Site Explorer
Study what’s working for ANY website
See where their traffic comes from, which pages perform, and how competitors get discovered—across search, AI, links, and ads.
Site Explorer is part of Ahrefs’ marketing platform.
Analyze websites across 3 major areas
Organic & AI search traffic
Uncover your competitors’ top pages, keywords, and where they surface in AI answers.
Backlink profile
See which websites link to competitors and gauge the quality of their backlinks.
Paid traffic
Reveal your competitors’ PPC strategy and where they’re funneling paid traffic.
Sift through trillions of data insights about websites in any industry.
The largest AI visibility database
Reverse-engineer any website’s traffic, keywords, and site structure.
Understand what drives competitor success
Uncover high-traffic site areas
See which competing site sections drive the most traffic, links, and ads.
Replicate top pages
Spot top-performing pages and replicate what drives your competitor’s organic traffic.
Discover the brands, products, and topics fueling traffic
Reveal what drives traffic — from trending brands to high-interest products and themes.
Spot AI-written content
Understand how much of your competitor’s content is created with AI. Spot copycat pages (high-score) from those created with human insight and AI-assisted workflows (low-score).
Analyze changes and their impact
See how Google updates and content changes affect organic traffic.
Master link building and boost your domain authority like a pro.
Track backlink spikes in real time as soon as they happen.
Find valuable links in seconds by cutting through backlink noise.
Get link-worthy content ideas by studying your competitor’s most linked to pages.
Discover top authors for outreach contacts and guest blogging opportunities.
Decode your competitors’ paid advertising and replicate their winning ads.
Track competitor ad spend
See how much competitors invest in Google Ads and the paid traffic they’re capturing at a country level.
Find the highest converting pages
See which subfolders and landing pages drive the most ad dollars.
Bet on profitable keywords
Discover which keywords competitors target, their CPCs, ad positions, and paid-to-organic ratios.
Get ad inspiration
Analyze top-performing ads word-for-word and refine your copy to improve ROAS.
More reasons to use Ahrefs as your go-to marketing platform
Track your brand’s performance in AI search and beyond
Compare your visibility against competitors in AI chatbots and the web
Find and fill in AI content gaps
Identify key topics and conversations that drive AI traffic
Create high-quality content that ranks
Eliminate manual research with AI‑powered search intents
Grade your content against competitors and fill in topical gaps
Optimize content for SEO and AI search with proven titles, meta tags, and structure insights
See the performance of your own verified websites.