Study what’s working for ANY website
See where their traffic comes from, what pages perform best, and how they’re getting found–across search, links, and ads.
Site Explorer is part of Ahrefs’ marketing platform.
The largest AI visibility database
Track competitor growth trends
Understand what drives competitor success
See which competing site sections drive the most traffic, links, and ads.
Spot top-performing pages and replicate what drives your competitor’s organic traffic.
Reveal what drives traffic — from trending brands to high-interest products and themes.
Reveal what drives traffic — from trending brands to high-interest products and themes.
Analyze changes and their impact
See how much competitors invest in Google Ads and the paid traffic they're capturing at a country level.
See which subfolders and landing pages drive the most ad dollars.
Discover which keywords competitors target, their CPCs, ad positions, and paid-to-organic ratios.
Analyze top-performing ads word-for-word and refine your copy to improve ROAS.
Compare your visibility against competitors in AI Overviews and the web
Find and fill in AI content gaps
Identify key topics and conversations that drive AI traffic
Eliminate manual research with AI‑powered search intents
Grade your content against competitors and fill in topical gaps
Optimize content for SEO and AI search with proven titles, meta tags, and structure insights
See the performance of your own verified websites.