Ahrefs for Competitive Intelligence
Outsmart your competition with data-driven insights
Capture market share, don’t just defend it. Track your competitors’ moves and stay ahead of trends.
The right competitive insights
Predict trends early on
Use years’ worth of data on backlinks, keywords, and traffic to spot trends and market opportunities.
Optimize product positioning
Analyze competing go-to-market campaigns and refine your positioning and messaging.
Reach new markets
Penetrate new markets and audiences that haven’t been tackled by your competitors yet.
Map your competitive landscape. Spot key players, gauge the effort to outrank them, and plan for long-term success.
Find top organic competitors
Identify which sites actually compete for your audience based on shared keyword rankings, not just industry categories.
Measure your organic share of voice
Track your brand’s organic search traffic share across the market. See who’s winning, losing, and how the overall industry changes in real-time.
Gauge your content’s ROI
Compare the dollar value of your organic content to the cost of buying it via Google Ads. Then benchmark it against the top players in your industry.
Spot emerging trends
Discover rising search patterns early on and use search volume forecasts to plan content that captures future demand.
Uncover your competitor’s strategy: main acquisition channels, top pages, and ads.
See which competing site sections drive the most traffic, links, and ads.
Spot top-performing pages and replicate what drives your competitor’s organic traffic.
Find content gaps by spotting competitor keywords you’re missing and boost your topical authority.
Decode PPC strategies by uncovering competitors’ top-performing ads and refining your own to improve ROAS.
Monitor competitors 24/7 with automated reports on their content, publishing frequency, brand mentions, and market activity.
Run a competitive intelligence program like a pro
More reasons to use Ahrefs as your go-to marketing platform
Study ANY website’s:
Organic search performance—Uncover their top-performing pages and keywords
Backlink profile—See who links to them and discover valuable links
Website structure—Understand how they structure content to increase rankings
Track your brand’s AI visibility
Compare your visibility against competitors in AI chatbots and the web
Find and fill in AI content gaps
Identify key topics and conversations that drive AI traffic