Digital PR: What's actually working in 2026
Join me, Amanda Walls and Charlie Marchant as we break down the current state of digital PR: what traditional PR work contributes (or doesn't) to AI citations
60 minutes
Brands that figure out digital PR in 2026 will have a real edge on AI visibility. Join me, Amanda Walls and Charlie Marchant as we break down the current state of digital PR: what has actually changed, what traditional PR work contributes to AI citations (and what it doesn't), and how to go beyond standard digital PR tactics to show up where it counts. Whether you're starting from scratch or refining an existing approach, this session gives you a grounded overview from two highly seasoned practitioners .
What you'll get out of this
1. Learn about real examples of real brands that have adopted digital PR and how it turned out for them.
2. Adopt a clearer understanding of how digital PR leads to more AI citations (and when it does not).
3. Learn what a brand with no digital PR history should prioritise first to build momentum.