URL Rating (UR) is an SEO metric developed by Ahrefs that represents the strength of the page’s backlink profile. It is measured on a logarithmic scale from 0 to 100, with the latter being the strongest. UR is somehow similar to Google’s PageRank.

Both internal and external backlinks links are taken into account when calculating URL Rating (although “weighted” differently).

Only “dofollow” links pass UR.

Our studies show that the URL Rating has a clear positive correlation with Google rankings.

URL Rating is a page-level metric and should not be confused with Domain Rating (DR).

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