Brand discovery has shifted from search to being mentioned everywhere. Learn how to build strong relationships that earn authentic third party mentions.
Why partnerships are non-negotiable in 2026 — Brand discovery has shifted from optimizing for search to being mentioned everywhere, including AI answers. Learn what you need to build strong relationships that earn authentic third party mentions.
The trust problem — With AI, engagement is incredibly easy to fake. Lean how to spot the real influencers from bots, and how to properly vet a distribution channel.
“Worth it” math — Does their offer make sense? Understand how to evaluate a channel/creator's relevance and reach before you pay the bills.
Negotiation traps — Get an overview of the common performance clauses, deliverables, exclusivity, and usage rights that can stumble a successful partnership.
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TIME: 🇸🇬 5:00 PM Singapore, 🇬🇧 10:00 AM London, 🇮🇳 2:30 PM India