in this straightforward guide.
ahrefs.com/seo/glossary/link-popularity
What is Link Popularity?
The number of backlinks that point to a website.
ahrefs.com/blog/local-link-building
9 Easy Local Link Building Tactics
If you want to rank your local business higher in Google, you need backlinks. Learn 9 ways to build local backlinks here.
ahrefs.com/academy/how-to-use-ahrefs/competitive-analysis/link-intersect
Link Intersect
Learn how to find listicles to get links from and find websites to build citations for local SEO.
ahrefs.com/blog/find-backlinks
How to Find Backlinks (That You Can Replicate)
Do you want to know how to find backlinks that will help you rank? Check your competitors' backlinks and replicate the best ones. Learn how in this post.
ahrefs.com/backlink-checker
Free Backlink Checker by Ahrefs: Check Backlinks to Any Site
With the world's biggest index of live backlinks (over 15 trillion), Ahrefs Backlink Checker will show you the most complete backlink profile for any website.
ahrefs.com/blog/link-building-services
6 Link Building Services That Actually Work (+6 More to Avoid)
The right link building services can help you land high-quality links in a shorter amount of time. Here's how to pick 'em.
ahrefs.com/academy/how-to-use-ahrefs/site-audit/link-explorer
Link Explorer
Learn how to use the Link Explorer report to find broken internal and outgoing links, URLs that weren't crawled by Site Audit, and more.
ahrefs.com/blog/internal-links-for-seo
Internal Links for SEO: An Actionable Guide
Learn what internal links are, how to set up an internal linking structure, and the way to audit them to spot and troubleshoot issues.
ahrefs.com/blog/what-are-backlinks
What Are Backlinks in SEO? Everything You Need to Know
Backlinks are links from one website to another. High-quality backlinks can improve a website’s ranking in search engine results. Here's what you need to know.
ahrefs.com/seo/local-seo
Local SEO: The Complete Guide
Discover the essentials of local SEO in this comprehensive guide. Learn strategies to optimize your business for local searches and attract nearby customers.
ahrefs.com/seo/glossary/editorial-link
What is Editorial Link?
Link that points to your site (that you didn’t ask or pay for.)
ahrefs.com/seo/glossary/reciprocal-link
What is a Reciprocal Link?
When two websites link to each other.
ahrefs.com/blog/broken-link-building
Broken Link Building: The Complete Guide
Learn what broken link building is, whether it still works, and how to get backlinks with it.
ahrefs.com/blog/link-bait
What Is Link Bait? 7 Successful Examples
Link bait is content designed to attract backlinks. It’s something so valuable and interesting that bloggers and journalists want to link to it.
ahrefs.com/blog/free-seo-courses
10 Completely Free SEO Training Courses
Learn everything from keyword research to link building without spending a dime.
ahrefs.com/blog/bad-links
8 Types of Bad Links to Avoid
Bad links violate Google’s spam policies, are time-wasters, and can even be dangerous to your site. Learn how to spot and avoid them.
ahrefs.com/blog/linkable-assets
6 Linkable Asset Types (And EXACTLY How to Earn Links With Them)
Linkable assets are awesome pieces of content that can be leveraged for links. But did you know that most successful linkable assets tend to be similar "types" of content? In this post, I'll explore six linkable asset types, and explain how you can easily earn links with them.
ahrefs.com/seo/glossary/broken-link
What is a Broken Link?
A broken link is a link on a web page that points to a non-existent (or "dead") resource. They can be internal or external links.
ahrefs.com/blog/ahrefs-free-tools
11 Things You Can Do in Ahrefs for Free
Ahrefs free SEO tools help marketers on a tight budget do audits, build links, optimize content, schedule social posts, and more.
ahrefs.com/blog/backlink-audit
How to Do a Basic Backlink Audit (in Under 30 Minutes)
Are your SEO efforts being hindered by bad backlinks? Find out in 30 minutes or less with this quick and easy backlink audit.
ahrefs.com/blog/how-to-get-backlinks
How To Get Backlinks: Add, Ask, Earn, Buy
There are only four ways to get backlinks: add, earn, ask, and buy.
ahrefs.com/blog/seo-automation-tools
SEO Automation Tools: My 10 Favorites to Boost Productivity
It's impossible to automate everything in SEO. Don't even try; it won't end well. But it is possible to automate common tasks with these tools.
ahrefs.com/seo/glossary/unnatural-links
What are Unnatural Links?
Links in a page’s content that are not editorially placed or vouched for by the site’s owner.
ahrefs.com/blog/white-hat-seo
White Hat SEO: How to Rank Without Breaking The Rules
Discover what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics.
ahrefs.com/blog/llm-optimization
LLMO: 10 Ways to Work Your Brand Into AI Answers
LLM optimization (LLMO) is all about proactively improving your brand visibility in LLM-generated responses.
ahrefs.com/academy/how-to-use-ahrefs/site-explorer/backlinks
Backlinks
Learn how to use the Backlinks report to see all your competitor’s high-impact backlinks, if they're proactively building links, and more.
ahrefs.com/blog/fix-broken-links
How to Find and Fix Broken Links (to Reclaim Valuable "Link Juice")
Do you have broken links on your site? Then you might be wasting valuable "link juice" and giving your visitors a bad experience. Here's how to find and fix all broken links from (and to) your website.
ahrefs.com/blog/google-pagerank
The Evolution Of Google PageRank
Interested in the state of Google PageRank and its evolution? Here's a guide to understanding it and its origins.
ahrefs.com/website-authority-checker
Website Authority Checker: Check the "Authority" Of Any Domain
Free tool to check the "authority" of any website based on the quality and quantity of its external backlinks.
ahrefs.com/blog/link-prospecting
Link Prospecting: How to Find Quality Backlinks for Your Website [With Template]
Link prospecting is about finding and evaluating potential sites to acquire quality links—a key part of any successful SEO campaign.
ahrefs.com/blog/link-building-case-study
Link Building Case Study: How We Built Backlinks With a ‘Stats’ Page
In this case study, you'll learn why and how we created a statistics page, how we built links to it, and our results and takeaways from the experiment.
ahrefs.com/agencies/link-building
Link Building Agencies
Digital Marketing Agencies that already use Ahrefs and could be a perfect match for your project.
ahrefs.com/academy/how-to-use-ahrefs/site-audit/link-opportunities
Link opportunities
Learn how to use the Link opportunities report to find internal link opportunities by page, keyword, and page authority.
ahrefs.com/seo/glossary/link-profile
What is a Link Profile?
Assessment of all the backlinks (quantity, quality, diversity, etc.) a website has.
ahrefs.com/blog/free-keyword-research-tools
The 10 Best Free Keyword Research Tools in 2024
Keyword research is a three-step process. Learn what they are and how you can achieve great results with these free tools.
ahrefs.com/blog/unlinked-mentions
A Simple Guide to Turning (Unlinked) Brand Mentions into Links
This white-hat link building technique involves finding unlinked mentions for your business on the web and turning them into links.
ahrefs.com/blog/link-opportunities
New: Get internal linking suggestions with Link Opportunities
What this tool does is tell you exactly where to add internal links to help rank your pages higher in Google. Why care? Well, internal links help users
ahrefs.com/blog/anchor-text
What Is Anchor Text? Everything You Need to Know (No Jargon!)
What is anchor text? Does it influence search engine rankings? How do you optimize it for SEO? Learn everything you need to know here.
ahrefs.com/blog/relationship-link-building
Relationship-Based Link Building: How to Earn Trust & High-Quality Links
Want high-quality links in 2023? Then you'll need to build relationships. Here's how to make it happen the right way.
ahrefs.com/link-intersect
Link Intersect by Ahrefs: Find More Backlink Opportunities
Find out which websites link to your competitors but don't link to your website yet. Find the best backlink opportunities in your niche at ease.
ahrefs.com/blog/seo-chrome-extensions
15 Best Free Chrome Extensions for SEOs (Tried & Tested)
This handy collection of free Chrome extensions for SEO will help you with everything from keyword research to technical SEO.
ahrefs.com/seo/on-page-seo
On-Page SEO: How to Optimize for Robots and Readers
Discover how to effectively optimize your website for both search engines and readers with our comprehensive guide on on-page SEO strategies and best practices.
ahrefs.com/blog/how-to-increase-website-authority
How to Increase Website Authority (Domain Rating) The Right Way
Learn what website authority is, how Domain Rating (DR) is calculated and how to increase your score the right way.
ahrefs.com/blog/find-competitors-backlinks
How to Find Your Competitors' Backlinks (And Get Them for Yourself)
Understanding how your competitors got links can help inform your own link building strategy. We'll show you what to do.
ahrefs.com/blog/haro-link-building
How to Use HARO (And Alternatives) to Get Killer Mentions and Backlinks
In the AI era, HARO is still excellent for generating high-quality backlinks and branded mentions. Learn how.
ahrefs.com/blog/domain-rating
Domain Rating: What It Is & What It’s Good For
Domain Rating (DR) is an Ahrefs metric that shows the relative strength of a website's backlink profile.
ahrefs.com/seo/glossary/tiered-link-building
What is Tiered Link Building
Tiered link building involves creating links to external pages that link to your website or page.
ahrefs.com/seo/glossary/link-equity
What is Link Equity?
‘Authority’ that is passed when one page links to another.
ahrefs.com/blog/link-reclamation
Link Reclamation: How to Easily Find (and Reclaim) Lost Backlinks
Building links is difficult, so it makes sense not to let the ones you've built and earned go to waste. That's where link reclamation comes in.
ahrefs.com/seo/glossary/link-spam
What is Link Spam?
Irrelevant links placed on pages to try and improve search engine rankings.
ahrefs.com/blog/discussions-and-forums-serps
Analysis: Reddit Appears in 83.9% of Google's Discussions and Forums Results
The most prominent domain was Reddit.com, which showed up in 87.8% of SERPs (83.9% worldwide), with an average of 1.29 link appearances. Along with
ahrefs.com/keywords-explorer
Keywords Explorer by Ahrefs: Find Winning Keyword Ideas. At Scale.
Tap into 28.7 billion topics for keyword research. Generate thousands of keyword ideas, get instant clustering, and use reliable metrics to pick winners.
ahrefs.com/blog/discovered-currently-not-indexed
How to Fix "Discovered - currently not indexed"
"Discovered - currently not indexed" means Google knows about the URL but hasn't crawled or indexed it. Here's how to fix it in five steps.
ahrefs.com/blog/seo-for-events
A Simple SEO Guide for Successful Event Marketing
SEO is essential to marketing any event to help people find it when they search online. Use these SEO tactics to help your events rank high.
ahrefs.com/blog/my-complete-ai-content-process-for-ahrefs
My Complete AI Content Process for Ahrefs
Here’s the complete process I use to publish high-quality AI content on the Ahrefs blog.
ahrefs.com/blog/link-building-tools
The Only 9 Link-Building Tools You Need in 2024
You don't need dozens of link building tools. You just need 8 of them. Here are the 8 we recommend.
ahrefs.com/blog/advanced-seo-tactics
Advanced SEO: My Top 8 Tactics Shared By 107 SEOs
I asked 107 SEOs to share advanced SEO tactics that are working for them. Here's what they said.
ahrefs.com/blog/local-citations
How to Build Local Citations (Complete Guide)
Local citations are a key ranking factor for local SEO. Learn what the different types of citations are and how you can get them.
ahrefs.com/blog/reddit-keyword-research
Reddit Keyword Research: 4 Methods to Find Keywords Your Competitors Miss
Reddit is a goldmine of keyword ideas: Reddit threads show you the exact language, questions, and pain points real people have.
ahrefs.com/blog/search-traffic-study
96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023]
We studied around 14 billion webpages and found that 96.55% of them get no traffic from Google. Read this post to learn how to be in the other 3.45%.
ahrefs.com/blog/google-seo-tools-explained
Google's Free SEO Tools, Explained
Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you can stitch together a full workflow without spending a dime.
ahrefs.com/seo/glossary/search-results
Search Result Definition - SEO Glossary
Search results are a list of webpages from a search engine that appear in response to a particular search query.
ahrefs.com/blog/keyword-intent
Keyword Intent: What It Is and How to Use It in Your SEO Strategy
Keyword intent is the filter you use during keyword research to decide whether a keyword belongs in your strategy at all. Learn how to recognize and use it in this guide.
ahrefs.com/blog/backlink-gap-analysis
How to Do a Backlink Gap Analysis (With Template)
A backlink gap analysis is the process of finding great links your competitors have that you don’t.
ahrefs.com/academy/link-building-course
Advanced Link Building Course
In this free link building course, you’ll learn how to get backlinks at scale. The training covers prospecting, vetting, outreach, workflows, and management.
help.ahrefs.com/en/articles/2791107-what-s-the-difference-between-referring-domains-and-backlinks
What’s the Difference Between Referring Domains and Backlinks? | Help Center - Ahrefs
Backlinks and referring domains are similar, but not exactly the same.
ahrefs.com/seo/glossary/ugc-link-attribute
What is UGC Link Attribute?
Link attribute that shows a link is user-generated content (UGC). Used for comments, forum posts, or any other content sections where users can add content.
ahrefs.com/seo/glossary/sponsored-link-attribute
What is a Sponsored Link Attribute?
Link attribute that shows a link is an advertisement, paid placement, sponsorship, or affiliate link.
ahrefs.com/blog/affiliate-marketing-blogging
Affiliate Marketing for Bloggers: How to Earn Big
Affiliate marketing and blogging are made for each other. Learn how you can merge the two to make the big bucks.
ahrefs.com/blog/seo-process
The SEO Process in a Nutshell (Updated for AI Search)
SEO is the practice of growing a website's traffic from organic search results. To do it effectively, work on these four things.
ahrefs.com/blog/chatgpt-seo-tools
10 ChatGPT SEO Tools That Help You Rank Higher
Here are 10 ChatGPT SEO tools—including MCPs & custom GPTs—that reduce grunt work & help you make all-around better SEO decisions.
ahrefs.com/blog/ai-overviews-reduce-clicks
AI Overviews Reduce Clicks by 34.5%
Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.
ahrefs.com/blog/enterprise-link-building
Enterprise Link Building & The Power Of Links
There’s so much at stake in enterprise SEO and so many opportunities. Here's how to find them.
ahrefs.com/blog/content-research
Content Research: 9 Actionable Tips to Master It
Content research helps you create something great, and it has a direct impact on engagement, traffic, etc. Learn how to do it well.
ahrefs.com/blog/toxic-backlinks
Toxic Backlinks: SEO Woe or a Load of Baloney?
Toxic backlinks are links that some SEO tools say could hurt your website's Google rankings. But will they really? Should you disavow them?
ahrefs.com/blog/youtube-keyword-research
How to Do YouTube Keyword Research in 3 Easy Steps
Learn the keyword approach that helped us grow our channel from 10,000 to over 200,000 monthly views in around a year.
ahrefs.com/blog/resource-page-link-building
Resource Page Link Building: The Only Guide You Need
Resource page link building is a known and popular link building tactic. This guide shows you how to do it right.
ahrefs.com/blog/semantic-seo
Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand
Learn what semantic SEO is about in this beginner-friendly guide that covers what "semantic" even means, how it applies to search and how experts actually do semantic SEO.
ahrefs.com/blog/google-ranking-factors
7 Confirmed Google Ranking Factors
Google ranks webpages using more than 200 ranking factors. Nobody knows them all, but we do know the most important ones.
ahrefs.com/blog/seo-vs-sem
SEO vs. SEM: What's the Difference?
SEO focuses on getting traffic from organic search, whereas SEM focuses on getting traffic from paid and organic search.
ahrefs.com/seo/glossary/link-exchange
What is Link Exchange?
Agreement between two websites to link to each other.
ahrefs.com/blog/backlink-growth-study
How Many New Backlinks Do Top-ranking Pages Get Over Time [New Data by Ahrefs]
Do top-ranking pages get links at a faster pace than lower-ranking pages? We analyzed 200,000 top-ranking web pages across 10,000 keywords to find out.
help.ahrefs.com/en/articles/9127446-where-can-i-quickly-find-opportunities-to-improve-my-website-s-seo
Where can I quickly find opportunities to improve my website's SEO? | Help Center - Ahrefs
Find out how to quickly spot opportunities to improve your website's SEO through the Site Explorer's Opportunities report
ahrefs.com/academy/how-to-use-ahrefs/site-explorer/outgoing-links
Outgoing links
Learn how to use the Outgoing links report to see if you’re linking to irrelevant or unwanted domains, find links to redirect chains, and more.
ahrefs.com/youtube-keyword-tool
YouTube Keyword Tool: Find YouTube Keyword Ideas for Free
Generate free keyword ideas for YouTube in 171 countries, complete with monthly search volumes.
ahrefs.com/blog/sitelinks
What Are Sitelinks, Their Benefits, & How To Influence Them
Learn what the different types of sitelinks are, why they're important and how you can edit them.
ahrefs.com/blog/how-ahrefs-counts-links
How Ahrefs Counts Links and Domains
Every backlink tool will store different links. Learn how we at Ahrefs count and index links and domains.