Site Explorer

Study what’s working for ANY website

See where their traffic comes from, what pages perform best, and how they’re getting found–across search, links, and ads.

Sign up for Ahrefs

Site Explorer is part of Ahrefs’ marketing platform.

Watch demo
Analyze websites across 3 major areas
Organic & AI search trafficUncover your competitors’ top-performing pages, subfolders, and keywords.
Backlink profileSee which websites link to competitors and gauge the quality of their backlinks.
Paid trafficReveal your competitors’ PPC strategy and where they’re funneling paid traffic.
Organic & AI search performance

Reverse-engineer any website’s traffic, keywords, and site structure.

1

Track competitor growth trends

Get an overview of your rivals’ organic & AI search performance.

Monitor competitor website growth across 10+ key metrics.

Track keyword, traffic, and backlink changes daily to spot early trends.

2

Understand what drives competitor success

Uncover high-traffic site areas

See which competing site sections drive the most traffic, links, and ads.

Replicate top pages

Spot top-performing pages and replicate what drives your competitor’s organic traffic.

Discover the brands, products, and topics fueling traffic

Reveal what drives traffic — from trending brands to high-interest products and themes.

Spot AI-written content

Reveal what drives traffic — from trending brands to high-interest products and themes.

Interface showing high-traffic site areas
3

Analyze changes and their impact

See how Google updates and content changes affect organic traffic.

More reasons to use Ahrefs as your go-to marketing platform

Brand RadarTrack your brand's performance
  • Compare your visibility against competitors in AI Overviews and the web

  • Find and fill in AI content gaps

  • Identify key topics and conversations that drive AI traffic

AI Content HelperCreate high-quality content that ranks
  • Eliminate manual research with AI‑powered search intents

  • Grade your content against competitors and fill in topical gaps

  • Optimize content for SEO and AI search with proven titles, meta tags, and structure insights

Stop guessing your competitor’s next move. Reverse-engineer their strategies and outrank them.
21409 users joined Ahrefs in the last 7 days
Sign up for Ahrefs
Start for Free

See the performance of your own verified websites.