Plans & pricing
From first projects to enterprise scale, Ahrefs’ plans help your business stay discoverable in search, AI, and beyond—powered by the world’s second-most active crawler and 10+ years of web-scale data.
Lite
Standard
Advanced
Enterprise
Scale with advanced customization, automation, and controls – backed by the data and infrastructure trusted by Fortune 500 teams. Talk to us for tailored solutions that ensure visibility where it matters most.
All Advanced features, plus:
Brand Radar AI
Research any brand across 271M+ organic prompts from Ahrefs database and track your own custom prompts.
Custom prompt packages
Need to track your own prompts only? Subscribe to a package. Tracking one prompt on one platform in one location uses 1 check. Overage is billed at the end of the billing month.
Basic
E.g. 80 prompts daily on 1 platform
$50/mo
Growth
E.g. 100 prompts daily on 2 platforms
$100/mo
Scale
High volume, lowest per-check rate
$250/mo
Optional add-ons
Designed to take your plan further with deeper data, advanced AI, and added control.
Content Kit
Align your content with search intent, uncover and apply competitor insights to your advantage, and get clear guidance to refine your writing.
From $99/mo
Report Builder
Bring all your data together to make smarter marketing decisions, drive growth, measure impact, and prove the value of your work.
$99/mo
Project Boost Pro
Supercharge your projects with advanced capabilities.
$20/mo per project
Project Boost Max
Take your projects even further with extra advanced features.
$200/mo per project
Compare plans & features
Questions? We have answers
Do you offer discounts or free trials?
We never run discounts. But if you're a website owner, you can sign up for Ahrefs Webmaster Tools to get free limited access to Site Explorer & Site Audit.What payment methods do you offer?
We accept Visa, Mastercard, American Express and UnionPay. For Enterprise plans, we also support wire transfers on request.Are there any automatic charges?
Yes. If not prepaid for, additional users are automatically charged on a pay-as-you-go basis. Also, if you enable additional pay-as-you-go credits and data, you’ll be automatically charged when consumption exceeds your plan’s limits.Are there any contracts or setup fees?
There are no contracts or setup fees. You can switch your plan or cancel your Ahrefs subscription at any time.How can I switch my plan?
Upgrade or downgrade your account anytime from your Account Settings. Upgrades take effect immediately, while downgrades and cancellations become effective at the end of your current billing period.Can I purchase only one tool?
Yes, Brand Radar is available as a standalone tool. When you purchase it, you’ll also receive an Ahrefs Webmaster Tools account.
How can I cancel my plan?
Cancel your plan anytime from your Account Settings. When you cancel, you’ll still be able to use your plan until the end of your subscription period. After your paid subscription ends, you’ll be switched to a free Ahrefs Webmaster Tools plan with free limited access to Site Explorer & Site Audit.How can I switch to annual billing?
Please contact our support team at [email protected].How do you charge for additional data and credits?
Once you enable additional pay-as-you-go credits and data, you’ll be automatically charged when consumption exceeds your plan’s limits. If you’re on an annual plan, you can choose to prepay at a discounted rate.Is unused additional data carried over to the next month?
Yes. PAYG purchases such as report credits, export rows, crawl credits, and API units, last for three billing months, including the current one. For example, if the usage reset date is set to the 20th October and you’ve purchased PAYG credits on the 15th October, they will expire on the 20th December. Please note though that pre-paid limits are always used first.What is your refund policy?
Ahrefs does not issue refunds in general. For monthly subscriptions, you can request for a refund if you haven't used the service, but we may decline your request if we see any material activity in your account.